Morrisville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Morrisville in 2025? Explore comprehensive Airbnb analytics for Morrisville, North Carolina, United States to uncover income potential. This 2025 STR market report for Morrisville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Morrisville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Morrisville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Morrisville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Morrisville (2025)
Understanding the monthly revenue variations for Airbnb listings in Morrisville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morrisville is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morrisville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,935+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,433 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,280 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $478, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morrisville
Morrisville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Morrisville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morrisville:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morrisville
Average Daily Rate (ADR) Airbnb Trends in Morrisville (2025)
Effective short term rental pricing strategy in Morrisville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morrisville typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $222+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $167 or more.
- Typical properties (Median) charge around $103 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Morrisville
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Airbnb Seasonality Analysis & Trends in Morrisville (2025)
Peak Season (April, June, July)
- Revenue averages $2,122 per month
- Occupancy rates average 42.9%
- Daily rates average $133
Shoulder Season
- Revenue averages $1,698 per month
- Occupancy maintains around 42.4%
- Daily rates hold near $125
Low Season (January, August, October)
- Revenue drops to average $1,495 per month
- Occupancy decreases to average 42.4%
- Daily rates adjust to average $128
Seasonality Insights for Morrisville
- The Airbnb seasonality in Morrisville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Morrisville's highest earning potential, with monthly revenues capable of climbing to $2,315, occupancy reaching a high of 53.3%, and ADRs peaking at $135.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,455, occupancy could drop to 30.6%, and ADRs may adjust down to $118.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Morrisville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Morrisville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Morrisville (2025)
Exploring the top neighborhoods for short-term rentals in Morrisville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Town Center | The vibrant heart of Morrisville, offering a mix of retail, dining, and community events. Ideal for families and business travelers with easy access to local amenities and public parks. | Morrisville Community Park, The Shoppes at Kildaire, Koka Booth Amphitheatre, Local restaurants and cafes, Greenways and walking trails |
| Tech Corridor | Strategically located near major tech companies and research facilities, this area is popular with traveling professionals and tech workers seeking short-term accommodations. | Cary Towne Center, Research Triangle Park, Durham Bulls Athletic Park, Local tech meetups and conferences |
| Lake Crabtree County Park | A picturesque area with recreational opportunities, ideal for outdoor enthusiasts. Attracts families and travelers looking for scenic views and nature activities. | Lake Crabtree Park, Mountain biking trails, Fishing and boat rentals, Picnic areas and playgrounds |
| McCrimmon Corners | A bustling area that combines residential spaces with commercial establishments, making it suitable for both tourists and business visitors with various dining and shopping options. | Diverse dining options, Shopping plazas, Close to hotels and business centers |
| Morrisville Community Park | An expansive park that hosts events and activities, perfect for families and those seeking leisure. Great location for group stays and family visits. | Baseball and soccer fields, Playgrounds, Walking trails, Community events |
| Preston Village | A desirable neighborhood known for its suburban feel and proximity to golf courses and shopping. Attracts visitors looking for a peaceful retreat with easy access to urban amenities. | Prestonwood Country Club, Local shops and eateries, Parks and recreational facilities |
| Indian Wells | A family-friendly neighborhood with spacious homes and community spirit. Ideal for families visiting Morrisville for extended stays or short vacations. | Community events, Proximity to schools and parks, Family-oriented activities |
| Morrisville Historic District | Rich in history and charm, this area attracts tourists interested in the local culture and heritage of Morrisville. Great for those looking for a unique stay experience. | Historic buildings, Local museums, Art festivals |
Understanding Airbnb License Requirements & STR Laws in Morrisville (2025)
While Morrisville, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Morrisville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Morrisville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morrisvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious Private Home w/Game Room @ Heart of RTP!
