Cashiers Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Cashiers in 2025? Explore comprehensive Airbnb analytics for Cashiers, North Carolina, United States to uncover income potential. This 2025 STR market report for Cashiers, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 114 active listings.
Whether you're considering an Airbnb investment in Cashiers, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cashiers Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cashiers Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cashiers (2025)
Understanding the monthly revenue variations for Airbnb listings in Cashiers is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cashiers is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cashiers across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,026+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,822 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,342 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,688, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cashiers
Cashiers Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cashiers STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cashiers:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cashiers
Average Daily Rate (ADR) Airbnb Trends in Cashiers (2025)
Effective short term rental pricing strategy in Cashiers involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cashiers typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $531+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $400 or more.
- Typical properties (Median) charge around $291 per night.
- Entry-level properties (Bottom 25%) earn around $224 per night.
Average Daily Rate (ADR) Trend by Month in Cashiers
Get Live Cashiers Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Cashiers (2025)
Peak Season (July, August, June)
- Revenue averages $5,859 per month
- Occupancy rates average 49.9%
- Daily rates average $352
Shoulder Season
- Revenue averages $4,249 per month
- Occupancy maintains around 36.0%
- Daily rates hold near $341
Low Season (January, February, March)
- Revenue drops to average $2,971 per month
- Occupancy decreases to average 29.1%
- Daily rates adjust to average $321
Seasonality Insights for Cashiers
- The Airbnb seasonality in Cashiers shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cashiers's highest earning potential, with monthly revenues capable of climbing to $6,032, occupancy reaching a high of 54.3%, and ADRs peaking at $354.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,397, occupancy could drop to 25.2%, and ADRs may adjust down to $318.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cashiers.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cashiers seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cashiers (2025)
Exploring the top neighborhoods for short-term rentals in Cashiers? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Whittier | Whittier is an ideal spot for Airbnb hosting due to its proximity to both the Great Smoky Mountains and various fishing and outdoor activities. It attracts nature enthusiasts and those looking to escape into the mountains. | Great Smoky Mountains National Park, Deep Creek, Cherokee, Fishing and hiking trails |
| Highlands | Highlands offers a charming mountain town experience with beautiful scenery, upscale dining, and shopping. It attracts visitors looking for a retreat in luxury and nature. | Highlands Botanical Garden, Whiteside Mountain, Main Street shopping, Lake Sequoyah, Hiking trails |
| Lake Toxaway | Lake Toxaway is perfect for those looking for lakeside vacations with premium properties. It's a serene location ideal for families and groups wishing to enjoy water activities and nature. | Lake Toxaway, Toxaway Falls, Hiking trails, Water activities, Nearby golf courses |
| Cashiers | Cashiers itself is a thriving location with a variety of outdoor activities and a vibrant community. It's well-known for its breathtaking views, making it a great destination for Airbnb. | Cashiers Sliding Rock, Whitetail Falls, Cashiers Village, Glenville Lake, Local shops and restaurants |
| Sapphire | Sapphire features gorgeous mountain scenery and is known for its golf courses and outdoor adventures. It's popular with both vacationers and long-term renters. | Lake Sapphire, Sapphire Valley Outdoor Center, Golf courses, Hiking trails, Waterfalls |
| Franklin | Franklin offers rich mountain history and culture, attracting visitors interested in crafts, outdoor activities, and a simple, laid-back lifestyle. | Nantahala National Forest, Franklin Gem and Mineral Museum, Local arts and crafts, Macon County Historical Society |
| Brevard | Known for its waterfalls and outdoor activities, Brevard appeals to nature lovers and those seeking adventure, providing ample opportunities for Airbnb hosting. | Brevard Music Center, Pisgah National Forest, Transylvania County Heritage Museum, Waterfalls like Looking Glass Falls, Biking and hiking trails |
| Sylva | Sylva hosts a charming downtown and is a gateway to the Blue Ridge Parkway. It's a solid choice for those looking to experience Smoky Mountain culture. | Customs House Museum, Lake Junaluska, Shopping and dining downtown, Hiking in surrounding areas, Proximity to Asheville |
Understanding Airbnb License Requirements & STR Laws in Cashiers (2025)
While Cashiers, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cashiers to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Cashiers (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cashiersbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Alpenglow Falls Spa & Lodge
Entire Place • 5 bedrooms
Stunning Cashiers Vacation Home w/ Mountain Views!
