Mill Spring Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Mill Spring in 2025? Explore comprehensive Airbnb analytics for Mill Spring, North Carolina, United States to uncover income potential. This 2025 STR market report for Mill Spring, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 136 active listings.
Whether you're considering an Airbnb investment in Mill Spring, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mill Spring Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mill Spring Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mill Spring (2025)
Understanding the monthly revenue variations for Airbnb listings in Mill Spring is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mill Spring is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mill Spring across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,360+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,398 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,017 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,102, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mill Spring
Mill Spring Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mill Spring STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mill Spring:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mill Spring
Average Daily Rate (ADR) Airbnb Trends in Mill Spring (2025)
Effective short term rental pricing strategy in Mill Spring involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mill Spring typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $435+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $271 or more.
- Typical properties (Median) charge around $183 per night.
- Entry-level properties (Bottom 25%) earn around $135 per night.
Average Daily Rate (ADR) Trend by Month in Mill Spring
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Airbnb Seasonality Analysis & Trends in Mill Spring (2025)
Peak Season (June, May, July)
- Revenue averages $4,741 per month
- Occupancy rates average 42.0%
- Daily rates average $259
Shoulder Season
- Revenue averages $2,810 per month
- Occupancy maintains around 34.4%
- Daily rates hold near $253
Low Season (January, February, March)
- Revenue drops to average $1,721 per month
- Occupancy decreases to average 27.4%
- Daily rates adjust to average $238
Seasonality Insights for Mill Spring
- The Airbnb seasonality in Mill Spring shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mill Spring's highest earning potential, with monthly revenues capable of climbing to $5,243, occupancy reaching a high of 45.9%, and ADRs peaking at $263.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,501, occupancy could drop to 25.9%, and ADRs may adjust down to $230.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mill Spring.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mill Spring seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mill Spring (2025)
Exploring the top neighborhoods for short-term rentals in Mill Spring? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Lure | Scenic mountain lake area known for its natural beauty, ideal for outdoor enthusiasts and families. Popular for boating, hiking, and access to Chimney Rock State Park. | Chimney Rock State Park, Lake Lure Beach, The Flowering Bridge, Lake Lure Adventure Company, Broad River Adventures |
| Tryon | Charming small town known for its equestrian culture and arts scene. Attracts visitors seeking a quiet retreat with access to various cultural activities and events. | Tryon International Equestrian Center, Carteret Street, Landrum Main Street, Polk County History Museum, Tryon Palace |
| Hendersonville | Historic town known for its apple orchards and vibrant downtown area. Ideal for those who enjoy quaint shops, local eateries, and annual festivals. | Hendersonville Historic District, The Flat Rock Playhouse, Sky Top Orchard, Blue Ridge Mall, Apple Festival |
| Saluda | A small mountain town known for its outdoor activities and scenic views. Appeals to nature lovers and those looking for a peaceful getaway. | Saluda Grade, Green River Brewery, McCreery Park, Pearson's Falls and Glen, Downtown Saluda |
| Asheville | Vibrant city known for its arts scene and historic architecture. A popular destination for tourists looking for a lively culture and access to the Blue Ridge Parkway. | Biltmore Estate, Blue Ridge Parkway, Asheville Art Museum, Thomas Wolfe Memorial, Wedge Brewing Company |
| Boiling Springs | Small town located near Gardner-Webb University. Attracts visitors for its community events and proximity to outdoor activities. | Gardner-Webb University, Boiling Springs Lake, SMSU Sports Complex, The Avenger Football Field, local parks |
| Flat Rock | Known for its arts and theater scene, home to the Flat Rock Playhouse. Great for those interested in culture and outdoor recreation. | Flat Rock Playhouse, Carl Sandburg Home, Hammock Lake, Highland Lake Inn, local hiking trails |
| Columbus | A historical town with a rich equestrian culture and close proximity to outdoor activities in the foothills of the Blue Ridge Mountains. | Connemara, Polk County Courthouse, The Columbus Park, local restaurants and shops, Oklawaha Greenway |
Understanding Airbnb License Requirements & STR Laws in Mill Spring (2025)
While Mill Spring, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mill Spring to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mill Spring (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mill Springbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Estate Mountain View, Pool, Hot Tub, & Golf
Entire Place • 5 bedrooms
Secluded Luxury Home w/ Amazing Mountainous Views
Entire Place • 8 bedrooms
Lakefront, Cozy-Modern, New, Dock, Kayaks, Hot Tub
Entire Place • 3 bedrooms
Serene Lakeside Escape with Hot Tub & Fire Pit
Entire Place • 6 bedrooms
Stunning Mill Spring Home w/ Mountain Views!
