Hot Springs Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Hot Springs in 2025? Explore comprehensive Airbnb analytics for Hot Springs, North Carolina, United States to uncover income potential. This 2025 STR market report for Hot Springs, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 149 active listings.
Whether you're considering an Airbnb investment in Hot Springs, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hot Springs Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hot Springs Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hot Springs (2025)
Understanding the monthly revenue variations for Airbnb listings in Hot Springs is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hot Springs is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hot Springs across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,436+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,146 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,867 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $930, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hot Springs
Hot Springs Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hot Springs STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hot Springs:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hot Springs
Average Daily Rate (ADR) Airbnb Trends in Hot Springs (2025)
Effective short term rental pricing strategy in Hot Springs involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hot Springs typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $287+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $198 or more.
- Typical properties (Median) charge around $153 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Hot Springs
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Airbnb Seasonality Analysis & Trends in Hot Springs (2025)
Peak Season (July, June, May)
- Revenue averages $3,016 per month
- Occupancy rates average 46.5%
- Daily rates average $188
Shoulder Season
- Revenue averages $2,391 per month
- Occupancy maintains around 39.0%
- Daily rates hold near $185
Low Season (January, February, March)
- Revenue drops to average $1,450 per month
- Occupancy decreases to average 26.7%
- Daily rates adjust to average $176
Seasonality Insights for Hot Springs
- The Airbnb seasonality in Hot Springs shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hot Springs's highest earning potential, with monthly revenues capable of climbing to $3,218, occupancy reaching a high of 52.1%, and ADRs peaking at $191.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,282, occupancy could drop to 24.7%, and ADRs may adjust down to $174.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hot Springs.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hot Springs seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hot Springs (2025)
Exploring the top neighborhoods for short-term rentals in Hot Springs? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Hot Springs | The heart of Hot Springs is known for its historic charm, vibrant dining scene, and proximity to popular attractions like the Hot Springs National Park. It offers a unique blend of culture and nature, making it ideal for tourists. | Hot Springs National Park, Bathhouse Row, Gangster Museum of America, Oaklawn Racing Casino Resort, Quapaw Baths & Spa |
| Lake Hamilton | A beautiful area featuring waterfront properties on Lake Hamilton, which is popular for boating, fishing, and other water activities. This area attracts families and couples looking for a relaxing retreat. | Lake Hamilton, Fishing and boating activities, Garvan Woodland Gardens, Belle of Hot Springs Riverboat, Lake Valley Golf Club |
| West Mountain | This neighborhood offers stunning views of the Ozark Mountains and proximity to outdoor activities. It's perfect for those searching for adventure and nature experiences while being close to downtown. | West Mountain Trail, Hot Springs Mountain Tower, Hiking trails, Scenic viewpoints, National Park access |
| Hot Springs Village | A gated resort community that offers a range of recreational activities including golf and water sports. It is ideal for retirees and families wanting a peaceful environment not far from the town's attractions. | Ponce de Leon Golf Course, Coronado Community Center, Lake Desoto, Hiking trails, Swimming pools |
| Garvan Woodland Gardens | An impressive botanical garden that attracts nature lovers and tourists. It offers a scenic and tranquil atmosphere for guests, perfect for retreats and vacations. | Garvan Woodland Gardens, Anthony Chapel, Cascades Gardens, Nature trails, Wildlife viewing |
| Nanses Creek Road | A hidden gem near nature and lakes. This area is popular with those seeking rustic and vintage accommodations for a peaceful getaway. | Nanses Creek, Fishing spots, Nature trails, Picnic areas, Scenic beauty |
| Ouachita National Forest | A bit farther out but offers breathtaking views and nature experiences. Attracts outdoor enthusiasts for activities like hiking, camping, and wildlife watching. | Ouachita National Forest, Hiking and biking trails, Scenic drives, Wildlife watching, Camping spots |
| Historic Bathhouse Row | Part of the national park, this area is famous for its historic bathhouses and spa culture, attracting visitors interested in health and wellness. | Buckstaff Bathhouse, Quapaw Baths & Spa, Fordyce Bathhouse, Hot Springs National Park Visitor Center, Historic architecture |
Understanding Airbnb License Requirements & STR Laws in Hot Springs (2025)
While Hot Springs, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hot Springs to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hot Springs (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hot Springsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Secluded Nature Retreat: Trail | View| Waterfall
Entire Place • 1 bedroom
WATERSIDE - Walk to Town & Appalachian Trail!
