Matthews Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Matthews in 2025? Explore comprehensive Airbnb analytics for Matthews, North Carolina, United States to uncover income potential. This 2025 STR market report for Matthews, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 37 active listings.
Whether you're considering an Airbnb investment in Matthews, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Matthews Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Matthews Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Matthews (2025)
Understanding the monthly revenue variations for Airbnb listings in Matthews is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Matthews is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Matthews across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,987+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,462 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,955 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,491, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Matthews
Matthews Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Matthews STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Matthews:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Matthews
Average Daily Rate (ADR) Airbnb Trends in Matthews (2025)
Effective short term rental pricing strategy in Matthews involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Matthews typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $292+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $209 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Matthews
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Airbnb Seasonality Analysis & Trends in Matthews (2025)
Peak Season (July, December, May)
- Revenue averages $3,861 per month
- Occupancy rates average 55.1%
- Daily rates average $170
Shoulder Season
- Revenue averages $3,331 per month
- Occupancy maintains around 51.1%
- Daily rates hold near $168
Low Season (February, March, October)
- Revenue drops to average $2,583 per month
- Occupancy decreases to average 46.5%
- Daily rates adjust to average $170
Seasonality Insights for Matthews
- The Airbnb seasonality in Matthews shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Matthews's highest earning potential, with monthly revenues capable of climbing to $4,162, occupancy reaching a high of 68.1%, and ADRs peaking at $203.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,814, occupancy could drop to 35.7%, and ADRs may adjust down to $153.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Matthews.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Matthews seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Matthews (2025)
Exploring the top neighborhoods for short-term rentals in Matthews? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Matthews | The heart of Matthews, featuring charming shops, restaurants, and a vibrant community atmosphere. It attracts visitors for its quaint downtown feel and easy access to local amenities. | Matthews Community Center, Matthews Historical Museum, Local restaurants and cafes, Matthews Farmers Market, Greenway trails |
| Industry Hills | A suburban area that has seen rapid growth and development, making it attractive for families and longer-term stays. It's close to commercial hubs and recreational facilities. | Matthews Sportsplex, Parks, Shopping centers, Bus service to Uptown Charlotte |
| Wesley Chapel | Just outside Matthews, this area is popular for its family-friendly environment and abundant green spaces. Appeals to visitors looking for a quiet stay that's still close to urban amenities. | Wesley Chapel Park, Reedy Creek Nature Center, Shopping areas, Local restaurants |
| Sardis Forest | A comfortable and safe neighborhood known for its spacious homes and access to good schools, appealing to families and longer-term stays. | Sardis Forest Park, Nearby golf courses, Shopping centers, Family-friendly community events |
| Mint Hill | Nearby Mint Hill is gaining popularity due to its suburban feel and community spirit, with a variety of parks and organized events. | Mint Hill Veterans Memorial, Parks and recreation areas, Local shops and dining, Mint Hill Farmers Market |
| Huntersville | Located just a short drive away from Matthews, it's a growing area with lake access and outdoor activities, appealing to a broad range of tourists. | Lake Norman, Birkdale Village, Outdoor parks, Golf courses |
| Ballantyne | Famous for its upscale residential areas and corporate offices, Ballantyne attracts business travelers and visitors seeking luxury and convenience. | Ballantyne Village, Golf clubs, Fine dining, Nature trails |
| Southwest Charlotte | A developing area with attractive housing and accessibility to major highways, making it a convenient base for travelers visiting the surrounding regions. | Shopping centers, Local parks, Proximity to major highways, Sports complexes |
Understanding Airbnb License Requirements & STR Laws in Matthews (2025)
While Matthews, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Matthews to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Matthews (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Matthewsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
*LUXE*HOTTUB*FIREPIT*SUPERHOST*Walk2DTMatthews*EV*
Entire Place • 2 bedrooms
Large spacious home in Matthews!
Entire Place • 4 bedrooms
4 bdrm, cozy home, large groups, pet ok, play area
Entire Place • 4 bedrooms
Duplex Delight: Perfect for Big Groups & Families!
Entire Place • 6 bedrooms
Brand New Luxury Modern Townhome!
