Lillington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Lillington in 2025? Explore comprehensive Airbnb analytics for Lillington, North Carolina, United States to uncover income potential. This 2025 STR market report for Lillington, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Lillington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lillington Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lillington Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lillington (2025)
Understanding the monthly revenue variations for Airbnb listings in Lillington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lillington is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lillington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,747+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,666 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,535 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $864, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lillington
Lillington Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lillington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lillington:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lillington
Average Daily Rate (ADR) Airbnb Trends in Lillington (2025)
Effective short term rental pricing strategy in Lillington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lillington typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $182+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $145 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in Lillington
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Airbnb Seasonality Analysis & Trends in Lillington (2025)
Peak Season (May, June, April)
- Revenue averages $2,752 per month
- Occupancy rates average 44.4%
- Daily rates average $132
Shoulder Season
- Revenue averages $1,837 per month
- Occupancy maintains around 39.9%
- Daily rates hold near $132
Low Season (January, February, March)
- Revenue drops to average $1,185 per month
- Occupancy decreases to average 31.1%
- Daily rates adjust to average $131
Seasonality Insights for Lillington
- The Airbnb seasonality in Lillington shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lillington's highest earning potential, with monthly revenues capable of climbing to $3,041, occupancy reaching a high of 52.3%, and ADRs peaking at $135.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $987, occupancy could drop to 24.9%, and ADRs may adjust down to $128.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lillington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lillington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lillington (2025)
Exploring the top neighborhoods for short-term rentals in Lillington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Lillington | The heart of Lillington with easy access to shops, restaurants, and local events. Ideal for guests looking for convenience and a taste of small-town life. | Harnett County Courthouse, Lillington Parks, Local eateries, Annual festivals, Nearby rivers for outdoor activities |
| Lillington Greenway | A scenic area with hiking and biking trails, appealing to nature lovers and outdoor enthusiasts. Provides a peaceful escape from the hustle of the town. | Lillington Greenway Trail, Fishing spots, Picnic areas, Wildlife observation, Outdoor sports facilities |
| Cape Fear River | Close to the beautiful Cape Fear River, offering recreational activities like kayaking and fishing. Attractive for families and adventure seekers. | Cape Fear River activities, Parks along the river, Fishing spots, Kayaking rentals, Scenic views |
| Harnett County Historical Museum | A historical area that draws visitors interested in local history. Ideal for those who appreciate culture and heritage tourism. | Harnett County Historical Museum, Historical landmarks, Local history tours, Cultural events, Art galleries |
| Lillington Industrial Park | An emerging area for business travelers and professionals working in the local industries. Convenient for short stays with essential services nearby. | Local business offices, Convenient accommodation for workers, Nearby dining options, Quick access to main roads, Business centers |
| Nearby State Parks | Proximity to state parks offers outdoor adventures, hiking, camping, and nature exploration. Popular with tourists seeking natural experiences. | Raven Rock State Park, Various hiking trails, Nature observation spots, Camping facilities, Picnic areas |
| Community Events Venue | A place hosting community events and gatherings, perfect for visitors attending weddings, reunions, or festivals. | Local community events, Event space for rentals, Concerts and performances, Outdoor festival areas, Accessible amenities |
| Historic Downtown Area | Charming area with historical buildings, shops, and restaurants. Perfect for visitors who enjoy exploring local culture and history. | Historic buildings, Local shops and cafes, Cultural experiences, Walkable area, Annual local festivals |
Understanding Airbnb License Requirements & STR Laws in Lillington (2025)
While Lillington, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lillington to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lillington (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lillingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Hillside Chalet! w/Fire Pit!
Entire Place • 3 bedrooms
Full house in Lillington
Entire Place • 3 bedrooms
Charming House on Foxhound Flower Farmstead
Entire Place • 3 bedrooms
Happy Place!
Entire Place • 4 bedrooms
Charming Townhome 3 Min to Campbell (No Stairs!)
