Purlear Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Purlear in 2025? Explore comprehensive Airbnb analytics for Purlear, North Carolina, United States to uncover income potential. This 2025 STR market report for Purlear, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 41 active listings.

Whether you're considering an Airbnb investment in Purlear, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Purlear Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Purlear Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$182
The average rental revenue earned for an occupied room per day in Purlear.
Occupancy Rate(?)
41.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$29,646
Typical annual income for an Airbnb listing in Purlear. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-3.6%
Slight decrease (-3.6%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Purlear.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Purlear.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
41
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Purlear (2025)

Understanding the monthly revenue variations for Airbnb listings in Purlear is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Purlear is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Purlear across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,174+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,497 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,134 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,224, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Purlear

Purlear Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Purlear STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Purlear:

  • Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 38%.
  • Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Purlear

Average Daily Rate (ADR) Airbnb Trends in Purlear (2025)

Effective short term rental pricing strategy in Purlear involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Purlear typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $267+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $214 or more.
  • Typical properties (Median) charge around $171 per night.
  • Entry-level properties (Bottom 25%) earn around $143 per night.

Average Daily Rate (ADR) Trend by Month in Purlear

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Airbnb Seasonality Analysis & Trends in Purlear (2025)

Peak Season (June, May, November)
  • Revenue averages $3,196 per month
  • Occupancy rates average 48.2%
  • Daily rates average $188
Shoulder Season
  • Revenue averages $2,645 per month
  • Occupancy maintains around 43.2%
  • Daily rates hold near $189
Low Season (January, February, March)
  • Revenue drops to average $1,713 per month
  • Occupancy decreases to average 32.1%
  • Daily rates adjust to average $173

Seasonality Insights for Purlear

  • The Airbnb seasonality in Purlear shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Purlear's highest earning potential, with monthly revenues capable of climbing to $3,613, occupancy reaching a high of 54.4%, and ADRs peaking at $194.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,415, occupancy could drop to 26.6%, and ADRs may adjust down to $172.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Purlear.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Purlear seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Purlear (2025)

Exploring the top neighborhoods for short-term rentals in Purlear? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Blue Ridge Parkway
A scenic highway known for its beautiful views and outdoor activities. It's perfect for tourists who enjoy nature, hiking, and exploring the Appalachian Mountains.
Mabry Mill, Craggy Gardens, Linville Falls, Mount Mitchell, Pisgah National Forest
North Wilkesboro
A charming small town with rich history and community events. It's a great location for guests looking to experience local culture and festivals.
Wilkes County Courthouse, Carolinas Championship Wrestling, Multiple local festivals, Historic downtown shops, Cascades Falls Park
Boone
A vibrant college town with Appalachian State University. Offers a youthful atmosphere and attracts visitors year-round for outdoor activities and arts.
Blue Ridge Mountain Club, Daniel Boone Native Gardens, Appalachian State University, Hiking in the area, Local breweries and music festivals
West Jefferson
Known for its arts, crafts, and local economy. It's a great spot for visitors looking to explore small-town charm and the artsy vibe.
Jefferson Landing Golf Club, West Jefferson Art Gallery, Local crafts shops, River outfitters, Hiking trails
Wilkesboro
A historic town with a modern twist, known for its music and arts scene. Attracts tourists for events like MerleFest.
Wilkesboro's courthouse, MerleFest, Local blues and mountain music scenes, Internationals Festivals, Lake Wilkes
Hollins
A little-known gem at the edge of a beautiful nature preserve, perfect for nature lovers and those looking for a serene getaway.
Hollins Lake, Nature trails, Bird watching, Kayaking spots, Quiet camping
Lenoir
A small city with rich history in furniture making, now turning into an artistic venue with galleries and parks.
Lenoir City Park, Historic Lenoir, Local art galleries, Hiking trails nearby, Annual events and markets
Blowing Rock
Famous for its stunning views and as a tourist destination with upscale dining and outdoor activities.
Blowing Rock Memorial Park, The Blowing Rock, Mystery Hill, Hiking trails, Upscale restaurants

Understanding Airbnb License Requirements & STR Laws in Purlear (2025)

While Purlear, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Purlear to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Purlear (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Purlearbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Log Cabin by a Stream, Firepit, Hot Tub, and Wi-Fi

Log Cabin by a Stream, Firepit, Hot Tub, and Wi-Fi

Entire Place • 2 bedrooms

$75,336
Revenue
78.0%
Occupancy
$256.47
Daily Rate
Unbeatable VIEWS!  Hot tub & Fire Pit!

Unbeatable VIEWS! Hot tub & Fire Pit!

Entire Place • 2 bedrooms

$67,867
Revenue
79.4%
Occupancy
$230.02
Daily Rate
Buck Mountain Getaway: w/hot tub, fireplace, Boone

Buck Mountain Getaway: w/hot tub, fireplace, Boone

Entire Place • 3 bedrooms

$59,849
Revenue
61.7%
Occupancy
$246.11
Daily Rate
The Great Indoors Mountain Retreat w/ Hot Tub

The Great Indoors Mountain Retreat w/ Hot Tub

Entire Place • 3 bedrooms

$53,932
Revenue
61.9%
Occupancy
$201.98
Daily Rate
Purlear Luxury, Spacious Log Cabin w/ Mtn Views!

