Chimney Rock Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Chimney Rock in 2025? Explore comprehensive Airbnb analytics for Chimney Rock, North Carolina, United States to uncover income potential. This 2025 STR market report for Chimney Rock, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 47 active listings.
Whether you're considering an Airbnb investment in Chimney Rock, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Chimney Rock Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Chimney Rock Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Chimney Rock (2025)
Understanding the monthly revenue variations for Airbnb listings in Chimney Rock is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chimney Rock is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chimney Rock across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,669+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,877 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,719 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $800, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Chimney Rock
Chimney Rock Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Chimney Rock STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chimney Rock:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Chimney Rock
Average Daily Rate (ADR) Airbnb Trends in Chimney Rock (2025)
Effective short term rental pricing strategy in Chimney Rock involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chimney Rock typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $424+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $273 or more.
- Typical properties (Median) charge around $189 per night.
- Entry-level properties (Bottom 25%) earn around $146 per night.
Average Daily Rate (ADR) Trend by Month in Chimney Rock
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Airbnb Seasonality Analysis & Trends in Chimney Rock (2025)
Peak Season (July, August, June)
- Revenue averages $3,558 per month
- Occupancy rates average 44.2%
- Daily rates average $217
Shoulder Season
- Revenue averages $2,310 per month
- Occupancy maintains around 30.0%
- Daily rates hold near $239
Low Season (January, February, March)
- Revenue drops to average $1,088 per month
- Occupancy decreases to average 13.8%
- Daily rates adjust to average $260
Seasonality Insights for Chimney Rock
- The Airbnb seasonality in Chimney Rock shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Chimney Rock's highest earning potential, with monthly revenues capable of climbing to $4,017, occupancy reaching a high of 49.8%, and ADRs peaking at $299.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $753, occupancy could drop to 11.3%, and ADRs may adjust down to $209.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chimney Rock.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Chimney Rock seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Chimney Rock (2025)
Exploring the top neighborhoods for short-term rentals in Chimney Rock? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Chimney Rock Village | A charming small town located near the iconic Chimney Rock Park, perfect for visitors seeking nature and outdoor activities. The area offers stunning views and a close-knit community feel. | Chimney Rock State Park, Lake Lure, The Beach at Lake Lure, Chimney Rock Village shops, Hickory Nut Gorge Brewery |
| Lake Lure | Known for its beautiful lake and scenic surroundings, this area attracts families and couples looking for a romantic getaway or a fun vacation spot with water activities. | Lake Lure Beach, Lake Lure Tours, Chimney Rock State Park, Biosphere Reserve, Restaurants along the lake |
| Rutherfordton | A historic town with a rich heritage, appealing to those who appreciate history and local culture. It's a great base for exploring the surrounding areas and local events. | Rutherford County Courthouse, Chase High School, Rutherfordton Historic District, Local artisanal shops, Cultural festivals |
| Bat Cave | A small, quaint location that provides a serene environment for those looking to relax in nature. It's known for its unique geological features and outdoor activities. | Bat Cave, Green River Adventures, Local hiking trails, Scenic overlooks, Outdoor picnic areas |
| Tryon | A picturesque town known for equestrian events and a friendly atmosphere. This area attracts horse lovers and visitors looking for a laid-back experience. | Tryon International Equestrian Center, Downtown Tryon shops, Cecil's Country Store, Parks and recreation trails |
| Saluda | A historic mountain town with a vibrant arts scene. Saluda is popular among tourists seeking quaint shops and local art, making it a desirable Airbnb location. | Apple Valley Model Railroad Club, Downtown Saluda galleries, Green River Gorge, Canoeing and kayaking activities |
| Wilkesboro | Rich in musical heritage and outdoor adventures, Wilkesboro is a great location for those interested in festivals and nature. Ideal for varied vacation experiences. | MerleFest, Yadkin River, Wilkes Art Gallery, Hiking trails, Local wineries |
| Spindale | A small town with a growing arts scene and community events, appealing to visitors looking for authenticity and a local experience while exploring the foothills of the Blue Ridge. | Spindale Library, Local arts and crafts stores, Small community events, Historic architecture |
Understanding Airbnb License Requirements & STR Laws in Chimney Rock (2025)
While Chimney Rock, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Chimney Rock to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Chimney Rock (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Chimney Rockbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
4 Sister’s Chimney Rock, NC
Entire Place • 3 bedrooms
Spectacular Waterfall Views! ChimneyRock CottageEV
Entire Place • 3 bedrooms
The River House at Chimney Rock
Entire Place • 9 bedrooms
Mohican's Landing by Carolina Properties - River!
