Asheville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Asheville in 2025? Explore comprehensive Airbnb analytics for Asheville, North Carolina, United States to uncover income potential. This 2025 STR market report for Asheville, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 2,078 active listings.

Whether you're considering an Airbnb investment in Asheville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Asheville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Asheville Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$218
The average rental revenue earned for an occupied room per day in Asheville.
Occupancy Rate(?)
44.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$30,885
Typical annual income for an Airbnb listing in Asheville. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-7.0%
Slight decrease (-7.0%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Asheville.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Asheville.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
2,078
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Asheville (2025)

Understanding the monthly revenue variations for Airbnb listings in Asheville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Asheville is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Asheville across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,896+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,140 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,267 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,161, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Asheville

Asheville Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Asheville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Asheville:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 43%.
  • Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Asheville

Average Daily Rate (ADR) Airbnb Trends in Asheville (2025)

Effective short term rental pricing strategy in Asheville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Asheville typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $392+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $251 or more.
  • Typical properties (Median) charge around $151 per night.
  • Entry-level properties (Bottom 25%) earn around $103 per night.

Average Daily Rate (ADR) Trend by Month in Asheville

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Airbnb Seasonality Analysis & Trends in Asheville (2025)

Peak Season (July, June, May)
  • Revenue averages $4,332 per month
  • Occupancy rates average 54.2%
  • Daily rates average $211
Shoulder Season
  • Revenue averages $3,333 per month
  • Occupancy maintains around 45.0%
  • Daily rates hold near $212
Low Season (January, February, March)
  • Revenue drops to average $2,041 per month
  • Occupancy decreases to average 33.3%
  • Daily rates adjust to average $200

Seasonality Insights for Asheville

  • The Airbnb seasonality in Asheville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Asheville's highest earning potential, with monthly revenues capable of climbing to $4,456, occupancy reaching a high of 58.6%, and ADRs peaking at $222.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,902, occupancy could drop to 30.2%, and ADRs may adjust down to $195.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Asheville.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Asheville seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Asheville (2025)

Exploring the top neighborhoods for short-term rentals in Asheville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Asheville
Vibrant city center with historic architecture, restaurants, and shops. A hub for tourists looking to explore Asheville's arts and culture scene.
Biltmore Estate, Asheville Art Museum, Pack Square Park, The Orange Peel, Grove Arcade
West Asheville
Trendy neighborhood known for its eclectic vibe, local breweries, and proximity to outdoor activities. A favorite among young travelers and locals alike.
Haywood Road, Wedge Brewing Company, West Asheville Tailgate Market, French Broad River Park, Biltmore Village
North Asheville
Family-friendly area with beautiful homes and access to parks and the Blue Ridge Parkway. Attracts those looking for a quieter stay with nature activities nearby.
Reems Creek Brewing, The North Carolina Arboretum, Blue Ridge Parkway, Beaver Lake, Weaver Park
South Asheville
Upscale area with shopping and dining options, close to major attractions. Ideal for families and tourists wanting easy access to amenities.
Biltmore Village, Ashley Park, Antler Hill Village, The S&W Market, Town Center
River Arts District
Creative hub with working artist studios, galleries, and breweries. Perfect for tourists looking to experience Asheville's artistic side.
Riverside Studios, The Odyssey Gallery, Flood Gallery, Wedge Brewing Company, French Broad River
Montford
Historic neighborhood with charming homes and close to downtown. Great for those wanting a picturesque and quiet place to stay while being near city attractions.
Montford Park, Historic Montford District, Asheville Community Theatre, Grove Park Inn, Asheville Botanical Garden
South Slope
Emerging neighborhood known for its breweries and vibrant nightlife. Attracts young travelers looking for a fun and social atmosphere.
Sierra Nevada Brewery, New Belgium Brewing, Asheville Beer Garden, The Funk Jam at The Grey Eagle, Botanical Gardens at Asheville
Biltmore Estate Area
The area surrounding the famous Biltmore Estate, offering visitors a chance to stay close to one of the most popular attractions in the region.
Biltmore Estate, Antler Hill Village, Gardens of Biltmore, Wine Tasting at Biltmore, River Bend Farm

Understanding Airbnb License Requirements & STR Laws in Asheville (2025)

While Asheville, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Asheville to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 0% licensed listings)

Top Performing Airbnb Properties in Asheville (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Ashevillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

7k sq ft Mountain Estate -The Most Epic Experience

7k sq ft Mountain Estate -The Most Epic Experience

Entire Place • 6 bedrooms

$491,485
Revenue
72.7%
Occupancy
$1678.39
Daily Rate
Cool Stream Lodge by CM | Relaxing Pool & Hot Tubs

Cool Stream Lodge by CM | Relaxing Pool & Hot Tubs

Entire Place • 6 bedrooms

$346,677
Revenue
46.9%
Occupancy
$1928.80
Daily Rate
Sunny Cabin 3 miles from downtown Asheville, WiFi

Sunny Cabin 3 miles from downtown Asheville, WiFi

Entire Place • N/A

$257,512
Revenue
70.5%
Occupancy
$1381.93
Daily Rate
Million Dollar VIEWS Amenities & Entertainment

