Airbnb Market Analytics, Statistics and Data in Ruidoso, New Mexico, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ruidoso? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ruidoso:
How much do Airbnb hosts make on average per month in Ruidoso?
The short-term rental market in Ruidoso shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,331 per month
- Strong performing properties (top 25%) make $4,055 or more
- Best-in-class properties (top 10%) achieve $6,307+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,181
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ruidoso
The market in Ruidoso shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 48% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ruidoso
Daily rates in Ruidoso vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $206 per night
- Strong performing properties (top 25%) secure $283 or more
- Best-in-class properties (top 10%) pull in $384+ per night
- Entry-level properties (bottom 25%) earn around $154
Daily Rate Variations by Month
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Seasonality patterns in Ruidoso
Peak Season (December, March, June)
- Revenue peaks at $4381.97 per month
- Occupancy rates reach 46.39%
- Daily rates average $275.14
Shoulder Season
- Revenue averages $3034.14 per month
- Occupancy maintains 34.90%
- Daily rates hold at $235.96
Low Season (July, August, September)
- Revenue drops to $1984.83 per month
- Occupancy decreases to 28.60%
- Daily rates adjust to $214.18
Is it still profitable to do Airbnb in Ruidoso in 2025?
Yes! Ruidoso demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and strong monthly revenue averaging $3034 and As a mature market with 1050 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ruidoso
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Midtown Ruidoso | A central area with easy access to all major attractions, including shopping and dining options. Ideal for those looking to enjoy a convenient stay near the heart of Ruidoso. | Ruidoso Downs Race Track, Midtown Shopping District, Ruidoso River, Inspiration Point, Ski Apache |
| Ski Apache | Perfect for winter sports enthusiasts, this area offers direct access to skiing and snowboarding, making it an attractive option for seasonal tourism. | Ski Apache ski resort, Winter sports activities, Mountain hiking trails, Scenic chairlift rides, Alto Lake |
| Ruidoso Village | A picturesque village atmosphere that draws visitors for its charm and proximity to local attractions. Great for families and those seeking a quaint getaway. | Grindstone Lake, Ruidoso Village parks, Local antique shops, Art galleries, Casinos nearby |
| Alto | A scenic area known for its beautiful landscapes and golf courses. Popular with travelers looking for a peaceful retreat in nature. | Alto Lakes Golf & Country Club, Ski Apache vicinity, Historic sites, Nature trails, Wildlife viewing |
| Capitan | Located just a short drive from Ruidoso, Capitan offers a quieter, rural experience and is known for its connection to Smokey Bear. | Smokey Bear Historical Park, Capitan Mountains, Local hiking spots, Dining options, Wildlife watching |
| Eagle Creek | A secluded area perfect for those looking to escape into nature. Offers hiking and outdoor activities and is popular for cabin rentals. | Eagle Creek Campground, Hiking Trails, Fishing spots, Scenic views, Nature photography opportunities |
| Bonito Lake | A beautiful lake area known for its outdoor activities. Attracts visitors for fishing, boating, and kayaking, making it an ideal summer spot. | Bonito Lake, Fishing and boating, Picnic areas, Nature trails, Wildlife |
| Ruidoso Downs | Known for its horse racing and vibrant community, this area attracts sports enthusiasts and visitors looking for exciting events. | Ruidoso Downs Race Track, Casinos, Live events, Horse racing, Local dining options |
Do you need a license for Airbnb in Ruidoso?
We recommend checking directly with Ruidoso's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ruidoso
No AirBnb Fees! Trails End/16+ Guests /Hot Tub!
Entire Place • 5 bedrooms
Massive 7-Acre Ruidoso Home w/ Sierra Blanca Views
Entire Place • 6 bedrooms
Hot Tub, Game Room & Sauna: Ruidoso Hideaway!
Entire Place • 5 bedrooms
Furnished Deck + Game Room: Ruidoso Home!
Entire Place • 6 bedrooms
Buckner Bunkhouse (Sleeps 24) - With Game Room
Entire Place • 6 bedrooms
Heaven's Peak-Closer to Heaven- w/ Hot Tub & A/C!
