Henrico Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Henrico in 2025? Explore comprehensive Airbnb analytics for Henrico, North Carolina, United States to uncover income potential. This 2025 STR market report for Henrico, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 75 active listings.
Whether you're considering an Airbnb investment in Henrico, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Henrico Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Henrico Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Henrico (2025)
Understanding the monthly revenue variations for Airbnb listings in Henrico is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Henrico is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Henrico across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,711+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,402 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,106 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,099, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Henrico
Henrico Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Henrico STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Henrico:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Henrico
Average Daily Rate (ADR) Airbnb Trends in Henrico (2025)
Effective short term rental pricing strategy in Henrico involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Henrico typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $694+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $511 or more.
- Typical properties (Median) charge around $356 per night.
- Entry-level properties (Bottom 25%) earn around $259 per night.
Average Daily Rate (ADR) Trend by Month in Henrico
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Airbnb Seasonality Analysis & Trends in Henrico (2025)
Peak Season (July, June, August)
- Revenue averages $9,398 per month
- Occupancy rates average 55.5%
- Daily rates average $466
Shoulder Season
- Revenue averages $4,585 per month
- Occupancy maintains around 31.3%
- Daily rates hold near $406
Low Season (February, March, November)
- Revenue drops to average $2,896 per month
- Occupancy decreases to average 27.3%
- Daily rates adjust to average $382
Seasonality Insights for Henrico
- The Airbnb seasonality in Henrico shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Henrico's highest earning potential, with monthly revenues capable of climbing to $10,098, occupancy reaching a high of 61.4%, and ADRs peaking at $469.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,472, occupancy could drop to 25.2%, and ADRs may adjust down to $377.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Henrico.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Henrico seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Henrico (2025)
Exploring the top neighborhoods for short-term rentals in Henrico? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Short Pump | A rapidly growing suburb known for its shopping centers and family-friendly environment. Ideal for guests seeking convenience and access to upscale retail and dining options. | Short Pump Town Center, Deep Run Park, West Broad Village, The Cultural Arts Center, Short Pump Park |
| Downtown Henrico | The heart of the county with a blend of historic charm and modern amenities. Great for guests seeking to explore local history and enjoy cultural events. | Henrico County Historical Society, The Virginia Randolph Museum, Local restaurants and cafes, Henrico Theatre |
| Deep Run | A peaceful residential neighborhood that is perfect for families and long-term rentals. Provides a calm atmosphere while being close to urban amenities. | Deep Run Park, Local schools, Community centers |
| Tuckahoe | A well-established area offering a mix of residential and commercial spaces, convenient for both short and long-term stays, with plenty of local parks. | Tuckahoe Creek Park, Byrd Park, Shopping at Tuckahoe Village |
| Glen Allen | Popular among families and professionals, known for its good schools and community feel. Attractive for guests looking for comfortable stays in a suburban setting. | The Crossings at Short Pump, Crump Park, Local wineries and breweries |
| Sandston | A quiet community with easy access to Richmond and the airport, appealing for business travelers or those visiting the area for events. | Sandston Virginia Historical Society, Local parks, Quick access to Richmond International Airport |
| Highland Springs | A vibrant, residential area that appeals to those looking to explore a diverse community, featuring local shops and family-friendly venues. | Highland Springs Park, Local dining options, Proximity to Richmond |
| Laurel | A small, close-knit community that offers a unique experience for guests wanting to step away from commercial areas and enjoy a more local feel. | Local farms and markets, Laurel Recreation Center, Surrounding nature trails |
Understanding Airbnb License Requirements & STR Laws in Henrico (2025)
While Henrico, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Henrico to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Henrico (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Henricobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
LakeGaston|SandBeach|View|5000SQFT|Firepit|SmartTv
Entire Place • 6 bedrooms
7000sqft Main lake Cove Sunset Views, Hot Tub!
Entire Place • 9 bedrooms
End of year special! Lakefront, Family/Pet Friendl
Entire Place • 7 bedrooms
Beautiful, spacious 4bd/4ba extended family home!
