Brunswick County Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Brunswick County in 2025? Explore comprehensive Airbnb analytics for Brunswick County, North Carolina, United States to uncover income potential. This 2025 STR market report for Brunswick County, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in Brunswick County, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brunswick County Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brunswick County Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brunswick County (2025)
Understanding the monthly revenue variations for Airbnb listings in Brunswick County is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brunswick County is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brunswick County across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,748+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,736 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,811 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,063, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brunswick County
Brunswick County Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brunswick County STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brunswick County:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brunswick County
Average Daily Rate (ADR) Airbnb Trends in Brunswick County (2025)
Effective short term rental pricing strategy in Brunswick County involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brunswick County typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $215+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $169 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Brunswick County
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Airbnb Seasonality Analysis & Trends in Brunswick County (2025)
Peak Season (June, July, April)
- Revenue averages $3,256 per month
- Occupancy rates average 54.3%
- Daily rates average $154
Shoulder Season
- Revenue averages $1,850 per month
- Occupancy maintains around 35.8%
- Daily rates hold near $143
Low Season (February, March, September)
- Revenue drops to average $1,210 per month
- Occupancy decreases to average 29.3%
- Daily rates adjust to average $144
Seasonality Insights for Brunswick County
- The Airbnb seasonality in Brunswick County shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brunswick County's highest earning potential, with monthly revenues capable of climbing to $3,632, occupancy reaching a high of 61.7%, and ADRs peaking at $158.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $972, occupancy could drop to 22.0%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brunswick County.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brunswick County seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brunswick County (2025)
Exploring the top neighborhoods for short-term rentals in Brunswick County? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wrightsville Beach | A popular beach destination known for its beautiful beaches, water sports, and family-friendly atmosphere. Visitors flock here for sunbathing, surfing, and the vibrant local dining scene. | Wrightsville Beach, Johnnie Mercer's Pier, Wrightsville Beach Museum of History, Roberts Market, The Loop |
| Sunset Beach | A tranquil beach community that offers a relaxed atmosphere and pristine natural beauty. Ideal for tourists looking to escape the hustle and enjoy nature. | Sunset Beach, Bird Island, Ingram Planetarium, Sunset Beach Town Park, Calabash River |
| Ocean Isle Beach | Known for its family-friendly environment and beautiful sandy shores, this location attracts families and beachgoers during summer months. | Ocean Isle Beach, Museum of Coastal Carolina, Ocean Isle Fishing Center, Sunset Beach, Ocean Isle Beach Pier |
| Southport | A charming coastal town with a historic district and scenic waterfront. Great for tourists interested in history and local culture. | Southport Marina, Fort Johnston, Old Smithville Burying Ground, Southport Community Center, Bald Head Island |
| Calabash | Famous for its seafood and golf courses, this area is perfect for foodies and golf enthusiasts looking to relax or play. | Calabash River, Callahan's of Calabash, Golf courses, Calabash Seafood, Sunset River Marketplace |
| Holden Beach | A quiet beach community known for its family-friendly environment and natural beauty, attracts those looking for a peaceful beach getaway. | Holden Beach, Holden Beach Fishing Pier, Ocean Ridge Plantation, Museum of Coastal Carolina, Nature trails |
| Shallotte | A growing town with access to the beaches and natural parks, great for families and those looking to explore nearby attractions. | Shallotte River Swamp Park, Shallotte Town Park, Bolivia Riverwalk, Shallotte River, Cultural events at local parks |
| Leland | An up-and-coming suburban town close to Wilmington, providing easy access to the city and beaches. Attractive to a mix of visitors including families and business travelers. | Leland Municipal Park, Cape Fear National Golf Club, Waterford Shopping Center, Local dining options, Access to Wilmington |
Understanding Airbnb License Requirements & STR Laws in Brunswick County (2025)
While Brunswick County, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brunswick County to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Brunswick County (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brunswick Countybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mai Tai Good Time-Kayaks, Bikes, Fenced in & more!
Entire Place • 3 bedrooms
A Bigger Catch
Entire Place • 2 bedrooms
Inter coastal waterway Beautiful views very quiet
Entire Place • 3 bedrooms
Come Sail Away - 2 bedrooms w/ 3rd bedroom option
Entire Place • 3 bedrooms
Brand new home “The Shack” minutes from the beach.
Entire Place • 1 bedroom
Beach, Surf, SUP, and Bike
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brunswick County (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brunswick County based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 6 | $100,471 | 75 | 4.09/5.0 |
| Maxwell/Eric | 1 | $47,954 | 88 | 4.94/5.0 |
| William Lee | 1 | $38,772 | 11 | 5.00/5.0 |
| Bobby | 1 | $33,273 | 72 | 4.97/5.0 |
| Kim | 1 | $33,147 | 32 | 4.94/5.0 |
| Vacasa North Carolina | 2 | $30,422 | 19 | 4.80/5.0 |
| Lora | 1 | $29,961 | 41 | 4.98/5.0 |
| John | 1 | $29,015 | 9 | 4.89/5.0 |
| Melyen | 1 | $27,644 | 76 | 4.80/5.0 |
| Caroline | 1 | $26,015 | 99 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brunswick County.
Dive Deeper: Advanced Brunswick County STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brunswick County. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrunswick County Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brunswick County
- The Brunswick County Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.9% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brunswick County, House properties are the most common (85.7%), reflecting the local real estate landscape.
- Houses represent a significant 85.7% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, apartment/condo (combined 6.0%) offer potential for unique stay experiences.
Brunswick County Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brunswick County
- The dominant room capacity in Brunswick County is 3 bedrooms listings, making up 46.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 81.6% of the active Airbnb listings in Brunswick County, indicating a high concentration in these sizes.
- A significant 48.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brunswick County.
Brunswick County Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brunswick County
- The most common guest capacity trend in Brunswick County vacation rentals is listings accommodating 6 guests (34.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Brunswick County STR market, accounting for 55.1% of listings.
- 57.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brunswick County.
- On average, properties in Brunswick County are equipped to host 5.4 guests.
Brunswick County Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brunswick County
- The most common availability pattern in Brunswick County falls within the 181-270 days range, representing 40.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Brunswick County (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brunswick County Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
14% of total
2 Nights
18 listings
41.9% of total
3 Nights
7 listings
16.3% of total
4-6 Nights
5 listings
11.6% of total
7-29 Nights
1 listings
2.3% of total
30+ Nights
6 listings
14% of total
Key Insights
- The most prevalent minimum stay requirement in Brunswick County is 2 Nights, adopted by 41.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14%) caters to monthly stays (30+ nights) in Brunswick County, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.9% of Brunswick County hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14% currently do.
- A 2-night minimum appears standard (41.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 14% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brunswick County.
Brunswick County Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.6% of total
Super Strict 60 Days
2 listings
5.3% of total
Flexible
10 listings
26.3% of total
Moderate
11 listings
28.9% of total
Firm
4 listings
10.5% of total
Strict
10 listings
26.3% of total
Cancellation Policy Insights for Brunswick County
- The prevailing Airbnb cancellation policy trend in Brunswick County is Moderate, used by 28.9% of listings.
- There's a relatively balanced mix between guest-friendly (55.2%) and stricter (36.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.9% market standard in Brunswick County.
- Regularly review your cancellation policy against competitors and market demand shifts in Brunswick County.
Brunswick County STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brunswick County
- The overall average booking lead time for vacation rentals in Brunswick County is 38 days.
- Guests book furthest in advance for stays during June (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Fall (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Brunswick County.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Brunswick County averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brunswick County (2025)
Amenity Prevalence
Amenity Insights for Brunswick County
- Essential amenities in Brunswick County that guests expect include: Air conditioning, Free parking on premises, Wifi, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brunswick County: Air conditioning, Free parking on premises, Wifi, Smoke alarm, TV.
- Prioritize adding missing essentials: Wifi, Smoke alarm, TV.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brunswick County to stay competitive.
Brunswick County Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brunswick County
- The typical guest profile for Airbnb in Brunswick County consists of primarily domestic travelers (98%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and DC (0.8%).
- Top languages spoken are English (86.6%) followed by Spanish (10.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Winston-Salem.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brunswick County Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Folly Beach | 885 | $6,398 | $497.67 | 47% |
| Sullivan's Island | 24 | $6,341 | $798.57 | 43% |
| Isle of Palms | 873 | $6,018 | $636.28 | 40% |
| Ocean Isle Beach | 414 | $5,769 | $604.07 | 39% |
| Charleston | 1,841 | $5,054 | $354.60 | 53% |
| Wrightsville Beach | 438 | $4,415 | $480.27 | 40% |
| Mount Pleasant | 445 | $4,059 | $277.98 | 54% |
| Bald Head Island | 174 | $3,933 | $508.25 | 35% |
| Cedar Point | 24 | $3,702 | $272.42 | 48% |
| Emerald Isle | 449 | $3,694 | $347.49 | 42% |