Macon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Macon in 2025? Explore comprehensive Airbnb analytics for Macon, North Carolina, United States to uncover income potential. This 2025 STR market report for Macon, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in Macon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Macon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Macon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Macon (2025)
Understanding the monthly revenue variations for Airbnb listings in Macon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Macon is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Macon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $14,188+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,031 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,259 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,468, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Macon
Macon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Macon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Macon:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Macon
Average Daily Rate (ADR) Airbnb Trends in Macon (2025)
Effective short term rental pricing strategy in Macon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Macon typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $840+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $540 or more.
- Typical properties (Median) charge around $397 per night.
- Entry-level properties (Bottom 25%) earn around $272 per night.
Average Daily Rate (ADR) Trend by Month in Macon
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Airbnb Seasonality Analysis & Trends in Macon (2025)
Peak Season (July, June, August)
- Revenue averages $11,079 per month
- Occupancy rates average 57.8%
- Daily rates average $540
Shoulder Season
- Revenue averages $5,373 per month
- Occupancy maintains around 30.0%
- Daily rates hold near $459
Low Season (January, February, March)
- Revenue drops to average $1,698 per month
- Occupancy decreases to average 17.2%
- Daily rates adjust to average $436
Seasonality Insights for Macon
- The Airbnb seasonality in Macon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Macon's highest earning potential, with monthly revenues capable of climbing to $12,539, occupancy reaching a high of 68.8%, and ADRs peaking at $543.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,326, occupancy could drop to 11.9%, and ADRs may adjust down to $415.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Macon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Macon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Macon (2025)
Exploring the top neighborhoods for short-term rentals in Macon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Macon | A charming area filled with beautiful antebellum homes, museums, and rich history. It's appealing to tourists interested in cultural heritage and Southern architecture. | Hay House, The Allman Brothers Band Museum, Ocmulgee Mounds National Historical Park, Rose Hill Cemetery, Cannonball House |
| Downtown Macon | The heart of the city with a mix of businesses, restaurants, and entertainment venues. Ideal for travelers who want to experience urban life and local attractions. | Maconn City Auditorium, The Grand Opera House, Tickle Hill, Riverside Cemetery, Hargray Capitol Theatre |
| Macon State Park | A natural getaway just outside the city, offering beautiful parks and trails. Great for families and nature lovers looking for recreational activities. | Lake Juliette, Macon State Park Trails, Picnic areas, Fishing spots |
| Tattnall Square Park | A lovely park area that is popular among locals for picnics, community events, and relaxation. Attractive for short-term rentals due to its peaceful ambiance. | Tattnall Square Park, Muse of the Macon Arts Alliance, Historic sites nearby |
| Lake Tobesofkee | A recreational area for water activities and outdoor fun. It attracts tourists looking to spend time on the lake and enjoy water sports. | Lake Tobesofkee, Beach area, Camping grounds, Fishing spots |
| The College Hill Corridor | Home to several colleges, this area is vibrant and attracts students and young people. Popular for group stays and affordable accommodations. | Mercer University, Local cafes, Cultural events, Public art installations |
| The Arts District | A creative hub showcasing local artists, galleries, and performances. This area draws those interested in arts and culture, enhancing the Airbnb appeal. | Macon Arts Gallery, The 567 Center for Renewal, Local theaters, Art festivals |
| North Macon | A suburban area with shopping, dining, and parks. Attractive for families and longer-term stays due to its convenience and amenities. | The Shoppes at River Crossing, Macon Mall, Parks, Family-friendly restaurants |
Understanding Airbnb License Requirements & STR Laws in Macon (2025)
While Macon, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Macon to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Macon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maconbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Incredible Lake Gaston 8 Bedroom, Boat included*
Entire Place • 8 bedrooms
Happy Go Lakey-Amazing views w/ endless amenities
Entire Place • 5 bedrooms
Waterfront paradise w/ large outdoor living area
Entire Place • 5 bedrooms
Icing On The Lake-Luxurious home w/ endless fun!
