Lumberton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Lumberton in 2025? Explore comprehensive Airbnb analytics for Lumberton, North Carolina, United States to uncover income potential. This 2025 STR market report for Lumberton, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Lumberton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lumberton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Lumberton Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$115
The average rental revenue earned for an occupied room per day in Lumberton.
Occupancy Rate(?)
43.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$12,039
Typical annual income for an Airbnb listing in Lumberton. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
41.5%
Strong growth (41.5%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Lumberton.
Lowest Revenue Month(?)
April
The month with the lowest average earnings, indicating the low season in Lumberton.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Lumberton (2025)

Understanding the monthly revenue variations for Airbnb listings in Lumberton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lumberton is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lumberton across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,119+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,307 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,560 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $859, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Lumberton

Lumberton Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Lumberton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lumberton:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 44%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Lumberton

Average Daily Rate (ADR) Airbnb Trends in Lumberton (2025)

Effective short term rental pricing strategy in Lumberton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lumberton typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $155+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $133 or more.
  • Typical properties (Median) charge around $87 per night.
  • Entry-level properties (Bottom 25%) earn around $60 per night.

Average Daily Rate (ADR) Trend by Month in Lumberton

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Airbnb Seasonality Analysis & Trends in Lumberton (2025)

Peak Season (August, June, July)
  • Revenue averages $2,114 per month
  • Occupancy rates average 51.6%
  • Daily rates average $110
Shoulder Season
  • Revenue averages $1,677 per month
  • Occupancy maintains around 46.1%
  • Daily rates hold near $95
Low Season (January, April, September)
  • Revenue drops to average $1,354 per month
  • Occupancy decreases to average 37.0%
  • Daily rates adjust to average $94

Seasonality Insights for Lumberton

  • The Airbnb seasonality in Lumberton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Lumberton's highest earning potential, with monthly revenues capable of climbing to $2,175, occupancy reaching a high of 56.9%, and ADRs peaking at $124.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,125, occupancy could drop to 32.7%, and ADRs may adjust down to $85.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lumberton.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Lumberton seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Lumberton (2025)

Exploring the top neighborhoods for short-term rentals in Lumberton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Historic Downtown Lumberton
Charming area with a rich history and beautiful architecture, offering visitors easy access to local shops and cafes. Ideal for travelers looking to explore Lumberton's cultural heritage and enjoy a small-town feel.
Robeson County Historical Museum, Lumber River State Park, Lumberton Downtown Historic District, Local restaurants and cafes, Riverwalk Park
Lumber River
Scenic riverside area perfect for outdoor activities like kayaking and fishing. Attracts nature lovers and families looking for a peaceful getaway in a natural setting.
Lumber River State Park, Kayaking and canoeing opportunities, Fishing spots, Picnic areas and trails, Wildlife viewing
North Lumberton
Residential neighborhood with convenient access to shopping and amenities. A great option for longer stays for families or business travelers needing a home-like environment.
Close to shopping centers, Local parks, Restaurants, Easy access to major highways, Community events
Lumberton Fairgrounds
Event-centric locale perfect for those visiting during festivals and events. Nearby amenities make it a practical choice for attendees of local fairs and competitions.
Robeson Regional Agricultural Fair, Various local events and concerts, Community gathering spots, Food vendors, Fairgrounds facilities
Southeast Park
Family-friendly area with parks and recreational facilities. Good for those traveling with children or those seeking outdoor activities such as sports or picnics.
Southeast Park, Playgrounds, Sports fields, Walking trails, Community events
I-95 Corridor
Convenient location for travelers passing through, making it ideal for short-term stays. Offers a variety of lodging options for those on the go.
Easy access to I-95, Gas stations and fast food options, Proximity to nearby cities, Travel conveniences, Quick access to local attractions
University Area
Proximity to educational institutions attracts students and families visiting colleges. A smart choice for hosting academic travelers.
University of North Carolina at Pembroke, Student housing facilities, Local cafes popular with students, Cultural events and activities, Libraries
Outskirts of Lumberton
Quiet and peaceful areas on the outskirts are perfect for those wanting to escape the city hustle. Ideal for relaxing stays in a natural environment.
Cypress Bend Vineyards, Rural landscapes, Hiking and outdoor activities, Tranquil settings, Bird watching

Understanding Airbnb License Requirements & STR Laws in Lumberton (2025)

While Lumberton, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lumberton to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Lumberton (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Lumbertonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Contemporary Pad Absolutely No Smoking

Contemporary Pad Absolutely No Smoking

Entire Place • 3 bedrooms

$29,729
Revenue
53.9%
Occupancy
$148.57
Daily Rate
Clean and Spacious Lumberton Home

Clean and Spacious Lumberton Home

Entire Place • 3 bedrooms

$29,425
Revenue
59.3%
Occupancy
$160.26
Daily Rate
Newly Remodeled 3 Bedroom Home 2 miles from I-95

Newly Remodeled 3 Bedroom Home 2 miles from I-95

Entire Place • 3 bedrooms

$27,492
Revenue
60.2%
Occupancy
$111.52
Daily Rate
Cozy Vacation Home, Jacuzzi Tub, Fenced Back Yard

