Carthage Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Carthage in 2025? Explore comprehensive Airbnb analytics for Carthage, North Carolina, United States to uncover income potential. This 2025 STR market report for Carthage, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.

Whether you're considering an Airbnb investment in Carthage, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Carthage Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Carthage Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$177
The average rental revenue earned for an occupied room per day in Carthage.
Occupancy Rate(?)
39.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$19,061
Typical annual income for an Airbnb listing in Carthage. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
28.2%
Strong growth (28.2%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Carthage.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Carthage.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
29
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Carthage (2025)

Understanding the monthly revenue variations for Airbnb listings in Carthage is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Carthage is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Carthage across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,390+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,242 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,466 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $692, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Carthage

Carthage Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Carthage STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Carthage:

  • Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 38%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Carthage

Average Daily Rate (ADR) Airbnb Trends in Carthage (2025)

Effective short term rental pricing strategy in Carthage involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Carthage typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $340+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $191 or more.
  • Typical properties (Median) charge around $112 per night.
  • Entry-level properties (Bottom 25%) earn around $94 per night.

Average Daily Rate (ADR) Trend by Month in Carthage

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Airbnb Seasonality Analysis & Trends in Carthage (2025)

Peak Season (May, June, April)
  • Revenue averages $3,289 per month
  • Occupancy rates average 50.7%
  • Daily rates average $192
Shoulder Season
  • Revenue averages $1,885 per month
  • Occupancy maintains around 39.8%
  • Daily rates hold near $182
Low Season (January, February, September)
  • Revenue drops to average $1,255 per month
  • Occupancy decreases to average 33.9%
  • Daily rates adjust to average $177

Seasonality Insights for Carthage

  • The Airbnb seasonality in Carthage shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Carthage's highest earning potential, with monthly revenues capable of climbing to $3,878, occupancy reaching a high of 57.3%, and ADRs peaking at $200.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $954, occupancy could drop to 29.2%, and ADRs may adjust down to $175.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Carthage.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Carthage seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Carthage (2025)

Exploring the top neighborhoods for short-term rentals in Carthage? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Historic Downtown Carthage
Charming and picturesque town center full of historical architecture and local shops. A great spot for visitors to experience the local culture and events.
Carthage Historic District, Moore County Historical Association, Carthage Depot, Carthage Arts Council, Local dining options
Carthage Lake
A tranquil area with a beautiful lake perfect for fishing, boating, and picnicking. Ideal for families and nature lovers seeking a getaway close to nature.
Carthage Lake, picnic areas, walking trails, fishing spots, beautiful views
Southern Pines
Nearby town known for its golf courses and arts scene. Attracts visitors looking for a sports or cultural experience just a short drive from Carthage.
Pine Needles Lodge and Golf Club, Southern Pines Golf Club, Sandhills Community College, local art galleries, vintage shopping
Pinehurst
Famous for its golf resorts and rich history in the sport. A must-visit for golf enthusiasts and those looking to relax in a luxurious setting.
Pinehurst Resort, Pinehurst No. 2, Village of Pinehurst, Pinehurst Historical Site, golf shops
Local Wineries
Several wineries in the area offer tours and tastings, attracting wine lovers and tourists looking for unique local experiences.
Sandhills Wine Trail, local vineyard tours, wine tasting events, education on winemaking, beautiful vineyard views
Carthage's Antique District
A hidden gem for antique lovers, with various shops offering unique finds and vintage treasures.
Antique shops, flea markets, local crafts, historical memorabilia, quaint storefronts
Lakeview
A peaceful lakeside community, perfect for those seeking rest and relaxation by the water, suitable for outdoor activities.
Lakeview Park, boating and kayaking, nature trails, picnic areas, wildlife watching
Local Festivals and Events
Carthage hosts seasonal events and festivals that attract visitors, making it a lively destination for short-term stays.
Carthage Buggy Festival, Christmas Parade, Carthage Farmers Market, local fairs and carnivals, cultural events

Understanding Airbnb License Requirements & STR Laws in Carthage (2025)

While Carthage, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Carthage to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Carthage (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Carthagebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Lodge at CaroKen, private and peaceful

The Lodge at CaroKen, private and peaceful

Entire Place • 4 bedrooms

$73,484
Revenue
57.4%
Occupancy
$392.20
Daily Rate
Welcome to the Castle, Private Pool spacious

Welcome to the Castle, Private Pool spacious

Entire Place • 4 bedrooms

$72,208
Revenue
36.8%
Occupancy
$532.83
Daily Rate
Charming 1 bedroom guesthouse on 4 acres, hot tub

Charming 1 bedroom guesthouse on 4 acres, hot tub

Entire Place • 1 bedroom

$37,006
Revenue
74.7%
Occupancy
$135.03
Daily Rate
Sandhills Getaway!