Entire Place • 3 bedrooms
Hot Tub - Suburban - Comfy
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Matthews (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Matthews based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mike | 5 | $209,703 | 233 | 4.97/5.0 |
| Roman | 3 | $113,348 | 18 | 3.22/5.0 |
| Ally | 3 | $106,103 | 38 | 3.19/5.0 |
| Colleen | 1 | $76,309 | 98 | 4.98/5.0 |
| Sandesh | 1 | $62,752 | 34 | 4.88/5.0 |
| Peter | 1 | $57,802 | 22 | 4.95/5.0 |
| Mabel | 4 | $49,477 | 224 | 4.95/5.0 |
| Unwind Luxury | 1 | $44,016 | 25 | 4.76/5.0 |
| Britt | 1 | $39,376 | 92 | 4.99/5.0 |
| Julian | 1 | $38,482 | 46 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Matthews.
Dive Deeper: Advanced Matthews STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Matthews. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMatthews Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Matthews
- The Matthews Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.9% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Matthews, House properties are the most common (81.1%), reflecting the local real estate landscape.
- Houses represent a significant 81.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 5.4%) offer potential for unique stay experiences.
Matthews Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Matthews
- The dominant room capacity in Matthews is 3 bedrooms listings, making up 35.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 56.7% of the active Airbnb listings in Matthews, indicating a high concentration in these sizes.
- A significant 59.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Matthews.
Matthews Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Matthews
- The most common guest capacity trend in Matthews vacation rentals is listings accommodating 8+ guests (35.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Matthews STR market, accounting for 62.1% of listings.
- 67.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Matthews.
- On average, properties in Matthews are equipped to host 5.6 guests.
Matthews Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Matthews
- The most common availability pattern in Matthews falls within the 91-180 days range, representing 40.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 48.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Matthews (40.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 51.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Matthews Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
29.4% of total
2 Nights
10 listings
29.4% of total
3 Nights
4 listings
11.8% of total
4-6 Nights
3 listings
8.8% of total
7-29 Nights
2 listings
5.9% of total
30+ Nights
5 listings
14.7% of total
Key Insights
- The most prevalent minimum stay requirement in Matthews is 1 Night, adopted by 29.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.7%) caters to monthly stays (30+ nights) in Matthews, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.4% of Matthews hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Matthews.
Matthews Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
15.2% of total
Moderate
2 listings
6.1% of total
Firm
7 listings
21.2% of total
Strict
19 listings
57.6% of total
Cancellation Policy Insights for Matthews
- The prevailing Airbnb cancellation policy trend in Matthews is Strict, used by 57.6% of listings.
- A majority (78.8%) of hosts in Matthews utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 57.6% market standard in Matthews.
- With 57.6% using Strict terms, this is a viable option in Matthews, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Matthews.
Matthews STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Matthews
- The overall average booking lead time for vacation rentals in Matthews is 33 days.
- Guests book furthest in advance for stays during April (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (49 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Matthews.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Matthews averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Matthews (2025)
Amenity Prevalence
Amenity Insights for Matthews
- Essential amenities in Matthews that guests expect include: Washer, Smoke alarm, Kitchen, Dishes and silverware, Air conditioning, Coffee maker, Refrigerator, Wifi, Heating, Dryer. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Matthews: Washer, Smoke alarm, Kitchen, Dishes and silverware, Air conditioning, Coffee maker, Refrigerator, Wifi, Heating, Dryer.
- Prioritize adding missing essentials: Heating, Dryer.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Matthews to stay competitive.
Matthews Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Matthews
- The typical guest profile for Airbnb in Matthews consists of primarily domestic travelers (96%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.1% of guests.
- Key international markets include United States (96.1%) and DC (0.7%).
- Top languages spoken are English (78.4%) followed by Spanish (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Atlanta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Matthews Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 10 | $8,207 | $620.29 | 46% |
| Lake Norman of Catawba | 25 | $6,235 | $467.96 | 46% |
| Denver | 84 | $5,893 | $495.69 | 46% |
| Mooresville | 322 | $5,133 | $466.36 | 44% |
| Sherrills Ford | 117 | $5,032 | $515.48 | 39% |
| Troutman | 36 | $4,849 | $350.00 | 50% |
| State Road | 14 | $4,430 | $252.14 | 47% |
| Leasburg | 16 | $3,895 | $277.89 | 53% |
| Semora | 48 | $3,815 | $355.46 | 41% |
| Chapin | 85 | $3,804 | $346.81 | 46% |