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Ruidoso
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 156 | $5,346,674 | 5944 | 4.59/5.0 |
| Hummingbird Cabins | 57 | $1,366,071 | 1228 | 4.34/5.0 |
| Upper Canyon | 58 | $1,302,888 | 1051 | 4.04/5.0 |
| Zach And Joel | 24 | $946,715 | 1230 | 4.29/5.0 |
| Pinnacle Luxury Rentals | 12 | $825,406 | 258 | 4.95/5.0 |
| Mountain Air | 35 | $745,084 | 853 | 4.00/5.0 |
| Cozy Cabins Real Estate, LLC | 52 | $472,197 | 872 | 4.01/5.0 |
| Alfredo | 8 | $364,446 | 1547 | 4.28/5.0 |
| Lodging | 21 | $320,048 | 262 | 3.94/5.0 |
| Innsbrook | 25 | $313,216 | 107 | 3.25/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ruidoso
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.8%), with outdoor & mobile and house properties comprising 82.5% of inventory
- Strong specialty sector (51.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, boutique & hotels segments (1.3% combined)
Room Capacity Distribution
Analysis of 1,050 properties in Ruidoso shows that 3 bedrooms properties are most prevalent, making up 31% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 61.6% of all listings.
Key Insights
- Most common: 3 bedrooms (31%)
- Least common: 5+ bedrooms (6.4%)
- Market concentration: 61.6% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 1,050 properties in Ruidoso reveals that 8+ guests properties dominate the market, representing 38.6% of all listings. The average property accommodates 6.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 65.5% of the market.
Key Insights
- Most common capacity: 8+ guests (38.6% of market)
- Least common capacity: 3 guests (1.9% of market)
- Average guest capacity: 6.0 guests per property
- Market concentration: 65.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,050 properties in Ruidoso, the most common availability pattern is 271-366 days (48% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.5% of properties).
Key Insights
- Most common availability window: 271-366 days (48%)
- Most common booking duration: 91-180 days (33.5%)
- Properties with high availability (180+ days): 80.0%
- Properties with long-term bookings (180+ days): 21.1%
Minimum Stay Distributions
1 Night
116 listings
12.8% of total
2 Nights
504 listings
55.8% of total
3 Nights
107 listings
11.8% of total
4-6 Nights
3 listings
0.3% of total
7-29 Nights
1 listings
0.1% of total
30+ Nights
172 listings
19% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 68.6%
- Mid-length stays (4-6 nights) represent 0.3% of listings
- Monthly+ stays (19%) suggest a stable extended-stay market
- High market flexibility with 80.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
2 listings
0.2% of total
Super Strict 30 Days
8 listings
0.9% of total
Super Strict 60 Days
13 listings
1.4% of total
Flexible
88 listings
9.6% of total
Moderate
178 listings
19.5% of total
Firm
159 listings
17.4% of total
Strict
465 listings
50.9% of total
Key Insights
- Strict is the preferred policy at 50.9% of listings
- Stricter policies (Firm & Strict) dominate at 68.3% of the market
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.2% of listings
Recommendations
- The market supports stricter policies, with 68.3% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Dec, averaging 56 days
- Shortest booking windows are in Oct, Mar, Feb, averaging 32 days
- Summer shows the longest average booking window at 55 days, while Fall has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 55 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Feb when lead times are shortest
Popular Airbnb Amenities in Ruidoso
Below is the distribution of amenities across listings in Ruidoso:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.9% of total guests, indicating a dominant local market share.
- Primary international markets: Mexico (5.6%) and Canada (0.1%)
- English is the top language at 67.3%, followed by Spanish (30.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for El Paso and Lubbock markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ruidoso. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Alto | 129 | $2,706 | $312.60 | 32% |
| Cloudcroft | 183 | $2,576 | $180.49 | 48% |
| Nogal | 18 | $2,177 | $198.29 | 31% |
| Carlsbad | 159 | $2,045 | $144.77 | 55% |
| High Rolls | 30 | $2,045 | $151.64 | 46% |
| Ruidoso Downs | 12 | $2,038 | $221.66 | 34% |
| Alamogordo | 79 | $1,935 | $132.95 | 52% |
| Los Lunas | 27 | $1,837 | $140.65 | 47% |
| Roswell | 96 | $1,765 | $158.03 | 48% |
| Capitan | 10 | $1,707 | $133.59 | 42% |
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