Airbnb Market Analytics, Statistics and Data in Taos, New Mexico, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Taos? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Taos:
How much do Airbnb hosts make on average per month in Taos?
The short-term rental market in Taos shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,454 per month
- Strong performing properties (top 25%) make $3,926 or more
- Best-in-class properties (top 10%) achieve $5,863+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,412
Revenue Variations by Month
Occupancy Rates Throughout the Year in Taos
The market in Taos shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Taos
Daily rates in Taos vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $176 per night
- Strong performing properties (top 25%) secure $245 or more
- Best-in-class properties (top 10%) pull in $341+ per night
- Entry-level properties (bottom 25%) earn around $128
Daily Rate Variations by Month
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Seasonality patterns in Taos
Peak Season (March, July, June)
- Revenue peaks at $3708.08 per month
- Occupancy rates reach 57.13%
- Daily rates average $221.10
Shoulder Season
- Revenue averages $3092.87 per month
- Occupancy maintains 46.79%
- Daily rates hold at $211.91
Low Season (December, November, January)
- Revenue drops to $2241.97 per month
- Occupancy decreases to 34.32%
- Daily rates adjust to $200.35
Is it still profitable to do Airbnb in Taos in 2025?
Yes! Taos demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $3093 and With 295 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Taos
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Taos Ski Valley | A world-renowned ski destination, Taos Ski Valley is perfect for winter sports enthusiasts. It attracts visitors year-round for skiing, hiking, and its breathtaking mountain scenery. | Taos Ski Valley, Kachina Peak, Williams Lake, The Bavarian Lodge, Hiking Trails |
| Downtown Taos | The vibrant heart of Taos, Downtown offers unique shops, art galleries, and restaurants. It's a great area for tourists looking to experience local culture and amenities. | Taos Plaza, San Francisco de Asis Mission Church, Taos Art Museum, Local boutiques, Restaurants and cafes |
| Ranchos de Taos | Known for its historic adobe churches and serene landscape, this area attracts visitors interested in art and history. It's close to Taos and offers a peaceful retreat. | Santuario de Chimayo, Ranchos de Taos Plaza, Art galleries, Local wineries, Scenic landscapes |
| Arroyo Seco | A charming village located close to Taos, Arroyo Seco is known for its scenic views, art scene, and proximity to skiing. It's a perfect spot for visitors seeking a quaint atmosphere. | Arroyo Seco Village, Taos Mountain, Art galleries, Local festivals, Hiking and outdoor activities |
| Taos Pueblo | This UNESCO World Heritage site is a living Native American community that attracts those interested in history and culture. Visitors can experience the traditional lifestyle and architecture of the Pueblo people. | Taos Pueblo, Smith's Corner, Cultural tours, Native American artisan shops |
| Questa | A scenic small town north of Taos, Questa attracts adventure seekers and those interested in outdoor activities such as hiking, fishing, and exploring the Río Grande Gorge. | Río Grande Gorge Bridge, Cimarron Canyon, Wildlife viewing, Hiking trails, Local festivals |
| El Prado | Located just outside Taos, El Prado offers beautiful views of the landscape and is close to art and culture. It's a peaceful area with access to outdoor activities. | Ojo Caliente Mineral Springs, Art galleries, Local farms, Scenic drives and trails, Nature exploration |
| Des Montes | A hidden gem with beautiful views and a quiet atmosphere, Des Montes attracts visitors looking for tranquility and a connection to nature, while still being close to Taos. | Scenic views, Art studios, Hiking, Local wildlife, Nature reserves |
Do you need a license for Airbnb in Taos?
We recommend checking directly with Taos's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (6% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Taos
La Doña Estate
Entire Place • 5 bedrooms
Casa Europa 22 Room Mansion, Hot Tub, Sauna, Deck
Entire Place • 6 bedrooms
Authentic Hacienda home with modern features
Entire Place • 4 bedrooms
Beautiful Retreat w/ Hot Tub, 2 Blocks from Plaza!
