Ocean Isle Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Ocean Isle Beach in 2025? Explore comprehensive Airbnb analytics for Ocean Isle Beach, North Carolina, United States to uncover income potential. This 2025 STR market report for Ocean Isle Beach, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 449 active listings.
Whether you're considering an Airbnb investment in Ocean Isle Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ocean Isle Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ocean Isle Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ocean Isle Beach (2025)
Understanding the monthly revenue variations for Airbnb listings in Ocean Isle Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ocean Isle Beach is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ocean Isle Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $15,903+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,821 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,259 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,032, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ocean Isle Beach
Ocean Isle Beach Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ocean Isle Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ocean Isle Beach:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ocean Isle Beach
Average Daily Rate (ADR) Airbnb Trends in Ocean Isle Beach (2025)
Effective short term rental pricing strategy in Ocean Isle Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ocean Isle Beach typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,620+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $685 or more.
- Typical properties (Median) charge around $368 per night.
- Entry-level properties (Bottom 25%) earn around $226 per night.
Average Daily Rate (ADR) Trend by Month in Ocean Isle Beach
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Airbnb Seasonality Analysis & Trends in Ocean Isle Beach (2025)
Peak Season (July, June, August)
- Revenue averages $12,547 per month
- Occupancy rates average 60.0%
- Daily rates average $650
Shoulder Season
- Revenue averages $6,204 per month
- Occupancy maintains around 34.3%
- Daily rates hold near $630
Low Season (January, February, December)
- Revenue drops to average $3,210 per month
- Occupancy decreases to average 22.2%
- Daily rates adjust to average $574
Seasonality Insights for Ocean Isle Beach
- The Airbnb seasonality in Ocean Isle Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ocean Isle Beach's highest earning potential, with monthly revenues capable of climbing to $14,630, occupancy reaching a high of 64.6%, and ADRs peaking at $741.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,675, occupancy could drop to 17.5%, and ADRs may adjust down to $515.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ocean Isle Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ocean Isle Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ocean Isle Beach (2025)
Exploring the top neighborhoods for short-term rentals in Ocean Isle Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ocean Isle Beach | A serene coastal town perfect for family vacations, known for its beautiful beaches and relaxed atmosphere. It's ideal for travelers seeking a peaceful retreat and access to water activities. | Ocean Isle Beach Pier, Ingram Planetarium, Museum of Coastal Carolina, Ocean Isle Beach Park, Fishing and boating opportunities |
| Sunset Beach | Just a short drive from Ocean Isle Beach, Sunset Beach boasts stunning natural beauty and a quieter beach experience, attracting tourists looking for tranquility and nature. | Sunset Beach Fishing Pier, Bird Island Reserve, Sunset Beach Park, Cricket Cove Marina, Charlie's Cabin |
| Holden Beach | A family-friendly beach community renowned for its clean and safe environment, offering a variety of beach activities and natural beauty. | Holden Beach Fishing Pier, Holden Beach Park, Shallotte River Swamp Park, Kayaking and paddleboarding, Wildlife viewing |
| Brunswick Islands | A group of islands offering diverse activities, scenic landscapes, and local culture. It's great for vacationers looking for variety in a beach-focused getaway. | Brunswick Islands Museum, Shallotte River, Gullah Geechee Heritage Corridor, Local seafood restaurants, Nature trails |
| Calabash | Famous for its seafood, particularly Calabash-style fried shrimp. This town offers a culinary experience for food lovers along with proximity to beaches. | Calabash Fishing Fleet, The Calabash River, Local seafood markets, Shopping and dining, Calabash Seafood Hut |
| Southport | A picturesque coastal town known for its historic charm and Southern hospitality. Attractions include waterfront parks and art galleries, appealing to history buffs and families. | Southport Waterfront Park, North Carolina Maritime Museum, Fort Johnston |
| Oak Island | An inviting beach destination that combines beautiful sunsets with beach rentals and activities, appealing to families and beachgoers seeking relaxation. | Oak Island Lighthouse, Beachfront parks, Fishing opportunities, Local shops and eateries, Kayaking |
| Shallotte | Located inland, it offers a perfect central hub for exploring nearby beaches, along with local shops and dining. It’s ideal for those wanting to experience local culture and amenities. | Shallotte River Swamp Park, Local farmer’s market, Dining options, Shopping centers, Proximity to beaches |
Understanding Airbnb License Requirements & STR Laws in Ocean Isle Beach (2025)
While Ocean Isle Beach, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ocean Isle Beach to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Ocean Isle Beach (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ocean Isle Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ocean Front, hot tub, 6 bedrooms Ocean Isle Beach
Entire Place • 6 bedrooms
Ocean Front Pet Friendly!
