Fayetteville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Fayetteville in 2025? Explore comprehensive Airbnb analytics for Fayetteville, North Carolina, United States to uncover income potential. This 2025 STR market report for Fayetteville, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 534 active listings.
Whether you're considering an Airbnb investment in Fayetteville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fayetteville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Fayetteville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Fayetteville (2025)
Understanding the monthly revenue variations for Airbnb listings in Fayetteville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fayetteville is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fayetteville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,485+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,506 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,611 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $816, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fayetteville
Fayetteville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Fayetteville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fayetteville:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fayetteville
Average Daily Rate (ADR) Airbnb Trends in Fayetteville (2025)
Effective short term rental pricing strategy in Fayetteville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fayetteville typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $168+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $122 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Fayetteville
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Airbnb Seasonality Analysis & Trends in Fayetteville (2025)
Peak Season (May, June, July)
- Revenue averages $2,338 per month
- Occupancy rates average 54.2%
- Daily rates average $109
Shoulder Season
- Revenue averages $1,815 per month
- Occupancy maintains around 49.8%
- Daily rates hold near $107
Low Season (January, February, March)
- Revenue drops to average $1,429 per month
- Occupancy decreases to average 43.9%
- Daily rates adjust to average $106
Seasonality Insights for Fayetteville
- The Airbnb seasonality in Fayetteville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Fayetteville's highest earning potential, with monthly revenues capable of climbing to $2,463, occupancy reaching a high of 57.9%, and ADRs peaking at $111.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,380, occupancy could drop to 42.2%, and ADRs may adjust down to $105.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fayetteville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Fayetteville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Fayetteville (2025)
Exploring the top neighborhoods for short-term rentals in Fayetteville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Fayetteville | The vibrant heart of Fayetteville with access to local shops, restaurants, and cultural attractions. Ideal for travelers looking to explore the city's history and social scene. | Airborne and Special Operations Museum, Fayetteville Market House, Crown Coliseum, Fayetteville Dog Park, Festival Park |
| Cape Fear Botanical Garden | A beautiful, serene area perfect for nature lovers and those seeking tranquility. This location is appealing for travelers who enjoy outdoor activities and botanical beauty. | Cape Fear Botanical Garden, Jordan Soccer Complex, Linear Park, Riverwalk |
| Historic Haymount | Known for its historic architecture and charm, Haymount attracts those interested in Fayetteville's history and culture while providing a quiet, residential feel. | Museum of Cape Fear, Haymount Park, Historic Homes, Cameron Circle |
| Fort Bragg | Major military installation that attracts visiting family members and military personnel. Popular for short-term stays and familial visits. | Fort Bragg, Smith Lake, Airborne & Special Operations Museum, Veterans Park |
| North Fayetteville | Developing area with growing commerce and residential spaces. Draws visitors looking for convenient access to shopping and dining options. | Cross Creek Mall, Restaurants and Shopping Centers, North Fayetteville Dog Park |
| West Fayetteville | A suburban area that offers a mix of residential and commercial spaces, appealing for families and longer-term stays. | Walnut Park, Mazarick Park, Shopping Facilities |
| Raeford Road | Known for its diverse array of restaurants and shops, this area is popular among locals and visitors looking for convenience. | Shopping Centers, Local Restaurants, Cultural Eatery Spots |
| Bladen County | A quiet area outside of Fayetteville, perfect for guests looking for a more rural or countryside environment while still being close to city amenities. | Bladen Lakes State Forest, Local Farms, Nature Trails |
Understanding Airbnb License Requirements & STR Laws in Fayetteville (2025)
While Fayetteville, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fayetteville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Fayetteville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fayettevillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
HotTub•Sleeps7•Desks•GameRM•Gym•Bikes•River Trail
Entire Place • 3 bedrooms
Huge Family Home W/ Pool, Games, & Movie Room in C
Entire Place • 5 bedrooms
* Lake Front * Game Room * Luna Lago House
Entire Place • 3 bedrooms
KING•Hot Tub•Hammock•Air Hockey•Gym•near base
Entire Place • 3 bedrooms
Maplewood by AMIT | 6 bedrooms
Entire Place • 6 bedrooms
Spacious Family Oasis with Hot Tub, PingPong, Air
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Fayetteville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Fayetteville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gwyn | 3 | $246,461 | 158 | 4.71/5.0 |
| Lucy | 14 | $230,944 | 1235 | 4.81/5.0 |
| Toby | 15 | $222,948 | 716 | 4.64/5.0 |
| Ashley | 6 | $222,686 | 684 | 4.98/5.0 |
| Fred | 7 | $186,610 | 1096 | 4.89/5.0 |
| Sara At Home Rentals And More | 2 | $185,185 | 266 | 4.98/5.0 |
| Edric | 6 | $156,169 | 564 | 4.79/5.0 |
| Casey And Carl @ Haymount Home | 5 | $148,681 | 414 | 4.90/5.0 |
| Jason | 8 | $136,431 | 146 | 4.07/5.0 |
| Karen | 6 | $126,717 | 247 | 4.66/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fayetteville.
