Mars Hill Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Mars Hill in 2025? Explore comprehensive Airbnb analytics for Mars Hill, North Carolina, United States to uncover income potential. This 2025 STR market report for Mars Hill, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 215 active listings.
Whether you're considering an Airbnb investment in Mars Hill, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mars Hill Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mars Hill Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mars Hill (2025)
Understanding the monthly revenue variations for Airbnb listings in Mars Hill is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mars Hill is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mars Hill across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,998+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,140 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,889 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,466, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mars Hill
Mars Hill Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mars Hill STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mars Hill:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mars Hill
Average Daily Rate (ADR) Airbnb Trends in Mars Hill (2025)
Effective short term rental pricing strategy in Mars Hill involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mars Hill typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $440+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $319 or more.
- Typical properties (Median) charge around $214 per night.
- Entry-level properties (Bottom 25%) earn around $150 per night.
Average Daily Rate (ADR) Trend by Month in Mars Hill
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Airbnb Seasonality Analysis & Trends in Mars Hill (2025)
Peak Season (June, May, April)
- Revenue averages $5,181 per month
- Occupancy rates average 39.8%
- Daily rates average $254
Shoulder Season
- Revenue averages $3,978 per month
- Occupancy maintains around 44.2%
- Daily rates hold near $266
Low Season (February, March, September)
- Revenue drops to average $2,592 per month
- Occupancy decreases to average 36.5%
- Daily rates adjust to average $249
Seasonality Insights for Mars Hill
- The Airbnb seasonality in Mars Hill shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mars Hill's highest earning potential, with monthly revenues capable of climbing to $5,466, occupancy reaching a high of 53.5%, and ADRs peaking at $294.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,358, occupancy could drop to 33.4%, and ADRs may adjust down to $241.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mars Hill.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mars Hill seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mars Hill (2025)
Exploring the top neighborhoods for short-term rentals in Mars Hill? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Mars Hill | A central location with access to local shops, restaurants, and bars. Great for guests looking for convenience and a local vibe. | Mars Hill University, Local eateries, Mars Hill Library, Art galleries, Mars Hill Farmers Market |
| Appalachian Trail Access | Direct access to the scenic Appalachian Trail, attracting outdoor enthusiasts and hikers looking for adventure and nature. | Appalachian Trail, Hiking trails, Outdoor parks, Nature observation, Scenic viewpoints |
| Lake Louise | A beautiful lake area perfect for relaxation and water activities. Ideal for families and couples wanting to enjoy nature. | Lake Louise, Picnic areas, Fishing spots, Boat rentals, Walking trails |
| Mars Hill College Road | A residential area with a cozy feel, popular with families and long-term renters, ideal for extended stays. | Neighborhood parks, Local school access, Community events, Quiet surroundings |
| Nearby Asheville | The proximity to Asheville, a vibrant city known for its arts, culture, and food scene, attracts visitors looking for both city and nature experiences. | Biltmore Estate, Asheville Art District, Local breweries, Farmers' markets, Live music venues |
| Wolf Ridge Ski Resort | An appealing location for winter sports enthusiasts, perfect for hosting guests looking for skiing and snowboarding during the winter months. | Skiing and snowboarding, Scenic mountain views, Winter activities, Lodges and cabins |
| Hot Springs | Attracts visitors looking for relaxation and spa experiences with access to natural hot springs and outdoor adventures. | Hot Springs Spa, River tubing, Hiking trails, Natural hot springs, Historic sites |
| Mars Hill Community Park | A large park attracting families and nature lovers, great for hosting events, picnics, and various outdoor activities. | Playgrounds, Walking trails, Sports facilities, Picnic areas, Community events |
Understanding Airbnb License Requirements & STR Laws in Mars Hill (2025)
While Mars Hill, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mars Hill to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mars Hill (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mars Hillbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
7 Min From Hatley Pointe ~Views~HotTub ~Fire Pit
Entire Place • 12 bedrooms
Ski In/Out @ Hatley Pointe ~ Views ~ HotTub ~ Fire Pit
Entire Place • 8 bedrooms
Historic Estate Property
Entire Place • 11 bedrooms
Panoramic Mtn Views~ HotTub~ FirePit~ Asheville
Entire Place • 4 bedrooms
Mountain Retreat- Views Game Rm Hot Tub & FirePit
Entire Place • 4 bedrooms
Ski In/Out @ Hatley Pointe ~ Views ~ HotTub ~ IndoorSlide
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mars Hill (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mars Hill based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elliott And Kylie | 13 | $1,400,576 | 520 | 4.49/5.0 |
| Carolina Mornings | 12 | $751,999 | 187 | 4.82/5.0 |
| Daniel | 19 | $598,940 | 587 | 4.62/5.0 |
| Joe | 4 | $303,318 | 34 | 4.93/5.0 |
| Curated Vacation Properties | 4 | $243,251 | 204 | 4.77/5.0 |
| Chris | 3 | $216,785 | 255 | 5.00/5.0 |
| Evolve | 7 | $166,526 | 144 | 4.78/5.0 |
| Amy | 1 | $160,489 | 60 | 5.00/5.0 |
| Christie And Katelyn | 2 | $155,385 | 252 | 4.88/5.0 |
| Tranquil Getaways | 1 | $131,472 | 26 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mars Hill.
