Apex Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Apex in 2025? Explore comprehensive Airbnb analytics for Apex, North Carolina, United States to uncover income potential. This 2025 STR market report for Apex, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 84 active listings.
Whether you're considering an Airbnb investment in Apex, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Apex Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Apex Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Apex (2025)
Understanding the monthly revenue variations for Airbnb listings in Apex is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Apex is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Apex across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,674+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,225 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,936 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,689, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Apex
Apex Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Apex STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Apex:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 58%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Apex
Average Daily Rate (ADR) Airbnb Trends in Apex (2025)
Effective short term rental pricing strategy in Apex involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Apex typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $291+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $214 or more.
- Typical properties (Median) charge around $156 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Apex
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Airbnb Seasonality Analysis & Trends in Apex (2025)
Peak Season (May, April, June)
- Revenue averages $3,789 per month
- Occupancy rates average 53.3%
- Daily rates average $176
Shoulder Season
- Revenue averages $3,226 per month
- Occupancy maintains around 58.1%
- Daily rates hold near $179
Low Season (January, February, March)
- Revenue drops to average $2,489 per month
- Occupancy decreases to average 51.2%
- Daily rates adjust to average $178
Seasonality Insights for Apex
- The Airbnb seasonality in Apex shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Apex's highest earning potential, with monthly revenues capable of climbing to $4,021, occupancy reaching a high of 59.9%, and ADRs peaking at $192.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,243, occupancy could drop to 46.2%, and ADRs may adjust down to $172.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Apex.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Apex seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Apex (2025)
Exploring the top neighborhoods for short-term rentals in Apex? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Pine | A serene area surrounding the picturesque Lake Pine, ideal for those looking for a peaceful retreat while being close to amenities and recreational activities like hiking, fishing, and kayaking. | Lake Pine Park, Apex Nature Park, Jordan Lake, Harris Lake County Park, Walking trails, Picnic areas |
| Downtown Apex | The charming downtown area features historic buildings, unique shops, and local eateries. It's a popular spot for visitors to experience local culture and community events. | Apex Town Hall, Apex Farmers Market, Halle Cultural Arts Center, Local breweries, Shops and cafes, Historic houses |
| Woodlake | A scenic neighborhood known for its lake and green spaces, attracting families and nature lovers. Offers plenty of options for outdoor activities and relaxing retreats. | Woodlake Park, Alston Ridge Park, Community events, Nature trails, Playgrounds, Sports fields |
| Thales Academy | A family-friendly area known for its educational institutions and close-knit community atmosphere. Ideal for families looking for a safe and welcoming neighborhood. | Thales Academy, Local parks, Community centers, Family-oriented events, Close to schools, Youth sports facilities |
| Apex Friendship High School District | A bustling area surrounding the high school, known for its amenities and community-focused environment. Attracts families and visitors attending school events. | Apex Friendship High School, Community parks, Sports complexes, Shopping centers, Dining options, Local events |
| Cary/Apex Boundary | This area benefits from its proximity to Cary and offers easy access to both Apex and Cary's attractions, making it appealing to a wide variety of travelers. | Cary Towne Center, MacDonald Woods Park, Research Triangle attractions, Easy access to RTP, Shopping and dining, Frequent community events |
| Parker's Creek | A newer community with modern homes and amenities, appealing to a diverse range of visitors looking for comfort and convenience in Apex. | Community parks, Family-friendly amenities, Modern shopping, Walking trails, Local dining spots, Access to Apex attractions |
| Jordan Lake Recreation Area | An expansive lake area popular for outdoor enthusiasts, known for camping, fishing, and boating. Perfect for those looking for a nature getaway. | Jordan Lake, Camping facilities, Boating opportunities, Fishing spots, Hiking trails, Wildlife viewing |
Understanding Airbnb License Requirements & STR Laws in Apex (2025)
While Apex, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Apex to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Apex (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Apexbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Secluded Family Retreat in Apex
Entire Place • 5 bedrooms
Apex Comfort - Modern 3BR/2BA Home in Apex, NC
Entire Place • 3 bedrooms
Perfect Winter Cabin * Huge Lot * Extras Galore!
Entire Place • 3 bedrooms
Home Sweet NC. Amazing Location!
