Pinehurst Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Pinehurst in 2025? Explore comprehensive Airbnb analytics for Pinehurst, North Carolina, United States to uncover income potential. This 2025 STR market report for Pinehurst, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 397 active listings.
Whether you're considering an Airbnb investment in Pinehurst, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pinehurst Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pinehurst Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pinehurst (2025)
Understanding the monthly revenue variations for Airbnb listings in Pinehurst is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pinehurst is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pinehurst across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,661+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,292 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,522 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,435, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pinehurst
Pinehurst Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pinehurst STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pinehurst:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pinehurst
Average Daily Rate (ADR) Airbnb Trends in Pinehurst (2025)
Effective short term rental pricing strategy in Pinehurst involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pinehurst typically peaks in June and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $674+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $361 or more.
- Typical properties (Median) charge around $214 per night.
- Entry-level properties (Bottom 25%) earn around $143 per night.
Average Daily Rate (ADR) Trend by Month in Pinehurst
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Airbnb Seasonality Analysis & Trends in Pinehurst (2025)
Peak Season (June, May, July)
- Revenue averages $5,472 per month
- Occupancy rates average 44.3%
- Daily rates average $376
Shoulder Season
- Revenue averages $3,430 per month
- Occupancy maintains around 40.1%
- Daily rates hold near $325
Low Season (January, February, September)
- Revenue drops to average $2,448 per month
- Occupancy decreases to average 32.2%
- Daily rates adjust to average $318
Seasonality Insights for Pinehurst
- The Airbnb seasonality in Pinehurst shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pinehurst's highest earning potential, with monthly revenues capable of climbing to $6,897, occupancy reaching a high of 46.8%, and ADRs peaking at $447.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,085, occupancy could drop to 27.8%, and ADRs may adjust down to $308.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pinehurst.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pinehurst seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pinehurst (2025)
Exploring the top neighborhoods for short-term rentals in Pinehurst? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pinehurst Village | Charming village atmosphere with golf-focused community, making it perfect for golf enthusiasts and families looking for cozy accommodations near world-class golf courses. | Pinehurst No. 2 Golf Course, Pinehurst Resort, The Tufts Archives, Pinehurst Golf Club, The Village of Pinehurst |
| Southern Pines | Adjacent to Pinehurst, this area features a vibrant downtown with local shops, cafes, and historical sites, appealing to visitors looking for a quaint, small-town feel. | Downtown Southern Pines, Southern Pines Golf Club, Broadway Country Park, John W. McEwen Historic House, Sandhills Theatre Company |
| Lakeview | Scenic lakeside community providing a tranquil atmosphere, perfect for families and those seeking a peaceful getaway with water activities. | Lake Pinehurst, Lake Surf, Pinehurst Greenway Trail, golfing in surrounding areas, outdoor recreational activities |
| Midland Road | Conveniently located near numerous golf courses and the shopping district, ideal for both golfers and those seeking proximity to amenities. | Pinehurst Country Club, Pinehurst Golf Academy, shopping and dining along Midland Rd |
| Carolina Horse Park | Known as a hub for equestrian events, this area attracts horse lovers and families, providing unique accommodations for visitors to the park. | Carolina Horse Park, equine events, outdoor trails, Pinehurst Equestrian Association |
| Kinston | A quiet neighborhood known for its local charm and community-oriented atmosphere, ideal for visitors seeking a laid-back vacation experience. | Kinston Historic District, local parks, art galleries |
| Tollwood | Exclusively residential yet appealing to visitors seeking privacy and serenity, great for extended stays for families or groups. | local parks, golf courses nearby, nature trails |
| West Pinehurst | A beautiful, wooded area that offers a retreat-like experience, appealing to nature lovers and those looking for seclusion. | nature preserves, golf courses, great hiking trails |
Understanding Airbnb License Requirements & STR Laws in Pinehurst (2025)
While Pinehurst, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pinehurst to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Pinehurst (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pinehurstbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
600 Linden
Entire Place • 7 bedrooms
8-10 minute walk to the Club House
Entire Place • 4 bedrooms
Location, Location, Location! Welcome to Pinehurst
Entire Place • 3 bedrooms
Abbey Manor on Pinehurst #6- Golf Views -Sleeps 24
Entire Place • 6 bedrooms
Your Private Clubhouse w/ Golf Simulator and Pool
Entire Place • 6 bedrooms
Eagles Nest
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pinehurst (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pinehurst based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marcus | 42 | $1,404,684 | 432 | 4.13/5.0 |
| Carolina Stays | 8 | $470,837 | 86 | 4.91/5.0 |
| Evolve | 12 | $425,540 | 208 | 3.66/5.0 |
| Moore Escapes Property Managem | 11 | $295,912 | 486 | 4.43/5.0 |
| Ryan | 3 | $269,878 | 150 | 4.99/5.0 |
| Christina | 6 | $220,696 | 266 | 4.91/5.0 |
| Host #68087660 | 1 | $199,939 | 1 | 0.00/5.0 |
| Todd | 9 | $199,851 | 202 | 3.85/5.0 |
| Brandon | 2 | $182,622 | 59 | 5.00/5.0 |
| Amy | 1 | $179,051 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pinehurst.