Entire Place • 5 bedrooms
Hawk's View with Fireplace Pet Friendly
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mill Spring (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mill Spring based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jeff And Gina | 1 | $264,978 | 3 | 5.00/5.0 |
| Katie | 8 | $226,743 | 599 | 4.96/5.0 |
| Host #429111075 | 21 | $225,300 | 1 | 0.00/5.0 |
| Valerie | 6 | $225,002 | 227 | 4.85/5.0 |
| Evolve | 4 | $193,078 | 72 | 4.93/5.0 |
| Boyd | 5 | $173,463 | 86 | 4.82/5.0 |
| Ed | 1 | $154,325 | 32 | 4.94/5.0 |
| Host #345569646 | 1 | $129,929 | 29 | 4.97/5.0 |
| Curated Vacation Properties | 1 | $103,846 | 73 | 4.90/5.0 |
| Thomas | 1 | $80,339 | 29 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mill Spring.
Dive Deeper: Advanced Mill Spring STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mill Spring. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMill Spring Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mill Spring
- The Mill Spring Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.1% of the 136 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mill Spring, House properties are the most common (46.3%), reflecting the local real estate landscape.
- Houses represent a significant 46.3% portion, catering likely to families or larger groups.
- Smaller segments like others, unique stays, apartment/condo, hotel/boutique (combined 9.5%) offer potential for unique stay experiences.
Mill Spring Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mill Spring
- The dominant room capacity in Mill Spring is 1 bedroom listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.1% of the active Airbnb listings in Mill Spring, indicating a high concentration in these sizes.
- A significant 34.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mill Spring.
Mill Spring Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mill Spring
- The most common guest capacity trend in Mill Spring vacation rentals is listings accommodating 8+ guests (29.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Mill Spring STR market, accounting for 50.7% of listings.
- 48.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mill Spring.
- On average, properties in Mill Spring are equipped to host 5.3 guests.
Mill Spring Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mill Spring
- The most common availability pattern in Mill Spring falls within the 271-366 days range, representing 57.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mill Spring (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mill Spring Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
13.8% of total
2 Nights
65 listings
50% of total
3 Nights
20 listings
15.4% of total
4-6 Nights
3 listings
2.3% of total
30+ Nights
24 listings
18.5% of total
Key Insights
- The most prevalent minimum stay requirement in Mill Spring is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.8%) of the Mill Spring Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.5%) caters to monthly stays (30+ nights) in Mill Spring, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Mill Spring hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.8% currently do.
- A 2-night minimum appears standard (50%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 18.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mill Spring.
Mill Spring Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
2.1% of total
Super Strict 30 Days
4 listings
4.2% of total
Flexible
8 listings
8.3% of total
Moderate
26 listings
27.1% of total
Firm
26 listings
27.1% of total
Strict
30 listings
31.3% of total
Cancellation Policy Insights for Mill Spring
- The prevailing Airbnb cancellation policy trend in Mill Spring is Strict, used by 31.3% of listings.
- A majority (58.4%) of hosts in Mill Spring utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.3% market standard in Mill Spring.
- With 31.3% using Strict terms, this is a viable option in Mill Spring, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mill Spring.
Mill Spring STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mill Spring
- The overall average booking lead time for vacation rentals in Mill Spring is 47 days.
- Guests book furthest in advance for stays during June (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Mill Spring.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Mill Spring averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mill Spring (2025)
Amenity Prevalence
Amenity Insights for Mill Spring
- Essential amenities in Mill Spring that guests expect include: Free parking on premises, Smoke alarm, Heating, Air conditioning, Wifi, TV, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Carbon monoxide alarm, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mill Spring: Free parking on premises, Smoke alarm, Heating, Air conditioning, Wifi, TV, Hot water.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, Heating, Air conditioning, Wifi, TV, Hot water.
- Consider adding popular differentiators like Coffee maker or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mill Spring to stay competitive.
Mill Spring Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mill Spring
- The typical guest profile for Airbnb in Mill Spring consists of primarily domestic travelers (99%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.5% of guests.
- Key international markets include United States (98.5%) and Canada (0.6%).
- Top languages spoken are English (77.5%) followed by Spanish (12.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Raleigh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mill Spring Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| West Union | 31 | $4,282 | $513.72 | 38% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Pigeon Forge | 2,546 | $3,982 | $295.10 | 46% |
| Highlands | 328 | $3,915 | $369.55 | 41% |
| Chapin | 85 | $3,804 | $346.81 | 46% |