Aberdeen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Aberdeen in 2025? Explore comprehensive Airbnb analytics for Aberdeen, North Carolina, United States to uncover income potential. This 2025 STR market report for Aberdeen, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 57 active listings.
Whether you're considering an Airbnb investment in Aberdeen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Aberdeen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Aberdeen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Aberdeen (2025)
Understanding the monthly revenue variations for Airbnb listings in Aberdeen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Aberdeen is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Aberdeen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,421+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,278 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,927 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $961, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Aberdeen
Aberdeen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Aberdeen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Aberdeen:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Aberdeen
Average Daily Rate (ADR) Airbnb Trends in Aberdeen (2025)
Effective short term rental pricing strategy in Aberdeen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Aberdeen typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $400+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $217 or more.
- Typical properties (Median) charge around $154 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Aberdeen
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Airbnb Seasonality Analysis & Trends in Aberdeen (2025)
Peak Season (June, July, May)
- Revenue averages $3,538 per month
- Occupancy rates average 44.1%
- Daily rates average $233
Shoulder Season
- Revenue averages $2,320 per month
- Occupancy maintains around 37.9%
- Daily rates hold near $223
Low Season (February, August, October)
- Revenue drops to average $1,765 per month
- Occupancy decreases to average 34.4%
- Daily rates adjust to average $218
Seasonality Insights for Aberdeen
- The Airbnb seasonality in Aberdeen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Aberdeen's highest earning potential, with monthly revenues capable of climbing to $3,887, occupancy reaching a high of 47.1%, and ADRs peaking at $254.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,536, occupancy could drop to 29.7%, and ADRs may adjust down to $215.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Aberdeen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Aberdeen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Aberdeen (2025)
Exploring the top neighborhoods for short-term rentals in Aberdeen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Aberdeen | The heart of the city with a mix of historical charm and modern amenities. An attractive location for visitors looking to explore local shops, restaurants, and cultural events. | Aberdeen Train Station, Sandhills Community College, Aberdeen Lake Park, Local art galleries, Restaurants and cafes |
| Southern Pines | Just a short drive from Aberdeen, this area is known for its golf courses and charming downtown. Perfect for visitors seeking a quaint southern town experience with plenty of outdoor activities. | Pinehurst Resort, Downtown Southern Pines, Golf courses, Nature trails, Local shops and dining |
| Pinehurst | Renowned for its golf heritage, Pinehurst attracts avid golfers and visitors seeking luxury accommodations amidst beautiful landscapes and historic sites. | Pinehurst No. 2 Golf Course, Pinehurst Resort, Pinehurst Historic District, Local dining options, Galleries and boutiques |
| Lakeview | A serene neighborhood with beautiful lake views, ideal for families and guests looking for relaxation and outdoor activities like fishing and boating. | Lakeview Park, Fishing spots, Picnic areas, Nature trails |
| East Aberdeen | A growing residential area with family-friendly amenities. It is appealing to those looking for a quiet place close to the city’s action. | Aberdeen Elementary School, Community parks, Family-friendly gathering spots |
| West End | Known for its suburban feel, West End attracts visitors seeking a peaceful environment with easy access to downtown amenities and parks. | Local parks, Residential neighborhoods, Community events |
| Southern Pines Historic District | This area features beautiful architecture and is filled with history, attracting tourists interested in cultural significance and quaint surroundings. | Historic buildings, Local shops, Parks, Cultural events |
| Thaghly | A nearby small town that offers a rural feel while still being close to Aberdeen, ideal for guests looking for a quiet retreat with easy access to local attractions. | Nature reserves, Scenic views, Local farms |
Understanding Airbnb License Requirements & STR Laws in Aberdeen (2025)
While Aberdeen, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Aberdeen to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Aberdeen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Aberdeenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pickleball, Hot Tub & Poker Retreat Near Pinehurst
Entire Place • 5 bedrooms
Retreat on Pine - Close to Golf & Horse Park
Entire Place • 3 bedrooms
Family Fun, ZipLine, Hot Tub, Sauna, w/2 King Beds
Entire Place • 4 bedrooms
New! Spacious 4 BD Golf Getaway with Game Room!
