Lenoir Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Lenoir in 2025? Explore comprehensive Airbnb analytics for Lenoir, North Carolina, United States to uncover income potential. This 2025 STR market report for Lenoir, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 95 active listings.
Whether you're considering an Airbnb investment in Lenoir, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lenoir Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lenoir Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lenoir (2025)
Understanding the monthly revenue variations for Airbnb listings in Lenoir is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lenoir is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lenoir across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,270+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,475 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,704 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,338, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lenoir
Lenoir Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lenoir STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lenoir:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lenoir
Average Daily Rate (ADR) Airbnb Trends in Lenoir (2025)
Effective short term rental pricing strategy in Lenoir involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lenoir typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $410+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $273 or more.
- Typical properties (Median) charge around $209 per night.
- Entry-level properties (Bottom 25%) earn around $133 per night.
Average Daily Rate (ADR) Trend by Month in Lenoir
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Airbnb Seasonality Analysis & Trends in Lenoir (2025)
Peak Season (December, May, July)
- Revenue averages $3,881 per month
- Occupancy rates average 48.7%
- Daily rates average $235
Shoulder Season
- Revenue averages $3,113 per month
- Occupancy maintains around 41.7%
- Daily rates hold near $229
Low Season (February, March, September)
- Revenue drops to average $2,598 per month
- Occupancy decreases to average 40.0%
- Daily rates adjust to average $225
Seasonality Insights for Lenoir
- The Airbnb seasonality in Lenoir shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lenoir's highest earning potential, with monthly revenues capable of climbing to $3,947, occupancy reaching a high of 53.1%, and ADRs peaking at $242.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,514, occupancy could drop to 37.2%, and ADRs may adjust down to $222.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lenoir.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lenoir seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lenoir (2025)
Exploring the top neighborhoods for short-term rentals in Lenoir? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lenoir City Center | The heart of Lenoir with charming historical architecture and access to local shops and restaurants. Ideal for guests looking to explore the local culture and amenities. | Lenoir Downtown Historic District, Caldwell Arts Council, Lenoir Market, Baker's Creek Park |
| Lake Hickory | A beautiful lakeside area known for outdoor activities such as fishing, boating, and relaxing by the water. Attracts nature lovers and families during the summer months. | Lake Hickory, Hickory Marina, Boating and fishing opportunities, Hickory Point Park |
| Blowing Rock | A scenic mountain town just a short drive from Lenoir, known for its outdoor recreation, quaint shops, and beautiful views. Popular among tourists seeking adventure and relaxation. | Blowing Rock Park, The Blowing Rock, Tweetsie Railroad, Appalachian Ski Mtn. |
| Boone | Located nearby, Boone is home to Appalachian State University and a vibrant college-town atmosphere with plenty of dining options, shops, and outdoor exploration. | Appalachian State University, Blue Ridge Parkway, Hiking trails, Downtown Boone |
| Wilkesboro | A small town known for its rich history and the annual MerleFest music festival, drawing in music lovers and cultural tourists. | Wilkes Heritage Museum, MerleFest, Yadkin Valley wineries |
| Hickory | A larger nearby city with a booming furniture industry and growing dining scene. Best for guests who want more urban amenities and shopping options. | Hickory Museum of Art, Hickory Furniture Mart, Lake Hickory, Hickory Crawdads baseball |
| Grandfather Mountain | A majestic mountain with stunning views and outdoor activities such as hiking. Great for nature enthusiasts and those looking for a unique mountain retreat. | Grandfather Mountain State Park, Mile High Swinging Bridge, Wildlife habitats |
| Table Rock State Park | Known for its stunning landscapes and hiking trails, it's perfect for guests who enjoy outdoor adventures and wish to explore the beauty of the area. | Table Rock Mountain, Hiking trails, Scenic overlooks |
Understanding Airbnb License Requirements & STR Laws in Lenoir (2025)
While Lenoir, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lenoir to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lenoir (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lenoirbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
100 mile views, 2½ mi. to BR, hot tub & Kids Loft
Entire Place • 3 bedrooms
Mins to Blowing Rock w/ Mtn View
Entire Place • 2 bedrooms
The Most Amazing View in Blowing Rock!
Entire Place • 4 bedrooms
2 Cabins, 100 Mile Views, Hot Tub, 2½ miles to BR
Entire Place • 4 bedrooms
Lost Ridge - Luxury Tiny House w/ Stunning Views!
