James City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in James City in 2025? Explore comprehensive Airbnb analytics for James City, North Carolina, United States to uncover income potential. This 2025 STR market report for James City, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in James City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the James City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key James City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in James City (2025)
Understanding the monthly revenue variations for Airbnb listings in James City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in James City is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in James City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,741+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,606 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,665 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,567, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in James City
James City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the James City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in James City:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 60%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in James City
Average Daily Rate (ADR) Airbnb Trends in James City (2025)
Effective short term rental pricing strategy in James City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in James City typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $291+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $188 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $117 per night.
Average Daily Rate (ADR) Trend by Month in James City
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Airbnb Seasonality Analysis & Trends in James City (2025)
Peak Season (June, May, July)
- Revenue averages $3,571 per month
- Occupancy rates average 63.9%
- Daily rates average $192
Shoulder Season
- Revenue averages $2,829 per month
- Occupancy maintains around 58.0%
- Daily rates hold near $177
Low Season (January, February, March)
- Revenue drops to average $1,950 per month
- Occupancy decreases to average 47.6%
- Daily rates adjust to average $164
Seasonality Insights for James City
- The Airbnb seasonality in James City shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases James City's highest earning potential, with monthly revenues capable of climbing to $3,637, occupancy reaching a high of 66.3%, and ADRs peaking at $195.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,808, occupancy could drop to 42.4%, and ADRs may adjust down to $164.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in James City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these James City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in James City (2025)
Exploring the top neighborhoods for short-term rentals in James City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Williamsburg | Historical town with a rich colonial background perfect for history enthusiasts and tourists looking for cultural experiences. A hotspot for visitors to Colonial Williamsburg and nearby attractions. | Colonial Williamsburg, Busch Gardens, Williamsburg Winery, Jamestown Settlement, Yorktown Battlefield |
| James City County | Natural beauty with outdoor activities like hiking and fishing. Ideal for families and nature lovers seeking tranquility and outdoor adventures. | Jamestown Historic Site, Chickahominy River, Mount Trashmore Park, Waller Mill Park, JCC Recreation Center |
| New Town | Modern mixed-use community with shops, restaurants, and entertainment, appealing to both families and young professionals. | New Town Shopping Center, The Williamsburg Pottery, Cinemark Movies 10, Quarterpath Park |
| The Historic Triangle | Includes Williamsburg, James City County, and York County, giving visitors a comprehensive cultural and historical experience in one trip. | Historic Jamestowne, Yorktown Victory Monument, Bruton Parish Episcopal Church, Virginia Institute of Marine Science |
| Matoaka | A suburban area with access to Lake Matoaka, offers a serene environment for families and nature-focused travelers. | Lake Matoaka, William & Mary, Matoaka Woods |
| Governor's Land | Exclusive residential community with fortress-like security, attracts affluent visitors looking for upscale accommodations and quiet surroundings. | Riverfront views, Golf club, Private marina |
| Lightfoot | A growing area in James City County with a variety of dining options and attractions for tourists and families alike. | Shopping Malls, Craft breweries, Winery tours |
| Sandy Bottom Nature Park | A beautiful natural park that offers outdoor adventures and educational experiences, great for families and nature lovers. | Hiking trails, Fishing spots, Wildlife observation site |
Understanding Airbnb License Requirements & STR Laws in James City (2025)
While James City, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for James City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in James City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in James Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Neuse River House
Entire Place • 4 bedrooms
Amazing 3 BR Home | 5 mins to DT | Pet Friendly
Entire Place • 4 bedrooms
Creekwood Cottage Combo
Entire Place • 6 bedrooms
Panoramic Water View with 3 bedrooms in New Bern
Entire Place • 3 bedrooms
Creekwood Cottage
Entire Place • 3 bedrooms
Serene Suburban Retreat
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in James City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in James City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David And Patricia | 4 | $157,124 | 747 | 4.95/5.0 |
| John | 3 | $87,542 | 690 | 4.92/5.0 |
| Shirley | 4 | $62,766 | 1657 | 4.96/5.0 |
| Danny And Jenny | 1 | $56,220 | 35 | 4.97/5.0 |
| Michael | 1 | $51,791 | 17 | 5.00/5.0 |
| Jessica | 1 | $40,262 | 87 | 4.95/5.0 |
| Results Property Management | 1 | $38,720 | 29 | 5.00/5.0 |
| Bridget | 1 | $36,881 | 95 | 4.97/5.0 |
| Josiah | 1 | $32,150 | 51 | 4.90/5.0 |
| Uriah | 1 | $31,017 | 44 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in James City.