Entire Place • 3 bedrooms
Lovely Bright Condo 10 min from RDU
Entire Place • 2 bedrooms
Exquisite 3BR/2BA Ranch Gem|Sleeps 8| 15 min RDU*
Entire Place • 3 bedrooms
Where Relaxation Meets Home/KING suite/POOL/RTP
Entire Place • 3 bedrooms
House in great location to RDU with modern kitchen
Entire Place • 3 bedrooms
Midcentury Meets Morrisville Minutes to RDU
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Morrisville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Morrisville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lily | 9 | $44,390 | 339 | 4.97/5.0 |
| Albert | 1 | $40,278 | 35 | 4.89/5.0 |
| Kamile | 1 | $40,152 | 22 | 4.95/5.0 |
| Properties By Root | 1 | $37,956 | 9 | 4.67/5.0 |
| Remy | 3 | $35,129 | 116 | 4.94/5.0 |
| Victoria | 2 | $34,458 | 178 | 4.88/5.0 |
| Thuy | 1 | $33,998 | 26 | 5.00/5.0 |
| Host #378819593 | 1 | $30,461 | 17 | 4.94/5.0 |
| Amrita | 1 | $25,577 | 18 | 4.89/5.0 |
| Emmanuel | 2 | $25,310 | 123 | 2.38/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morrisville.
Dive Deeper: Advanced Morrisville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morrisville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorrisville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morrisville
- The Morrisville Airbnb market composition is heavily skewed towards Private Room listings, which make up 51.3% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morrisville, House properties are the most common (84.6%), reflecting the local real estate landscape.
- Houses represent a significant 84.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.6%) offer potential for unique stay experiences.
Morrisville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morrisville
- The dominant room capacity in Morrisville is 3 bedrooms listings, making up 25.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 41.0% of the active Airbnb listings in Morrisville, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morrisville.
Morrisville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morrisville
- The most common guest capacity trend in Morrisville vacation rentals is listings accommodating 8+ guests (25.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Morrisville STR market, accounting for 35.9% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morrisville.
- On average, properties in Morrisville are equipped to host 3.3 guests.
Morrisville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morrisville
- The most common availability pattern in Morrisville falls within the 271-366 days range, representing 53.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Morrisville (30.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Morrisville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
21.2% of total
2 Nights
7 listings
21.2% of total
3 Nights
7 listings
21.2% of total
4-6 Nights
5 listings
15.2% of total
30+ Nights
7 listings
21.2% of total
Key Insights
- The most prevalent minimum stay requirement in Morrisville is 1 Night, adopted by 21.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.2%) caters to monthly stays (30+ nights) in Morrisville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 21.2% of Morrisville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morrisville.
Morrisville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
24.2% of total
Moderate
8 listings
24.2% of total
Firm
6 listings
18.2% of total
Strict
11 listings
33.3% of total
Cancellation Policy Insights for Morrisville
- The prevailing Airbnb cancellation policy trend in Morrisville is Strict, used by 33.3% of listings.
- A majority (51.5%) of hosts in Morrisville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.3% market standard in Morrisville.
- With 33.3% using Strict terms, this is a viable option in Morrisville, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Morrisville.
Morrisville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Morrisville
- The overall average booking lead time for vacation rentals in Morrisville is 30 days.
- Guests book furthest in advance for stays during May (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (46 days avg.) sees the longest lead times, while Summer (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Morrisville.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Morrisville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Morrisville (2025)
Amenity Prevalence
Amenity Insights for Morrisville
- Essential amenities in Morrisville that guests expect include: Air conditioning, Wifi, Washer, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morrisville: Air conditioning, Wifi, Washer, TV, Free parking on premises.
- Prioritize adding missing essentials: Washer, TV, Free parking on premises.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morrisville to stay competitive.
Morrisville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Morrisville
- The typical guest profile for Airbnb in Morrisville consists of primarily domestic travelers (96%), often arriving from nearby Raleigh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.7% of guests.
- Key international markets include United States (95.7%) and Costa Rica (0.8%).
- Top languages spoken are English (68.5%) followed by Spanish (13.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Raleigh and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Morrisville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Littleton | 102 | $4,581 | $434.92 | 45% |
| Macon | 39 | $4,459 | $470.54 | 37% |
| Wrightsville Beach | 438 | $4,415 | $480.27 | 40% |
| Bracey | 47 | $4,155 | $431.58 | 43% |
| Leasburg | 16 | $3,895 | $277.89 | 53% |
| Henrico | 75 | $3,819 | $411.95 | 39% |
| Semora | 48 | $3,815 | $355.46 | 41% |
| Cedar Point | 24 | $3,702 | $272.42 | 48% |
| Emerald Isle | 449 | $3,694 | $347.49 | 42% |
| Roxboro | 27 | $3,556 | $282.40 | 50% |