Mooresville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Mooresville in 2025? Explore comprehensive Airbnb analytics for Mooresville, North Carolina, United States to uncover income potential. This 2025 STR market report for Mooresville, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 322 active listings.
Whether you're considering an Airbnb investment in Mooresville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mooresville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mooresville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mooresville (2025)
Understanding the monthly revenue variations for Airbnb listings in Mooresville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mooresville is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mooresville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,735+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,540 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,784 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,469, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mooresville
Mooresville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mooresville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mooresville:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mooresville
Average Daily Rate (ADR) Airbnb Trends in Mooresville (2025)
Effective short term rental pricing strategy in Mooresville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mooresville typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $957+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $631 or more.
- Typical properties (Median) charge around $351 per night.
- Entry-level properties (Bottom 25%) earn around $178 per night.
Average Daily Rate (ADR) Trend by Month in Mooresville
Get Live Mooresville Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Mooresville (2025)
Peak Season (July, June, May)
- Revenue averages $9,793 per month
- Occupancy rates average 53.2%
- Daily rates average $525
Shoulder Season
- Revenue averages $6,424 per month
- Occupancy maintains around 46.0%
- Daily rates hold near $475
Low Season (January, February, March)
- Revenue drops to average $3,645 per month
- Occupancy decreases to average 33.1%
- Daily rates adjust to average $423
Seasonality Insights for Mooresville
- The Airbnb seasonality in Mooresville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mooresville's highest earning potential, with monthly revenues capable of climbing to $10,366, occupancy reaching a high of 61.1%, and ADRs peaking at $545.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,961, occupancy could drop to 32.1%, and ADRs may adjust down to $409.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mooresville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mooresville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mooresville (2025)
Exploring the top neighborhoods for short-term rentals in Mooresville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Norman | A beautiful and expansive lake perfect for water activities, attracting families and vacationers looking for relaxation and outdoor fun. | Lake Norman State Park, Jetton Park, Fishing and boating opportunities, Dining on the waterfront, Water sports activities |
| Downtown Mooresville | The heart of Mooresville with a charming downtown area offering shops, restaurants, and a vibrant community atmosphere, ideal for short-term renters. | Mooresville Historic District, Local boutiques and shops, Restaurants and cafés, Mooresville Public Library, Lakeside Park |
| The Point | A luxurious waterfront community known for its upscale homes and access to Lake Norman, appealing to travelers seeking a high-end experience. | The Point Marina, Golf courses, Yacht clubs, Fine dining options, Recreational activities |
| East Mooresville | A growing area with easy access to the highway and local attractions, making it convenient for guests visiting the region. | Shopping centers, Restaurants, Proximity to local businesses, Family-friendly parks, Quick access to Lake Norman |
| West Mooresville | This area is quieter and more residential, attracting visitors looking for a peaceful retreat while still being close to Lake Norman. | Community parks, Lake access, Residential charm, Local eateries, Nature trails |
| Coddle Creek | A scenic rural community near Mooresville, attractive for guests looking for tranquility and nature, while still close to urban amenities. | Outdoor recreational spaces, Hiking trails, Serene environment, Wildlife watching, Proximity to Lake Norman |
| Brawley School Road | A bustling area with plenty of shopping and dining options, making it a favorable choice for families and groups visiting Mooresville. | Shopping centers, Restaurants, Entertainment options, Near Lake Norman, Community events |
| Langtree | An emerging area with planned developments and waterfront access, appealing to a demographic seeking modern comfort along the lake. | Dining and shopping options, Waterfront parks, Access to Marinas, New development activities, Community events |
Understanding Airbnb License Requirements & STR Laws in Mooresville (2025)
While Mooresville, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mooresville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mooresville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mooresvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lake Norman Lakefront - Pickleball, Hot Tub, Pool
Entire Place • 4 bedrooms
Latitude Adjustment by SoCharm | Waterfront Luxury
Entire Place • 4 bedrooms
Lake Escape by AvantStay | Lakefront, Private Dock
Entire Place • 7 bedrooms
Modern LKN lakefront home on private cove w/ dock!
