Airbnb Market Analytics, Statistics and Data in Santa Fe, New Mexico, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santa Fe? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santa Fe:
How much do Airbnb hosts make on average per month in Santa Fe?
The short-term rental market in Santa Fe shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,650 per month
- Strong performing properties (top 25%) make $5,992 or more
- Best-in-class properties (top 10%) achieve $9,394+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,061
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santa Fe
The market in Santa Fe shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 55% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 32%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santa Fe
Daily rates in Santa Fe vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $211 per night
- Strong performing properties (top 25%) secure $322 or more
- Best-in-class properties (top 10%) pull in $491+ per night
- Entry-level properties (bottom 25%) earn around $137
Daily Rate Variations by Month
Get Live Santa Fe Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Santa Fe
Peak Season (August, July, October)
- Revenue peaks at $5808.05 per month
- Occupancy rates reach 63.71%
- Daily rates average $284.98
Shoulder Season
- Revenue averages $4742.29 per month
- Occupancy maintains 53.08%
- Daily rates hold at $266.78
Low Season (November, February, January)
- Revenue drops to $2812.32 per month
- Occupancy decreases to 34.49%
- Daily rates adjust to $239.56
Is it still profitable to do Airbnb in Santa Fe in 2025?
Yes! Santa Fe demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 53% and strong monthly revenue averaging $4742 and As a mature market with 1669 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santa Fe
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Plaza | The cultural heart of Santa Fe, known for its Spanish colonial architecture and vibrant arts scene. It's surrounded by shops, galleries, and restaurants, making it a prime location for tourists. | Santa Fe Plaza, Palace of the Governors, Loretto Chapel, Georgia O'Keeffe Museum, Canyon Road Arts District |
| DeVargas Center | Conveniently located near shopping and dining, this area appeals to families and vacationers looking for accessibility to various attractions and amenities. | DeVargas Center, Film Museum, Santa Fe Opera, Museum of International Folk Art, Randall Davey Audubon Center |
| Bishop's Lodge | A picturesque area located near the mountains, perfect for those seeking outdoor activities and a serene retreat while still being close to the city. | Bishop's Lodge Ranch, Santa Fe National Forest, Ten Thousand Waves Spa, Skating Rink, Hiking Trails |
| Canyon Road | Known for its art galleries and picturesque adobe buildings, this area is popular with art lovers and tourists looking for a unique Santa Fe experience. | Canyon Road Arts District, Art Galleries, Boutique Shops, Restaurants, Santa Fe River Park |
| Railyard District | A revitalized area known for its creative spaces, shops, and the Santa Fe Farmers Market, appealing to both locals and tourists interested in culture and community events. | Santa Fe Farmers Market, Meow Wolf, Railroad Park, The Violet Crown Cinema, Art Studios |
| South Capitol | A charming neighborhood with tree-lined streets and historic homes, attracting those looking for a peaceful stay with easy access to downtown attractions. | New Mexico State Capitol, Santa Fe Botanical Garden, Roswell Museum, Santa Fe Depot, Historic Neighborhood |
| Museum Hill | Home to several of Santa Fe's top museums, making it ideal for those interested in history, art, and culture, with stunning views and nearby hiking. | Museum of International Folk Art, Museum of Indian Arts & Culture, Wheelwright Museum, Santa Fe Botanical Garden, Atalaya Mountain |
| Santa Fe Ski Basin | An outdoor lover's dream, attracting visitors year-round for skiing in the winter and hiking in the summer, close to the beautiful Sangre de Cristo mountains. | Ski Santa Fe, Hiking Trails, Tramway to the Top, Breathtaking Views, Mountain Resorts |
Do you need a license for Airbnb in Santa Fe?
Yes, Santa Fe requires a license for operating an Airbnb. Current market data shows 61% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Santa Fe
Casa Sierra - Incredible views and outdoor living
Entire Place • 7 bedrooms
Cinco Chimineas - Heated Indoor Pool
Entire Place • 5 bedrooms
Green Acres Santa Fe 10 mins from plaza!
