Lansing Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Lansing in 2025? Explore comprehensive Airbnb analytics for Lansing, North Carolina, United States to uncover income potential. This 2025 STR market report for Lansing, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 42 active listings.
Whether you're considering an Airbnb investment in Lansing, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lansing Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lansing Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lansing (2025)
Understanding the monthly revenue variations for Airbnb listings in Lansing is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lansing is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lansing across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,084+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,457 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,927 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,030, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lansing
Lansing Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lansing STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lansing:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lansing
Average Daily Rate (ADR) Airbnb Trends in Lansing (2025)
Effective short term rental pricing strategy in Lansing involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lansing typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $332+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $247 or more.
- Typical properties (Median) charge around $179 per night.
- Entry-level properties (Bottom 25%) earn around $135 per night.
Average Daily Rate (ADR) Trend by Month in Lansing
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Airbnb Seasonality Analysis & Trends in Lansing (2025)
Peak Season (May, July, April)
- Revenue averages $2,914 per month
- Occupancy rates average 33.6%
- Daily rates average $209
Shoulder Season
- Revenue averages $2,513 per month
- Occupancy maintains around 35.3%
- Daily rates hold near $210
Low Season (February, March, September)
- Revenue drops to average $2,056 per month
- Occupancy decreases to average 31.8%
- Daily rates adjust to average $207
Seasonality Insights for Lansing
- The Airbnb seasonality in Lansing shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lansing's highest earning potential, with monthly revenues capable of climbing to $3,043, occupancy reaching a high of 42.8%, and ADRs peaking at $216.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,842, occupancy could drop to 27.8%, and ADRs may adjust down to $205.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lansing.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lansing seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lansing (2025)
Exploring the top neighborhoods for short-term rentals in Lansing? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Lansing | The bustling heart of Lansing, featuring a mix of businesses, governmental offices, and cultural institutions. Ideal for both leisure and business travelers seeking convenience and access to local attractions. | Michigan State Capitol, Lansing City Market, Reutter Park, Impression 5 Science Center, Eaton Rapids Park |
| Old Town | Historic neighborhood known for its unique boutiques, art galleries, and vibrant local culture. Attracts tourists looking for a local experience and a taste of Lansing's artistic side. | Old Town Art Walk, The Creole Gallery, The Evening Chronicle, Artists on Grand, Old Town General Store |
| East Lansing | Home to Michigan State University, this area is a hub for students and university visitors. Great potential for short-term rentals catering to parents and families attending events at the university. | Michigan State University, Breslin Center, Wharton Center for Performing Arts, MSU Museum, Beaumont Tower |
| South Lansing | A more residential area with close proximity to parks and family-friendly attractions. Suitable for family travelers seeking a quieter atmosphere but still within reach of city attractions. | Lansing Mall, Potter Park Zoo, Lansing River Trail, Reutter Park, Hunter Park |
| North Lansing | Offers a more suburban feel with access to nature and outdoor activities. Attracts visitors looking for a serene stay close to the natural beauty of the region. | Lansing River Trail, Brenke Fish Ladder, Red Cedar River, Lansing Golf Course, Francis Park |
| Waverly | A suburban area known for its affordable housing and community vibe. Appeals to families and groups looking for spacious accommodations near the city. | Waverly Community School District, Gier Park, Lansing Mall, Bowl 10, Waverly Library |
| Frandor | A commercial area with shopping and dining options. Great for travelers who want convenience and easy access to amenities. | Frandor Shopping Center, Costco, Jolly Pumpkin Pizzeria, Target, Meijer |
| Delta Township | Located just outside Lansing, this suburban area offers a family-friendly environment and various attractions, suitable for those looking for a mix of urban and suburban experiences. | Delta Mills Park, Woldumar Nature Center, Delta Plaza Mall, Grand Ledge, Maple Grove`](characteristics) |
Understanding Airbnb License Requirements & STR Laws in Lansing (2025)
While Lansing, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lansing to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lansing (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lansingbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Riverfront w/ Privacy & Fireplace
Entire Place • 6 bedrooms
Scandi Cabin w/Sauna/Hot Tub/EV/Views on 105 acres
Entire Place • 4 bedrooms
Luxury Log Cabin: Game Room + Wet Bar + Creek!