Entire Place • 4 bedrooms
Creek Front True Log 4,300 sqft Mountain Lodge
Entire Place • 4 bedrooms
Holiday Riverfront Escape | Sauna | Private Trails
Entire Place • 3 bedrooms
Beautiful Trillium home - club amenities available
Entire Place • 4 bedrooms
Cashiers Cottage in High Hampton
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cashiers (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cashiers based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 14 | $583,554 | 173 | 4.10/5.0 |
| Jennifer | 5 | $297,503 | 40 | 4.94/5.0 |
| Charles Mathews | 6 | $264,193 | 423 | 4.91/5.0 |
| Matthew | 3 | $260,450 | 119 | 4.92/5.0 |
| Host #321170926 | 1 | $195,034 | 1 | 0.00/5.0 |
| Stephanie | 2 | $131,684 | 25 | 4.94/5.0 |
| Kimberly | 3 | $120,258 | 116 | 4.88/5.0 |
| Daniel | 3 | $115,833 | 104 | 4.90/5.0 |
| Lauren | 1 | $106,226 | 47 | 5.00/5.0 |
| Jennifer | 1 | $101,634 | 10 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cashiers.
Dive Deeper: Advanced Cashiers STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cashiers. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCashiers Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cashiers
- The Cashiers Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.1% of the 114 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cashiers, House properties are the most common (49.1%), reflecting the local real estate landscape.
- Houses represent a significant 49.1% portion, catering likely to families or larger groups.
- The presence of 7.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.8%) offer potential for unique stay experiences.
Cashiers Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cashiers
- The dominant room capacity in Cashiers is 2 bedrooms listings, making up 39.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 67.6% of the active Airbnb listings in Cashiers, indicating a high concentration in these sizes.
- A significant 44.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cashiers.
Cashiers Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cashiers
- The most common guest capacity trend in Cashiers vacation rentals is listings accommodating 6 guests (44.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Cashiers STR market, accounting for 67.5% of listings.
- 71.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cashiers.
- On average, properties in Cashiers are equipped to host 5.7 guests.
Cashiers Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cashiers
- The most common availability pattern in Cashiers falls within the 271-366 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Cashiers (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cashiers Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
11.9% of total
2 Nights
52 listings
47.7% of total
3 Nights
22 listings
20.2% of total
4-6 Nights
1 listings
0.9% of total
30+ Nights
21 listings
19.3% of total
Key Insights
- The most prevalent minimum stay requirement in Cashiers is 2 Nights, adopted by 47.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (19.3%) caters to monthly stays (30+ nights) in Cashiers, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.7% of Cashiers hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.9% currently do.
- A 2-night minimum appears standard (47.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 19.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cashiers.
Cashiers Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
3.7% of total
Super Strict 60 Days
1 listings
1.2% of total
Flexible
4 listings
4.9% of total
Moderate
13 listings
15.9% of total
Firm
25 listings
30.5% of total
Strict
36 listings
43.9% of total
Cancellation Policy Insights for Cashiers
- The prevailing Airbnb cancellation policy trend in Cashiers is Strict, used by 43.9% of listings.
- A majority (74.4%) of hosts in Cashiers utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 43.9% market standard in Cashiers.
- With 43.9% using Strict terms, this is a viable option in Cashiers, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Cashiers.
Cashiers STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cashiers
- The overall average booking lead time for vacation rentals in Cashiers is 53 days.
- Guests book furthest in advance for stays during July (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Cashiers.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Cashiers averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cashiers (2025)
Amenity Prevalence
Amenity Insights for Cashiers
- Essential amenities in Cashiers that guests expect include: Smoke alarm, Heating, Wifi, Free parking on premises, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cashiers: Smoke alarm, Heating, Wifi, Free parking on premises, Air conditioning, TV.
- Prioritize adding missing essentials: Heating, Wifi, Free parking on premises, Air conditioning, TV.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cashiers to stay competitive.
Cashiers Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cashiers
- The typical guest profile for Airbnb in Cashiers consists of primarily domestic travelers (99%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.2% of guests.
- Key international markets include United States (99.2%) and DC (0.5%).
- Top languages spoken are English (79.1%) followed by Spanish (9.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Charleston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cashiers Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| West Union | 31 | $4,282 | $513.72 | 38% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |