Airbnb Market Analytics, Statistics and Data in Charlotte, North Carolina, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Charlotte? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Charlotte:
How much do Airbnb hosts make on average per month in Charlotte?
The short-term rental market in Charlotte shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,549 per month
- Strong performing properties (top 25%) make $3,930 or more
- Best-in-class properties (top 10%) achieve $5,767+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,325
Revenue Variations by Month
Occupancy Rates Throughout the Year in Charlotte
The market in Charlotte shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Charlotte
Daily rates in Charlotte vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $141 per night
- Strong performing properties (top 25%) secure $206 or more
- Best-in-class properties (top 10%) pull in $311+ per night
- Entry-level properties (bottom 25%) earn around $95
Daily Rate Variations by Month
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Seasonality patterns in Charlotte
Peak Season (June, May, October)
- Revenue peaks at $3596.04 per month
- Occupancy rates reach 56.94%
- Daily rates average $187.65
Shoulder Season
- Revenue averages $3027.61 per month
- Occupancy maintains 49.41%
- Daily rates hold at $179.28
Low Season (September, February, January)
- Revenue drops to $2127.83 per month
- Occupancy decreases to 39.25%
- Daily rates adjust to $171.29
Is it still profitable to do Airbnb in Charlotte in 2025?
Yes! Charlotte demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $3028 and As a mature market with 2869 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Charlotte
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Uptown | The central business district of Charlotte, offering a mix of corporate offices, restaurants, and cultural attractions. It's a prime location for both business travelers and tourists looking for entertainment and dining options. | NASCAR Hall of Fame, Discovery Place Science, Charlotte Convention Center, Levine Museum of the New South, BB&T Ballpark |
| South End | A trendy neighborhood known for its art scene, breweries, and proximity to light rail. This area is popular with young professionals and those looking for a vibrant community atmosphere. | Rail Trail, East Boulevard shopping, Lynx Light Rail, South End breweries, Sycamore Brewing |
| Dilworth | A historic neighborhood with beautiful tree-lined streets and a mix of single-family homes and apartments. It's family-friendly and close to various parks and dining establishments. | Dilworth Park, Freedom Park, Latta Park, South End dining, Charlotte's historic architecture |
| NoDa | Charlotte's arts district known for its music scene, galleries, and eclectic vibe. It attracts artists and visitors seeking unique culture and entertainment. | NoDa Arts District, The Neighborhood Theatre, Birdsong Brewing Co., Art galleries, Live music venues |
| Ballantyne | A suburban area with upscale shopping, dining, and golf courses. It's popular with families and business travelers, providing a quieter atmosphere while still being accessible to the city. | Ballantyne Village, The Ballantyne, A Luxury Collection Hotel, Golf clubs, Parks and recreation, Shopping centers |
| East Charlotte | A diverse and rapidly growing area known for its affordability and family-oriented neighborhoods. It's popular among young families and those looking for suburban living with easy city access. | Parks and recreation, Shopping areas, Affordable housing options, Schools, Family-friendly activities |
| University City | Home to the University of North Carolina at Charlotte, this area attracts students, faculty, and visitors to campus events. It's a vibrant area with plenty of amenities. | UNCC Botanical Gardens, Reedy Creek Park, Charlotte Premium Outlets, University Place, Local dining and nightlife |
| SouthPark | An upscale neighborhood known for its luxury shopping centers and corporate offices. It's a prime location for visitors looking for a high-end experience. | SouthPark Mall, Quail Hollow Club, The Village at SouthPark, Fine dining, Cultural events |
Do you need a license for Airbnb in Charlotte?
We recommend checking directly with Charlotte's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Charlotte
Welcome to our Lake Escape
Entire Place • 5 bedrooms
LUX Resort Like Villa - Pool+Hot Tub+2 Game Rooms
Entire Place • 6 bedrooms
Private POOL + BABY Gear in Prime Area
Entire Place • 4 bedrooms
4B Lux-Hot Tub Home in South-End
Entire Place • 4 bedrooms
Private Beach and Dock + Brand New Swim Spa!
