Leland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Leland in 2025? Explore comprehensive Airbnb analytics for Leland, North Carolina, United States to uncover income potential. This 2025 STR market report for Leland, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Leland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Leland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Leland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Leland (2025)
Understanding the monthly revenue variations for Airbnb listings in Leland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Leland is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Leland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,349+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,868 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,773 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,046, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Leland
Leland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Leland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Leland:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Leland
Average Daily Rate (ADR) Airbnb Trends in Leland (2025)
Effective short term rental pricing strategy in Leland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Leland typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $283+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $183 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Leland
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Airbnb Seasonality Analysis & Trends in Leland (2025)
Peak Season (June, May, April)
- Revenue averages $3,346 per month
- Occupancy rates average 43.1%
- Daily rates average $146
Shoulder Season
- Revenue averages $2,029 per month
- Occupancy maintains around 47.4%
- Daily rates hold near $150
Low Season (January, February, March)
- Revenue drops to average $919 per month
- Occupancy decreases to average 25.2%
- Daily rates adjust to average $149
Seasonality Insights for Leland
- The Airbnb seasonality in Leland shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Leland's highest earning potential, with monthly revenues capable of climbing to $3,927, occupancy reaching a high of 65.2%, and ADRs peaking at $160.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $819, occupancy could drop to 22.3%, and ADRs may adjust down to $143.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Leland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Leland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Leland (2025)
Exploring the top neighborhoods for short-term rentals in Leland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Leland | The heart of Leland, with growing amenities and proximity to shopping and dining. Ideal for guests looking for convenience and local charm. | Leland Cultural Arts Center, Waterford Business District, Leland Town Center, Local parks, Nearby golf courses |
| Olde Towne | A charming neighborhood showcasing historic homes and local character. Attracts visitors interested in history and small-town vibes. | Historic homes, Local shops, Parks, Community events, Nearby rivers |
| Leland Industrial Park | Strategically located with easy access for business travelers and those visiting nearby industrial areas. Suitable for corporate stays. | Industrial businesses, Short commute to Wilmington, Local dining options |
| Westgate | A quiet suburban area with family-friendly amenities. Great for those looking for longer stays and a residential feel. | Family parks, Recreational facilities, Local restaurants |
| Brunswick Forest | A large master-planned community with a range of amenities, including golf and nature trails. Appeals to active vacationers. | Brunswick Forest Golf Course, Walking trails, Community events, Nature parks |
| Mallard Creek | A peaceful residential area close to nature and outdoor activities, perfect for families and nature lovers. | Nearby nature reserves, Kayaking opportunities, Fishing spots, Local parks |
| Waterford | A picturesque community with lakes and walking paths, attracting those who enjoy leisure activities and scenic views. | Waterford Shopping Center, Walking trails, Lake access, Community events |
| Wilmington (near Leland) | Being close to Wilmington offers guests access to urban attractions, nightlife, and the beautiful Wilmington Riverwalk, while still enjoying the calm of Leland. | Wilmington Riverwalk, Historic Downtown Wilmington, Cape Fear Museum, Local beaches, Restaurant options |
Understanding Airbnb License Requirements & STR Laws in Leland (2025)
While Leland, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Leland to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Leland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lelandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Magnolia Aloha
Entire Place • 2 bedrooms
Stay and Enjoy
Entire Place • 3 bedrooms
Spacious home, near everything North Carolina
Entire Place • 4 bedrooms
Waterfront Rental in Leland, NC
Entire Place • 2 bedrooms
Close to downtown Wilm. Pool access. Golf course
Entire Place • 2 bedrooms
Millcreek Cottage Minutes from Downtown Wilmington
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Leland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Leland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| John | 4 | $71,384 | 14 | 3.75/5.0 |
| Justin | 1 | $42,229 | 5 | 5.00/5.0 |
| Lukas | 1 | $32,874 | 86 | 4.85/5.0 |
| Anthony | 1 | $32,420 | 47 | 4.91/5.0 |
| Jaimie | 1 | $26,950 | 26 | 4.96/5.0 |
| Nicole | 1 | $26,317 | 16 | 4.94/5.0 |
| Jeremiah | 1 | $26,139 | 75 | 4.73/5.0 |
| Irma | 1 | $24,981 | 42 | 4.69/5.0 |
| Evolve | 1 | $19,341 | 10 | 5.00/5.0 |
| Triple M Properties | 1 | $18,161 | 87 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Leland.
Dive Deeper: Advanced Leland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Leland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLeland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Leland
- The Leland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.6% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Leland, House properties are the most common (60.9%), reflecting the local real estate landscape.
- Houses represent a significant 60.9% portion, catering likely to families or larger groups.
Leland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Leland
- The dominant room capacity in Leland is 2 bedrooms listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 52.2% of the active Airbnb listings in Leland, indicating a high concentration in these sizes.
- A significant 21.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Leland.
Leland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Leland
- The most common guest capacity trend in Leland vacation rentals is listings accommodating 4 guests (26.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Leland STR market, accounting for 52.2% of listings.
- 21.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Leland.
- On average, properties in Leland are equipped to host 3.4 guests.
Leland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Leland
- The most common availability pattern in Leland falls within the 271-366 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Leland (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Leland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
45% of total
2 Nights
7 listings
35% of total
3 Nights
1 listings
5% of total
7-29 Nights
1 listings
5% of total
30+ Nights
2 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Leland is 1 Night, adopted by 45% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Leland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45% of Leland hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Leland.
Leland Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
5% of total
Super Strict 60 Days
1 listings
5% of total
Flexible
2 listings
10% of total
Moderate
6 listings
30% of total
Firm
2 listings
10% of total
Strict
8 listings
40% of total
Cancellation Policy Insights for Leland
- The prevailing Airbnb cancellation policy trend in Leland is Strict, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (40.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40% market standard in Leland.
- With 40% using Strict terms, this is a viable option in Leland, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Leland.
Leland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Leland
- The overall average booking lead time for vacation rentals in Leland is 26 days.
- Guests book furthest in advance for stays during July (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (39 days avg.) sees the longest lead times, while Fall (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Leland.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Leland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Leland (2025)
Amenity Prevalence
Amenity Insights for Leland
- Essential amenities in Leland that guests expect include: TV, Wifi, Air conditioning, Heating, Smoke alarm, Free parking on premises, Fire extinguisher, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Leland: TV, Wifi, Air conditioning, Heating, Smoke alarm, Free parking on premises, Fire extinguisher, Essentials.
- Prioritize adding missing essentials: Free parking on premises, Fire extinguisher, Essentials.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Leland to stay competitive.
Leland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Leland
- The typical guest profile for Airbnb in Leland consists of primarily domestic travelers (98%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and DC (1.2%).
- Top languages spoken are English (73.8%) followed by Spanish (15.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Durham.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Leland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ocean Isle Beach | 414 | $5,769 | $604.07 | 39% |
| Wrightsville Beach | 438 | $4,415 | $480.27 | 40% |
| Bald Head Island | 174 | $3,933 | $508.25 | 35% |
| Cedar Point | 24 | $3,702 | $272.42 | 48% |
| Emerald Isle | 449 | $3,694 | $347.49 | 42% |
| Kure Beach | 453 | $3,526 | $371.29 | 41% |
| Oak Island | 1,083 | $3,495 | $380.69 | 40% |
| Whispering Pines | 13 | $3,320 | $932.98 | 40% |
| Surf City | 632 | $3,311 | $323.50 | 41% |
| Caswell Beach | 46 | $3,300 | $400.38 | 38% |