Jefferson Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Jefferson in 2025? Explore comprehensive Airbnb analytics for Jefferson, North Carolina, United States to uncover income potential. This 2025 STR market report for Jefferson, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 53 active listings.
Whether you're considering an Airbnb investment in Jefferson, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jefferson Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jefferson Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jefferson (2025)
Understanding the monthly revenue variations for Airbnb listings in Jefferson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jefferson is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jefferson across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,372+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,116 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,746 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $934, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jefferson
Jefferson Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jefferson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jefferson:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jefferson
Average Daily Rate (ADR) Airbnb Trends in Jefferson (2025)
Effective short term rental pricing strategy in Jefferson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jefferson typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $345+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $242 or more.
- Typical properties (Median) charge around $157 per night.
- Entry-level properties (Bottom 25%) earn around $117 per night.
Average Daily Rate (ADR) Trend by Month in Jefferson
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Airbnb Seasonality Analysis & Trends in Jefferson (2025)
Peak Season (April, May, November)
- Revenue averages $3,470 per month
- Occupancy rates average 33.7%
- Daily rates average $245
Shoulder Season
- Revenue averages $2,777 per month
- Occupancy maintains around 39.4%
- Daily rates hold near $256
Low Season (January, February, March)
- Revenue drops to average $1,818 per month
- Occupancy decreases to average 28.8%
- Daily rates adjust to average $207
Seasonality Insights for Jefferson
- The Airbnb seasonality in Jefferson shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jefferson's highest earning potential, with monthly revenues capable of climbing to $3,540, occupancy reaching a high of 50.0%, and ADRs peaking at $269.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,637, occupancy could drop to 22.5%, and ADRs may adjust down to $204.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jefferson.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jefferson seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jefferson (2025)
Exploring the top neighborhoods for short-term rentals in Jefferson? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jefferson Historic District | Charming area with historic buildings and a local small-town vibe. Attracts visitors looking for authenticity and a taste of local culture. | Jefferson Baptist Church, Museum of Ashe County History, Zionville Historic District, New River State Park, Moses H. Cone Memorial Park |
| West Jefferson | A vibrant town with art galleries and local shops, perfect for visitors wanting a mix of outdoor activities and cultural experiences. | Ashe County Cheese Factory, West Jefferson Town Park, Lost Province Brewing Co., New River, Art Galleries and Studios |
| Grayson Highlands State Park | Beautiful natural park known for its scenic views and hiking trails, making it ideal for nature lovers and outdoor enthusiasts. | Hiking and scenic overlooks, Wild ponies of Grayson Highlands, Backpacking trails, Avery Mountain, Doughton Park |
| New River | One of the oldest rivers in North America, offers a range of outdoor activities including kayaking and tubing. | Kayaking and canoeing, Fishing spots, New River Trail, Mountain biking trails, Scenic river views |
| Blowing Rock | Picturesque mountain town known for its stunning scenery and outdoor recreation, popular with tourists year-round. | Blowing Rock attraction, Tweetsie Railroad, Moses Cone Manor, Blue Ridge Parkway, Shopping and dining |
| Boone | Home to Appalachian State University, Boone offers a youthful vibe with plenty of outdoor activities and cultural events throughout the year. | Appalachian State University, Blue Ridge Parkway, Hiking Trails, Shopping and Art Scene, Local Restaurants |
| Todd | A quaint small town on the New River, ideal for those seeking peace, quiet, and beautiful landscapes. | Todd General Store, River activities, Hiking trails, Friendly local community, Art events |
| Creston | A rural and picturesque area that attracts those looking for tranquility and a connection with nature. | Local farms, Scenic countryside, Outdoor activities, Creston Community Center |
Understanding Airbnb License Requirements & STR Laws in Jefferson (2025)
While Jefferson, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jefferson to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Jefferson (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jeffersonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Havens at Greenwood Glen
Entire Place • 18 bedrooms
Robin Hoods Retreat - Luxury home - walk to river!
Entire Place • 7 bedrooms
Whiskey River by the New - hot tub, river access!