Entire Place • 5 bedrooms
Villa Raleigh/Cary
Entire Place • 4 bedrooms
Steps to Downtown | King Beds | 3 TV's | Big Yard
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Apex (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Apex based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Claudia And Mark | 4 | $125,166 | 310 | 4.87/5.0 |
| Joseph | 2 | $112,905 | 118 | 4.90/5.0 |
| Evolve | 3 | $95,094 | 50 | 4.77/5.0 |
| Craig | 1 | $93,046 | 75 | 4.71/5.0 |
| Quin | 2 | $82,050 | 121 | 5.00/5.0 |
| Full Package Properties | 2 | $80,965 | 325 | 4.92/5.0 |
| Corey | 1 | $76,376 | 148 | 4.93/5.0 |
| Barbara | 1 | $73,988 | 91 | 4.99/5.0 |
| Amanda | 2 | $73,822 | 167 | 4.75/5.0 |
| Three Blocks | 1 | $71,429 | 50 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Apex.
Dive Deeper: Advanced Apex STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Apex. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsApex Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Apex
- The Apex Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.9% of the 84 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Apex, House properties are the most common (86.9%), reflecting the local real estate landscape.
- Houses represent a significant 86.9% portion, catering likely to families or larger groups.
- The presence of 6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, apartment/condo (combined 7.2%) offer potential for unique stay experiences.
Apex Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Apex
- The dominant room capacity in Apex is 3 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 60.8% of the active Airbnb listings in Apex, indicating a high concentration in these sizes.
- A significant 65.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Apex.
Apex Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Apex
- The most common guest capacity trend in Apex vacation rentals is listings accommodating 8+ guests (35.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Apex STR market, accounting for 58.3% of listings.
- 61.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Apex.
- On average, properties in Apex are equipped to host 5.8 guests.
Apex Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Apex
- The most common availability pattern in Apex falls within the 91-180 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 44.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Apex (46.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 60.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Apex Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
29.5% of total
2 Nights
22 listings
28.2% of total
3 Nights
7 listings
9% of total
4-6 Nights
11 listings
14.1% of total
7-29 Nights
3 listings
3.8% of total
30+ Nights
12 listings
15.4% of total
Key Insights
- The most prevalent minimum stay requirement in Apex is 1 Night, adopted by 29.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.4%) caters to monthly stays (30+ nights) in Apex, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.5% of Apex hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Apex.
Apex Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.4% of total
Flexible
14 listings
19.2% of total
Moderate
17 listings
23.3% of total
Firm
14 listings
19.2% of total
Strict
27 listings
37% of total
Cancellation Policy Insights for Apex
- The prevailing Airbnb cancellation policy trend in Apex is Strict, used by 37% of listings.
- A majority (56.2%) of hosts in Apex utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37% market standard in Apex.
- With 37% using Strict terms, this is a viable option in Apex, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Apex.
Apex STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Apex
- The overall average booking lead time for vacation rentals in Apex is 36 days.
- Guests book furthest in advance for stays during April (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (53 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Apex.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Apex averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Apex (2025)
Amenity Prevalence
Amenity Insights for Apex
- Essential amenities in Apex that guests expect include: Smoke alarm, Air conditioning, Wifi, TV, Free parking on premises, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Apex: Smoke alarm, Air conditioning, Wifi, TV, Free parking on premises, Kitchen, Heating.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV, Free parking on premises, Kitchen, Heating.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Apex to stay competitive.
Apex Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Apex
- The typical guest profile for Airbnb in Apex consists of primarily domestic travelers (96%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.4% of guests.
- Key international markets include United States (96.4%) and DC (0.9%).
- Top languages spoken are English (73.5%) followed by Spanish (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Apex.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Apex Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Littleton | 102 | $4,581 | $434.92 | 45% |
| Macon | 39 | $4,459 | $470.54 | 37% |
| Wrightsville Beach | 438 | $4,415 | $480.27 | 40% |
| Bracey | 47 | $4,155 | $431.58 | 43% |
| Leasburg | 16 | $3,895 | $277.89 | 53% |
| Henrico | 75 | $3,819 | $411.95 | 39% |
| Semora | 48 | $3,815 | $355.46 | 41% |
| Cedar Point | 24 | $3,702 | $272.42 | 48% |
| Emerald Isle | 449 | $3,694 | $347.49 | 42% |
| Roxboro | 27 | $3,556 | $282.40 | 50% |