Taos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Mexico, United States
Is Airbnb profitable in Taos in 2025? Explore comprehensive Airbnb analytics for Taos, New Mexico, United States to uncover income potential. This 2025 STR market report for Taos, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 313 active listings.
Whether you're considering an Airbnb investment in Taos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Taos Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Taos Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Taos (2025)
Understanding the monthly revenue variations for Airbnb listings in Taos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Taos is typically March, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Taos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,316+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,569 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,252 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,262, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Taos
Taos Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Taos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Taos:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Taos
Average Daily Rate (ADR) Airbnb Trends in Taos (2025)
Effective short term rental pricing strategy in Taos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Taos typically peaks in March and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $356+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $257 or more.
- Typical properties (Median) charge around $184 per night.
- Entry-level properties (Bottom 25%) earn around $136 per night.
Average Daily Rate (ADR) Trend by Month in Taos
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Airbnb Seasonality Analysis & Trends in Taos (2025)
Peak Season (March, July, August)
- Revenue averages $3,414 per month
- Occupancy rates average 50.8%
- Daily rates average $227
Shoulder Season
- Revenue averages $2,823 per month
- Occupancy maintains around 44.7%
- Daily rates hold near $225
Low Season (April, May, November)
- Revenue drops to average $2,091 per month
- Occupancy decreases to average 35.2%
- Daily rates adjust to average $223
Seasonality Insights for Taos
- The Airbnb seasonality in Taos shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Taos's highest earning potential, with monthly revenues capable of climbing to $3,634, occupancy reaching a high of 56.0%, and ADRs peaking at $247.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,844, occupancy could drop to 32.3%, and ADRs may adjust down to $214.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Taos.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Taos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Taos (2025)
Exploring the top neighborhoods for short-term rentals in Taos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Taos Ski Valley | A premier destination for winter sports enthusiasts, Taos Ski Valley offers skiing, snowboarding, and beautiful alpine scenery. Attracts both winter sports tourists and summer hikers, making it a year-round attraction. | Taos Ski Valley Ski Resort, Wheeler Peak, Alpine skiing, Snowboarding, Hiking trails |
| Taos Pueblo | A UNESCO World Heritage Site, Taos Pueblo is one of the oldest continuously inhabited communities in the United States. Attracts visitors interested in Native American culture, history, and art. | Taos Pueblo, Native American art galleries, Cultural tours, Historic adobe buildings |
| Downtown Taos | The cultural and commercial heart of Taos, downtown features galleries, shops, and restaurants, making it appealing for tourists looking for local art and cuisine. | Taos Art Museum, Harwood Museum of Art, Plaza de Taos, Local craft shops, Restaurants and cafes |
| Ranchos de Taos | Known for its stunning churches and historic adobe architecture, this area is ideal for visitors interested in history and photography. | San Francisco de Asis Mission Church, Historic adobe buildings, Art galleries, Local events |
| Enchanted Circle Scenic Byway | A scenic drive that offers breathtaking views of the mountains and valleys. Ideal for nature lovers and those looking to explore more of northern New Mexico. | Scenic vistas, Wildflower viewing, Outdoor recreation, Fishing and hiking opportunities |
| Red River | A nearby mountain town that offers outdoor adventure year-round. Popular for skiing in the winter and mountain biking in the summer, attracting active vacationers. | Red River Ski Area, Mountain biking trails, Fishing, River activities |
| Angel Fire | Another ski resort area that is also great for summer activities like hiking and mountain biking. Attracts families and active travelers looking for outdoor recreation. | Angel Fire Resort, Hiking trails, Golf courses, Fishing and boating |
| Valdez | A picturesque mountain community known for its outdoor activities and serene landscapes. Ideal for those looking for a quiet retreat in nature while still being close to Taos. | Outdoor recreation, Scenic trails, Wildlife viewing |
Understanding Airbnb License Requirements & STR Laws in Taos (2025)
With 12% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Taos. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Taos to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 12% licensed listings)
Top Performing Airbnb Properties in Taos (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Taosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Authentic Hacienda home with modern features
Entire Place • 4 bedrooms
Casa Europa 22 Room Mansion, Hot Tub, Sauna, Deck
Entire Place • 6 bedrooms
La Doña Estate
Entire Place • 5 bedrooms
Beautiful Retreat w/ Hot Tub, 2 Blocks from Plaza!
Entire Place • 3 bedrooms
Lovely Taos Home w/ Hot Tub, 2 Blocks from Plaza!