Dive Deeper: Advanced James City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for James City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJames City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for James City
- The James City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in James City, House properties are the most common (84%), reflecting the local real estate landscape.
- Houses represent a significant 84% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 8.0%) offer potential for unique stay experiences.
James City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for James City
- The dominant room capacity in James City is 3 bedrooms listings, making up 52% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 68.0% of the active Airbnb listings in James City, indicating a high concentration in these sizes.
- A significant 68.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in James City.
James City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for James City
- The most common guest capacity trend in James City vacation rentals is listings accommodating 6 guests (28%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the James City STR market, accounting for 52.0% of listings.
- 68.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in James City.
- On average, properties in James City are equipped to host 5.8 guests.
James City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for James City
- The most common availability pattern in James City falls within the 181-270 days range, representing 44% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in James City (44%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
James City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
13.6% of total
2 Nights
10 listings
45.5% of total
3 Nights
3 listings
13.6% of total
4-6 Nights
1 listings
4.5% of total
7-29 Nights
1 listings
4.5% of total
30+ Nights
4 listings
18.2% of total
Key Insights
- The most prevalent minimum stay requirement in James City is 2 Nights, adopted by 45.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.2%) caters to monthly stays (30+ nights) in James City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 45.5% of James City hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.6% currently do.
- A 2-night minimum appears standard (45.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 18.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in James City.
James City Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
45.5% of total
Moderate
4 listings
18.2% of total
Firm
6 listings
27.3% of total
Strict
2 listings
9.1% of total
Cancellation Policy Insights for James City
- The prevailing Airbnb cancellation policy trend in James City is Flexible, used by 45.5% of listings.
- There's a relatively balanced mix between guest-friendly (63.7%) and stricter (36.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45.5% market standard in James City.
- Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in James City.
James City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for James City
- The overall average booking lead time for vacation rentals in James City is 67 days.
- Guests book furthest in advance for stays during February (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (83 days avg.) sees the longest lead times, while Fall (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in James City.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these James City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in James City (2025)
Amenity Prevalence
Amenity Insights for James City
- Essential amenities in James City that guests expect include: Smoke alarm, Hot water, Wifi, Coffee maker, Heating, TV, Essentials, Air conditioning, Free parking on premises, Iron. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for James City: Smoke alarm, Hot water, Wifi, Coffee maker, Heating, TV, Essentials, Air conditioning, Free parking on premises, Iron.
- Prioritize adding missing essentials: Iron.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in James City to stay competitive.
James City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for James City
- The typical guest profile for Airbnb in James City consists of primarily domestic travelers (99%), often arriving from nearby Raleigh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.2% of guests.
- Key international markets include United States (99.2%) and Australia (0.3%).
- Top languages spoken are English (79.5%) followed by Spanish (11%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Raleigh and New Bern.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the James City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Littleton | 102 | $4,581 | $434.92 | 45% |
| Macon | 39 | $4,459 | $470.54 | 37% |
| Wrightsville Beach | 438 | $4,415 | $480.27 | 40% |
| Bracey | 47 | $4,155 | $431.58 | 43% |
| Indian Beach | 15 | $3,989 | $334.51 | 41% |
| Henrico | 75 | $3,819 | $411.95 | 39% |
| Cedar Point | 24 | $3,702 | $272.42 | 48% |
| Emerald Isle | 449 | $3,694 | $347.49 | 42% |
| Roxboro | 27 | $3,556 | $282.40 | 50% |
| Surf City | 632 | $3,311 | $323.50 | 41% |