Airbnb Market Analytics, Statistics and Data in Taos Ski Valley, New Mexico, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Taos Ski Valley? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Taos Ski Valley:
How much do Airbnb hosts make on average per month in Taos Ski Valley?
The short-term rental market in Taos Ski Valley shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,352 per month
- Strong performing properties (top 25%) make $4,270 or more
- Best-in-class properties (top 10%) achieve $6,940+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,356
Revenue Variations by Month
Occupancy Rates Throughout the Year in Taos Ski Valley
The market in Taos Ski Valley shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 40% or higher
- Best-in-class properties (top 10%) reach 59%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Taos Ski Valley
Daily rates in Taos Ski Valley vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $276 per night
- Strong performing properties (top 25%) secure $469 or more
- Best-in-class properties (top 10%) pull in $635+ per night
- Entry-level properties (bottom 25%) earn around $190
Daily Rate Variations by Month
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Seasonality patterns in Taos Ski Valley
Peak Season (March, February, January)
- Revenue peaks at $6982.49 per month
- Occupancy rates reach 59.13%
- Daily rates average $442.01
Shoulder Season
- Revenue averages $3390.38 per month
- Occupancy maintains 30.56%
- Daily rates hold at $361.66
Low Season (November, October, September)
- Revenue drops to $1568.71 per month
- Occupancy decreases to 17.65%
- Daily rates adjust to $314.70
Is it still profitable to do Airbnb in Taos Ski Valley in 2025?
Yes! Taos Ski Valley demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 31% and strong monthly revenue averaging $3390 and The market's 128 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Taos Ski Valley
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Taos Ski Valley | A premier ski destination known for its picturesque slopes and vibrant mountain culture. Ideal for winter sports enthusiasts and summer outdoor adventurers. | Taos Ski Valley Resort, Kachina Peak, Beatty's Lodge, Al's Run, El Molette, Taos Ski Valley Village |
| Downtown Taos | The historic downtown area that offers a rich cultural experience with art galleries, shops, and restaurants. Attracts tourists interested in local art and heritage. | Taos Plaza, Harwood Museum of Art, Taos Art Museum, Shopping at local galleries, Restaurants and cafes, Historic buildings |
| Taos Pueblo | A UNESCO World Heritage site, this living Native American community is known for its adobe buildings and rich cultural history. Great for cultural tourism. | Taos Pueblo, El Rio Grande Gorge, Cultural events, Artisan shops, Guided tours |
| Angel Fire | A family-friendly ski resort that offers various outdoor activities year-round. Suitable for families and groups looking for a more relaxed atmosphere. | Angel Fire Resort, Hiking and biking trails, Angel Fire Lake, Winter sports, Golf course |
| Red River | A charming mountain town that offers a mix of outdoor recreation and entertainment, perfect for families and adventure seekers. | Red River Ski Area, The Boardwalk, Fish and tubing in the Red River, Summer music festivals, Scenic hiking trails |
| Eagle Nest | A quiet mountain retreat near the Eagle Nest Lake State Park, popular with fishing and nature enthusiasts. | Eagle Nest Lake, Fishing, Hiking, Scenic views, Wildlife watching |
| Cimarron | A small historic town that serves as a gateway to the beautiful Cimarron Canyon State Park, known for outdoor activities and natural beauty. | Cimarron Canyon State Park, Fishing, Hiking trails, Historic sites, Scenic drives |
| Ojo Caliente | Famous for its natural hot springs, attracting visitors looking for relaxation and wellness experiences. | Ojo Caliente Mineral Springs Resort, Spa and wellness services, Hiking nearby, Beautiful landscapes, Cultural experiences |
Do you need a license for Airbnb in Taos Ski Valley?