Entire Place • 3 bedrooms
Hacienda Piñon
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Taos (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Taos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Melissa | 11 | $279,180 | 1699 | 4.79/5.0 |
| Abode Vacation | 7 | $265,989 | 136 | 4.87/5.0 |
| Angela | 7 | $256,623 | 1226 | 4.88/5.0 |
| Leslie | 8 | $226,653 | 1008 | 4.85/5.0 |
| Michael | 9 | $213,177 | 94 | 4.91/5.0 |
| Judy | 2 | $210,627 | 336 | 5.00/5.0 |
| San Geronimo | 12 | $201,022 | 161 | 4.84/5.0 |
| Evolve | 7 | $197,448 | 93 | 4.94/5.0 |
| Jeff | 4 | $189,841 | 1921 | 4.90/5.0 |
| Korey | 1 | $154,040 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Taos.
Dive Deeper: Advanced Taos STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Taos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTaos Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Taos
- The Taos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.7% of the 313 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Taos, House properties are the most common (48.2%), reflecting the local real estate landscape.
- Houses represent a significant 48.2% portion, catering likely to families or larger groups.
- The presence of 20.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 7.4%) offer potential for unique stay experiences.
Taos Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Taos
- The dominant room capacity in Taos is 1 bedroom listings, making up 43.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.0% of the active Airbnb listings in Taos, indicating a high concentration in these sizes.
Taos Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Taos
- The most common guest capacity trend in Taos vacation rentals is listings accommodating 2 guests (28.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Taos STR market, accounting for 53.6% of listings.
- 27.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Taos.
- On average, properties in Taos are equipped to host 4.0 guests.
Taos Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Taos
- The most common availability pattern in Taos falls within the 271-366 days range, representing 43.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Taos (30.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Taos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
81 listings
26.5% of total
2 Nights
91 listings
29.7% of total
3 Nights
24 listings
7.8% of total
4-6 Nights
1 listings
0.3% of total
7-29 Nights
11 listings
3.6% of total
30+ Nights
98 listings
32% of total
Key Insights
- The most prevalent minimum stay requirement in Taos is 30+ Nights, adopted by 32% of listings. This highlights the market's preference for longer commitments.
- A significant segment (32%) caters to monthly stays (30+ nights) in Taos, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 32% of Taos hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Taos.
Taos Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
19 listings
6.6% of total
Super Strict 60 Days
2 listings
0.7% of total
Flexible
39 listings
13.6% of total
Moderate
53 listings
18.5% of total
Firm
51 listings
17.8% of total
Strict
123 listings
42.9% of total
Cancellation Policy Insights for Taos
- The prevailing Airbnb cancellation policy trend in Taos is Strict, used by 42.9% of listings.
- A majority (60.7%) of hosts in Taos utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.9% market standard in Taos.
- With 42.9% using Strict terms, this is a viable option in Taos, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Taos.
Taos STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Taos
- The overall average booking lead time for vacation rentals in Taos is 55 days.
- Guests book furthest in advance for stays during September (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 48 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (65 days avg.) sees the longest lead times, while Spring (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Taos.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Taos averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Taos (2025)
Amenity Prevalence
Amenity Insights for Taos
- Essential amenities in Taos that guests expect include: Wifi, Heating, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Taos: Wifi, Heating, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Taos to stay competitive.
Taos Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Taos
- The typical guest profile for Airbnb in Taos consists of primarily domestic travelers (97%), often arriving from nearby Denver, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.2% of guests.
- Key international markets include United States (97.2%) and Canada (0.7%).
- Top languages spoken are English (70%) followed by Spanish (14.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Denver and Albuquerque.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Taos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Santa Fe | 1,798 | $3,474 | $293.88 | 48% |
| Arroyo Hondo | 10 | $3,270 | $292.66 | 52% |
| Arroyo Seco | 53 | $3,221 | $311.71 | 43% |
| Valdez | 30 | $2,837 | $352.06 | 36% |
| Angel Fire | 657 | $2,727 | $372.58 | 34% |
| El Prado | 227 | $2,703 | $241.53 | 46% |
| Taos Ski Valley | 124 | $2,682 | $399.37 | 33% |
| Red River | 305 | $2,548 | $340.41 | 32% |
| Abiquiu | 40 | $2,541 | $208.28 | 49% |
| Tres Piedras | 17 | $2,517 | $186.69 | 47% |