Dive Deeper: Advanced Fayetteville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fayetteville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFayetteville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fayetteville
- The Fayetteville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.5% of the 534 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Fayetteville, House properties are the most common (76.2%), reflecting the local real estate landscape.
- Houses represent a significant 76.2% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 7.8%) offer potential for unique stay experiences.
Fayetteville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fayetteville
- The dominant room capacity in Fayetteville is 3 bedrooms listings, making up 32.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 56.8% of the active Airbnb listings in Fayetteville, indicating a high concentration in these sizes.
- A significant 42.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Fayetteville.
Fayetteville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fayetteville
- The most common guest capacity trend in Fayetteville vacation rentals is listings accommodating 4 guests (19.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Fayetteville STR market, accounting for 38.6% of listings.
- 39.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fayetteville.
- On average, properties in Fayetteville are equipped to host 4.3 guests.
Fayetteville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fayetteville
- The most common availability pattern in Fayetteville falls within the 181-270 days range, representing 32.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Fayetteville (33%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Fayetteville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
151 listings
30.3% of total
2 Nights
178 listings
35.7% of total
3 Nights
47 listings
9.4% of total
4-6 Nights
32 listings
6.4% of total
7-29 Nights
43 listings
8.6% of total
30+ Nights
48 listings
9.6% of total
Key Insights
- The most prevalent minimum stay requirement in Fayetteville is 2 Nights, adopted by 35.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.0%) of the Fayetteville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.7% of Fayetteville hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fayetteville.
Fayetteville Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
14 listings
3% of total
Super Strict 60 Days
4 listings
0.9% of total
Flexible
120 listings
25.7% of total
Moderate
146 listings
31.3% of total
Firm
76 listings
16.3% of total
Strict
107 listings
22.9% of total
Cancellation Policy Insights for Fayetteville
- The prevailing Airbnb cancellation policy trend in Fayetteville is Moderate, used by 31.3% of listings.
- There's a relatively balanced mix between guest-friendly (57.0%) and stricter (39.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.3% market standard in Fayetteville.
- Regularly review your cancellation policy against competitors and market demand shifts in Fayetteville.
Fayetteville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Fayetteville
- The overall average booking lead time for vacation rentals in Fayetteville is 28 days.
- Guests book furthest in advance for stays during June (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (34 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Fayetteville.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Fayetteville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Fayetteville (2025)
Amenity Prevalence
Amenity Insights for Fayetteville
- Essential amenities in Fayetteville that guests expect include: Air conditioning, Wifi, Smoke alarm, TV, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fayetteville: Air conditioning, Wifi, Smoke alarm, TV, Free parking on premises, Heating.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, TV, Free parking on premises, Heating.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fayetteville to stay competitive.
Fayetteville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Fayetteville
- The typical guest profile for Airbnb in Fayetteville consists of primarily domestic travelers (96%), often arriving from nearby Fayetteville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.2% of guests.
- Key international markets include United States (96.2%) and DC (1.1%).
- Top languages spoken are English (75.5%) followed by Spanish (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Fayetteville and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Fayetteville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Littleton | 102 | $4,581 | $434.92 | 45% |
| Macon | 39 | $4,459 | $470.54 | 37% |
| Wrightsville Beach | 438 | $4,415 | $480.27 | 40% |
| Bracey | 47 | $4,155 | $431.58 | 43% |
| Leasburg | 16 | $3,895 | $277.89 | 53% |
| Henrico | 75 | $3,819 | $411.95 | 39% |
| Semora | 48 | $3,815 | $355.46 | 41% |
| Cedar Point | 24 | $3,702 | $272.42 | 48% |
| Emerald Isle | 449 | $3,694 | $347.49 | 42% |
| Roxboro | 27 | $3,556 | $282.40 | 50% |