Hertford Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Hertford in 2025? Explore comprehensive Airbnb analytics for Hertford, North Carolina, United States to uncover income potential. This 2025 STR market report for Hertford, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Hertford, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hertford Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hertford Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hertford (2025)
Understanding the monthly revenue variations for Airbnb listings in Hertford is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hertford is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hertford across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,449+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,641 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,134 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $953, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hertford
Hertford Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hertford STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hertford:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hertford
Average Daily Rate (ADR) Airbnb Trends in Hertford (2025)
Effective short term rental pricing strategy in Hertford involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hertford typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $232+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Hertford
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Airbnb Seasonality Analysis & Trends in Hertford (2025)
Peak Season (July, May, June)
- Revenue averages $3,928 per month
- Occupancy rates average 59.1%
- Daily rates average $159
Shoulder Season
- Revenue averages $3,014 per month
- Occupancy maintains around 49.4%
- Daily rates hold near $153
Low Season (February, March, December)
- Revenue drops to average $1,996 per month
- Occupancy decreases to average 35.3%
- Daily rates adjust to average $152
Seasonality Insights for Hertford
- The Airbnb seasonality in Hertford shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hertford's highest earning potential, with monthly revenues capable of climbing to $4,474, occupancy reaching a high of 69.2%, and ADRs peaking at $159.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,522, occupancy could drop to 31.0%, and ADRs may adjust down to $145.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hertford.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hertford seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hertford (2025)
Exploring the top neighborhoods for short-term rentals in Hertford? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Hertford | The heart of Hertford featuring local shops, dining, and a lively community atmosphere. It's an excellent location for guests wanting to explore the charm of a small town while enjoying modern conveniences. | Perquimans County Courthouse, Hertford Historic District, local parks, shops and cafes, historical markers |
| Perquimans River | Scenic waterfront area perfect for outdoor enthusiasts. Great for fishing, boating, and nature watching. At attracts visitors looking for a peaceful getaway by the water. | Perquimans River, waterfront parks, nature trails, fishing spots, bird watching locations |
| Hertford Museum | A cultural hub that provides insight into local history. Guests interested in heritage and local events will appreciate this area. Ideal for those wanting a historical experience. | Hertford Museum, historical buildings, local art galleries, cultural events, community fairs |
| Shawboro | A nearby community known for its rural charm and close-knit feel. It's perfect for guests who appreciate a quieter, country atmosphere while being close to Hertford's amenities. | rural landscapes, small local markets, cultural festivals, nearby farms, peaceful surroundings |
| Edenton | Just a short drive away, Edenton offers rich history and beautiful waterfront views. It’s suitable for tourists interested in historical tours and scenic walks. | Historic Edenton, Edenton Bay, Museum of the American Indian, historic homes, local restaurants |
| Coinjock | Known for its scenic views and fresh seafood restaurants, this area attracts visitors looking to enjoy the coastal scenery and local cuisine. | Coinjock Marina, fresh seafood eateries, boat tours, scenic waterfront views, fishing docks |
| Bertie County | Adjacent to Hertford, this county showcases charming small towns and natural beauty. Visitors can enjoy a peaceful retreat surrounded by nature and local culture. | Bertie County parks, nature trails, rural farms, local festivals, historical sites |
| Chowan River | This area offers stunning river views and opportunities for outdoor activities. It's ideal for hosts looking to cater to guests seeking adventure and relaxation by the water. | Chowan River, boating and fishing, nature reserves, scenic picnic spots, wildlife viewing opportunities |
Understanding Airbnb License Requirements & STR Laws in Hertford (2025)
While Hertford, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hertford to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hertford (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hertfordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Waterfront Blueberry Farm | Mini-Resort | Sunsets
Entire Place • 6 bedrooms
WaterWinds Waterfront pvt house/dock pet friendly!
