Lake Lure Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Lake Lure in 2025? Explore comprehensive Airbnb analytics for Lake Lure, North Carolina, United States to uncover income potential. This 2025 STR market report for Lake Lure, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 571 active listings.
Whether you're considering an Airbnb investment in Lake Lure, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lake Lure Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lake Lure Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lake Lure (2025)
Understanding the monthly revenue variations for Airbnb listings in Lake Lure is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lake Lure is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lake Lure across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,315+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,647 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,593 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,286, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lake Lure
Lake Lure Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lake Lure STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lake Lure:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lake Lure
Average Daily Rate (ADR) Airbnb Trends in Lake Lure (2025)
Effective short term rental pricing strategy in Lake Lure involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lake Lure typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $475+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $336 or more.
- Typical properties (Median) charge around $232 per night.
- Entry-level properties (Bottom 25%) earn around $172 per night.
Average Daily Rate (ADR) Trend by Month in Lake Lure
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Airbnb Seasonality Analysis & Trends in Lake Lure (2025)
Peak Season (July, June, August)
- Revenue averages $5,941 per month
- Occupancy rates average 53.0%
- Daily rates average $296
Shoulder Season
- Revenue averages $3,170 per month
- Occupancy maintains around 31.4%
- Daily rates hold near $284
Low Season (January, February, March)
- Revenue drops to average $1,620 per month
- Occupancy decreases to average 23.4%
- Daily rates adjust to average $263
Seasonality Insights for Lake Lure
- The Airbnb seasonality in Lake Lure shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lake Lure's highest earning potential, with monthly revenues capable of climbing to $6,979, occupancy reaching a high of 64.0%, and ADRs peaking at $301.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,356, occupancy could drop to 20.6%, and ADRs may adjust down to $261.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lake Lure.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lake Lure seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lake Lure (2025)
Exploring the top neighborhoods for short-term rentals in Lake Lure? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Lure | A stunning lake-side destination known for its natural beauty and outdoor activities. Popular for family vacations, romantic getaways, and nature lovers, making it ideal for Airbnb hosts. | Lake Lure Flowering Bridge, Chimney Rock State Park, Lake Lure Beach, Rumbling Bald Resort, The Right Track Toy Train Museum |
| Chimney Rock Village | Charming village located near Chimney Rock State Park, offering picturesque views and outdoor adventures. Attracts tourists looking for hiking and scenic beauty. | Chimney Rock, Chimney Rock State Park, The Old Rock Café, Chimney Rock Gemstone Mine, Hiking to Hickory Nut Falls |
| Rumbling Bald Resort | A popular resort area on the shores of Lake Lure, featuring golf courses, a sandy beach, and water sports. Ideal for guests looking for relaxation and recreation. | Rumbling Bald Golf Course, Lake Lure Water Sports, Sandy Beach, Outdoor Pool, Nature Trails |
| North Lake Lure | A quiet and serene area that offers beautiful views of the lake and surrounding mountains. Perfect for those seeking a peaceful retreat close to nature. | Lake Lure Nature Park, Picnic areas, Fishing spots, Scenic overlooks, Hiking trails |
| Sunny Brook | A scenic and tranquil neighborhood near the lake, known for its beautiful houses and proximity to outdoor activities. Great for families and groups. | Lake access, Hiking trails, Picnic locations, Wildlife viewing, Fishing opportunities |
| Lake Lure Town Center | The lively hub of Lake Lure that offers dining, shopping, and entertainment. Perfect for tourists looking to explore the culture and local community. | Lake Lure historical sites, Local restaurants, Shopping areas, Events in the park, Cultural gatherings |
| Bald Mountain | A beautiful mountain area that provides breathtaking views and outdoor access. Appeals to nature enthusiasts and those looking for adventure. | Hiking trails, Mountain views, Wildlife observation, Bald Mountain Golf Club, Nearby waterfalls |
| Green River Cove | A scenic area known for its natural river and opportunities for water activities. Attracts adventurers and families looking for an active vacation. | Green River Gorge, Kayaking and tubing, Fishing locations, Scenic picnic areas, Nature trails |
Understanding Airbnb License Requirements & STR Laws in Lake Lure (2025)
While Lake Lure, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lake Lure to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lake Lure (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lake Lurebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
135 Acres, Creeks, Fire Pit, Hiking
Entire Place • 8 bedrooms
Luxury House with water slide
Entire Place • 6 bedrooms
Ridgeline: Luxe Views, Heated Pool & Hot Tub Oasis
Entire Place • 3 bedrooms
Lake Lure's Newest Luxury Cabin!
