Greenville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Greenville in 2025? Explore comprehensive Airbnb analytics for Greenville, North Carolina, United States to uncover income potential. This 2025 STR market report for Greenville, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 225 active listings.
Whether you're considering an Airbnb investment in Greenville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Greenville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Greenville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Greenville (2025)
Understanding the monthly revenue variations for Airbnb listings in Greenville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Greenville is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Greenville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,097+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,728 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,564 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $812, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Greenville
Greenville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Greenville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Greenville:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Greenville
Average Daily Rate (ADR) Airbnb Trends in Greenville (2025)
Effective short term rental pricing strategy in Greenville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Greenville typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $219+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $159 or more.
- Typical properties (Median) charge around $109 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Greenville
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Airbnb Seasonality Analysis & Trends in Greenville (2025)
Peak Season (May, June, April)
- Revenue averages $2,800 per month
- Occupancy rates average 43.9%
- Daily rates average $124
Shoulder Season
- Revenue averages $1,993 per month
- Occupancy maintains around 46.2%
- Daily rates hold near $129
Low Season (January, February, March)
- Revenue drops to average $1,499 per month
- Occupancy decreases to average 37.6%
- Daily rates adjust to average $135
Seasonality Insights for Greenville
- The Airbnb seasonality in Greenville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Greenville's highest earning potential, with monthly revenues capable of climbing to $3,012, occupancy reaching a high of 51.5%, and ADRs peaking at $140.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,463, occupancy could drop to 37.2%, and ADRs may adjust down to $123.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Greenville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Greenville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Greenville (2025)
Exploring the top neighborhoods for short-term rentals in Greenville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Greenville | The heart of the city with a vibrant arts scene, many restaurants, and easy access to local attractions. Ideal for guests looking for convenience and urban experiences. | Greenville Town Common, Reade Circle, Greenville Museum of Art, Local restaurants and breweries, Events at the Town Common |
| East Carolina University | A prime area for student and family visits, especially during the academic year. Ideal for budget travelers and families visiting students. | East Carolina University, Dowdy-Ficklen Stadium, Student events, Nearby parks and recreational areas |
| River Park North | A beautiful natural area that provides outdoor activities. Attractive for nature lovers and those looking for a relaxing getaway. | River Park North, Nature trails, Fishing ponds, Picnic areas, Wildlife observation |
| Greenville Historic District | Charming historical area with beautiful architecture and rich history. Great for visitors interested in the cultural aspects of Greenville. | Historic homes, Local shops and cafes, Theatre and cultural events, Festivals and farmer's markets |
| West Greenville | An up-and-coming neighborhood known for its artistic community and trendy vibe. Attracts a younger crowd looking for unique experiences. | Art studios, Local cafes, Unique shops, Proximity to downtown |
| Tar River | Areas along the Tar River are popular for outdoor activities and scenic views, great for those looking to escape urban life while still being close to the city. | Tar River Greenway, Outdoor recreational activities, Parks along the river, Scenic views |
| Winterville | Close proximity to Greenville with a quieter, suburban feel. Attracts families and those looking for more residential areas. | Parks and playgrounds, Local community events, Family-friendly atmosphere |
| Kinston | A nearby city with historical significance and growing culinary scene, it can attract visitors looking for a day trip from Greenville. | Kinston's BBQ scene, Historical sites, Neuseway Nature Park, Local festivals |
Understanding Airbnb License Requirements & STR Laws in Greenville (2025)
While Greenville, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Greenville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Greenville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Greenvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Huge Ranch with Pond in 29 Acres
Entire Place • 5 bedrooms
Experience a Farm House on 30 acres (New Hot tub)
Entire Place • 3 bedrooms
Arcade Adventure! 6-BR Stay near Football Stadium
Entire Place • 6 bedrooms
5 bedroom with theater, huge pool, and hot tub!
