Clayton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Clayton in 2025? Explore comprehensive Airbnb analytics for Clayton, North Carolina, United States to uncover income potential. This 2025 STR market report for Clayton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.
Whether you're considering an Airbnb investment in Clayton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Clayton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Clayton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Clayton (2025)
Understanding the monthly revenue variations for Airbnb listings in Clayton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Clayton is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Clayton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,538+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,293 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,132 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $923, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Clayton
Clayton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Clayton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Clayton:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Clayton
Average Daily Rate (ADR) Airbnb Trends in Clayton (2025)
Effective short term rental pricing strategy in Clayton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Clayton typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $201+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $157 or more.
- Typical properties (Median) charge around $118 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Clayton
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Airbnb Seasonality Analysis & Trends in Clayton (2025)
Peak Season (June, July, May)
- Revenue averages $2,679 per month
- Occupancy rates average 50.0%
- Daily rates average $116
Shoulder Season
- Revenue averages $2,380 per month
- Occupancy maintains around 53.0%
- Daily rates hold near $117
Low Season (January, February, March)
- Revenue drops to average $1,842 per month
- Occupancy decreases to average 45.2%
- Daily rates adjust to average $126
Seasonality Insights for Clayton
- The Airbnb seasonality in Clayton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Clayton's highest earning potential, with monthly revenues capable of climbing to $2,909, occupancy reaching a high of 63.3%, and ADRs peaking at $130.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,582, occupancy could drop to 39.4%, and ADRs may adjust down to $114.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Clayton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Clayton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Clayton (2025)
Exploring the top neighborhoods for short-term rentals in Clayton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Clayton | The heart of Clayton with a charming small-town feel, perfect for visitors looking to explore local shops, restaurants, and events. A growing area that appeals to both families and business travelers. | Clayton Historical Association, The Clayton Center, Happenings on Main Street, Local parks and walking trails, Farmers Market |
| Flowers Plantation | A residential community with upscale amenities and close proximity to nature. Ideal for families and those looking for a peaceful stay with easy access to nearby attractions. | Flowers Plantation Clubhouse, Community parks, Nearby hiking trails, Local dining options |
| East Clayton | This area offers a mixture of suburban and rural charm, with access to nature and recreational areas. Great for those wanting a quiet retreat while still being close to town. | Clayton Community Park, Hunting and Fishing opportunities, Nature trails and parks, Local farms |
| West Clayton | Residential neighborhoods that provide a quiet atmosphere while being just a short drive from the bustling parts of town. Attractive for families and long-term guests. | Nearby schools, Family-friendly parks, Local dining and shopping, Community events |
| The Village at Flowers Plantation | A well-planned community that features shops, restaurants, and recreational activities. Perfect for guests who want a mix of convenience and community. | Shopping options, Restaurants, Community events and activities, Recreational facilities |
| Kirkwood | A growing suburban area that offers a balance of residential comfort and accessibility to Clayton's amenities. Suitable for longer stays or family visits. | Local parks, Schools and community centers, Dining options, Shopping nearby |
| Smithfield | Just a short drive from Clayton, Smithfield offers historical charm and a quaint downtown area. Attracts visitors interested in history and local culture. | Historic downtown area, Johnston County Heritage Center, Local eateries, Riverwalk |
| Rural Johnston County | Beautiful rural landscape perfect for those seeking a country retreat. Ideal for nature lovers and guests looking for a peaceful getaway from city life. | Scenic rural landscapes, Local farms, Outdoor activities, Fishing and hunting opportunities |
Understanding Airbnb License Requirements & STR Laws in Clayton (2025)
While Clayton, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Clayton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Clayton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Claytonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Downtown Clayton Spacious 4BR Retreat
Entire Place • 4 bedrooms
Pet Friendly|Fenced In|DT Clayton|Walkable
Entire Place • 3 bedrooms
Unique 2 BD apartment in a stable!
Entire Place • 2 bedrooms
The Mucha Cottage - Cozy 1900 Home in DT Clayton
Entire Place • 2 bedrooms
Spacious home in Clayton perfect for the holiday
Entire Place • 3 bedrooms
Riverside Haven: Cozy Tiny Home
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Clayton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Clayton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Troy | 1 | $62,897 | 51 | 5.00/5.0 |
| Molly | 1 | $49,439 | 44 | 4.93/5.0 |
| Sandra | 1 | $45,110 | 290 | 4.99/5.0 |
| Bradley | 1 | $44,084 | 86 | 4.92/5.0 |
| Liv Clean | 1 | $43,286 | 35 | 4.97/5.0 |
| Host #92804123 | 1 | $39,799 | 33 | 5.00/5.0 |
| Shannon And Steve | 1 | $38,716 | 161 | 5.00/5.0 |
| Robin | 1 | $37,619 | 48 | 5.00/5.0 |
| Joe | 1 | $36,850 | 53 | 4.98/5.0 |
| Luis | 1 | $35,336 | 30 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Clayton.
Dive Deeper: Advanced Clayton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Clayton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsClayton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Clayton
- The Clayton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.2% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 34.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Clayton, House properties are the most common (87%), reflecting the local real estate landscape.
- Houses represent a significant 87% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, apartment/condo (combined 4.4%) offer potential for unique stay experiences.
Clayton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Clayton
- The dominant room capacity in Clayton is 3 bedrooms listings, making up 32.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 56.5% of the active Airbnb listings in Clayton, indicating a high concentration in these sizes.
- A significant 45.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Clayton.
Clayton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Clayton
- The most common guest capacity trend in Clayton vacation rentals is listings accommodating 8+ guests (21.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Clayton STR market, accounting for 36.9% of listings.
- 41.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Clayton.
- On average, properties in Clayton are equipped to host 4.3 guests.
Clayton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Clayton
- The most common availability pattern in Clayton falls within the 91-180 days range, representing 37% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Clayton (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Clayton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
32.5% of total
2 Nights
16 listings
40% of total
3 Nights
2 listings
5% of total
4-6 Nights
1 listings
2.5% of total
7-29 Nights
4 listings
10% of total
30+ Nights
4 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Clayton is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.5%) of the Clayton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of Clayton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Clayton.
Clayton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
28.6% of total
Moderate
14 listings
40% of total
Firm
3 listings
8.6% of total
Strict
8 listings
22.9% of total
Cancellation Policy Insights for Clayton
- The prevailing Airbnb cancellation policy trend in Clayton is Moderate, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (68.6%) and stricter (31.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in Clayton.
- Regularly review your cancellation policy against competitors and market demand shifts in Clayton.
Clayton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Clayton
- The overall average booking lead time for vacation rentals in Clayton is 31 days.
- Guests book furthest in advance for stays during May (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (37 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Clayton.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Clayton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Clayton (2025)
Amenity Prevalence
Amenity Insights for Clayton
- Essential amenities in Clayton that guests expect include: Air conditioning, Wifi, Free parking on premises, Kitchen, Heating, TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Clayton: Air conditioning, Wifi, Free parking on premises, Kitchen, Heating, TV, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Kitchen, Heating, TV, Smoke alarm.
- Consider adding popular differentiators like Washer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Clayton to stay competitive.
Clayton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Clayton
- The typical guest profile for Airbnb in Clayton consists of primarily domestic travelers (97%), often arriving from nearby Raleigh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and Canada (0.6%).
- Top languages spoken are English (77.8%) followed by Spanish (14.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Raleigh and Clayton.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Clayton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Littleton | 102 | $4,581 | $434.92 | 45% |
| Macon | 39 | $4,459 | $470.54 | 37% |
| Wrightsville Beach | 438 | $4,415 | $480.27 | 40% |
| Bracey | 47 | $4,155 | $431.58 | 43% |
| Leasburg | 16 | $3,895 | $277.89 | 53% |
| Henrico | 75 | $3,819 | $411.95 | 39% |
| Semora | 48 | $3,815 | $355.46 | 41% |
| Cedar Point | 24 | $3,702 | $272.42 | 48% |
| Emerald Isle | 449 | $3,694 | $347.49 | 42% |
| Roxboro | 27 | $3,556 | $282.40 | 50% |