Entire Place • 7 bedrooms
Ski Discounts! Luxury Estate with Hot Tub
Entire Place • 6 bedrooms
Casa Dasburg - Stunning Yards, Walk to Canyon Road
Entire Place • 4 bedrooms
Casa de Luxx: Pool, Hot Tub, Views
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Santa Fe
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Two Casitas | 100 | $12,021,203 | 6181 | 4.94/5.0 |
| A Vacation Different | 33 | $2,948,759 | 1253 | 4.63/5.0 |
| All Seasons Resort Lodging | 57 | $1,682,807 | 208 | 2.50/5.0 |
| Evolve | 35 | $1,461,122 | 1300 | 4.24/5.0 |
| Susan | 12 | $1,209,639 | 556 | 4.92/5.0 |
| Santuario By AdobeStar | 24 | $1,153,326 | 1335 | 4.92/5.0 |
| Casas | 49 | $1,124,336 | 353 | 2.43/5.0 |
| Charles | 16 | $1,053,827 | 1858 | 4.83/5.0 |
| AdobeStar | 16 | $986,607 | 246 | 4.87/5.0 |
| Luke | 18 | $900,023 | 1208 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santa Fe
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.7%), with house and apartment & condo properties comprising 82.0% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (5.8% combined)
Room Capacity Distribution
Analysis of 1,669 properties in Santa Fe shows that 1 bedroom properties are most prevalent, making up 36.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.9% of all listings.
Key Insights
- Most common: 1 bedroom (36.3%)
- Least common: 5+ bedrooms (3.4%)
- Market concentration: 67.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,669 properties in Santa Fe reveals that 4 guests properties dominate the market, representing 29.7% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 57.5% of the market.
Key Insights
- Most common capacity: 4 guests (29.7% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 57.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,669 properties in Santa Fe, the most common availability pattern is 91-180 days (33% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32.8% of properties).
Key Insights
- Most common availability window: 91-180 days (33%)
- Most common booking duration: 181-270 days (32.8%)
- Properties with high availability (180+ days): 53.8%
- Properties with long-term bookings (180+ days): 47.6%
Minimum Stay Distributions
1 Night
262 listings
16.8% of total
2 Nights
376 listings
24.1% of total
3 Nights
378 listings
24.2% of total
4-6 Nights
185 listings
11.9% of total
7-29 Nights
47 listings
3% of total
30+ Nights
313 listings
20.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 40.9%
- Mid-length stays (4-6 nights) represent 11.9% of listings
- Monthly+ stays (20.1%) suggest a stable extended-stay market
- High market flexibility with 65.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
100 listings
6.7% of total
Super Strict 60 Days
70 listings
4.7% of total
Flexible
140 listings
9.4% of total
Moderate
460 listings
30.8% of total
Firm
381 listings
25.5% of total
Strict
344 listings
23% of total
Key Insights
- Moderate is the preferred policy at 30.8% of listings
- The market shows a balanced distribution between guest-friendly (40.2%) and strict (48.5%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 4.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, May, averaging 79 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 49 days
- Summer shows the longest average booking window at 79 days, while Winter has the shortest at 53 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 79 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Santa Fe
Below is the distribution of amenities across listings in Santa Fe:
Traveler Demographics
Key Insights
- Domestic travelers make up 96% of total guests, indicating a dominant local market share.
- Primary international markets: DC (0.9%) and Canada (0.8%)
- English is the top language at 73.6%, followed by Spanish (15.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.5%
Recommendations
- Target marketing campaigns for Denver and Austin markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santa Fe. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Arroyo Seco | 59 | $3,251 | $293.08 | 45% |
| Valdez | 30 | $3,097 | $303.68 | 37% |
| El Prado | 229 | $2,982 | $224.02 | 49% |
| Tres Piedras | 16 | $2,834 | $180.79 | 47% |
| Angel Fire | 624 | $2,726 | $304.81 | 35% |
| Placitas | 33 | $2,610 | $204.36 | 54% |
| Abiquiu | 41 | $2,606 | $194.47 | 53% |
| Los Cerrillos | 23 | $2,527 | $190.15 | 45% |
| Chama | 35 | $2,494 | $232.19 | 44% |
| Corrales | 42 | $2,488 | $220.58 | 48% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights