Mount Holly Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Mount Holly in 2025? Explore comprehensive Airbnb analytics for Mount Holly, North Carolina, United States to uncover income potential. This 2025 STR market report for Mount Holly, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.

Whether you're considering an Airbnb investment in Mount Holly, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mount Holly Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Mount Holly Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$142
The average rental revenue earned for an occupied room per day in Mount Holly.
Occupancy Rate(?)
47.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$23,989
Typical annual income for an Airbnb listing in Mount Holly. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
43.1%
Strong growth (43.1%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Mount Holly.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Mount Holly.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
38
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Mount Holly (2025)

Understanding the monthly revenue variations for Airbnb listings in Mount Holly is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mount Holly is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mount Holly across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,635+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,607 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,487 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,155, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Mount Holly

Mount Holly Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Mount Holly STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mount Holly:

  • Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 50%.
  • Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Mount Holly

Average Daily Rate (ADR) Airbnb Trends in Mount Holly (2025)

Effective short term rental pricing strategy in Mount Holly involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mount Holly typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $208+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
  • Typical properties (Median) charge around $135 per night.
  • Entry-level properties (Bottom 25%) earn around $95 per night.

Average Daily Rate (ADR) Trend by Month in Mount Holly

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Airbnb Seasonality Analysis & Trends in Mount Holly (2025)

Peak Season (May, April, June)
  • Revenue averages $3,579 per month
  • Occupancy rates average 52.2%
  • Daily rates average $141
Shoulder Season
  • Revenue averages $2,437 per month
  • Occupancy maintains around 50.5%
  • Daily rates hold near $140
Low Season (February, September, November)
  • Revenue drops to average $2,068 per month
  • Occupancy decreases to average 45.4%
  • Daily rates adjust to average $140

Seasonality Insights for Mount Holly

  • The Airbnb seasonality in Mount Holly shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Mount Holly's highest earning potential, with monthly revenues capable of climbing to $3,898, occupancy reaching a high of 58.3%, and ADRs peaking at $149.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,852, occupancy could drop to 41.9%, and ADRs may adjust down to $128.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mount Holly.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Mount Holly seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Mount Holly (2025)

Exploring the top neighborhoods for short-term rentals in Mount Holly? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Historic Downtown Mount Holly
Charming downtown area with historic buildings and a vibrant community atmosphere. Popular for those who enjoy local shops, eateries, and community events, making it attractive for short-term stays.
Mount Holly Historical Society, Catawba River Park, Local shops and boutiques, Restaurants, Community events
Catawba River
A scenic area that offers outdoor activities and beautiful views, popular among nature lovers and families looking for a relaxing getaway close to natural attractions.
Catawba River, Riverbank Park, Hiking trails, Picnic areas, Fishing spots
Crowders Mountain State Park
A popular destination for hiking and outdoor adventures. Attracts guests who appreciate nature and outdoor sports, making it a great choice for Airbnb hosts.
Crowders Mountain, Hiking trails, Rock climbing, Picnicking, Nature photography
Mount Holly Lake
A serene area perfect for relaxation and water activities. Ideal for families and groups looking for a peaceful retreat.
Lake activities, Fishing, Swimming, Picnic areas, Scenic views
Mount Holly Parks
Includes various parks that provide recreational activities for families and outdoor enthusiasts, encouraging stays for those looking to enjoy local parks and nature.
Central Park, Kiwanis Park, Walking trails, Playgrounds, Sports facilities
Charlotte Proximity
Located close to Charlotte, this area serves as a convenient base for travelers visiting the larger city, offering easy access while enjoying a smaller town feel.
Charlotte attractions, Bank of America Stadium, NASCAR Hall of Fame, U.S. National Whitewater Center, Arts and cultural events in Charlotte
Local Wineries
Mount Holly is near local wineries, attracting visitors interested in wine tours and tastings, enhancing the appeal for short-term stays.
Wineries tours, Wine tastings, Scenic vineyard views, Local crafts and foods, Wine festivals
Mount Holly Festivals
The city hosts various festivals throughout the year, attracting tourists and locals alike, providing great opportunities for short-term rentals during event seasons.
Catawba Riverfront Renaissance, Mount Holly Christmas Festival, Local food and music events, Community gatherings

Understanding Airbnb License Requirements & STR Laws in Mount Holly (2025)

While Mount Holly, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mount Holly to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Mount Holly (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Mount Hollybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

5 min to whitewaterCenter/ 15 min to CLT

5 min to whitewaterCenter/ 15 min to CLT

Entire Place • 5 bedrooms

$85,791
Revenue
72.9%
Occupancy
$322.09
Daily Rate
3B Brand New Construction Home

3B Brand New Construction Home

Entire Place • 3 bedrooms

$49,886
Revenue
38.6%
Occupancy
$344.18
Daily Rate
3BR Cozy Mt. Holly River Retreat!  Firepit - USNWC

3BR Cozy Mt. Holly River Retreat! Firepit - USNWC

Entire Place • 3 bedrooms

$49,060
Revenue
59.4%
Occupancy
$190.43
Daily Rate
New Cedar Craftsman in Mt. Holly Peaceful Country

New Cedar Craftsman in Mt. Holly Peaceful Country

Entire Place • 3 bedrooms

$49,006
Revenue
59.8%
Occupancy
$192.86
Daily Rate
Cozy North Carolina Abode - Minutes from Downtown!

Cozy North Carolina Abode - Minutes from Downtown!

Entire Place • 3 bedrooms

$41,007
Revenue
45.3%
Occupancy
$186.73
Daily Rate
Outstanding Mt Holly Bungalow

Outstanding Mt Holly Bungalow

Entire Place • 2 bedrooms

$40,670
Revenue
67.9%
Occupancy
$142.45
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Mount Holly (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Mount Holly based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Skylar4$147,7114124.88/5.0
Victor3$121,1491484.75/5.0
Andrene2$87,2781142.44/5.0
Everlong Residential2$82,798364.87/5.0
Evolve1$41,007344.97/5.0
Heather1$40,359485.00/5.0
Evolve1$39,705434.98/5.0
Jesse1$36,955774.97/5.0
Host #1027628511$35,719904.89/5.0
Johnny1$29,934294.86/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mount Holly.

Dive Deeper: Advanced Mount Holly STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mount Holly. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Mount Holly Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Mount Holly

  • The Mount Holly Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.3% of the 38 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Mount Holly, House properties are the most common (89.5%), reflecting the local real estate landscape.
  • Houses represent a significant 89.5% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, outdoor/unique (combined 5.2%) offer potential for unique stay experiences.

Mount Holly Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Mount Holly

  • The dominant room capacity in Mount Holly is 3 bedrooms listings, making up 39.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 68.4% of the active Airbnb listings in Mount Holly, indicating a high concentration in these sizes.
  • A significant 42.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mount Holly.

Mount Holly Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Mount Holly

  • The most common guest capacity trend in Mount Holly vacation rentals is listings accommodating 4 guests (26.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Mount Holly STR market, accounting for 47.4% of listings.
  • 39.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mount Holly.
  • On average, properties in Mount Holly are equipped to host 4.7 guests.

Mount Holly Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Mount Holly

  • The most common availability pattern in Mount Holly falls within the 91-180 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 57.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Mount Holly (39.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 44.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Mount Holly Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (37.1%)

1 Night

13 listings

37.1% of total

2 Nights (37.1%)

2 Nights

13 listings

37.1% of total

3 Nights (20%)

3 Nights

7 listings

20% of total

30+ Nights (5.7%)

30+ Nights

2 listings

5.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Mount Holly is 1 Night, adopted by 37.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (74.2%) of the Mount Holly Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 37.1% of Mount Holly hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mount Holly.

Mount Holly Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (15.6%)

Flexible

5 listings

15.6% of total

Moderate (34.4%)

Moderate

11 listings

34.4% of total

Firm (25%)

Firm

8 listings

25% of total

Strict (25%)

Strict

8 listings

25% of total

Cancellation Policy Insights for Mount Holly

  • The prevailing Airbnb cancellation policy trend in Mount Holly is Moderate, used by 34.4% of listings.
  • There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 34.4% market standard in Mount Holly.
  • Regularly review your cancellation policy against competitors and market demand shifts in Mount Holly.

Mount Holly STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Mount Holly

  • The overall average booking lead time for vacation rentals in Mount Holly is 28 days.
  • Guests book furthest in advance for stays during December (average 46 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (36 days avg.) sees the longest lead times, while Summer (27 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Mount Holly.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 36 days) to capture early planners.
  • Monitor your own booking lead times against these Mount Holly averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Mount Holly (2025)

Amenity Prevalence

Amenity Insights for Mount Holly

  • Essential amenities in Mount Holly that guests expect include: Free parking on premises, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Air conditioning, Kitchen, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Mount Holly: Free parking on premises, Smoke alarm, Wifi.
  • Prioritize adding missing essentials: Smoke alarm, Wifi.
  • Consider adding popular differentiators like Air conditioning or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Mount Holly to stay competitive.

Mount Holly Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Mount Holly

  • The typical guest profile for Airbnb in Mount Holly consists of primarily domestic travelers (96%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 95.7% of guests.
  • Key international markets include United States (95.7%) and DC (1.6%).
  • Top languages spoken are English (80.2%) followed by Spanish (13.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Charlotte and Asheville.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Mount Holly Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Catawba10$8,207$620.2946%
Lake Norman of Catawba25$6,235$467.9646%
Union Mills14$5,934$458.5743%
Denver84$5,893$495.6946%
Mooresville322$5,133$466.3644%
Sherrills Ford117$5,032$515.4839%
Troutman36$4,849$350.0050%
State Road14$4,430$252.1447%
Six Mile57$4,391$411.6743%
West Union31$4,282$513.7238%

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