Entire Place • 5 bedrooms
Huge Spacious Cabin On the Lake
Entire Place • 6 bedrooms
The Cedar House: Breathtaking views on Lake Lure
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lake Lure (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lake Lure based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Valerie | 44 | $1,784,024 | 2572 | 4.82/5.0 |
| Mr. Lake Lure | 49 | $1,281,104 | 1312 | 4.15/5.0 |
| Yonder | 17 | $803,901 | 220 | 4.56/5.0 |
| Rumbling Bald On Lake Lure | 48 | $685,464 | 123 | 2.01/5.0 |
| Steven | 11 | $453,625 | 75 | 4.06/5.0 |
| Carolina Mornings | 5 | $379,559 | 78 | 4.85/5.0 |
| Evolve | 16 | $367,454 | 288 | 4.09/5.0 |
| April & Derek | 5 | $292,810 | 256 | 4.95/5.0 |
| Sunscape Property Management | 16 | $284,250 | 435 | 4.79/5.0 |
| Pmi | 5 | $283,610 | 166 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lake Lure.
Dive Deeper: Advanced Lake Lure STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lake Lure. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLake Lure Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lake Lure
- The Lake Lure Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.4% of the 571 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lake Lure, House properties are the most common (50.1%), reflecting the local real estate landscape.
- Houses represent a significant 50.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.6%) offer potential for unique stay experiences.
Lake Lure Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lake Lure
- The dominant room capacity in Lake Lure is 3 bedrooms listings, making up 30.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 55.3% of the active Airbnb listings in Lake Lure, indicating a high concentration in these sizes.
- A significant 63.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lake Lure.
Lake Lure Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lake Lure
- The most common guest capacity trend in Lake Lure vacation rentals is listings accommodating 8+ guests (57.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Lake Lure STR market, accounting for 78.0% of listings.
- 81.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lake Lure.
- On average, properties in Lake Lure are equipped to host 6.8 guests.
Lake Lure Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lake Lure
- The most common availability pattern in Lake Lure falls within the 271-366 days range, representing 44.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lake Lure (44.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lake Lure Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
4.5% of total
2 Nights
236 listings
48.3% of total
3 Nights
84 listings
17.2% of total
4-6 Nights
16 listings
3.3% of total
7-29 Nights
3 listings
0.6% of total
30+ Nights
128 listings
26.2% of total
Key Insights
- The most prevalent minimum stay requirement in Lake Lure is 2 Nights, adopted by 48.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.2%) caters to monthly stays (30+ nights) in Lake Lure, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48.3% of Lake Lure hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.5% currently do.
- A 2-night minimum appears standard (48.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 26.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lake Lure.
Lake Lure Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
2 listings
0.4% of total
Super Strict 30 Days
12 listings
2.6% of total
Super Strict 60 Days
53 listings
11.6% of total
Flexible
25 listings
5.5% of total
Moderate
109 listings
23.9% of total
Firm
172 listings
37.6% of total
Strict
84 listings
18.4% of total
Cancellation Policy Insights for Lake Lure
- The prevailing Airbnb cancellation policy trend in Lake Lure is Firm, used by 37.6% of listings.
- A majority (56.0%) of hosts in Lake Lure utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.6% market standard in Lake Lure.
- Regularly review your cancellation policy against competitors and market demand shifts in Lake Lure.
Lake Lure STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lake Lure
- The overall average booking lead time for vacation rentals in Lake Lure is 57 days.
- Guests book furthest in advance for stays during June (average 106 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Lake Lure.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Lake Lure averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lake Lure (2025)
Amenity Prevalence
Amenity Insights for Lake Lure
- Essential amenities in Lake Lure that guests expect include: Air conditioning, TV, Smoke alarm, Wifi, Kitchen, Heating, Free parking on premises, Essentials, Dishes and silverware, Coffee maker. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lake Lure: Air conditioning, TV, Smoke alarm, Wifi, Kitchen, Heating, Free parking on premises, Essentials, Dishes and silverware, Coffee maker.
- Prioritize adding missing essentials: TV, Smoke alarm, Wifi, Kitchen, Heating, Free parking on premises, Essentials, Dishes and silverware, Coffee maker.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lake Lure to stay competitive.
Lake Lure Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lake Lure
- The typical guest profile for Airbnb in Lake Lure consists of primarily domestic travelers (98%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and DC (0.4%).
- Top languages spoken are English (78.7%) followed by Spanish (11.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Raleigh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lake Lure Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| West Union | 31 | $4,282 | $513.72 | 38% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Pigeon Forge | 2,546 | $3,982 | $295.10 | 46% |
| Highlands | 328 | $3,915 | $369.55 | 41% |
| Chapin | 85 | $3,804 | $346.81 | 46% |