Entire Place • 5 bedrooms
1 Mile From ECU’s campus
Entire Place • 3 bedrooms
Stylish, Bright, Modern Spacious Home Near ECU
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Greenville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Greenville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Karen | 7 | $239,749 | 219 | 4.76/5.0 |
| Mark And Paul | 6 | $229,451 | 362 | 4.94/5.0 |
| Frank And Maria | 1 | $183,449 | 18 | 4.94/5.0 |
| Becky | 7 | $152,960 | 598 | 4.87/5.0 |
| Sean | 2 | $117,607 | 68 | 4.96/5.0 |
| Julia | 6 | $107,259 | 138 | 4.03/5.0 |
| Christine W. | 6 | $105,201 | 342 | 4.67/5.0 |
| Four Seasons | 5 | $103,664 | 158 | 4.98/5.0 |
| Jennifer | 2 | $92,492 | 121 | 5.00/5.0 |
| Taft Management | 3 | $86,246 | 161 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Greenville.
Dive Deeper: Advanced Greenville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Greenville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGreenville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Greenville
- The Greenville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.2% of the 225 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Greenville, House properties are the most common (71.6%), reflecting the local real estate landscape.
- Houses represent a significant 71.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 5.3%) offer potential for unique stay experiences.
Greenville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Greenville
- The dominant room capacity in Greenville is 3 bedrooms listings, making up 32% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 58.2% of the active Airbnb listings in Greenville, indicating a high concentration in these sizes.
- A significant 38.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Greenville.
Greenville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Greenville
- The most common guest capacity trend in Greenville vacation rentals is listings accommodating 4 guests (23.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Greenville STR market, accounting for 46.3% of listings.
- 36.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Greenville.
- On average, properties in Greenville are equipped to host 3.9 guests.
Greenville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Greenville
- The most common availability pattern in Greenville falls within the 271-366 days range, representing 33.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Greenville (34.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Greenville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
68 listings
31.8% of total
2 Nights
79 listings
36.9% of total
3 Nights
13 listings
6.1% of total
4-6 Nights
4 listings
1.9% of total
7-29 Nights
12 listings
5.6% of total
30+ Nights
38 listings
17.8% of total
Key Insights
- The most prevalent minimum stay requirement in Greenville is 2 Nights, adopted by 36.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.7%) of the Greenville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.8%) caters to monthly stays (30+ nights) in Greenville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.9% of Greenville hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Greenville.
Greenville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
46 listings
23.5% of total
Moderate
68 listings
34.7% of total
Firm
48 listings
24.5% of total
Strict
34 listings
17.3% of total
Cancellation Policy Insights for Greenville
- The prevailing Airbnb cancellation policy trend in Greenville is Moderate, used by 34.7% of listings.
- There's a relatively balanced mix between guest-friendly (58.2%) and stricter (41.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.7% market standard in Greenville.
- Regularly review your cancellation policy against competitors and market demand shifts in Greenville.
Greenville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Greenville
- The overall average booking lead time for vacation rentals in Greenville is 34 days.
- Guests book furthest in advance for stays during May (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (47 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Greenville.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Greenville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Greenville (2025)
Amenity Prevalence
Amenity Insights for Greenville
- Essential amenities in Greenville that guests expect include: Air conditioning, Smoke alarm, Wifi, Free parking on premises, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Greenville: Air conditioning, Smoke alarm, Wifi, Free parking on premises, Heating, TV.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm, Wifi, Free parking on premises, Heating, TV.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Greenville to stay competitive.
Greenville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Greenville
- The typical guest profile for Airbnb in Greenville consists of primarily domestic travelers (98%), often arriving from nearby Raleigh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and DC (0.6%).
- Top languages spoken are English (77.5%) followed by Spanish (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Raleigh and Greenville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Greenville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Littleton | 102 | $4,581 | $434.92 | 45% |
| Macon | 39 | $4,459 | $470.54 | 37% |
| Wrightsville Beach | 438 | $4,415 | $480.27 | 40% |
| Bracey | 47 | $4,155 | $431.58 | 43% |
| Indian Beach | 15 | $3,989 | $334.51 | 41% |
| Henrico | 75 | $3,819 | $411.95 | 39% |
| Cedar Point | 24 | $3,702 | $272.42 | 48% |
| Emerald Isle | 449 | $3,694 | $347.49 | 42% |
| Roxboro | 27 | $3,556 | $282.40 | 50% |
| Surf City | 632 | $3,311 | $323.50 | 41% |