Entire Place • 2 bedrooms
The View
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lenoir (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lenoir based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brian | 5 | $347,443 | 357 | 4.94/5.0 |
| Blue Ridge | 7 | $294,895 | 84 | 2.10/5.0 |
| Chris | 5 | $285,266 | 2190 | 4.95/5.0 |
| Kelsey | 15 | $250,756 | 461 | 4.91/5.0 |
| Gail | 2 | $139,965 | 179 | 4.83/5.0 |
| Katie | 1 | $94,804 | 73 | 5.00/5.0 |
| Carolina Cabin Rentals | 5 | $91,585 | 34 | 3.67/5.0 |
| Evolve | 4 | $85,393 | 285 | 4.67/5.0 |
| Larry | 1 | $84,082 | 9 | 4.89/5.0 |
| Toby | 1 | $61,425 | 24 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lenoir.
Dive Deeper: Advanced Lenoir STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lenoir. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLenoir Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lenoir
- The Lenoir Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 95 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lenoir, Outdoor/Unique properties are the most common (52.6%), reflecting the local real estate landscape.
- Houses represent a significant 31.6% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, unique stays (combined 9.5%) offer potential for unique stay experiences.
Lenoir Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lenoir
- The dominant room capacity in Lenoir is 2 bedrooms listings, making up 28.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 56.8% of the active Airbnb listings in Lenoir, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lenoir.
Lenoir Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lenoir
- The most common guest capacity trend in Lenoir vacation rentals is listings accommodating 6 guests (31.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Lenoir STR market, accounting for 54.8% of listings.
- 59.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lenoir.
- On average, properties in Lenoir are equipped to host 5.4 guests.
Lenoir Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lenoir
- The most common availability pattern in Lenoir falls within the 271-366 days range, representing 49.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Lenoir (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lenoir Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
21.5% of total
2 Nights
55 listings
59.1% of total
3 Nights
4 listings
4.3% of total
7-29 Nights
1 listings
1.1% of total
30+ Nights
13 listings
14% of total
Key Insights
- The most prevalent minimum stay requirement in Lenoir is 2 Nights, adopted by 59.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.6%) of the Lenoir Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14%) caters to monthly stays (30+ nights) in Lenoir, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 59.1% of Lenoir hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lenoir.
Lenoir Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.2% of total
Super Strict 60 Days
3 listings
3.5% of total
Flexible
15 listings
17.4% of total
Moderate
24 listings
27.9% of total
Firm
15 listings
17.4% of total
Strict
28 listings
32.6% of total
Cancellation Policy Insights for Lenoir
- The prevailing Airbnb cancellation policy trend in Lenoir is Strict, used by 32.6% of listings.
- There's a relatively balanced mix between guest-friendly (45.3%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.6% market standard in Lenoir.
- With 32.6% using Strict terms, this is a viable option in Lenoir, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Lenoir.
Lenoir STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lenoir
- The overall average booking lead time for vacation rentals in Lenoir is 69 days.
- Guests book furthest in advance for stays during March (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 47 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (80 days avg.) sees the longest lead times, while Summer (61 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Lenoir.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Lenoir averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lenoir (2025)
Amenity Prevalence
Amenity Insights for Lenoir
- Essential amenities in Lenoir that guests expect include: Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lenoir: Free parking on premises, Heating.
- Prioritize adding missing essentials: Free parking on premises, Heating.
- Consider adding popular differentiators like Coffee maker or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lenoir to stay competitive.
Lenoir Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lenoir
- The typical guest profile for Airbnb in Lenoir consists of primarily domestic travelers (98%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and Australia (0.2%).
- Top languages spoken are English (76.9%) followed by Spanish (9.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Raleigh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lenoir Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 10 | $8,207 | $620.29 | 46% |
| Lake Norman of Catawba | 25 | $6,235 | $467.96 | 46% |
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Denver | 84 | $5,893 | $495.69 | 46% |
| Mooresville | 322 | $5,133 | $466.36 | 44% |
| Sherrills Ford | 117 | $5,032 | $515.48 | 39% |
| Troutman | 36 | $4,849 | $350.00 | 50% |
| State Road | 14 | $4,430 | $252.14 | 47% |
| Radford | 29 | $4,276 | $381.36 | 44% |
| Blacksburg | 284 | $3,990 | $475.43 | 40% |