Entire Place • 4 bedrooms
Misty Glen. Modern Mnt Retreats: The Buckeye
Entire Place • 2 bedrooms
Misty Glen. Modern Mnt Retreats. The Sugar Maple
Entire Place • 2 bedrooms
Windfall Farm Aut Cottage
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lansing (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lansing based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jerrita | 7 | $216,946 | 58 | 4.85/5.0 |
| Brian & Robert | 2 | $91,048 | 330 | 4.99/5.0 |
| Sherrie | 4 | $84,462 | 68 | 4.86/5.0 |
| Whitewater | 2 | $70,255 | 17 | 4.96/5.0 |
| Shelby | 2 | $64,137 | 138 | 4.99/5.0 |
| Lara | 1 | $60,627 | 92 | 4.99/5.0 |
| Amy And Jeff | 1 | $33,152 | 7 | 5.00/5.0 |
| India | 1 | $31,820 | 82 | 4.98/5.0 |
| Jennifer | 1 | $28,318 | 73 | 4.90/5.0 |
| Reservations | 3 | $23,866 | 11 | 3.20/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lansing.
Dive Deeper: Advanced Lansing STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lansing. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLansing Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lansing
- The Lansing Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 42 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lansing, Outdoor/Unique properties are the most common (59.5%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, apartment/condo (combined 7.2%) offer potential for unique stay experiences.
Lansing Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lansing
- The dominant room capacity in Lansing is 3 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 64.3% of the active Airbnb listings in Lansing, indicating a high concentration in these sizes.
- A significant 54.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lansing.
Lansing Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lansing
- The most common guest capacity trend in Lansing vacation rentals is listings accommodating 8+ guests (35.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Lansing STR market, accounting for 64.3% of listings.
- 66.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lansing.
- On average, properties in Lansing are equipped to host 6.0 guests.
Lansing Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lansing
- The most common availability pattern in Lansing falls within the 271-366 days range, representing 54.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lansing (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lansing Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
5.3% of total
2 Nights
24 listings
63.2% of total
3 Nights
2 listings
5.3% of total
4-6 Nights
3 listings
7.9% of total
30+ Nights
7 listings
18.4% of total
Key Insights
- The most prevalent minimum stay requirement in Lansing is 2 Nights, adopted by 63.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.5%) of the Lansing Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.4%) caters to monthly stays (30+ nights) in Lansing, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 63.2% of Lansing hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.3% currently do.
- A 2-night minimum appears standard (63.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 18.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lansing.
Lansing Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2.7% of total
Super Strict 30 Days
5 listings
13.5% of total
Flexible
5 listings
13.5% of total
Moderate
7 listings
18.9% of total
Firm
5 listings
13.5% of total
Strict
14 listings
37.8% of total
Cancellation Policy Insights for Lansing
- The prevailing Airbnb cancellation policy trend in Lansing is Strict, used by 37.8% of listings.
- A majority (51.3%) of hosts in Lansing utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.8% market standard in Lansing.
- With 37.8% using Strict terms, this is a viable option in Lansing, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Lansing.
Lansing STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lansing
- The overall average booking lead time for vacation rentals in Lansing is 44 days.
- Guests book furthest in advance for stays during August (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Lansing.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Lansing averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lansing (2025)
Amenity Prevalence
Amenity Insights for Lansing
- Essential amenities in Lansing that guests expect include: Smoke alarm, Wifi, TV, Heating, Kitchen, Free parking on premises, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Coffee maker, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lansing: Smoke alarm, Wifi, TV, Heating, Kitchen, Free parking on premises, Carbon monoxide alarm.
- Prioritize adding missing essentials: Free parking on premises, Carbon monoxide alarm.
- Consider adding popular differentiators like Refrigerator or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lansing to stay competitive.
Lansing Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lansing
- The typical guest profile for Airbnb in Lansing consists of primarily domestic travelers (98%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and DC (1.5%).
- Top languages spoken are English (88.6%) followed by Spanish (4.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Raleigh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lansing Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 10 | $8,207 | $620.29 | 46% |
| Lake Norman of Catawba | 25 | $6,235 | $467.96 | 46% |
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Denver | 84 | $5,893 | $495.69 | 46% |
| Mooresville | 322 | $5,133 | $466.36 | 44% |
| Sherrills Ford | 117 | $5,032 | $515.48 | 39% |
| Troutman | 36 | $4,849 | $350.00 | 50% |
| State Road | 14 | $4,430 | $252.14 | 47% |
| Radford | 29 | $4,276 | $381.36 | 44% |
| Blacksburg | 284 | $3,990 | $475.43 | 40% |