Monroe Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Monroe in 2025? Explore comprehensive Airbnb analytics for Monroe, North Carolina, United States to uncover income potential. This 2025 STR market report for Monroe, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Monroe, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Monroe Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Monroe Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Monroe (2025)
Understanding the monthly revenue variations for Airbnb listings in Monroe is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Monroe is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Monroe across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,459+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,333 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,055 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,142, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Monroe
Monroe Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Monroe STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Monroe:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Monroe
Average Daily Rate (ADR) Airbnb Trends in Monroe (2025)
Effective short term rental pricing strategy in Monroe involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Monroe typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $245+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $169 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Monroe
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Airbnb Seasonality Analysis & Trends in Monroe (2025)
Peak Season (May, June, April)
- Revenue averages $2,946 per month
- Occupancy rates average 43.0%
- Daily rates average $133
Shoulder Season
- Revenue averages $2,380 per month
- Occupancy maintains around 52.3%
- Daily rates hold near $147
Low Season (January, February, August)
- Revenue drops to average $1,951 per month
- Occupancy decreases to average 41.4%
- Daily rates adjust to average $148
Seasonality Insights for Monroe
- The Airbnb seasonality in Monroe shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Monroe's highest earning potential, with monthly revenues capable of climbing to $3,073, occupancy reaching a high of 55.5%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,696, occupancy could drop to 34.6%, and ADRs may adjust down to $130.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Monroe.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Monroe seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Monroe (2025)
Exploring the top neighborhoods for short-term rentals in Monroe? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Monroe | The heart of Monroe with shops, restaurants, and cultural attractions. A convenient location for guests who want to explore local sights and enjoy a vibrant atmosphere. | Monroe Crossroads Shopping Center, East Monroe Historic District, The Treehouse Vineyards, Counties of Union and Anson Rails-to-Trails, Monroe Aquatics and Fitness Center |
| Lake Twitty | A peaceful and scenic area with access to the lake for fishing, boating, and nature walks. Ideal for guests looking for a tranquil retreat away from the city hustle. | Lake Twitty, Wildlife observation areas, Nature trails, Fishing spots |
| Union County | Offers a mix of rural charm and suburban amenities, appealing to families and travelers seeking a quieter atmosphere while still being close to Monroe's attractions. | Historic downtown areas, Local parks, Wine tasting tours, Historic plantations |
| The Rolling Hills | Located in the suburbs of Monroe, this area is known for its spacious homes and family-friendly environment. Great for larger groups or families vacationing together. | Local parks and playgrounds, Nearby golf courses, Community events and activities |
| Monroe Bypass | A developing area with good connectivity to nearby Charlotte, making it attractive for visitors looking to explore both Monroe and the urban conveniences of the larger city. | Shopping centers, Dining options, High-speed travel access to Charlotte |
| Sardis | A quaint neighborhood that offers easy access to both nature and urban amenities. Ideal for those who want a mix of relaxation and convenience. | Nature walk trails, Community swimming pools, Sardis neighborhood parks |
| Walnut Creek | A peaceful suburban area with family-oriented amenities, perfect for mid-term stays or families visiting local relatives. | Playgrounds, Community events, Family-friendly dining options |
| East Monroe | A diverse area with a rich mix of cultures and dining options, great for food enthusiasts and those wanting to experience local flavor. | Local cuisine, Farmers markets, Cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Monroe (2025)
While Monroe, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Monroe to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Monroe (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Monroebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Homestead Farm House & Party Barn
Entire Place • 5 bedrooms
Large 4/2.5 Smart TVs in all rooms, Free Breakfast
Entire Place • 4 bedrooms
3/2,5 house 3 min to HWY 74/ McDonald’s
Entire Place • 1 bedroom
The Roost
Entire Place • 2 bedrooms
Pond House On The Farm
Entire Place • 3 bedrooms
1/4 mile to Main Street -breweries, coffee, dining
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Monroe (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Monroe based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amy | 5 | $120,313 | 684 | 4.96/5.0 |
| Elizabeth | 2 | $117,037 | 79 | 4.93/5.0 |
| Alecia | 2 | $71,312 | 48 | 4.88/5.0 |
| Cecilia | 2 | $62,099 | 41 | 4.88/5.0 |
| Susan | 3 | $50,279 | 30 | 4.96/5.0 |
| Liudmila | 1 | $43,272 | 35 | 5.00/5.0 |
| Brandon | 1 | $38,821 | 37 | 5.00/5.0 |
| Adam | 1 | $38,752 | 67 | 4.99/5.0 |
| Alyssa | 1 | $24,640 | 81 | 4.90/5.0 |
| Marie | 1 | $21,804 | 126 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Monroe.