Entire Place • 5 bedrooms
Temporarily Closed: Cozy Vortex
Entire Place • 3 bedrooms
Pet Friendly, Fireplaces: Lake Lure Retreat
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Chimney Rock (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Chimney Rock based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #415429948 | 1 | $96,560 | 83 | 5.00/5.0 |
| Evolve | 2 | $69,231 | 67 | 4.62/5.0 |
| Lisa & John | 1 | $64,044 | 235 | 4.97/5.0 |
| Valerie | 2 | $59,652 | 178 | 4.83/5.0 |
| Host #181639990 | 1 | $55,024 | 73 | 4.89/5.0 |
| Host #152979273 | 2 | $51,107 | 88 | 4.93/5.0 |
| Margaret | 1 | $50,884 | 30 | 5.00/5.0 |
| Mike And Cate | 1 | $44,993 | 366 | 4.98/5.0 |
| Margaret | 3 | $44,093 | 64 | 4.98/5.0 |
| Pine Gables | 2 | $43,589 | 158 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chimney Rock.
Dive Deeper: Advanced Chimney Rock STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chimney Rock. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsChimney Rock Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Chimney Rock
- The Chimney Rock Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Chimney Rock, House properties are the most common (57.4%), reflecting the local real estate landscape.
- Houses represent a significant 57.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.3%) offer potential for unique stay experiences.
Chimney Rock Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Chimney Rock
- The dominant room capacity in Chimney Rock is 2 bedrooms listings, making up 36.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 59.6% of the active Airbnb listings in Chimney Rock, indicating a high concentration in these sizes.
- A significant 38.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Chimney Rock.
Chimney Rock Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Chimney Rock
- The most common guest capacity trend in Chimney Rock vacation rentals is listings accommodating 4 guests (23.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Chimney Rock STR market, accounting for 44.7% of listings.
- 53.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Chimney Rock.
- On average, properties in Chimney Rock are equipped to host 5.4 guests.
Chimney Rock Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Chimney Rock
- The most common availability pattern in Chimney Rock falls within the 271-366 days range, representing 72.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Chimney Rock (57.4%), reflecting common guest stay durations or potential owner blocking patterns.
Chimney Rock Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
12.1% of total
2 Nights
16 listings
48.5% of total
3 Nights
6 listings
18.2% of total
30+ Nights
7 listings
21.2% of total
Key Insights
- The most prevalent minimum stay requirement in Chimney Rock is 2 Nights, adopted by 48.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.6%) of the Chimney Rock Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.2%) caters to monthly stays (30+ nights) in Chimney Rock, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48.5% of Chimney Rock hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.1% currently do.
- A 2-night minimum appears standard (48.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 21.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chimney Rock.
Chimney Rock Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
13.2% of total
Moderate
13 listings
34.2% of total
Firm
11 listings
28.9% of total
Strict
9 listings
23.7% of total
Cancellation Policy Insights for Chimney Rock
- The prevailing Airbnb cancellation policy trend in Chimney Rock is Moderate, used by 34.2% of listings.
- A majority (52.6%) of hosts in Chimney Rock utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.2% market standard in Chimney Rock.
- Regularly review your cancellation policy against competitors and market demand shifts in Chimney Rock.
Chimney Rock STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Chimney Rock
- The overall average booking lead time for vacation rentals in Chimney Rock is 59 days.
- Guests book furthest in advance for stays during May (average 170 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (157 days avg.) sees the longest lead times, while Summer (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Chimney Rock.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 170 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 157 days) to capture early planners.
- Monitor your own booking lead times against these Chimney Rock averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Chimney Rock (2025)
Amenity Prevalence
Amenity Insights for Chimney Rock
- Essential amenities in Chimney Rock that guests expect include: Wifi, Free parking on premises, Air conditioning, Smoke alarm, TV, Kitchen, Heating, Hot water, Coffee maker, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Chimney Rock: Wifi, Free parking on premises, Air conditioning, Smoke alarm, TV, Kitchen, Heating, Hot water, Coffee maker, Carbon monoxide alarm.
- Prioritize adding missing essentials: Kitchen, Heating, Hot water, Coffee maker, Carbon monoxide alarm.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Chimney Rock to stay competitive.
Chimney Rock Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Chimney Rock
- The typical guest profile for Airbnb in Chimney Rock consists of primarily domestic travelers (98%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and Türkiye (0.3%).
- Top languages spoken are English (86.3%) followed by Spanish (5.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Charleston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Chimney Rock Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 12 | $6,216 | $594.91 | 38% |
| Sevier County | 66 | $5,662 | $611.84 | 43% |
| Union Mills | 15 | $4,850 | $445.27 | 42% |
| Sevierville | 5,792 | $4,073 | $336.63 | 46% |
| Six Mile | 58 | $3,810 | $420.90 | 41% |
| West Union | 32 | $3,799 | $492.37 | 36% |
| Avery County | 10 | $3,700 | $549.64 | 30% |
| Wears Valley | 215 | $3,653 | $305.45 | 43% |
| Gatlinburg | 3,375 | $3,625 | $323.78 | 44% |
| Highlands | 335 | $3,506 | $375.70 | 39% |