Entire Place • 4 bedrooms
Blue Sky Cabin - Minutes to Downtown W. Jefferson
Entire Place • 3 bedrooms
Waterfront home in picturesque community
Entire Place • 5 bedrooms
Captivating views, Peaceful & Comfy~Natures Acres
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jefferson (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jefferson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Briggs | 7 | $283,067 | 95 | 4.93/5.0 |
| Blue Ridge | 2 | $239,306 | 22 | 4.87/5.0 |
| Jerrita | 4 | $103,818 | 59 | 4.83/5.0 |
| Reservations | 4 | $66,794 | 66 | 4.62/5.0 |
| Carolina Cabin Rentals | 2 | $60,576 | 35 | 4.58/5.0 |
| Khris | 1 | $49,750 | 49 | 5.00/5.0 |
| Sherrie | 4 | $44,279 | 85 | 4.38/5.0 |
| Teri And Jerry | 1 | $43,033 | 21 | 5.00/5.0 |
| Megan | 1 | $38,718 | 49 | 5.00/5.0 |
| Taryne | 1 | $38,456 | 121 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jefferson.
Dive Deeper: Advanced Jefferson STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jefferson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJefferson Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jefferson
- The Jefferson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.1% of the 53 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jefferson, Outdoor/Unique properties are the most common (52.8%), reflecting the local real estate landscape.
- Houses represent a significant 43.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.8%) offer potential for unique stay experiences.
Jefferson Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jefferson
- The dominant room capacity in Jefferson is 3 bedrooms listings, making up 28.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 56.6% of the active Airbnb listings in Jefferson, indicating a high concentration in these sizes.
- A significant 56.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jefferson.
Jefferson Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jefferson
- The most common guest capacity trend in Jefferson vacation rentals is listings accommodating 8+ guests (41.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Jefferson STR market, accounting for 67.9% of listings.
- 71.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jefferson.
- On average, properties in Jefferson are equipped to host 6.3 guests.
Jefferson Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jefferson
- The most common availability pattern in Jefferson falls within the 271-366 days range, representing 45.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Jefferson (37.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jefferson Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
24% of total
2 Nights
27 listings
54% of total
3 Nights
3 listings
6% of total
30+ Nights
8 listings
16% of total
Key Insights
- The most prevalent minimum stay requirement in Jefferson is 2 Nights, adopted by 54% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.0%) of the Jefferson Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16%) caters to monthly stays (30+ nights) in Jefferson, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 54% of Jefferson hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jefferson.
Jefferson Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
11.8% of total
Super Strict 60 Days
2 listings
3.9% of total
Flexible
8 listings
15.7% of total
Moderate
9 listings
17.6% of total
Firm
8 listings
15.7% of total
Strict
18 listings
35.3% of total
Cancellation Policy Insights for Jefferson
- The prevailing Airbnb cancellation policy trend in Jefferson is Strict, used by 35.3% of listings.
- A majority (51.0%) of hosts in Jefferson utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35.3% market standard in Jefferson.
- With 35.3% using Strict terms, this is a viable option in Jefferson, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Jefferson.
Jefferson STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jefferson
- The overall average booking lead time for vacation rentals in Jefferson is 47 days.
- Guests book furthest in advance for stays during May (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (71 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Jefferson.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Jefferson averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jefferson (2025)
Amenity Prevalence
Amenity Insights for Jefferson
- Essential amenities in Jefferson that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Heating, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jefferson: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jefferson to stay competitive.
Jefferson Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jefferson
- The typical guest profile for Airbnb in Jefferson consists of primarily domestic travelers (97%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.6% of guests.
- Key international markets include United States (96.6%) and DC (0.9%).
- Top languages spoken are English (80.5%) followed by Spanish (8.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Raleigh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jefferson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 10 | $8,207 | $620.29 | 46% |
| Lake Norman of Catawba | 25 | $6,235 | $467.96 | 46% |
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Denver | 84 | $5,893 | $495.69 | 46% |
| Mooresville | 322 | $5,133 | $466.36 | 44% |
| Sherrills Ford | 117 | $5,032 | $515.48 | 39% |
| Troutman | 36 | $4,849 | $350.00 | 50% |
| State Road | 14 | $4,430 | $252.14 | 47% |
| Radford | 29 | $4,276 | $381.36 | 44% |
| Blacksburg | 284 | $3,990 | $475.43 | 40% |