Entire Place • 4 bedrooms
8 Bedroom, 4.5 bath lake front home with boathouse
Entire Place • 8 bedrooms
Family friendly home in quiet cove
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Henrico (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Henrico based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lake Gaston | 7 | $199,320 | 61 | 3.35/5.0 |
| Regina | 1 | $171,721 | 45 | 5.00/5.0 |
| Jan | 1 | $168,017 | 18 | 4.89/5.0 |
| Nicole | 1 | $141,583 | 26 | 4.96/5.0 |
| Sarah | 2 | $134,601 | 28 | 4.96/5.0 |
| Natalie | 1 | $129,767 | 38 | 5.00/5.0 |
| Alan | 1 | $118,457 | 25 | 5.00/5.0 |
| Leah | 1 | $115,529 | 21 | 5.00/5.0 |
| Holly | 1 | $95,207 | 13 | 5.00/5.0 |
| Donald | 1 | $85,597 | 20 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Henrico.
Dive Deeper: Advanced Henrico STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Henrico. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHenrico Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Henrico
- The Henrico Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 75 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Henrico, House properties are the most common (94.7%), reflecting the local real estate landscape.
- Houses represent a significant 94.7% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, outdoor/unique (combined 5.4%) offer potential for unique stay experiences.
Henrico Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Henrico
- The dominant room capacity in Henrico is 5+ bedrooms listings, making up 38.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 3 bedrooms properties represent 65.4% of the active Airbnb listings in Henrico, indicating a high concentration in these sizes.
- A significant 89.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Henrico.
Henrico Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Henrico
- The most common guest capacity trend in Henrico vacation rentals is listings accommodating 8+ guests (85.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Henrico STR market, accounting for 92.0% of listings.
- 94.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Henrico.
- On average, properties in Henrico are equipped to host 7.6 guests.
Henrico Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Henrico
- The most common availability pattern in Henrico falls within the 271-366 days range, representing 50.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Henrico (36%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Henrico Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
21 listings
32.8% of total
3 Nights
14 listings
21.9% of total
4-6 Nights
11 listings
17.2% of total
30+ Nights
18 listings
28.1% of total
Key Insights
- The most prevalent minimum stay requirement in Henrico is 2 Nights, adopted by 32.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (28.1%) caters to monthly stays (30+ nights) in Henrico, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.8% of Henrico hosts use this setting.
- A 2-night minimum appears standard (32.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 28.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Henrico.
Henrico Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
3.3% of total
Super Strict 60 Days
3 listings
5% of total
Flexible
7 listings
11.7% of total
Moderate
6 listings
10% of total
Firm
30 listings
50% of total
Strict
12 listings
20% of total
Cancellation Policy Insights for Henrico
- The prevailing Airbnb cancellation policy trend in Henrico is Firm, used by 50% of listings.
- A majority (70.0%) of hosts in Henrico utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 50% market standard in Henrico.
- Regularly review your cancellation policy against competitors and market demand shifts in Henrico.
Henrico STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Henrico
- The overall average booking lead time for vacation rentals in Henrico is 69 days.
- Guests book furthest in advance for stays during July (average 160 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (122 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Henrico.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 160 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 122 days) to capture early planners.
- Monitor your own booking lead times against these Henrico averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Henrico (2025)
Amenity Prevalence
Amenity Insights for Henrico
- Essential amenities in Henrico that guests expect include: Smoke alarm, Air conditioning, Kitchen, Wifi, Cooking basics, Free parking on premises, Hot water, Refrigerator, TV, Heating. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Henrico: Smoke alarm, Air conditioning, Kitchen, Wifi, Cooking basics, Free parking on premises, Hot water, Refrigerator, TV, Heating.
- Prioritize adding missing essentials: Cooking basics, Free parking on premises, Hot water, Refrigerator, TV, Heating.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Henrico to stay competitive.
Henrico Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Henrico
- The typical guest profile for Airbnb in Henrico consists of primarily domestic travelers (99%), often arriving from nearby Virginia Beach, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.5% of guests.
- Key international markets include United States (98.5%) and DC (0.9%).
- Top languages spoken are English (83.3%) followed by Spanish (10.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Virginia Beach and Richmond.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Henrico Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nellysford | 63 | $4,632 | $377.70 | 38% |
| Littleton | 102 | $4,581 | $434.92 | 45% |
| Afton | 134 | $4,491 | $330.72 | 41% |
| Macon | 39 | $4,459 | $470.54 | 37% |
| Wintergreen Resort | 46 | $4,436 | $333.11 | 43% |
| Weems | 10 | $4,181 | $292.24 | 51% |
| White Stone | 39 | $4,160 | $359.94 | 45% |
| Bracey | 47 | $4,155 | $431.58 | 43% |
| Lanexa | 13 | $4,132 | $286.24 | 49% |
| Cobbs Creek | 11 | $3,910 | $294.28 | 45% |