Airbnb Market Analytics, Statistics and Data in Asheville, North Carolina, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Asheville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Asheville:
How much do Airbnb hosts make on average per month in Asheville?
The short-term rental market in Asheville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,308 per month
- Strong performing properties (top 25%) make $4,230 or more
- Best-in-class properties (top 10%) achieve $7,055+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,198
Revenue Variations by Month
Occupancy Rates Throughout the Year in Asheville
The market in Asheville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Asheville
Daily rates in Asheville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $146 per night
- Strong performing properties (top 25%) secure $246 or more
- Best-in-class properties (top 10%) pull in $385+ per night
- Entry-level properties (bottom 25%) earn around $99
Daily Rate Variations by Month
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Seasonality patterns in Asheville
Peak Season (July, June, May)
- Revenue peaks at $4284.82 per month
- Occupancy rates reach 58.55%
- Daily rates average $225.36
Shoulder Season
- Revenue averages $3360.32 per month
- Occupancy maintains 45.64%
- Daily rates hold at $205.23
Low Season (November, February, January)
- Revenue drops to $1865.05 per month
- Occupancy decreases to 27.91%
- Daily rates adjust to $182.69
Is it still profitable to do Airbnb in Asheville in 2025?
Yes! Asheville demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $3360 and As a mature market with 2090 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Asheville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Asheville | Vibrant city center with a rich arts scene, historic architecture, and a plethora of dining options. Popular with tourists due to its walkability and access to events and attractions. | Pack Square Park, Biltmore Estate, Asheville Art Museum, Woolworth Walk, The Orange Peel |
| West Asheville | Trendy neighborhood known for its quirky shops, craft breweries, and eclectic eateries. A favorite among young travelers looking for a local experience. | Carrier Park, Haywood Road eateries, West Asheville Garden, New Belgium Brewery, Okie Dokie BBQ |
| Biltmore Village | Charming area near the iconic Biltmore Estate, offering upscale shopping and dining. Attracts visitors wanting a more tranquil, upscale experience visiting the estate. | Biltmore Estate, Antler Hill Village, Biltmore Winery, Shopping at the Village, Fine dining options |
| Montford | Historic neighborhood known for its Victorian architecture and proximity to downtown Asheville. Great for travelers who appreciate history and beautiful scenery. | Montford Park, Historic Victorian homes, Reed Creek Greenway, Nearby downtown attractions, Walking trails |
| North Asheville | Quieter residential area featuring beautiful homes and proximity to botanical gardens and parks. Popular among families and those seeking a serene environment. | North Carolina Arboretum, Botanical Gardens at Asheville, Beaver Lake, Nearby hiking trails, Community parks |
| South Slope | Hip area known for breweries, food trucks, and a vibrant nightlife scene. Draws a younger crowd looking for social experiences and entertainment. | New Belgium Brewing, Green Man Brewery, South Slope eateries, Live music venues, The Orange Peel |
| Lake Powhatan | Picturesque area for outdoor enthusiasts with lake access and hiking trails. Ideal for guests seeking relaxation and nature. | Lake Powhatan, Blue Ridge Parkway, Hiking trails, Camping sites, Fishing spots |
| Swannanoa Valley | Scenic valley with beautiful mountain views, perfect for nature lovers. A quieter alternative to downtown while still close to attractions. | Swannanoa River, Hiking trails, Nature preserves, Local farms, Quiet retreats |
Do you need a license for Airbnb in Asheville?