Sandhills Getaway!

Entire Place • 4 bedrooms

$34,512
Revenue
34.5%
Occupancy
$197.01
Daily Rate
Pineland Home Away From Home

Pineland Home Away From Home

Entire Place • 5 bedrooms

$33,626
Revenue
21.0%
Occupancy
$1256.30
Daily Rate
Charming Historic Home in Downtown Carthage

Charming Historic Home in Downtown Carthage

Entire Place • 4 bedrooms

$27,794
Revenue
23.3%
Occupancy
$199.40
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Carthage (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Carthage based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Kenneth1$73,484145.00/5.0
Kate1$72,208134.62/5.0
Damara & Birche2$41,245234.83/5.0
Caroline1$37,0061954.99/5.0
Vandb2$35,6732694.80/5.0
Dan1$34,512284.89/5.0
Host #573344741$33,62600.00/5.0
Lucinda1$27,11055.00/5.0
Audra1$23,258105.00/5.0
Jamie1$22,969255.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Carthage.

Dive Deeper: Advanced Carthage STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Carthage. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Carthage Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Carthage

  • The Carthage Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.4% of the 29 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Carthage, House properties are the most common (69%), reflecting the local real estate landscape.
  • Houses represent a significant 69% portion, catering likely to families or larger groups.
  • The presence of 10.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays, outdoor/unique (combined 6.8%) offer potential for unique stay experiences.

Carthage Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Carthage

  • The dominant room capacity in Carthage is 2 bedrooms listings, making up 24.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 44.8% of the active Airbnb listings in Carthage, indicating a high concentration in these sizes.
  • A significant 30.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Carthage.

Carthage Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Carthage

  • The most common guest capacity trend in Carthage vacation rentals is listings accommodating 4 guests (31%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Carthage STR market, accounting for 51.7% of listings.
  • 31.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Carthage.
  • On average, properties in Carthage are equipped to host 3.8 guests.

Carthage Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Carthage

  • The most common availability pattern in Carthage falls within the 181-270 days range, representing 41.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 72.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Carthage (37.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 31.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Carthage Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (48.3%)

1 Night

14 listings

48.3% of total

2 Nights (31%)

2 Nights

9 listings

31% of total

3 Nights (10.3%)

3 Nights

3 listings

10.3% of total

4-6 Nights (3.4%)

4-6 Nights

1 listings

3.4% of total

30+ Nights (6.9%)

30+ Nights

2 listings

6.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Carthage is 1 Night, adopted by 48.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (79.3%) of the Carthage Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 48.3% of Carthage hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 6.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Carthage.

Carthage Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

4% of total

Flexible (36%)

Flexible

9 listings

36% of total

Moderate (20%)

Moderate

5 listings

20% of total

Firm (20%)

Firm

5 listings

20% of total

Strict (20%)

Strict

5 listings

20% of total

Cancellation Policy Insights for Carthage

  • The prevailing Airbnb cancellation policy trend in Carthage is Flexible, used by 36% of listings.
  • There's a relatively balanced mix between guest-friendly (56.0%) and stricter (40.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 36% market standard in Carthage.
  • Regularly review your cancellation policy against competitors and market demand shifts in Carthage.

Carthage STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Carthage

  • The overall average booking lead time for vacation rentals in Carthage is 39 days.
  • Guests book furthest in advance for stays during June (average 161 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (82 days avg.) sees the longest lead times, while Fall (22 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Carthage.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 161 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
  • Monitor your own booking lead times against these Carthage averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Carthage (2025)

Amenity Prevalence

Amenity Insights for Carthage

  • Essential amenities in Carthage that guests expect include: TV, Hot water, Air conditioning, Heating, Smoke alarm, Essentials, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Kitchen, Bed linens are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Carthage: TV, Hot water, Air conditioning, Heating, Smoke alarm, Essentials, Wifi.
  • Prioritize adding missing essentials: Heating, Smoke alarm, Essentials, Wifi.
  • Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Carthage to stay competitive.

Carthage Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Carthage

  • The typical guest profile for Airbnb in Carthage consists of primarily domestic travelers (98%), often arriving from nearby Graham, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.7% of guests.
  • Key international markets include United States (97.7%) and Germany (1.1%).
  • Top languages spoken are English (76.2%) followed by Spanish (10.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Graham and Charlotte.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Carthage Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Catawba10$8,207$620.2946%
Lake Norman of Catawba25$6,235$467.9646%
Denver84$5,893$495.6946%
Mooresville322$5,133$466.3644%
Sherrills Ford117$5,032$515.4839%
Troutman36$4,849$350.0050%
Macon39$4,459$470.5437%
State Road14$4,430$252.1447%
Bracey47$4,155$431.5843%
Leasburg16$3,895$277.8953%

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