Entire Place • 8 bedrooms
Main Lake, Heated POOL, Firepits, Sundeck, Kayaks
Entire Place • 5 bedrooms
Lake Life Balance | Excellent Location
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Macon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Macon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lake Gaston | 7 | $385,620 | 38 | 2.70/5.0 |
| Elle | 2 | $294,729 | 11 | 4.88/5.0 |
| Carl | 1 | $201,256 | 11 | 5.00/5.0 |
| Robert | 1 | $150,291 | 114 | 4.97/5.0 |
| Joanna | 1 | $124,862 | 38 | 4.68/5.0 |
| Sarah | 3 | $91,091 | 39 | 5.00/5.0 |
| Anna | 1 | $57,046 | 35 | 4.86/5.0 |
| Cheryl | 1 | $55,472 | 28 | 4.96/5.0 |
| Donna | 1 | $51,043 | 42 | 4.62/5.0 |
| Host #414892418 | 2 | $48,129 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Macon.
Dive Deeper: Advanced Macon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Macon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMacon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Macon
- The Macon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Macon, House properties are the most common (94.9%), reflecting the local real estate landscape.
- Houses represent a significant 94.9% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others (combined 5.2%) offer potential for unique stay experiences.
Macon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Macon
- The dominant room capacity in Macon is 4 bedrooms listings, making up 46.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 5+ bedrooms properties represent 77.0% of the active Airbnb listings in Macon, indicating a high concentration in these sizes.
- A significant 94.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Macon.
Macon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Macon
- The most common guest capacity trend in Macon vacation rentals is listings accommodating 8+ guests (87.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Macon STR market, accounting for 100.0% of listings.
- 100.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Macon.
- On average, properties in Macon are equipped to host 7.7 guests.
Macon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Macon
- The most common availability pattern in Macon falls within the 181-270 days range, representing 51.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Macon (56.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Macon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
15 listings
41.7% of total
3 Nights
7 listings
19.4% of total
4-6 Nights
5 listings
13.9% of total
30+ Nights
9 listings
25% of total
Key Insights
- The most prevalent minimum stay requirement in Macon is 2 Nights, adopted by 41.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25%) caters to monthly stays (30+ nights) in Macon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.7% of Macon hosts use this setting.
- A 2-night minimum appears standard (41.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Macon.
Macon Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
6.3% of total
Flexible
5 listings
15.6% of total
Moderate
2 listings
6.3% of total
Firm
17 listings
53.1% of total
Strict
6 listings
18.8% of total
Cancellation Policy Insights for Macon
- The prevailing Airbnb cancellation policy trend in Macon is Firm, used by 53.1% of listings.
- A majority (71.9%) of hosts in Macon utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 53.1% market standard in Macon.
- Regularly review your cancellation policy against competitors and market demand shifts in Macon.
Macon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Macon
- The overall average booking lead time for vacation rentals in Macon is 60 days.
- Guests book furthest in advance for stays during July (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (108 days avg.) sees the longest lead times, while Fall (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Macon.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 108 days) to capture early planners.
- Monitor your own booking lead times against these Macon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Macon (2025)
Amenity Prevalence
Amenity Insights for Macon
- Essential amenities in Macon that guests expect include: Kitchen, Air conditioning, Wifi, TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Heating, Dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Macon: Kitchen, Air conditioning, Wifi, TV, Smoke alarm.
- Prioritize adding missing essentials: TV, Smoke alarm.
- Consider adding popular differentiators like Washer or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Macon to stay competitive.
Macon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Macon
- The typical guest profile for Airbnb in Macon consists of primarily domestic travelers (97%), often arriving from nearby Raleigh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.5% of guests.
- Key international markets include United States (96.5%) and Greece (1.2%).
- Top languages spoken are English (77.5%) followed by Spanish (14.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Raleigh and Richmond.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Macon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Penhook | 19 | $5,435 | $545.46 | 37% |
| Nellysford | 63 | $4,632 | $377.70 | 38% |
| Littleton | 102 | $4,581 | $434.92 | 45% |
| Afton | 134 | $4,491 | $330.72 | 41% |
| Goodview | 24 | $4,485 | $367.02 | 51% |
| Wintergreen Resort | 46 | $4,436 | $333.11 | 43% |
| Rockbridge Baths | 11 | $4,352 | $286.42 | 45% |
| Bracey | 47 | $4,155 | $431.58 | 43% |
| Leasburg | 16 | $3,895 | $277.89 | 53% |
| Henrico | 75 | $3,819 | $411.95 | 39% |