Dive Deeper: Advanced Pinehurst STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pinehurst. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPinehurst Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pinehurst
- The Pinehurst Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.7% of the 397 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pinehurst, House properties are the most common (68%), reflecting the local real estate landscape.
- Houses represent a significant 68% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, unique stays (combined 1.8%) offer potential for unique stay experiences.
Pinehurst Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pinehurst
- The dominant room capacity in Pinehurst is 2 bedrooms listings, making up 27.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 53.9% of the active Airbnb listings in Pinehurst, indicating a high concentration in these sizes.
- A significant 60.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pinehurst.
Pinehurst Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pinehurst
- The most common guest capacity trend in Pinehurst vacation rentals is listings accommodating 8+ guests (45.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Pinehurst STR market, accounting for 67.0% of listings.
- 67.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pinehurst.
- On average, properties in Pinehurst are equipped to host 6.1 guests.
Pinehurst Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pinehurst
- The most common availability pattern in Pinehurst falls within the 271-366 days range, representing 40.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Pinehurst (40.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pinehurst Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
85 listings
22.6% of total
2 Nights
191 listings
50.8% of total
3 Nights
37 listings
9.8% of total
4-6 Nights
17 listings
4.5% of total
7-29 Nights
8 listings
2.1% of total
30+ Nights
38 listings
10.1% of total
Key Insights
- The most prevalent minimum stay requirement in Pinehurst is 2 Nights, adopted by 50.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.4%) of the Pinehurst Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.1%) caters to monthly stays (30+ nights) in Pinehurst, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50.8% of Pinehurst hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pinehurst.
Pinehurst Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
41 listings
12.2% of total
Super Strict 60 Days
5 listings
1.5% of total
Flexible
36 listings
10.7% of total
Moderate
77 listings
22.8% of total
Firm
95 listings
28.2% of total
Strict
83 listings
24.6% of total
Cancellation Policy Insights for Pinehurst
- The prevailing Airbnb cancellation policy trend in Pinehurst is Firm, used by 28.2% of listings.
- A majority (52.8%) of hosts in Pinehurst utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 28.2% market standard in Pinehurst.
- Regularly review your cancellation policy against competitors and market demand shifts in Pinehurst.
Pinehurst STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pinehurst
- The overall average booking lead time for vacation rentals in Pinehurst is 63 days.
- Guests book furthest in advance for stays during June (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (100 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Pinehurst.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Pinehurst averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pinehurst (2025)
Amenity Prevalence
Amenity Insights for Pinehurst
- Essential amenities in Pinehurst that guests expect include: Wifi, Air conditioning, TV, Kitchen, Smoke alarm, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pinehurst: Wifi, Air conditioning, TV, Kitchen, Smoke alarm, Heating, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV, Kitchen, Smoke alarm, Heating, Free parking on premises.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pinehurst to stay competitive.
Pinehurst Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pinehurst
- The typical guest profile for Airbnb in Pinehurst consists of primarily domestic travelers (95%), often arriving from nearby Raleigh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.8% of guests.
- Key international markets include United States (94.8%) and Canada (1.8%).
- Top languages spoken are English (83.4%) followed by Spanish (7.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Raleigh and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pinehurst Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 10 | $8,207 | $620.29 | 46% |
| Lake Norman of Catawba | 25 | $6,235 | $467.96 | 46% |
| Denver | 84 | $5,893 | $495.69 | 46% |
| Mooresville | 322 | $5,133 | $466.36 | 44% |
| Sherrills Ford | 117 | $5,032 | $515.48 | 39% |
| Troutman | 36 | $4,849 | $350.00 | 50% |
| Macon | 39 | $4,459 | $470.54 | 37% |
| State Road | 14 | $4,430 | $252.14 | 47% |
| Bracey | 47 | $4,155 | $431.58 | 43% |
| Leasburg | 16 | $3,895 | $277.89 | 53% |