Entire Place • 2 bedrooms
The Green House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lillington (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lillington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrea | 1 | $59,067 | 59 | 4.97/5.0 |
| Stan | 1 | $42,139 | 9 | 4.78/5.0 |
| Ashley | 1 | $36,226 | 76 | 4.95/5.0 |
| Megan | 5 | $34,350 | 15 | 2.00/5.0 |
| Mariana | 1 | $32,113 | 32 | 4.91/5.0 |
| Makaila | 1 | $31,626 | 85 | 4.96/5.0 |
| Evolve | 2 | $30,804 | 68 | 4.64/5.0 |
| Mary-Katherine (Or MK For Shor | 1 | $29,976 | 16 | 4.94/5.0 |
| Sunshine Corporate Housing | 1 | $25,094 | 80 | 4.63/5.0 |
| Billy | 1 | $20,582 | 185 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lillington.
Dive Deeper: Advanced Lillington STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lillington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLillington Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lillington
- The Lillington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lillington, House properties are the most common (56.5%), reflecting the local real estate landscape.
- Houses represent a significant 56.5% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, others (combined 8.6%) offer potential for unique stay experiences.
Lillington Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lillington
- The dominant room capacity in Lillington is 1 bedroom listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 73.9% of the active Airbnb listings in Lillington, indicating a high concentration in these sizes.
- A significant 43.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lillington.
Lillington Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lillington
- The most common guest capacity trend in Lillington vacation rentals is listings accommodating 4 guests (39.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Lillington STR market, accounting for 73.9% of listings.
- 47.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lillington.
- On average, properties in Lillington are equipped to host 5.0 guests.
Lillington Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lillington
- The most common availability pattern in Lillington falls within the 91-180 days range, representing 34.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lillington (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lillington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
47.6% of total
2 Nights
8 listings
38.1% of total
3 Nights
2 listings
9.5% of total
30+ Nights
1 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Lillington is 1 Night, adopted by 47.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.7%) of the Lillington Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.6% of Lillington hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lillington.
Lillington Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
17.6% of total
Firm
5 listings
29.4% of total
Strict
9 listings
52.9% of total
Cancellation Policy Insights for Lillington
- The prevailing Airbnb cancellation policy trend in Lillington is Strict, used by 52.9% of listings.
- A majority (82.3%) of hosts in Lillington utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 52.9% market standard in Lillington.
- With 52.9% using Strict terms, this is a viable option in Lillington, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Lillington.
Lillington STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lillington
- The overall average booking lead time for vacation rentals in Lillington is 35 days.
- Guests book furthest in advance for stays during May (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (44 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Lillington.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Lillington averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lillington (2025)
Amenity Prevalence
Amenity Insights for Lillington
- Essential amenities in Lillington that guests expect include: Wifi, Air conditioning, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lillington: Wifi, Air conditioning, Refrigerator.
- Prioritize adding missing essentials: Refrigerator.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lillington to stay competitive.
Lillington Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lillington
- The typical guest profile for Airbnb in Lillington consists of primarily domestic travelers (98%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.1% of guests.
- Key international markets include United States (98.1%) and DC (0.5%).
- Top languages spoken are English (73.3%) followed by Spanish (11.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Conway.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lillington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Littleton | 102 | $4,581 | $434.92 | 45% |
| Macon | 39 | $4,459 | $470.54 | 37% |
| Wrightsville Beach | 438 | $4,415 | $480.27 | 40% |
| Bracey | 47 | $4,155 | $431.58 | 43% |
| Leasburg | 16 | $3,895 | $277.89 | 53% |
| Henrico | 75 | $3,819 | $411.95 | 39% |
| Semora | 48 | $3,815 | $355.46 | 41% |
| Cedar Point | 24 | $3,702 | $272.42 | 48% |
| Emerald Isle | 449 | $3,694 | $347.49 | 42% |
| Roxboro | 27 | $3,556 | $282.40 | 50% |