Entire Place • 3 bedrooms
Lovely Taos Home w/ Hot Tub, 2 Blocks from Plaza!
Entire Place • 3 bedrooms
Ranch | Views | Hot Tub | 10 Acres | Stargazing
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Taos
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kate | 2 | $314,963 | 24 | 4.96/5.0 |
| Melissa | 11 | $296,669 | 1699 | 4.79/5.0 |
| San Geronimo | 9 | $265,022 | 123 | 4.28/5.0 |
| Angela | 7 | $262,354 | 1204 | 4.88/5.0 |
| Abode Vacation | 7 | $240,897 | 136 | 4.17/5.0 |
| Vacasa New Mexico | 7 | $232,112 | 99 | 4.34/5.0 |
| Vacasa New Mexico | 8 | $221,796 | 264 | 4.88/5.0 |
| Michael | 10 | $221,641 | 96 | 4.42/5.0 |
| Leslie | 8 | $220,233 | 996 | 4.85/5.0 |
| Evolve | 7 | $216,360 | 100 | 4.23/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Taos
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.4%), with house and apartment & condo properties comprising 70.9% of inventory
- Strong specialty sector (25.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others segments (8.2% combined)
Room Capacity Distribution
Analysis of 295 properties in Taos shows that 1 bedroom properties are most prevalent, making up 44.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.2% of all listings.
Key Insights
- Most common: 1 bedroom (44.1%)
- Least common: 5+ bedrooms (1.4%)
- Market concentration: 70.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 295 properties in Taos reveals that 2 guests properties dominate the market, representing 29.2% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 54.2% of the market.
Key Insights
- Most common capacity: 2 guests (29.2% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 54.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 295 properties in Taos, the most common availability pattern is 271-366 days (31.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.5% of properties).
Key Insights
- Most common availability window: 271-366 days (31.9%)
- Most common booking duration: 91-180 days (31.5%)
- Properties with high availability (180+ days): 62.4%
- Properties with long-term bookings (180+ days): 38.3%
Minimum Stay Distributions
1 Night
62 listings
23% of total
2 Nights
92 listings
34.2% of total
3 Nights
35 listings
13% of total
4-6 Nights
11 listings
4.1% of total
7-29 Nights
10 listings
3.7% of total
30+ Nights
59 listings
21.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 57.2%
- Mid-length stays (4-6 nights) represent 4.1% of listings
- Monthly+ stays (21.9%) suggest a stable extended-stay market
- High market flexibility with 70.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
17 listings
6.5% of total
Flexible
41 listings
15.6% of total
Moderate
50 listings
19.1% of total
Firm
49 listings
18.7% of total
Strict
105 listings
40.1% of total
Key Insights
- Strict is the preferred policy at 40.1% of listings
- The market shows a balanced distribution between guest-friendly (34.7%) and strict (58.8%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 6.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Sep, May, averaging 78 days
- Shortest booking windows are in Feb, Jan, Nov, averaging 54 days
- Summer shows the longest average booking window at 72 days, while Winter has the shortest at 57 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 72 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Nov when lead times are shortest
Popular Airbnb Amenities in Taos
Below is the distribution of amenities across listings in Taos:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.9% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.9%) and DC (0.5%)
- English is the top language at 73.9%, followed by Spanish (16.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.3%
Recommendations
- Target marketing campaigns for Denver and Albuquerque markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Taos. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Santa Fe | 1,669 | $3,720 | $275.90 | 50% |
| Arroyo Seco | 59 | $3,251 | $293.08 | 45% |
| Valdez | 30 | $3,097 | $303.68 | 37% |
| El Prado | 229 | $2,982 | $224.02 | 49% |
| Tres Piedras | 16 | $2,834 | $180.79 | 47% |
| Angel Fire | 624 | $2,726 | $304.81 | 35% |
| Placitas | 33 | $2,610 | $204.36 | 54% |
| Abiquiu | 41 | $2,606 | $194.47 | 53% |
| Los Cerrillos | 23 | $2,527 | $190.15 | 45% |
| Chama | 35 | $2,494 | $232.19 | 44% |
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