Purlear Luxury, Spacious Log Cabin w/ Mtn Views!

Entire Place • 4 bedrooms

$52,119
Revenue
58.2%
Occupancy
$238.62
Daily Rate
The Ledges at Fall Creek

The Ledges at Fall Creek

Entire Place • 2 bedrooms

$46,682
Revenue
47.5%
Occupancy
$213.72
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Purlear (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Purlear based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Benjamin & Sommer6$191,0602674.92/5.0
Sky7$175,78710494.89/5.0
Mitzi1$75,336444.98/5.0
Zach1$67,8671174.95/5.0
Lindsey1$59,8491234.91/5.0
Michael1$53,932475.00/5.0
Evolve1$52,119354.80/5.0
Jim & Janna1$46,682275.00/5.0
Kerrie1$45,476514.94/5.0
Cameron1$42,239974.76/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Purlear.

Dive Deeper: Advanced Purlear STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Purlear. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Purlear Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Purlear

  • The Purlear Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.6% of the 41 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Purlear, Outdoor/Unique properties are the most common (65.9%), reflecting the local real estate landscape.
  • Houses represent a significant 31.7% portion, catering likely to families or larger groups.
  • Smaller segments like unique stays (combined 2.4%) offer potential for unique stay experiences.

Purlear Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Purlear

  • The dominant room capacity in Purlear is 2 bedrooms listings, making up 31.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 63.4% of the active Airbnb listings in Purlear, indicating a high concentration in these sizes.
  • A significant 34.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Purlear.

Purlear Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Purlear

  • The most common guest capacity trend in Purlear vacation rentals is listings accommodating 8+ guests (29.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Purlear STR market, accounting for 53.7% of listings.
  • 51.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Purlear.
  • On average, properties in Purlear are equipped to host 5.2 guests.

Purlear Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Purlear

  • The most common availability pattern in Purlear falls within the 181-270 days range, representing 46.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 63.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Purlear (41.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 43.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Purlear Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (32.5%)

1 Night

13 listings

32.5% of total

2 Nights (50%)

2 Nights

20 listings

50% of total

3 Nights (15%)

3 Nights

6 listings

15% of total

30+ Nights (2.5%)

30+ Nights

1 listings

2.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Purlear is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (82.5%) of the Purlear Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (2.5%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 50% of Purlear hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Purlear.

Purlear Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (10.3%)

Flexible

4 listings

10.3% of total

Moderate (41%)

Moderate

16 listings

41% of total

Firm (23.1%)

Firm

9 listings

23.1% of total

Strict (25.6%)

Strict

10 listings

25.6% of total

Cancellation Policy Insights for Purlear

  • The prevailing Airbnb cancellation policy trend in Purlear is Moderate, used by 41% of listings.
  • There's a relatively balanced mix between guest-friendly (51.3%) and stricter (48.7%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 41% market standard in Purlear.
  • Regularly review your cancellation policy against competitors and market demand shifts in Purlear.

Purlear STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Purlear

  • The overall average booking lead time for vacation rentals in Purlear is 79 days.
  • Guests book furthest in advance for stays during October (average 138 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 57 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (114 days avg.) sees the longest lead times, while Winter (74 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (79 days) as a baseline for your pricing and availability strategy in Purlear.
  • For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 138 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 114 days) to capture early planners.
  • Monitor your own booking lead times against these Purlear averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Purlear (2025)

Amenity Prevalence

Amenity Insights for Purlear

  • Essential amenities in Purlear that guests expect include: Coffee maker, Smoke alarm, Free parking on premises, Air conditioning, Heating, Dishes and silverware, Essentials, TV, Microwave. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Purlear: Coffee maker, Smoke alarm, Free parking on premises, Air conditioning, Heating, Dishes and silverware, Essentials, TV, Microwave.
  • Prioritize adding missing essentials: Air conditioning, Heating, Dishes and silverware, Essentials, TV, Microwave.
  • Consider adding popular differentiators like Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Purlear to stay competitive.

Purlear Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Purlear

  • The typical guest profile for Airbnb in Purlear consists of primarily domestic travelers (99%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 99.2% of guests.
  • Key international markets include United States (99.2%) and Netherlands (0.3%).
  • Top languages spoken are English (79%) followed by Spanish (11.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Charlotte and Raleigh.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Purlear Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Catawba10$8,207$620.2946%
Lake Norman of Catawba25$6,235$467.9646%
Union Mills14$5,934$458.5743%
Denver84$5,893$495.6946%
Mooresville322$5,133$466.3644%
Sherrills Ford117$5,032$515.4839%
Troutman36$4,849$350.0050%
State Road14$4,430$252.1447%
Radford29$4,276$381.3644%
Blacksburg284$3,990$475.4340%

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