Entire Place • 3 bedrooms
Waterfront Apartment with Private Beach, Sleeps 7+
Entire Place • 3 bedrooms
Pet Friendly Private Waterfront Cottage
Entire Place • 3 bedrooms
Albermarle Waterfront
Entire Place • 3 bedrooms
Soundside Rendezvous
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hertford (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hertford based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lindsay | 1 | $195,314 | 36 | 4.94/5.0 |
| Nora | 3 | $74,490 | 88 | 4.98/5.0 |
| Elizabeth | 1 | $62,343 | 126 | 4.89/5.0 |
| Carol And Gary | 2 | $52,605 | 343 | 4.96/5.0 |
| Gina | 1 | $44,036 | 53 | 5.00/5.0 |
| Tanner | 1 | $42,581 | 16 | 4.88/5.0 |
| Kemp | 1 | $40,036 | 19 | 4.95/5.0 |
| Matt | 1 | $35,478 | 61 | 4.92/5.0 |
| Linda | 1 | $35,313 | 138 | 4.89/5.0 |
| Joan | 1 | $29,276 | 27 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hertford.
Dive Deeper: Advanced Hertford STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hertford. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHertford Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hertford
- The Hertford Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.6% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hertford, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.8%) offer potential for unique stay experiences.
Hertford Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hertford
- The dominant room capacity in Hertford is 1 bedroom listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 65.4% of the active Airbnb listings in Hertford, indicating a high concentration in these sizes.
- A significant 30.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hertford.
Hertford Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hertford
- The most common guest capacity trend in Hertford vacation rentals is listings accommodating 2 guests (26.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Hertford STR market, accounting for 42.3% of listings.
- 30.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hertford.
- On average, properties in Hertford are equipped to host 3.6 guests.
Hertford Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hertford
- The most common availability pattern in Hertford falls within the 91-180 days range, representing 38.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Hertford (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hertford Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
24% of total
2 Nights
10 listings
40% of total
3 Nights
3 listings
12% of total
4-6 Nights
1 listings
4% of total
7-29 Nights
4 listings
16% of total
30+ Nights
1 listings
4% of total
Key Insights
- The most prevalent minimum stay requirement in Hertford is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.0%) of the Hertford Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of Hertford hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hertford.
Hertford Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
40% of total
Moderate
5 listings
20% of total
Firm
8 listings
32% of total
Strict
2 listings
8% of total
Cancellation Policy Insights for Hertford
- The prevailing Airbnb cancellation policy trend in Hertford is Flexible, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40% market standard in Hertford.
- Using a Strict policy might deter some guests, as only 8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hertford.
Hertford STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hertford
- The overall average booking lead time for vacation rentals in Hertford is 50 days.
- Guests book furthest in advance for stays during July (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Spring (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Hertford.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Hertford averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hertford (2025)
Amenity Prevalence
Amenity Insights for Hertford
- Essential amenities in Hertford that guests expect include: Coffee maker, Hot water, Air conditioning, Free parking on premises, Microwave, Heating, Bed linens, Dishes and silverware, TV, Essentials. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hertford: Coffee maker, Hot water, Air conditioning, Free parking on premises, Microwave, Heating, Bed linens, Dishes and silverware, TV, Essentials.
- Prioritize adding missing essentials: Essentials.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hertford to stay competitive.
Hertford Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hertford
- The typical guest profile for Airbnb in Hertford consists of primarily domestic travelers (98%), often arriving from nearby Raleigh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.8% of guests.
- Key international markets include United States (97.8%) and Sweden (0.6%).
- Top languages spoken are English (84.7%) followed by Spanish (6.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Raleigh and Richmond.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hertford Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Littleton | 102 | $4,581 | $434.92 | 45% |
| Salvo | 86 | $4,434 | $438.60 | 40% |
| Weems | 10 | $4,181 | $292.24 | 51% |
| White Stone | 39 | $4,160 | $359.94 | 45% |
| Lanexa | 13 | $4,132 | $286.24 | 49% |
| Cobbs Creek | 11 | $3,910 | $294.28 | 45% |
| Henrico | 75 | $3,819 | $411.95 | 39% |
| Gloucester County | 11 | $3,725 | $219.31 | 49% |
| Cape Charles | 226 | $3,692 | $371.98 | 40% |
| Corolla | 775 | $3,626 | $445.01 | 40% |