Dive Deeper: Advanced Monroe STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Monroe. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMonroe Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Monroe
- The Monroe Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.3% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Monroe, House properties are the most common (53.3%), reflecting the local real estate landscape.
- Houses represent a significant 53.3% portion, catering likely to families or larger groups.
- The presence of 13.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, unique stays (combined 6.6%) offer potential for unique stay experiences.
Monroe Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Monroe
- The dominant room capacity in Monroe is 2 bedrooms listings, making up 23.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 46.6% of the active Airbnb listings in Monroe, indicating a high concentration in these sizes.
- A significant 36.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Monroe.
Monroe Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Monroe
- The most common guest capacity trend in Monroe vacation rentals is listings accommodating 6 guests (23.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Monroe STR market, accounting for 40.0% of listings.
- 46.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Monroe.
- On average, properties in Monroe are equipped to host 4.2 guests.
Monroe Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Monroe
- The most common availability pattern in Monroe falls within the 181-270 days range, representing 43.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Monroe (43.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Monroe Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
25% of total
2 Nights
13 listings
46.4% of total
3 Nights
4 listings
14.3% of total
30+ Nights
4 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Monroe is 2 Nights, adopted by 46.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.4%) of the Monroe Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in Monroe, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.4% of Monroe hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Monroe.
Monroe Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
20.7% of total
Moderate
12 listings
41.4% of total
Firm
5 listings
17.2% of total
Strict
6 listings
20.7% of total
Cancellation Policy Insights for Monroe
- The prevailing Airbnb cancellation policy trend in Monroe is Moderate, used by 41.4% of listings.
- There's a relatively balanced mix between guest-friendly (62.1%) and stricter (37.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.4% market standard in Monroe.
- Regularly review your cancellation policy against competitors and market demand shifts in Monroe.
Monroe STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Monroe
- The overall average booking lead time for vacation rentals in Monroe is 27 days.
- Guests book furthest in advance for stays during June (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (32 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Monroe.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Monroe averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Monroe (2025)
Amenity Prevalence
Amenity Insights for Monroe
- Essential amenities in Monroe that guests expect include: Air conditioning, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Monroe: Air conditioning, Free parking on premises, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Smoke alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Monroe to stay competitive.
Monroe Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Monroe
- The typical guest profile for Airbnb in Monroe consists of primarily domestic travelers (97%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and Canada (0.6%).
- Top languages spoken are English (83.1%) followed by Spanish (8.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Wilmington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Monroe Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 10 | $8,207 | $620.29 | 46% |
| Lake Norman of Catawba | 25 | $6,235 | $467.96 | 46% |
| Denver | 84 | $5,893 | $495.69 | 46% |
| Mooresville | 322 | $5,133 | $466.36 | 44% |
| Sherrills Ford | 117 | $5,032 | $515.48 | 39% |
| Troutman | 36 | $4,849 | $350.00 | 50% |
| Chapin | 85 | $3,804 | $346.81 | 46% |
| Lexington County | 21 | $3,442 | $239.03 | 47% |
| Granite Falls | 12 | $3,427 | $203.00 | 60% |
| Cornelius | 74 | $3,369 | $262.84 | 50% |