Carrboro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Carrboro in 2025? Explore comprehensive Airbnb analytics for Carrboro, North Carolina, United States to uncover income potential. This 2025 STR market report for Carrboro, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 99 active listings.
Whether you're considering an Airbnb investment in Carrboro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Carrboro Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Carrboro Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Carrboro (2025)
Understanding the monthly revenue variations for Airbnb listings in Carrboro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Carrboro is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Carrboro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,204+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,818 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,312 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,335, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Carrboro
Carrboro Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Carrboro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Carrboro:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 60%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Carrboro
Average Daily Rate (ADR) Airbnb Trends in Carrboro (2025)
Effective short term rental pricing strategy in Carrboro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Carrboro typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $286+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Carrboro
Get Live Carrboro Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Carrboro (2025)
Peak Season (May, June, April)
- Revenue averages $3,537 per month
- Occupancy rates average 57.7%
- Daily rates average $154
Shoulder Season
- Revenue averages $2,836 per month
- Occupancy maintains around 59.1%
- Daily rates hold near $158
Low Season (February, March, September)
- Revenue drops to average $2,251 per month
- Occupancy decreases to average 49.6%
- Daily rates adjust to average $157
Seasonality Insights for Carrboro
- The Airbnb seasonality in Carrboro shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Carrboro's highest earning potential, with monthly revenues capable of climbing to $3,641, occupancy reaching a high of 68.1%, and ADRs peaking at $167.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,140, occupancy could drop to 43.5%, and ADRs may adjust down to $149.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Carrboro.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Carrboro seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Carrboro (2025)
Exploring the top neighborhoods for short-term rentals in Carrboro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Carrboro | The heart of Carrboro, known for its vibrant arts scene and local dining. Perfect for guests who want to experience the local culture and festivities. | Carrboro Farmers' Market, The ArtsCenter, Local restaurants and cafes, Variety of live music venues |
| Carrboro Plaza | A central shopping area offering convenience for travelers. An attractive location for families and groups who want easy access to amenities and activities. | Carrboro Plaza shopping center, Nearby restaurants, Fitness centers and recreational facilities |
| North Carrboro | A quieter, residential area with a close-knit community feel. Great for guests looking for a more relaxed stay while still being near the action. | Local parks, Walking trails, Family-friendly neighborhoods |
| Southern Village | A charming, planned community with a mix of homes, shops, and restaurants. Appeals to travelers looking for a suburban feel with amenities. | Southern Village Arts and Culture, Movie theater, Community events |
| Bolin Creek | A scenic area with access to nature and walking trails, ideal for outdoor enthusiasts and those wanting tranquility during their stay. | Bolin Creek Trail, Natural areas, Picnic spots |
| Carrboro Historic District | Rich in history and character, this area features beautiful old homes and buildings. Perfect for visitors interested in the town’s history. | Historic homes, Local boutiques, Cultural landmarks |
| Lake Ellen | A serene area near the lake, great for those looking for a peaceful retreat, while still being close to Carrboro’s amenities. | Lake Ellen, Nature walks, Picnic areas |
| Near UNC Chapel Hill | Ideal for visitors associated with the University of North Carolina, whether they're students, families, or alumni attending events. | University of North Carolina campus, Memorial Hall, Franklin Street shops and dining |
Understanding Airbnb License Requirements & STR Laws in Carrboro (2025)
While Carrboro, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Carrboro to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Carrboro (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Carrborobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
William Strayhorn house of Carrboro
Entire Place • 4 bedrooms
Renovated Carrboro House with Deck & Fire Pit!
Entire Place • 3 bedrooms
Modern Glass House in Chapel Hill/Carrboro
Entire Place • 5 bedrooms
Across from a Park - Renovated MCM Ranch
Entire Place • 4 bedrooms
Modern Downtown Cottage, Mins to UNC
Entire Place • 3 bedrooms
Private retreat, walk/bike to town.
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Carrboro (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Carrboro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amanda | 9 | $378,934 | 1843 | 4.91/5.0 |
| Hope | 1 | $113,885 | 99 | 4.96/5.0 |
| Evolve | 1 | $92,659 | 64 | 4.98/5.0 |
| Maureen | 1 | $81,770 | 41 | 4.88/5.0 |
| Susan | 3 | $76,542 | 719 | 4.87/5.0 |
| Andrea | 1 | $74,302 | 26 | 5.00/5.0 |
| Dale | 6 | $70,884 | 437 | 4.71/5.0 |
| Sarah | 1 | $61,773 | 39 | 5.00/5.0 |
| Mary | 1 | $59,195 | 57 | 4.98/5.0 |
| Lies | 4 | $58,681 | 455 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Carrboro.
Dive Deeper: Advanced Carrboro STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Carrboro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCarrboro Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Carrboro
- The Carrboro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.8% of the 99 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Carrboro, House properties are the most common (67.7%), reflecting the local real estate landscape.
- Houses represent a significant 67.7% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 4.0%) offer potential for unique stay experiences.
Carrboro Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Carrboro
- The dominant room capacity in Carrboro is 1 bedroom listings, making up 31.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.5% of the active Airbnb listings in Carrboro, indicating a high concentration in these sizes.
- A significant 23.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Carrboro.
Carrboro Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Carrboro
- The most common guest capacity trend in Carrboro vacation rentals is listings accommodating 2 guests (21.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Carrboro STR market, accounting for 38.4% of listings.
- 31.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Carrboro.
- On average, properties in Carrboro are equipped to host 3.7 guests.
Carrboro Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Carrboro
- The most common availability pattern in Carrboro falls within the 91-180 days range, representing 36.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Carrboro (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 49.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Carrboro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
26.3% of total
2 Nights
30 listings
31.6% of total
3 Nights
12 listings
12.6% of total
4-6 Nights
3 listings
3.2% of total
7-29 Nights
4 listings
4.2% of total
30+ Nights
21 listings
22.1% of total
Key Insights
- The most prevalent minimum stay requirement in Carrboro is 2 Nights, adopted by 31.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.1%) caters to monthly stays (30+ nights) in Carrboro, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.6% of Carrboro hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Carrboro.
Carrboro Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.1% of total
Flexible
6 listings
6.7% of total
Moderate
36 listings
40% of total
Firm
25 listings
27.8% of total
Strict
22 listings
24.4% of total
Cancellation Policy Insights for Carrboro
- The prevailing Airbnb cancellation policy trend in Carrboro is Moderate, used by 40% of listings.
- A majority (52.2%) of hosts in Carrboro utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in Carrboro.
- Regularly review your cancellation policy against competitors and market demand shifts in Carrboro.
Carrboro STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Carrboro
- The overall average booking lead time for vacation rentals in Carrboro is 49 days.
- Guests book furthest in advance for stays during May (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (63 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Carrboro.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Carrboro averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Carrboro (2025)
Amenity Prevalence
Amenity Insights for Carrboro
- Essential amenities in Carrboro that guests expect include: Wifi, Smoke alarm, Air conditioning, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Carrboro: Wifi, Smoke alarm, Air conditioning, Free parking on premises, Heating.
- Prioritize adding missing essentials: Free parking on premises, Heating.
- Consider adding popular differentiators like Carbon monoxide alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Carrboro to stay competitive.
Carrboro Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Carrboro
- The typical guest profile for Airbnb in Carrboro consists of primarily domestic travelers (94%), often arriving from nearby Chapel Hill, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.2% of guests.
- Key international markets include United States (94.2%) and DC (2.1%).
- Top languages spoken are English (68.3%) followed by Spanish (13.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chapel Hill and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Carrboro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 10 | $8,207 | $620.29 | 46% |
| Lake Norman of Catawba | 25 | $6,235 | $467.96 | 46% |
| Denver | 84 | $5,893 | $495.69 | 46% |
| Mooresville | 322 | $5,133 | $466.36 | 44% |
| Sherrills Ford | 117 | $5,032 | $515.48 | 39% |
| Troutman | 36 | $4,849 | $350.00 | 50% |
| Macon | 39 | $4,459 | $470.54 | 37% |
| State Road | 14 | $4,430 | $252.14 | 47% |
| Bracey | 47 | $4,155 | $431.58 | 43% |
| Leasburg | 16 | $3,895 | $277.89 | 53% |