Entire Place • 6 bedrooms
Double the Fun | Sleeps 24 | Two Homes
Entire Place • 10 bedrooms
Top Performing Professional Hosts in Charlotte
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Victor | 34 | $2,084,836 | 3033 | 4.57/5.0 |
| The Home Collection | 57 | $1,668,620 | 2641 | 4.17/5.0 |
| Shirley | 34 | $1,445,143 | 1681 | 4.89/5.0 |
| Mike | 28 | $1,443,733 | 1535 | 4.90/5.0 |
| Lance | 32 | $1,225,187 | 1323 | 4.73/5.0 |
| Edward | 26 | $1,217,929 | 1531 | 4.94/5.0 |
| Ryley | 24 | $1,161,493 | 687 | 4.82/5.0 |
| Bowen | 28 | $1,105,166 | 1448 | 4.29/5.0 |
| The Simply Home Host Company | 11 | $1,089,995 | 470 | 4.88/5.0 |
| Jami | 38 | $877,387 | 2219 | 4.73/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Charlotte
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.7%), with house and apartment & condo properties comprising 93.7% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (6.3% combined)
Room Capacity Distribution
Analysis of 2,869 properties in Charlotte shows that 1 bedroom properties are most prevalent, making up 25.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 50.5% of all listings.
Key Insights
- Most common: 1 bedroom (25.3%)
- Least common: 5+ bedrooms (3.8%)
- Market concentration: 50.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,869 properties in Charlotte reveals that 8+ guests properties dominate the market, representing 22.3% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 41.2% of the market.
Key Insights
- Most common capacity: 8+ guests (22.3% of market)
- Least common capacity: 1 guest (2.4% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 41.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,869 properties in Charlotte, the most common availability pattern is 91-180 days (33.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32.7% of properties).
Key Insights
- Most common availability window: 91-180 days (33.3%)
- Most common booking duration: 181-270 days (32.7%)
- Properties with high availability (180+ days): 54.6%
- Properties with long-term bookings (180+ days): 46.7%
Minimum Stay Distributions
1 Night
777 listings
30.4% of total
2 Nights
900 listings
35.3% of total
3 Nights
297 listings
11.6% of total
4-6 Nights
120 listings
4.7% of total
7-29 Nights
223 listings
8.7% of total
30+ Nights
236 listings
9.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.7%
- Mid-length stays (4-6 nights) represent 4.7% of listings
- Monthly+ stays (9.2%) suggest a stable extended-stay market
- High market flexibility with 77.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
18 listings
0.7% of total
Super Strict 60 Days
5 listings
0.2% of total
Flexible
416 listings
16.9% of total
Moderate
781 listings
31.7% of total
Firm
596 listings
24.2% of total
Strict
647 listings
26.3% of total
Key Insights
- Moderate is the preferred policy at 31.7% of listings
- The market shows a balanced distribution between guest-friendly (48.6%) and strict (50.5%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Jun, averaging 48 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 27 days
- Spring shows the longest average booking window at 42 days, while Winter has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 42 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Charlotte
Below is the distribution of amenities across listings in Charlotte:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.7% of total guests, indicating a dominant local market share.
- Primary international markets: DC (0.8%) and Canada (0.7%)
- English is the top language at 80%, followed by Spanish (14.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for Charlotte and Raleigh markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Charlotte. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Catawba | 12 | $7,686 | $548.02 | 46% |
| Lake Norman of Catawba | 25 | $6,906 | $483.84 | 47% |
| Denver | 82 | $6,882 | $523.37 | 48% |
| Mooresville | 326 | $5,671 | $492.84 | 45% |
| Sherrills Ford | 121 | $5,454 | $533.92 | 40% |
| Troutman | 35 | $5,365 | $363.27 | 52% |
| State Road | 14 | $4,034 | $251.03 | 46% |
| Chapin | 83 | $4,020 | $336.17 | 47% |
| Leasburg | 16 | $4,005 | $276.78 | 53% |
| Semora | 48 | $3,984 | $349.61 | 43% |
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