Entire Place • 4 bedrooms
Birdie House
Entire Place • 3 bedrooms
Close to Pinehurst Golf & Horse Park
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Aberdeen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Aberdeen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daniel | 1 | $82,744 | 28 | 5.00/5.0 |
| Host #121681645 | 11 | $72,390 | 14 | 0.90/5.0 |
| Abby | 1 | $55,079 | 154 | 4.99/5.0 |
| Renita | 1 | $54,703 | 27 | 5.00/5.0 |
| LeAnn | 2 | $43,393 | 200 | 4.92/5.0 |
| Paulina | 2 | $42,863 | 103 | 5.00/5.0 |
| Nicholas | 1 | $42,838 | 99 | 5.00/5.0 |
| Moore Escapes Property Managem | 1 | $37,826 | 18 | 5.00/5.0 |
| Michaela | 1 | $35,521 | 86 | 4.95/5.0 |
| Joseph | 2 | $35,164 | 187 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Aberdeen.
Dive Deeper: Advanced Aberdeen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Aberdeen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAberdeen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Aberdeen
- The Aberdeen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.7% of the 57 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Aberdeen, House properties are the most common (75.4%), reflecting the local real estate landscape.
- Houses represent a significant 75.4% portion, catering likely to families or larger groups.
- The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 7.0%) offer potential for unique stay experiences.
Aberdeen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Aberdeen
- The dominant room capacity in Aberdeen is 3 bedrooms listings, making up 43.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 61.4% of the active Airbnb listings in Aberdeen, indicating a high concentration in these sizes.
- A significant 57.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Aberdeen.
Aberdeen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Aberdeen
- The most common guest capacity trend in Aberdeen vacation rentals is listings accommodating 8+ guests (35.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Aberdeen STR market, accounting for 59.7% of listings.
- 63.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Aberdeen.
- On average, properties in Aberdeen are equipped to host 5.6 guests.
Aberdeen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Aberdeen
- The most common availability pattern in Aberdeen falls within the 271-366 days range, representing 61.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Aberdeen (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Aberdeen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
32.6% of total
2 Nights
19 listings
44.2% of total
3 Nights
4 listings
9.3% of total
4-6 Nights
3 listings
7% of total
7-29 Nights
3 listings
7% of total
Key Insights
- The most prevalent minimum stay requirement in Aberdeen is 2 Nights, adopted by 44.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.8%) of the Aberdeen Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.2% of Aberdeen hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Aberdeen.
Aberdeen Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
31.3% of total
Moderate
8 listings
25% of total
Firm
11 listings
34.4% of total
Strict
3 listings
9.4% of total
Cancellation Policy Insights for Aberdeen
- The prevailing Airbnb cancellation policy trend in Aberdeen is Firm, used by 34.4% of listings.
- There's a relatively balanced mix between guest-friendly (56.3%) and stricter (43.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.4% market standard in Aberdeen.
- Using a Strict policy might deter some guests, as only 9.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Aberdeen.
Aberdeen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Aberdeen
- The overall average booking lead time for vacation rentals in Aberdeen is 42 days.
- Guests book furthest in advance for stays during June (average 102 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Spring (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Aberdeen.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Aberdeen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Aberdeen (2025)
Amenity Prevalence
Amenity Insights for Aberdeen
- Essential amenities in Aberdeen that guests expect include: TV, Wifi, Air conditioning, Smoke alarm, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Aberdeen: TV, Wifi, Air conditioning, Smoke alarm, Heating, Free parking on premises.
- Prioritize adding missing essentials: Heating, Free parking on premises.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Aberdeen to stay competitive.
Aberdeen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Aberdeen
- The typical guest profile for Airbnb in Aberdeen consists of primarily domestic travelers (96%), often arriving from nearby Raleigh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.4% of guests.
- Key international markets include United States (96.4%) and United Kingdom (0.8%).
- Top languages spoken are English (76.4%) followed by Spanish (13.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Raleigh and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Aberdeen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 10 | $8,207 | $620.29 | 46% |
| Lake Norman of Catawba | 25 | $6,235 | $467.96 | 46% |
| Denver | 84 | $5,893 | $495.69 | 46% |
| Mooresville | 322 | $5,133 | $466.36 | 44% |
| Sherrills Ford | 117 | $5,032 | $515.48 | 39% |
| Troutman | 36 | $4,849 | $350.00 | 50% |
| Macon | 39 | $4,459 | $470.54 | 37% |
| State Road | 14 | $4,430 | $252.14 | 47% |
| Bracey | 47 | $4,155 | $431.58 | 43% |
| Leasburg | 16 | $3,895 | $277.89 | 53% |