Dive Deeper: Advanced Mars Hill STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mars Hill. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMars Hill Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mars Hill
- The Mars Hill Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 215 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mars Hill, Outdoor/Unique properties are the most common (48.4%), reflecting the local real estate landscape.
- Houses represent a significant 38.6% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, unique stays, others, hotel/boutique (combined 13.1%) offer potential for unique stay experiences.
Mars Hill Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mars Hill
- The dominant room capacity in Mars Hill is 4 bedrooms listings, making up 30.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 54.0% of the active Airbnb listings in Mars Hill, indicating a high concentration in these sizes.
- A significant 64.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mars Hill.
Mars Hill Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mars Hill
- The most common guest capacity trend in Mars Hill vacation rentals is listings accommodating 8+ guests (54%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Mars Hill STR market, accounting for 70.7% of listings.
- 73.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mars Hill.
- On average, properties in Mars Hill are equipped to host 6.3 guests.
Mars Hill Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mars Hill
- The most common availability pattern in Mars Hill falls within the 271-366 days range, representing 36.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mars Hill (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mars Hill Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
15.9% of total
2 Nights
106 listings
52.7% of total
3 Nights
12 listings
6% of total
4-6 Nights
7 listings
3.5% of total
7-29 Nights
2 listings
1% of total
30+ Nights
42 listings
20.9% of total
Key Insights
- The most prevalent minimum stay requirement in Mars Hill is 2 Nights, adopted by 52.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.6%) of the Mars Hill Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.9%) caters to monthly stays (30+ nights) in Mars Hill, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.7% of Mars Hill hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.9% currently do.
- A 2-night minimum appears standard (52.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 20.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mars Hill.
Mars Hill Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
18 listings
9.3% of total
Super Strict 60 Days
13 listings
6.7% of total
Flexible
24 listings
12.4% of total
Moderate
56 listings
28.9% of total
Firm
43 listings
22.2% of total
Strict
40 listings
20.6% of total
Cancellation Policy Insights for Mars Hill
- The prevailing Airbnb cancellation policy trend in Mars Hill is Moderate, used by 28.9% of listings.
- There's a relatively balanced mix between guest-friendly (41.3%) and stricter (42.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.9% market standard in Mars Hill.
- Regularly review your cancellation policy against competitors and market demand shifts in Mars Hill.
Mars Hill STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mars Hill
- The overall average booking lead time for vacation rentals in Mars Hill is 40 days.
- Guests book furthest in advance for stays during June (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Mars Hill.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Mars Hill averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mars Hill (2025)
Amenity Prevalence
Amenity Insights for Mars Hill
- Essential amenities in Mars Hill that guests expect include: Smoke alarm, Wifi, Heating, Hot water, Free parking on premises, Kitchen, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Coffee maker, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mars Hill: Smoke alarm, Wifi, Heating, Hot water, Free parking on premises, Kitchen, Refrigerator.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Heating, Hot water, Free parking on premises, Kitchen, Refrigerator.
- Consider adding popular differentiators like Essentials or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mars Hill to stay competitive.
Mars Hill Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mars Hill
- The typical guest profile for Airbnb in Mars Hill consists of primarily domestic travelers (98%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and United Kingdom (0.4%).
- Top languages spoken are English (73.8%) followed by Spanish (15.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Raleigh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mars Hill Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| West Union | 31 | $4,282 | $513.72 | 38% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Pigeon Forge | 2,546 | $3,982 | $295.10 | 46% |
| Highlands | 328 | $3,915 | $369.55 | 41% |
| Chapin | 85 | $3,804 | $346.81 | 46% |