Entire Place • 3 bedrooms
License to Chill on Ocean Isle Beach, heated pool
Entire Place • 6 bedrooms
5-Bedroom Home with Private Pool & Elevator
Entire Place • 5 bedrooms
2nd row Home, heated private pool, Ocean View OIB
Entire Place • 5 bedrooms
Jaanvi’s Beach House Ocean Isle, pool, elevator
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ocean Isle Beach (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ocean Isle Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brunswick Vacation Rentals | 55 | $9,086,737 | 397 | 4.78/5.0 |
| Foster | 17 | $916,497 | 52 | 4.89/5.0 |
| Cliff | 25 | $915,897 | 277 | 4.82/5.0 |
| Farag Hospitality | 8 | $758,060 | 302 | 4.73/5.0 |
| CoastAway | 14 | $692,815 | 97 | 4.87/5.0 |
| Scott | 3 | $527,353 | 55 | 4.83/5.0 |
| Chuck | 5 | $490,290 | 37 | 4.64/5.0 |
| Evolve | 18 | $416,416 | 242 | 4.77/5.0 |
| Anne | 5 | $296,472 | 616 | 4.96/5.0 |
| Nicolas Anthony | 4 | $274,135 | 271 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ocean Isle Beach.
Dive Deeper: Advanced Ocean Isle Beach STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ocean Isle Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOcean Isle Beach Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ocean Isle Beach
- The Ocean Isle Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.3% of the 449 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ocean Isle Beach, House properties are the most common (75.5%), reflecting the local real estate landscape.
- Houses represent a significant 75.5% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 1.3%) offer potential for unique stay experiences.
Ocean Isle Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ocean Isle Beach
- The dominant room capacity in Ocean Isle Beach is 5+ bedrooms listings, making up 34.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 4 bedrooms properties represent 60.8% of the active Airbnb listings in Ocean Isle Beach, indicating a high concentration in these sizes.
- A significant 77.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ocean Isle Beach.
Ocean Isle Beach Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ocean Isle Beach
- The most common guest capacity trend in Ocean Isle Beach vacation rentals is listings accommodating 8+ guests (72.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Ocean Isle Beach STR market, accounting for 86.9% of listings.
- 89.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ocean Isle Beach.
- On average, properties in Ocean Isle Beach are equipped to host 7.2 guests.
Ocean Isle Beach Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ocean Isle Beach
- The most common availability pattern in Ocean Isle Beach falls within the 271-366 days range, representing 54.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ocean Isle Beach (37.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ocean Isle Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
76 listings
17.3% of total
2 Nights
90 listings
20.5% of total
3 Nights
96 listings
21.9% of total
4-6 Nights
31 listings
7.1% of total
7-29 Nights
22 listings
5% of total
30+ Nights
124 listings
28.2% of total
Key Insights
- The most prevalent minimum stay requirement in Ocean Isle Beach is 30+ Nights, adopted by 28.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (28.2%) caters to monthly stays (30+ nights) in Ocean Isle Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 28.2% of Ocean Isle Beach hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ocean Isle Beach.
Ocean Isle Beach Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
47 listings
11.8% of total
Super Strict 60 Days
62 listings
15.5% of total
Flexible
23 listings
5.8% of total
Moderate
50 listings
12.5% of total
Firm
108 listings
27% of total
Strict
110 listings
27.5% of total
Cancellation Policy Insights for Ocean Isle Beach
- The prevailing Airbnb cancellation policy trend in Ocean Isle Beach is Strict, used by 27.5% of listings.
- A majority (54.5%) of hosts in Ocean Isle Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 27.5% market standard in Ocean Isle Beach.
- Regularly review your cancellation policy against competitors and market demand shifts in Ocean Isle Beach.
Ocean Isle Beach STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ocean Isle Beach
- The overall average booking lead time for vacation rentals in Ocean Isle Beach is 72 days.
- Guests book furthest in advance for stays during June (average 139 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (102 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Ocean Isle Beach.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 139 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 102 days) to capture early planners.
- Monitor your own booking lead times against these Ocean Isle Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ocean Isle Beach (2025)
Amenity Prevalence
Amenity Insights for Ocean Isle Beach
- Essential amenities in Ocean Isle Beach that guests expect include: Air conditioning, TV, Wifi, Free parking on premises, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Heating, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ocean Isle Beach: Air conditioning, TV, Wifi, Free parking on premises, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Air conditioning, TV, Wifi, Free parking on premises, Smoke alarm, Kitchen.
- Consider adding popular differentiators like Coffee maker or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ocean Isle Beach to stay competitive.
Ocean Isle Beach Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ocean Isle Beach
- The typical guest profile for Airbnb in Ocean Isle Beach consists of primarily domestic travelers (99%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.8% of guests.
- Key international markets include United States (98.8%) and DC (0.2%).
- Top languages spoken are English (84.1%) followed by Spanish (8.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Raleigh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ocean Isle Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sullivan's Island | 24 | $6,554 | $873.28 | 40% |
| Folly Beach | 900 | $6,334 | $511.58 | 47% |
| Isle of Palms | 904 | $6,086 | $659.89 | 41% |
| Charleston | 1,883 | $5,063 | $372.44 | 53% |
| Mount Pleasant | 454 | $4,136 | $289.96 | 54% |
| Wrightsville Beach | 453 | $4,019 | $487.73 | 38% |
| Bald Head Island | 185 | $3,658 | $521.00 | 34% |
| Caswell Beach | 45 | $3,213 | $409.11 | 37% |
| Cedar Point | 25 | $3,197 | $270.75 | 48% |
| Emerald Isle | 478 | $3,049 | $349.75 | 41% |