We recommend checking directly with Taos Ski Valley's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Taos Ski Valley
Kachina Peak Chalet - Ski Haven in Taos Ski Valley
Entire Place • 4 bedrooms
Taos Haus Mountain Modern at Taos Ski Valley
Entire Place • 5 bedrooms
Ski Vacation Perfection in Taos Ski Valley
Entire Place • 5 bedrooms
Walk to Lifts and Ski Village with Private Hot Tub
Entire Place • 3 bedrooms
Taos Mountain House
Entire Place • 4 bedrooms
Reed Home
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Taos Ski Valley
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Abode Vacation | 47 | $1,548,035 | 1720 | 4.61/5.0 |
| Vacasa New Mexico | 8 | $259,600 | 174 | 4.71/5.0 |
| Taos Love | 1 | $193,522 | 11 | 5.00/5.0 |
| Barbara | 4 | $174,795 | 245 | 4.83/5.0 |
| 132598059 | 5 | $159,868 | 29 | 3.92/5.0 |
| Brent | 9 | $111,659 | 99 | 4.82/5.0 |
| Michael | 6 | $111,392 | 143 | 4.68/5.0 |
| Christof | 4 | $73,574 | 126 | 4.99/5.0 |
| Sia & Eric | 3 | $73,033 | 581 | 4.78/5.0 |
| Mark Holt | 2 | $72,087 | 139 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Taos Ski Valley
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.9%), with apartment & condo and house properties comprising 92.2% of inventory
- Untapped potential in others segments (2.3% combined)
Room Capacity Distribution
Analysis of 128 properties in Taos Ski Valley shows that 2 bedrooms properties are most prevalent, making up 45.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 73.4% of all listings.
Key Insights
- Most common: 2 bedrooms (45.3%)
- Least common: 4 bedrooms (2.3%)
- Market concentration: 73.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 128 properties in Taos Ski Valley reveals that 6 guests properties dominate the market, representing 26.6% of all listings. The average property accommodates 5.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 52.3% of the market.
Key Insights
- Most common capacity: 6 guests (26.6% of market)
- Least common capacity: 3 guests (2.3% of market)
- Average guest capacity: 5.3 guests per property
- Market concentration: 52.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 128 properties in Taos Ski Valley, the most common availability pattern is 271-366 days (60.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (39.1% of properties).
Key Insights
- Most common availability window: 271-366 days (60.9%)
- Most common booking duration: 31-90 days (39.1%)
- Properties with high availability (180+ days): 94.5%
- Properties with long-term bookings (180+ days): 7.8%
Minimum Stay Distributions
1 Night
9 listings
7.8% of total
2 Nights
40 listings
34.8% of total
3 Nights
34 listings
29.6% of total
4-6 Nights
9 listings
7.8% of total
30+ Nights
23 listings
20% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 42.6%
- Mid-length stays (4-6 nights) represent 7.8% of listings
- Monthly+ stays (20%) suggest a stable extended-stay market
- High market flexibility with 72.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
7 listings
5.9% of total
Super Strict 60 Days
4 listings
3.4% of total
Flexible
2 listings
1.7% of total
Moderate
15 listings
12.7% of total
Firm
51 listings
43.2% of total
Strict
39 listings
33.1% of total
Key Insights
- Firm is the preferred policy at 43.2% of listings
- Stricter policies (Firm & Strict) dominate at 76.3% of the market
- Strong market consensus around Firm policies
- Flexible policies are least common at 1.7% of listings
Recommendations
- The market supports stricter policies, with 76.3% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, May, Mar, averaging 83 days
- Shortest booking windows are in Aug, Oct, Sep, averaging 36 days
- Spring shows the longest average booking window at 83 days, while Fall has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 83 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Taos Ski Valley
Every property in Taos Ski Valley comes standard with Heating. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.9% of total guests, indicating a dominant local market share.
- Primary international markets: DC (0.7%) and Mexico (0.6%)
- English is the top language at 79.7%, followed by Spanish (13.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.5%
Recommendations
- Target marketing campaigns for Albuquerque and Denver markets
- Develop localized content for DC and Mexico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Taos Ski Valley. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Santa Fe | 1,669 | $3,720 | $275.90 | 50% |
| Arroyo Seco | 59 | $3,251 | $293.08 | 45% |
| Valdez | 30 | $3,097 | $303.68 | 37% |
| El Prado | 229 | $2,982 | $224.02 | 49% |
| Tres Piedras | 16 | $2,834 | $180.79 | 47% |
| Angel Fire | 624 | $2,726 | $304.81 | 35% |
| Placitas | 33 | $2,610 | $204.36 | 54% |
| Abiquiu | 41 | $2,606 | $194.47 | 53% |
| Los Cerrillos | 23 | $2,527 | $190.15 | 45% |
| Chama | 35 | $2,494 | $232.19 | 44% |
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