Entire Place • 4 bedrooms
Stay Awhile by AvantStay | Lakefront + Pool, Dock
Entire Place • 5 bedrooms
Oasis at Ballycastle by AvantStay | Private Beach
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mooresville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mooresville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| AvantStay | 19 | $2,382,026 | 267 | 4.61/5.0 |
| Southern Charm | 31 | $2,371,700 | 306 | 4.24/5.0 |
| Shari | 19 | $1,419,101 | 159 | 3.81/5.0 |
| Carolina | 7 | $757,430 | 79 | 4.99/5.0 |
| Adam And Jessica | 6 | $531,870 | 354 | 4.99/5.0 |
| Linda | 4 | $447,210 | 59 | 4.99/5.0 |
| Skylar | 6 | $440,599 | 1111 | 4.88/5.0 |
| Brian | 1 | $422,205 | 54 | 5.00/5.0 |
| Evolve | 7 | $361,083 | 101 | 4.03/5.0 |
| The Simply Home Host Company | 2 | $269,867 | 82 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mooresville.
Dive Deeper: Advanced Mooresville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mooresville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMooresville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mooresville
- The Mooresville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.3% of the 322 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mooresville, House properties are the most common (81.7%), reflecting the local real estate landscape.
- Houses represent a significant 81.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, unique stays (combined 7.1%) offer potential for unique stay experiences.
Mooresville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mooresville
- The dominant room capacity in Mooresville is 3 bedrooms listings, making up 27.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 53.1% of the active Airbnb listings in Mooresville, indicating a high concentration in these sizes.
- A significant 73.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mooresville.
Mooresville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mooresville
- The most common guest capacity trend in Mooresville vacation rentals is listings accommodating 8+ guests (63.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Mooresville STR market, accounting for 75.5% of listings.
- 77.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mooresville.
- On average, properties in Mooresville are equipped to host 6.6 guests.
Mooresville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mooresville
- The most common availability pattern in Mooresville falls within the 181-270 days range, representing 37.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mooresville (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mooresville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
9.8% of total
2 Nights
110 listings
36.1% of total
3 Nights
51 listings
16.7% of total
4-6 Nights
27 listings
8.9% of total
7-29 Nights
8 listings
2.6% of total
30+ Nights
79 listings
25.9% of total
Key Insights
- The most prevalent minimum stay requirement in Mooresville is 2 Nights, adopted by 36.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25.9%) caters to monthly stays (30+ nights) in Mooresville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.1% of Mooresville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.8% currently do.
- A 2-night minimum appears standard (36.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 25.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mooresville.
Mooresville Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
17 listings
5.9% of total
Super Strict 30 Days
40 listings
14% of total
Flexible
21 listings
7.3% of total
Moderate
50 listings
17.5% of total
Firm
87 listings
30.4% of total
Strict
71 listings
24.8% of total
Cancellation Policy Insights for Mooresville
- The prevailing Airbnb cancellation policy trend in Mooresville is Firm, used by 30.4% of listings.
- A majority (55.2%) of hosts in Mooresville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30.4% market standard in Mooresville.
- Regularly review your cancellation policy against competitors and market demand shifts in Mooresville.
Mooresville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mooresville
- The overall average booking lead time for vacation rentals in Mooresville is 48 days.
- Guests book furthest in advance for stays during July (average 102 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Mooresville.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Mooresville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mooresville (2025)
Amenity Prevalence
Amenity Insights for Mooresville
- Essential amenities in Mooresville that guests expect include: Smoke alarm, Free parking on premises, Air conditioning, TV, Wifi, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Kitchen, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mooresville: Smoke alarm, Free parking on premises, Air conditioning, TV, Wifi, Heating, Hot water.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises, Air conditioning, TV, Wifi, Heating, Hot water.
- Consider adding popular differentiators like Carbon monoxide alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mooresville to stay competitive.
Mooresville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mooresville
- The typical guest profile for Airbnb in Mooresville consists of primarily domestic travelers (97%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.7% of guests.
- Key international markets include United States (96.7%) and Canada (0.7%).
- Top languages spoken are English (78.3%) followed by Spanish (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Raleigh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mooresville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 10 | $8,207 | $620.29 | 46% |
| Lake Norman of Catawba | 25 | $6,235 | $467.96 | 46% |
| Denver | 84 | $5,893 | $495.69 | 46% |
| Sherrills Ford | 117 | $5,032 | $515.48 | 39% |
| Troutman | 36 | $4,849 | $350.00 | 50% |
| State Road | 14 | $4,430 | $252.14 | 47% |
| Leasburg | 16 | $3,895 | $277.89 | 53% |
| Semora | 48 | $3,815 | $355.46 | 41% |
| Chapin | 85 | $3,804 | $346.81 | 46% |
| Lexington County | 21 | $3,442 | $239.03 | 47% |