Million Dollar VIEWS Amenities & Entertainment

Entire Place • 6 bedrooms

$252,147
Revenue
59.6%
Occupancy
$1026.83
Daily Rate
Elevation Lofts Boutique Hotel - Unit 303

Elevation Lofts Boutique Hotel - Unit 303

Private Room • 4 bedrooms

$241,734
Revenue
56.3%
Occupancy
$1154.58
Daily Rate
Asheville Luxury Home: Secluded with Pool & HotTub

Asheville Luxury Home: Secluded with Pool & HotTub

Entire Place • 8 bedrooms

$237,024
Revenue
65.8%
Occupancy
$936.14
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Asheville (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Asheville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Towns102$4,671,81984554.63/5.0
Carolina Mornings42$3,423,5199524.48/5.0
Yonder29$1,548,6787984.49/5.0
Jennifer25$1,271,62027744.69/5.0
AvantStay21$1,081,2876624.88/5.0
Evolve25$755,6427364.23/5.0
Mighty Tree Properties4$661,4902544.95/5.0
Eliot3$634,1752024.99/5.0
Veronica3$570,0991094.95/5.0
Shanti Mountain11$506,55114844.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Asheville.

Dive Deeper: Advanced Asheville STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Asheville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Asheville Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Asheville

  • The Asheville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.7% of the 2,078 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Asheville, House properties are the most common (49.4%), reflecting the local real estate landscape.
  • Houses represent a significant 49.4% portion, catering likely to families or larger groups.
  • The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays (combined 0.8%) offer potential for unique stay experiences.

Asheville Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Asheville

  • The dominant room capacity in Asheville is 1 bedroom listings, making up 39.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 63.2% of the active Airbnb listings in Asheville, indicating a high concentration in these sizes.
  • A significant 26.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Asheville.

Asheville Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Asheville

  • The most common guest capacity trend in Asheville vacation rentals is listings accommodating 2 guests (26.4%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Asheville STR market, accounting for 51.3% of listings.
  • 32.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Asheville.
  • On average, properties in Asheville are equipped to host 4.2 guests.

Asheville Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Asheville

  • The most common availability pattern in Asheville falls within the 181-270 days range, representing 41.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 71.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Asheville (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 30.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Asheville Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (29.3%)

1 Night

568 listings

29.3% of total

2 Nights (36.6%)

2 Nights

710 listings

36.6% of total

3 Nights (8%)

3 Nights

156 listings

8% of total

4-6 Nights (0.8%)

4-6 Nights

15 listings

0.8% of total

7-29 Nights (4.6%)

7-29 Nights

89 listings

4.6% of total

30+ Nights (20.8%)

30+ Nights

403 listings

20.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Asheville is 2 Nights, adopted by 36.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (65.9%) of the Asheville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (20.8%) caters to monthly stays (30+ nights) in Asheville, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 36.6% of Asheville hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 20.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Asheville.

Asheville Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

41 listings

2.1% of total

Super Strict 60 Days

52 listings

2.7% of total

Flexible (14.9%)

Flexible

285 listings

14.9% of total

Moderate (29.9%)

Moderate

571 listings

29.9% of total

Firm (27.3%)

Firm

520 listings

27.3% of total

Strict (23%)

Strict

438 listings

23% of total

Cancellation Policy Insights for Asheville

  • The prevailing Airbnb cancellation policy trend in Asheville is Moderate, used by 29.9% of listings.
  • A majority (50.3%) of hosts in Asheville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 29.9% market standard in Asheville.
  • Regularly review your cancellation policy against competitors and market demand shifts in Asheville.

Asheville STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Asheville

  • The overall average booking lead time for vacation rentals in Asheville is 47 days.
  • Guests book furthest in advance for stays during July (average 61 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 34 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Asheville.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
  • Monitor your own booking lead times against these Asheville averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Asheville (2025)

Amenity Prevalence

Amenity Insights for Asheville

  • Essential amenities in Asheville that guests expect include: Wifi, Smoke alarm, Air conditioning, Heating, Essentials, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, TV, Coffee maker are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Asheville: Wifi, Smoke alarm, Air conditioning, Heating, Essentials, Hot water.
  • Prioritize adding missing essentials: Wifi, Smoke alarm, Air conditioning, Heating, Essentials, Hot water.
  • Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Asheville to stay competitive.

Asheville Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Asheville

  • The typical guest profile for Airbnb in Asheville consists of primarily domestic travelers (97%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.7% of guests.
  • Key international markets include United States (96.7%) and DC (1%).
  • Top languages spoken are English (74.3%) followed by Spanish (11.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Charlotte and Raleigh.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Asheville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Union Mills14$5,934$458.5743%
Sevier County54$5,803$490.3244%
Sevierville5,187$4,592$318.7748%
Six Mile57$4,391$411.6743%
West Union31$4,282$513.7238%
Gatlinburg2,866$4,172$307.4447%
Wears Valley192$4,135$299.0844%
Pigeon Forge2,546$3,982$295.1046%
Highlands328$3,915$369.5541%
Chapin85$3,804$346.8146%

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