Entire Place • 5 bedrooms
Waterfalls, Creek, Hot Tub, Hiking Trails & EV II
Entire Place • 1 bedroom
STILL OPEN (despite Helene) Wheel of Bliss Retreat
Entire Place • 7 bedrooms
Open Despite Helene! Bliss House at Wheel Of Bliss
Entire Place • 6 bedrooms
Open! Make Sweet Memories,Well Appointed Farmhouse
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hot Springs (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hot Springs based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marion | 4 | $224,371 | 291 | 4.98/5.0 |
| Hot Springs Log Cabins | 5 | $215,071 | 172 | 4.84/5.0 |
| Jennifer | 4 | $151,978 | 730 | 4.94/5.0 |
| Colin | 3 | $143,756 | 149 | 3.30/5.0 |
| Monisha | 4 | $121,624 | 805 | 4.92/5.0 |
| Leah | 4 | $116,911 | 302 | 4.91/5.0 |
| Megan & Alan Kleber | 1 | $114,507 | 35 | 5.00/5.0 |
| Craig | 3 | $103,555 | 214 | 4.90/5.0 |
| Danni | 3 | $92,205 | 547 | 4.97/5.0 |
| StayLuxe | 3 | $92,152 | 17 | 3.24/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hot Springs.
Dive Deeper: Advanced Hot Springs STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hot Springs. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHot Springs Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hot Springs
- The Hot Springs Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.3% of the 149 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hot Springs, Outdoor/Unique properties are the most common (53.7%), reflecting the local real estate landscape.
- Houses represent a significant 36.2% portion, catering likely to families or larger groups.
- Smaller segments like others, unique stays, apartment/condo, hotel/boutique (combined 10.1%) offer potential for unique stay experiences.
Hot Springs Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hot Springs
- The dominant room capacity in Hot Springs is 1 bedroom listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.7% of the active Airbnb listings in Hot Springs, indicating a high concentration in these sizes.
- A significant 25.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hot Springs.
Hot Springs Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hot Springs
- The most common guest capacity trend in Hot Springs vacation rentals is listings accommodating 4 guests (28.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Hot Springs STR market, accounting for 55.1% of listings.
- 34.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hot Springs.
- On average, properties in Hot Springs are equipped to host 4.5 guests.
Hot Springs Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hot Springs
- The most common availability pattern in Hot Springs falls within the 181-270 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hot Springs (44.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hot Springs Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
36 listings
25.5% of total
2 Nights
84 listings
59.6% of total
3 Nights
1 listings
0.7% of total
4-6 Nights
1 listings
0.7% of total
30+ Nights
19 listings
13.5% of total
Key Insights
- The most prevalent minimum stay requirement in Hot Springs is 2 Nights, adopted by 59.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.1%) of the Hot Springs Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.5%) caters to monthly stays (30+ nights) in Hot Springs, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 59.6% of Hot Springs hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hot Springs.
Hot Springs Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
21 listings
15.2% of total
Moderate
41 listings
29.7% of total
Firm
42 listings
30.4% of total
Strict
34 listings
24.6% of total
Cancellation Policy Insights for Hot Springs
- The prevailing Airbnb cancellation policy trend in Hot Springs is Firm, used by 30.4% of listings.
- A majority (55.0%) of hosts in Hot Springs utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30.4% market standard in Hot Springs.
- Regularly review your cancellation policy against competitors and market demand shifts in Hot Springs.
Hot Springs STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hot Springs
- The overall average booking lead time for vacation rentals in Hot Springs is 60 days.
- Guests book furthest in advance for stays during July (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (75 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Hot Springs.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Hot Springs averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hot Springs (2025)
Amenity Prevalence
Amenity Insights for Hot Springs
- Essential amenities in Hot Springs that guests expect include: Coffee maker. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hot Springs: Coffee maker.
- Prioritize adding missing essentials: Coffee maker.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hot Springs to stay competitive.
Hot Springs Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hot Springs
- The typical guest profile for Airbnb in Hot Springs consists of primarily domestic travelers (98%), often arriving from nearby Asheville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.3% of guests.
- Key international markets include United States (98.3%) and DC (0.4%).
- Top languages spoken are English (76.9%) followed by Spanish (9.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Asheville and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hot Springs Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| West Union | 31 | $4,282 | $513.72 | 38% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Pigeon Forge | 2,546 | $3,982 | $295.10 | 46% |
| Highlands | 328 | $3,915 | $369.55 | 41% |
| Chapin | 85 | $3,804 | $346.81 | 46% |