Cozy Vacation Home, Jacuzzi Tub, Fenced Back Yard

Entire Place • 2 bedrooms

$25,066
Revenue
70.9%
Occupancy
$96.02
Daily Rate
No Cleaning Fee   5 Min. to I95, 2QB 2BA

No Cleaning Fee 5 Min. to I95, 2QB 2BA

Entire Place • 2 bedrooms

$21,848
Revenue
40.1%
Occupancy
$147.11
Daily Rate
Fully Rennovated Space Absolutely No Smoking

Fully Rennovated Space Absolutely No Smoking

Entire Place • 3 bedrooms

$19,846
Revenue
43.8%
Occupancy
$127.71
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Lumberton (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Lumberton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jaywan2$49,5751684.91/5.0
Alonzo1$29,425194.89/5.0
Tina1$27,4921214.74/5.0
William1$25,0662794.73/5.0
Sophia1$21,8482114.93/5.0
Ben4$17,494484.89/5.0
Taylor2$15,568334.61/5.0
Miguel1$14,07494.67/5.0
Derek4$12,544154.46/5.0
Sierra1$12,081324.94/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lumberton.

Dive Deeper: Advanced Lumberton STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lumberton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Lumberton Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Lumberton

  • The Lumberton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Lumberton, House properties are the most common (73.7%), reflecting the local real estate landscape.
  • Houses represent a significant 73.7% portion, catering likely to families or larger groups.
  • The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.

Lumberton Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Lumberton

  • The dominant room capacity in Lumberton is 3 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 63.2% of the active Airbnb listings in Lumberton, indicating a high concentration in these sizes.
  • A significant 36.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lumberton.

Lumberton Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Lumberton

  • The most common guest capacity trend in Lumberton vacation rentals is listings accommodating 6 guests (26.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 2 guests dominate the Lumberton STR market, accounting for 52.6% of listings.
  • 42.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lumberton.
  • On average, properties in Lumberton are equipped to host 4.5 guests.

Lumberton Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Lumberton

  • The most common availability pattern in Lumberton falls within the 271-366 days range, representing 57.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 79.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Lumberton (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 21.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Lumberton Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (21.1%)

1 Night

4 listings

21.1% of total

2 Nights (10.5%)

2 Nights

2 listings

10.5% of total

3 Nights (26.3%)

3 Nights

5 listings

26.3% of total

4-6 Nights (5.3%)

4-6 Nights

1 listings

5.3% of total

7-29 Nights (26.3%)

7-29 Nights

5 listings

26.3% of total

30+ Nights (10.5%)

30+ Nights

2 listings

10.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Lumberton is 3 Nights, adopted by 26.3% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (10.5%) caters to monthly stays (30+ nights) in Lumberton, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 26.3% of Lumberton hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lumberton.

Lumberton Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (36.8%)

Flexible

7 listings

36.8% of total

Moderate (21.1%)

Moderate

4 listings

21.1% of total

Firm (26.3%)

Firm

5 listings

26.3% of total

Strict (15.8%)

Strict

3 listings

15.8% of total

Cancellation Policy Insights for Lumberton

  • The prevailing Airbnb cancellation policy trend in Lumberton is Flexible, used by 36.8% of listings.
  • There's a relatively balanced mix between guest-friendly (57.9%) and stricter (42.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 36.8% market standard in Lumberton.
  • Regularly review your cancellation policy against competitors and market demand shifts in Lumberton.

Lumberton STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Lumberton

  • The overall average booking lead time for vacation rentals in Lumberton is 15 days.
  • Guests book furthest in advance for stays during November (average 27 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 7 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (18 days avg.) sees the longest lead times, while Winter (11 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (15 days) as a baseline for your pricing and availability strategy in Lumberton.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 27 days out to capitalize on advance planning.
  • During December, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 18 days) to capture early planners.
  • Monitor your own booking lead times against these Lumberton averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Lumberton (2025)

Amenity Prevalence

Amenity Insights for Lumberton

  • Essential amenities in Lumberton that guests expect include: Smoke alarm, Wifi, Air conditioning, TV, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Washer, Dryer, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Lumberton: Smoke alarm, Wifi, Air conditioning, TV, Free parking on premises, Kitchen.
  • Consider adding popular differentiators like Washer or Dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Lumberton to stay competitive.

Lumberton Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Lumberton

  • The typical guest profile for Airbnb in Lumberton consists of primarily domestic travelers (99%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.8% of guests.
  • Key international markets include United States (98.8%) and Netherlands (0.6%).
  • Top languages spoken are English (83%) followed by Spanish (8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from New York and Raleigh.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Lumberton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Sherrills Ford112$5,201$502.1942%
Lake Norman of Catawba29$5,142$490.5543%
Denver100$5,049$542.4443%
Mooresville366$4,911$515.9443%
Ocean Isle Beach461$4,761$620.0437%
Troutman50$4,391$408.2844%
Summerton50$3,247$245.8745%
Murrells Inlet347$3,176$346.4441%
Cornelius77$3,176$272.3251%
Caswell Beach46$3,140$407.8436%

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