We recommend checking directly with Asheville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Asheville
7k sq ft Mountain Estate -The Most Epic Experience
Entire Place • 6 bedrooms
Cool Stream Lodge by CM | Relaxing Pool & Hot Tubs
Entire Place • 6 bedrooms
Sunny Cabin 3 miles from downtown Asheville, WiFi
Entire Place • N/A
Asheville 7/4 Mansion, Views, Pool, Spa, Gameroom
Entire Place • 7 bedrooms
Mntn View, Hot Tub, Arcade, Yoga
Entire Place • 5 bedrooms
Elevation Lofts Boutique Hotel - Unit 303
Private Room • 4 bedrooms
Top Performing Professional Hosts in Asheville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Towns | 103 | $4,991,918 | 8492 | 4.63/5.0 |
| Carolina Mornings | 37 | $3,487,499 | 926 | 4.82/5.0 |
| Yonder | 30 | $1,791,337 | 832 | 4.51/5.0 |
| Jennifer | 25 | $1,337,540 | 2927 | 4.88/5.0 |
| AvantStay | 21 | $1,224,905 | 662 | 4.88/5.0 |
| Evolve | 25 | $808,317 | 736 | 4.23/5.0 |
| Eliot | 3 | $666,265 | 202 | 4.99/5.0 |
| Mighty Tree Properties | 4 | $662,271 | 254 | 4.95/5.0 |
| Veronica | 3 | $657,120 | 109 | 4.95/5.0 |
| Shanti Mountain | 11 | $504,293 | 1658 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Asheville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.4%), with house and apartment & condo properties comprising 73.2% of inventory
- Untapped potential in unique stays segments (0.8% combined)
Room Capacity Distribution
Analysis of 2,090 properties in Asheville shows that 1 bedroom properties are most prevalent, making up 39.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.6% of all listings.
Key Insights
- Most common: 1 bedroom (39.8%)
- Least common: 5+ bedrooms (4.5%)
- Market concentration: 63.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,090 properties in Asheville reveals that 2 guests properties dominate the market, representing 26.6% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 51.2% of the market.
Key Insights
- Most common capacity: 2 guests (26.6% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 51.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,090 properties in Asheville, the most common availability pattern is 181-270 days (37.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (37.6% of properties).
Key Insights
- Most common availability window: 181-270 days (37.5%)
- Most common booking duration: 91-180 days (37.6%)
- Properties with high availability (180+ days): 65.2%
- Properties with long-term bookings (180+ days): 36.6%
Minimum Stay Distributions
1 Night
593 listings
31.3% of total
2 Nights
740 listings
39.1% of total
3 Nights
184 listings
9.7% of total
4-6 Nights
23 listings
1.2% of total
7-29 Nights
75 listings
4% of total
30+ Nights
279 listings
14.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.4%
- Mid-length stays (4-6 nights) represent 1.2% of listings
- Monthly+ stays (14.7%) suggest a stable extended-stay market
- High market flexibility with 80.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
52 listings
2.7% of total
Super Strict 30 Days
40 listings
2.1% of total
Flexible
288 listings
15% of total
Moderate
583 listings
30.3% of total
Firm
511 listings
26.5% of total
Strict
451 listings
23.4% of total
Key Insights
- Moderate is the preferred policy at 30.3% of listings
- The market shows a balanced distribution between guest-friendly (45.3%) and strict (49.9%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 2.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 59 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 39 days
- Summer shows the longest average booking window at 56 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 56 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Asheville
Below is the distribution of amenities across listings in Asheville:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.7% of total guests, indicating a dominant local market share.
- Primary international markets: DC (1%) and United Kingdom (0.5%)
- English is the top language at 80.2%, followed by Spanish (12.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for Charlotte and Raleigh markets
- Develop localized content for DC and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Asheville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Catawba | 12 | $7,686 | $548.02 | 46% |
| Union Mills | 14 | $6,231 | $453.13 | 43% |
| Sevier County | 57 | $5,676 | $487.35 | 44% |
| Sevierville | 5,283 | $4,773 | $322.53 | 49% |
| Six Mile | 57 | $4,521 | $413.64 | 44% |
| Wears Valley | 191 | $4,367 | $303.62 | 46% |
| West Union | 31 | $4,360 | $508.15 | 37% |
| Gatlinburg | 2,903 | $4,296 | $307.39 | 48% |
| Pigeon Forge | 2,603 | $4,127 | $298.98 | 47% |
| Chapin | 83 | $4,020 | $336.17 | 47% |
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