Maggie Valley Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Maggie Valley in 2025? Explore comprehensive Airbnb analytics for Maggie Valley, North Carolina, United States to uncover income potential. This 2025 STR market report for Maggie Valley, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 529 active listings.
Whether you're considering an Airbnb investment in Maggie Valley, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maggie Valley Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maggie Valley Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maggie Valley (2025)
Understanding the monthly revenue variations for Airbnb listings in Maggie Valley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maggie Valley is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maggie Valley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,754+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,002 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,470 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,278, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maggie Valley
Maggie Valley Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maggie Valley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maggie Valley:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maggie Valley
Average Daily Rate (ADR) Airbnb Trends in Maggie Valley (2025)
Effective short term rental pricing strategy in Maggie Valley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maggie Valley typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $352+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $254 or more.
- Typical properties (Median) charge around $186 per night.
- Entry-level properties (Bottom 25%) earn around $147 per night.
Average Daily Rate (ADR) Trend by Month in Maggie Valley
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Airbnb Seasonality Analysis & Trends in Maggie Valley (2025)
Peak Season (July, June, May)
- Revenue averages $3,931 per month
- Occupancy rates average 45.4%
- Daily rates average $225
Shoulder Season
- Revenue averages $2,983 per month
- Occupancy maintains around 39.9%
- Daily rates hold near $221
Low Season (January, February, March)
- Revenue drops to average $2,159 per month
- Occupancy decreases to average 33.7%
- Daily rates adjust to average $210
Seasonality Insights for Maggie Valley
- The Airbnb seasonality in Maggie Valley shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maggie Valley's highest earning potential, with monthly revenues capable of climbing to $4,179, occupancy reaching a high of 56.1%, and ADRs peaking at $228.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,984, occupancy could drop to 30.8%, and ADRs may adjust down to $208.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maggie Valley.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maggie Valley seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maggie Valley (2025)
Exploring the top neighborhoods for short-term rentals in Maggie Valley? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cataloochee Valley | Known for its beautiful landscapes, wildlife, and historic buildings. A popular spot for nature lovers and outdoor activities, making it ideal for Airbnb hosts catering to ecotourists and families. | Cataloochee Valley Historic District, Cataloochee Ski Area, Balsam Mountain Preserve, Great Smoky Mountains National Park, Wildlife Watching |
| Maggie Valley Village | The heart of Maggie Valley, featuring local shops and restaurants. It attracts visitors looking to experience the local culture and hospitality of the area. | Maggie Valley Opry House, Wheels Through Time Museum, Maggie Valley Festival Grounds, Ghost Town in the Sky, Maggie Valley Club and Resort |
| Lake Junaluska | A scenic area known for its tranquility and beautiful lake, popular with families and those looking for a peaceful getaway. | Lake Junaluska Conference and Retreat Center, Lake Junaluska Walking Trail, Memorial Chapel, Harrell Center, Summer Worship Events |
| Blue Ridge Parkway | Renowned for its stunning views and outdoor adventures, this area attracts travelers interested in hiking, camping, and picturesque scenery. | Blue Ridge Parkway, Waterrock Knob, Craggy Gardens, Mount Mitchell State Park, Hiking Trails |
| Smoky Mountains | Part of the Great Smoky Mountains National Park, this region draws many nature enthusiasts and hikers, making it a great spot for vacation rentals. | Clingmans Dome, Cades Cove, Roaring Fork Motor Nature Trail, Cataloochee Valley, Wildflower Viewing |
| Waynesville | A neighboring town with a charming downtown area, featuring arts, crafts, and dining options. It attracts visitors looking for local experiences. | Downtown Waynesville, Waynesville Art Museum, Haywood County Museum, Blue Ridge Parkway, Balsam Range |
| Cherokee | Nearby Cherokee is rich in Native American history and culture, making it attractive for tourists interested in heritage and exploration. | Oconaluftee Indian Village, Museum of the Cherokee Indian, Harrah's Cherokee Casino, Great Smoky Mountains National Park, Tsali Recreation Area |
| Fines Creek | A quieter area that offers a more serene mountain experience, perfect for visitors wanting respite from busier tourist spots. | Fines Creek Community Park, Haywood County Waterfalls, Scenic Drives, Local Wildlife Viewing, Hiking Trails |
Understanding Airbnb License Requirements & STR Laws in Maggie Valley (2025)
While Maggie Valley, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maggie Valley to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Maggie Valley (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maggie Valleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Majestic Mountaintop Estate
Entire Place • 8 bedrooms
Slps 23, Mtn Views! Sauna, Ht Tub, Game/Theatre Rm
Entire Place • 6 bedrooms
Wildflower Cabin - 5 BR, 4.5 BA, 3 FPLC, 2 FP, HT
Entire Place • 5 bedrooms
Stunning Chalet w/Hot Tub for Cataloochee Skiing!
Entire Place • 4 bedrooms
Pet friendly Stunning Mtn Cabin~Mtn Views~Hot Tub
Entire Place • 4 bedrooms
Stunning Private Home with Impeccable Architecture
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maggie Valley (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maggie Valley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Loriel And Adam | 28 | $1,150,311 | 1645 | 4.95/5.0 |
| Eve | 28 | $1,135,910 | 715 | 4.93/5.0 |
| Tom | 32 | $978,059 | 1159 | 4.89/5.0 |
| Evolve | 32 | $804,625 | 561 | 3.86/5.0 |
| Maggie | 23 | $571,371 | 213 | 3.76/5.0 |
| Silverbush Hospitality Shop | 4 | $433,744 | 389 | 4.90/5.0 |
| Carolina | 31 | $234,924 | 364 | 3.86/5.0 |
| Elevation Escapes | 10 | $232,514 | 269 | 4.93/5.0 |
| Yonder | 4 | $231,609 | 89 | 4.64/5.0 |
| Evolve | 7 | $230,429 | 359 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maggie Valley.
Dive Deeper: Advanced Maggie Valley STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maggie Valley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaggie Valley Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maggie Valley
- The Maggie Valley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.5% of the 529 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maggie Valley, Outdoor/Unique properties are the most common (56.9%), reflecting the local real estate landscape.
- Houses represent a significant 36.3% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, hotel/boutique, others (combined 6.8%) offer potential for unique stay experiences.
Maggie Valley Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maggie Valley
- The dominant room capacity in Maggie Valley is 3 bedrooms listings, making up 36.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 71.1% of the active Airbnb listings in Maggie Valley, indicating a high concentration in these sizes.
- A significant 52.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maggie Valley.
Maggie Valley Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maggie Valley
- The most common guest capacity trend in Maggie Valley vacation rentals is listings accommodating 8+ guests (38.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Maggie Valley STR market, accounting for 68.0% of listings.
- 73.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maggie Valley.
- On average, properties in Maggie Valley are equipped to host 6.2 guests.
Maggie Valley Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maggie Valley
- The most common availability pattern in Maggie Valley falls within the 271-366 days range, representing 37.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Maggie Valley (34.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maggie Valley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
56 listings
11.3% of total
2 Nights
252 listings
51% of total
3 Nights
77 listings
15.6% of total
4-6 Nights
27 listings
5.5% of total
7-29 Nights
4 listings
0.8% of total
30+ Nights
78 listings
15.8% of total
Key Insights
- The most prevalent minimum stay requirement in Maggie Valley is 2 Nights, adopted by 51% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.3%) of the Maggie Valley Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.8%) caters to monthly stays (30+ nights) in Maggie Valley, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51% of Maggie Valley hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.3% currently do.
- A 2-night minimum appears standard (51%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 15.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maggie Valley.
Maggie Valley Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
12 listings
2.5% of total
Super Strict 60 Days
34 listings
7% of total
Flexible
48 listings
9.9% of total
Moderate
103 listings
21.3% of total
Firm
126 listings
26% of total
Strict
161 listings
33.3% of total
Cancellation Policy Insights for Maggie Valley
- The prevailing Airbnb cancellation policy trend in Maggie Valley is Strict, used by 33.3% of listings.
- A majority (59.3%) of hosts in Maggie Valley utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.3% market standard in Maggie Valley.
- With 33.3% using Strict terms, this is a viable option in Maggie Valley, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Maggie Valley.
Maggie Valley STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maggie Valley
- The overall average booking lead time for vacation rentals in Maggie Valley is 58 days.
- Guests book furthest in advance for stays during July (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (75 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Maggie Valley.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Maggie Valley averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maggie Valley (2025)
Amenity Prevalence
Amenity Insights for Maggie Valley
- Essential amenities in Maggie Valley that guests expect include: TV, Wifi, Free parking on premises, Heating, Smoke alarm, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Essentials, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maggie Valley: TV, Wifi, Free parking on premises, Heating, Smoke alarm, Kitchen, Hot water.
- Prioritize adding missing essentials: TV, Wifi, Free parking on premises, Heating, Smoke alarm, Kitchen, Hot water.
- Consider adding popular differentiators like Air conditioning or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maggie Valley to stay competitive.
Maggie Valley Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maggie Valley
- The typical guest profile for Airbnb in Maggie Valley consists of primarily domestic travelers (98%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and Canada (0.4%).
- Top languages spoken are English (76.8%) followed by Spanish (10.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maggie Valley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| West Union | 31 | $4,282 | $513.72 | 38% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |