Airbnb Market Analytics, Statistics and Data in Roswell, New Mexico, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Roswell? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Roswell:
How much do Airbnb hosts make on average per month in Roswell?
The short-term rental market in Roswell shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,055 per month
- Strong performing properties (top 25%) make $3,212 or more
- Best-in-class properties (top 10%) achieve $4,654+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,110
Revenue Variations by Month
Occupancy Rates Throughout the Year in Roswell
The market in Roswell shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Roswell
Daily rates in Roswell vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $117 per night
- Strong performing properties (top 25%) secure $158 or more
- Best-in-class properties (top 10%) pull in $307+ per night
- Entry-level properties (bottom 25%) earn around $88
Daily Rate Variations by Month
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Seasonality patterns in Roswell
Peak Season (June, March, May)
- Revenue peaks at $2845.79 per month
- Occupancy rates reach 56.14%
- Daily rates average $178.24
Shoulder Season
- Revenue averages $2456.92 per month
- Occupancy maintains 49.88%
- Daily rates hold at $157.99
Low Season (February, August, January)
- Revenue drops to $2008.27 per month
- Occupancy decreases to 41.13%
- Daily rates adjust to $141.58
Is it still profitable to do Airbnb in Roswell in 2025?
Yes! Roswell demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 50% and solid monthly revenue averaging $2457 and With 96 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Roswell
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Roswell | Rich in history and culture, this area is known for its museums and historical sites. It's ideal for guests interested in learning about the unique heritage of Roswell, including UFO lore. | Roswell Museum and Art Center, International UFO Museum and Research Center, Historical Society for Southeast New Mexico, Anderson Museum of Contemporary Art, Olden Golden Gallery |
| Alien Highway | Famous for its association with UFO sightings and alien culture, this area attracts tourists and enthusiasts of the extraterrestrial. Great for themed stays and unique experiences. | Route 66, UFO-themed diners, Area 51 attractions, UFO Festival |
| Bottomless Lakes State Park | Natural beauty and outdoor activities make this area a haven for nature lovers and adventure seekers. Perfect for guests looking to disconnect and enjoy the outdoors. | Bottomless Lakes, Camping and hiking trails, Fishing spots, Picnic areas |
| Roswell Mall | Central shopping district providing a variety of dining and shopping options. It's convenient for guests looking for easy access to amenities and local eateries. | Shopping outlets, Local restaurants, Entertainment options, Annual events |
| Bitter Lake National Wildlife Refuge | A beautiful natural area that attracts nature enthusiasts and bird watchers, offering a serene escape from city life with opportunities for wildlife viewing. | Birdwatching, Hiking trails, Photography opportunities, Nature tours |
| Old Pecos Trail | Quaint route with a historic feel, this area offers scenic views and represents the charm of Roswell’s past. Ideal for guests interested in road trips and exploration. | Historical markers, Scenic stops, Local art installations |
| Enchanted Lands | Nearby magical landscapes and artistic landmarks, popular among families and younger travelers looking for unique experiences. | Art installations, Community events, Outdoor activities |
| Pecos River Park | Lovely riverside park perfect for families and picnics, offering recreational facilities and events throughout the year. A good spot for those looking to relax outdoors. | Walking trails, Playgrounds, Canoeing, Picnicking spots |
Do you need a license for Airbnb in Roswell?
We recommend checking directly with Roswell's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Roswell
True Cold War Relic Atlas F Missile Silo / Bunker
Entire Place • 1 bedroom
The Serreno House
Entire Place • 4 bedrooms
Anita’s Dream Home
Entire Place • 4 bedrooms
New Mexico Military Institute golf course home
Entire Place • 3 bedrooms
Spacious 4 bedroom home with indoor fireplace.
Entire Place • 4 bedrooms
Vista Experience w/King Size Bed & Pet Friendly
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Roswell
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brenda | 5 | $153,969 | 977 | 4.78/5.0 |
| 495439249 | 7 | $149,531 | 6 | 0.69/5.0 |
| Gary | 1 | $127,218 | 483 | 4.99/5.0 |
| Theron | 4 | $113,760 | 273 | 4.88/5.0 |
| Melissa S | 3 | $100,370 | 127 | 4.90/5.0 |
| Mary | 4 | $91,649 | 703 | 4.92/5.0 |
| Carmen | 2 | $85,506 | 319 | 4.97/5.0 |
| Kara | 1 | $73,210 | 62 | 4.94/5.0 |
| Vanessa | 2 | $69,033 | 403 | 4.89/5.0 |
| Chris | 3 | $57,373 | 187 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Roswell
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.5%), with house and boutique & hotels properties comprising 83.3% of inventory
- Strong specialty sector (17.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others segments (5.2% combined)
Room Capacity Distribution
Analysis of 96 properties in Roswell shows that 2 bedrooms properties are most prevalent, making up 41.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 68.8% of all listings.
Key Insights
- Most common: 2 bedrooms (41.7%)
- Least common: 4 bedrooms (6.3%)
- Market concentration: 68.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 96 properties in Roswell reveals that 4 guests properties dominate the market, representing 29.2% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 53.1% of the market.
Key Insights
- Most common capacity: 4 guests (29.2% of market)
- Least common capacity: 7 guests (3.1% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 53.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 96 properties in Roswell, the most common availability pattern is 271-366 days (35.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (26% of properties).
Key Insights
- Most common availability window: 271-366 days (35.4%)
- Most common booking duration: 31-90 days (26%)
- Properties with high availability (180+ days): 63.5%
- Properties with long-term bookings (180+ days): 39.6%
Minimum Stay Distributions
1 Night
53 listings
67.9% of total
2 Nights
15 listings
19.2% of total
3 Nights
1 listings
1.3% of total
4-6 Nights
1 listings
1.3% of total
7-29 Nights
3 listings
3.8% of total
30+ Nights
5 listings
6.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 87.1%
- Mid-length stays (4-6 nights) represent 1.3% of listings
- Monthly+ stays (6.4%) suggest a stable extended-stay market
- High market flexibility with 88.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
24 listings
32% of total
Moderate
23 listings
30.7% of total
Firm
14 listings
18.7% of total
Strict
14 listings
18.7% of total
Key Insights
- Flexible is the preferred policy at 32.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 62.7% of the market
- Strict policies are least common at 18.7% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Sep, averaging 47 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 29 days
- Summer shows the longest average booking window at 44 days, while Winter has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 44 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Roswell
Below is the distribution of amenities across listings in Roswell:
Traveler Demographics
Key Insights
- Domestic travelers make up 96% of total guests, indicating a dominant local market share.
- Primary international markets: Mexico (0.9%) and Canada (0.7%)
- English is the top language at 77.1%, followed by Spanish (18.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Albuquerque and Austin markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Roswell. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Alto | 129 | $2,706 | $312.60 | 32% |
| Cloudcroft | 183 | $2,576 | $180.49 | 48% |
| Ruidoso | 1,050 | $2,229 | $236.33 | 34% |
| Nogal | 18 | $2,177 | $198.29 | 31% |
| Carlsbad | 159 | $2,045 | $144.77 | 55% |
| High Rolls | 30 | $2,045 | $151.64 | 46% |
| Ruidoso Downs | 12 | $2,038 | $221.66 | 34% |
| Alamogordo | 79 | $1,935 | $132.95 | 52% |
| Hobbs | 41 | $1,891 | $115.26 | 58% |
| Lovington | 11 | $1,721 | $97.71 | 54% |
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