Penrose Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Penrose in 2025? Explore comprehensive Airbnb analytics for Penrose, North Carolina, United States to uncover income potential. This 2025 STR market report for Penrose, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 37 active listings.
Whether you're considering an Airbnb investment in Penrose, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Penrose Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Penrose Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Penrose (2025)
Understanding the monthly revenue variations for Airbnb listings in Penrose is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Penrose is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Penrose across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,133+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,554 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,343 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,273, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Penrose
Penrose Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Penrose STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Penrose:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Penrose
Average Daily Rate (ADR) Airbnb Trends in Penrose (2025)
Effective short term rental pricing strategy in Penrose involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Penrose typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $314+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $198 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Penrose
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Airbnb Seasonality Analysis & Trends in Penrose (2025)
Peak Season (July, June, December)
- Revenue averages $4,275 per month
- Occupancy rates average 56.1%
- Daily rates average $197
Shoulder Season
- Revenue averages $3,470 per month
- Occupancy maintains around 49.3%
- Daily rates hold near $190
Low Season (January, February, March)
- Revenue drops to average $2,501 per month
- Occupancy decreases to average 34.2%
- Daily rates adjust to average $189
Seasonality Insights for Penrose
- The Airbnb seasonality in Penrose shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Penrose's highest earning potential, with monthly revenues capable of climbing to $4,504, occupancy reaching a high of 65.6%, and ADRs peaking at $199.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,235, occupancy could drop to 31.1%, and ADRs may adjust down to $180.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Penrose.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Penrose seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Penrose (2025)
Exploring the top neighborhoods for short-term rentals in Penrose? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Toxaway | A beautiful mountain lake area perfect for outdoor enthusiasts and relaxation seekers. Known for its stunning natural scenery and opportunities for fishing, hiking, and boating. | Lake Toxaway, Gorges State Park, Whiteside Mountain, Panthertown Valley, Cashiers Sliding Rock |
| Transylvania County | Famous for its waterfalls and outdoor adventures. An ideal spot for travelers looking to explore nature and enjoy scenic hikes amidst the lush greenery. | Pisgah National Forest, DuPont State Recreational Forest, Looking Glass Falls, Bridal Veil Falls, Whitewater Falls |
| Brevard | A charming small town with a vibrant arts scene and access to beautiful nature. Popular for its music festivals and proximity to excellent outdoor activities. | Brevard Music Center, Pisgah Center for Wildlife Education, Downtown Brevard, Brevard College, Cradle of Forestry |
| Highlands | A picturesque mountain town known for its upscale resorts and stunning vistas. Great for affluent travelers seeking tranquility and luxury in the mountains. | Highlands Plateau, Whiteside Mountain, Dry Falls, Highlands Botanical Garden, Main Street shops |
| Pisgah Forest | An incredible area for hiking, biking, and outdoor experiences. Ideal for guests looking for adventure in the heart of the Blue Ridge Mountains. | Pisgah National Forest, Fish Hatchery, Sliding Rock, Looking Glass Rock, Bike Trails |
| Flat Rock | A quaint town known for its historic sites and access to outdoor activities. Perfect for those looking to explore local culture while enjoying nature. | Flat Rock Playhouse, Carl Sandburg Home, Jump Off Rock, Flat Rock Historic District, Hiking Trails |
| Cashiers | Offers a serene mountain getaway with a beautiful village atmosphere. Attracts nature lovers and those seeking a peaceful retreat. | Lake Glenville, Cashiers Sliding Rock, Whiteside Mountain, Local artisan shops, Waterfalls |
| Waynesville | A vibrant town known for its historic main street, arts community, and outdoor recreational activities. Perfectly situated for exploring the Smoky Mountains. | Blue Ridge Parkway, Waynesville Art Walk, Downtown Waynesville, Lake Junaluska, Great Smoky Mountains National Park |
Understanding Airbnb License Requirements & STR Laws in Penrose (2025)
While Penrose, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Penrose to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Penrose (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Penrosebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Grand Lodge with HOT TUB
Entire Place • 12 bedrooms
Private MTN View Retreat-Sauna-Hot Tub-Location!
Entire Place • 3 bedrooms
7 bdrm retreat with a hot tub & fire pit
Entire Place • 7 bedrooms
Dialed Inn in Historic Hendersonville
Entire Place • 3 bedrooms
Penrose Perch
Entire Place • 2 bedrooms
Raven’s Nest
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Penrose (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Penrose based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Barn In Penrose | 6 | $294,994 | 54 | 2.43/5.0 |
| David | 5 | $151,191 | 980 | 4.83/5.0 |
| Ames | 1 | $120,699 | 174 | 4.98/5.0 |
| Yonder | 1 | $102,003 | 11 | 5.00/5.0 |
| Evolve | 3 | $51,412 | 27 | 4.47/5.0 |
| Julie | 1 | $51,321 | 19 | 5.00/5.0 |
| Ginger And Buddy | 1 | $49,795 | 40 | 5.00/5.0 |
| Kelly | 1 | $42,435 | 11 | 5.00/5.0 |
| Jacq | 1 | $39,870 | 86 | 4.98/5.0 |
| Isaac | 3 | $37,063 | 28 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Penrose.
Dive Deeper: Advanced Penrose STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Penrose. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPenrose Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Penrose
- The Penrose Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Penrose, House properties are the most common (56.8%), reflecting the local real estate landscape.
- Houses represent a significant 56.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.7%) offer potential for unique stay experiences.
Penrose Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Penrose
- The dominant room capacity in Penrose is 2 bedrooms listings, making up 45.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 67.5% of the active Airbnb listings in Penrose, indicating a high concentration in these sizes.
- A significant 32.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Penrose.
Penrose Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Penrose
- The most common guest capacity trend in Penrose vacation rentals is listings accommodating 4 guests (35.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Penrose STR market, accounting for 59.4% of listings.
- 45.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Penrose.
- On average, properties in Penrose are equipped to host 5.1 guests.
Penrose Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Penrose
- The most common availability pattern in Penrose falls within the 271-366 days range, representing 37.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Penrose (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Penrose Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
40% of total
2 Nights
10 listings
33.3% of total
3 Nights
4 listings
13.3% of total
30+ Nights
4 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Penrose is 1 Night, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.3%) of the Penrose Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Penrose, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40% of Penrose hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Penrose.
Penrose Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
6.5% of total
Flexible
4 listings
12.9% of total
Moderate
9 listings
29% of total
Firm
10 listings
32.3% of total
Strict
6 listings
19.4% of total
Cancellation Policy Insights for Penrose
- The prevailing Airbnb cancellation policy trend in Penrose is Firm, used by 32.3% of listings.
- A majority (51.7%) of hosts in Penrose utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 32.3% market standard in Penrose.
- Regularly review your cancellation policy against competitors and market demand shifts in Penrose.
Penrose STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Penrose
- The overall average booking lead time for vacation rentals in Penrose is 51 days.
- Guests book furthest in advance for stays during May (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Penrose.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Penrose averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Penrose (2025)
Amenity Prevalence
Amenity Insights for Penrose
- Essential amenities in Penrose that guests expect include: Wifi, Air conditioning, Hot water, TV, Free parking on premises, Heating, Kitchen, Smoke alarm, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Penrose: Wifi, Air conditioning, Hot water, TV, Free parking on premises, Heating, Kitchen, Smoke alarm, Essentials.
- Prioritize adding missing essentials: Hot water, TV, Free parking on premises, Heating, Kitchen, Smoke alarm, Essentials.
- Consider adding popular differentiators like Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Penrose to stay competitive.
Penrose Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Penrose
- The typical guest profile for Airbnb in Penrose consists of primarily domestic travelers (97%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.7% of guests.
- Key international markets include United States (96.7%) and Canada (0.9%).
- Top languages spoken are English (76.4%) followed by Spanish (11.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Asheville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Penrose Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| West Union | 31 | $4,282 | $513.72 | 38% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Pigeon Forge | 2,546 | $3,982 | $295.10 | 46% |
| Highlands | 328 | $3,915 | $369.55 | 41% |
| Chapin | 85 | $3,804 | $346.81 | 46% |