Airbnb Market Analytics, Statistics and Data in Rio Rancho, New Mexico, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rio Rancho? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rio Rancho:

Average Daily Rate

$173

Occupancy Rate

46.89%

Annual Revenue

$23,741

Revenue Growth YoY

-1.40%

Best Month

October

Worst Month

January

Regulation

Low

Active Listings

120

How much do Airbnb hosts make on average per month in Rio Rancho?

The short-term rental market in Rio Rancho shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,286 per month
Strong performing properties (top 25%) make $3,832 or more
Best-in-class properties (top 10%) achieve $5,780+ monthly
Entry-level properties (bottom 25%) typically earn around $1,051

Revenue Variations by Month

Occupancy Rates Throughout the Year in Rio Rancho

The market in Rio Rancho shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 53% occupancy rates
Strong performing properties (top 25%) achieve 71% or higher
Best-in-class properties (top 10%) reach 84%+occupancy
Entry-level properties (bottom 25%) average around 28%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Rio Rancho

Daily rates in Rio Rancho vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $131 per night
Strong performing properties (top 25%) secure $198 or more
Best-in-class properties (top 10%) pull in $313+ per night
Entry-level properties (bottom 25%) earn around $74

Daily Rate Variations by Month

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Seasonality patterns in Rio Rancho

Peak Season (October, September, June)

Revenue peaks at $3766.96 per month
Occupancy rates reach 58.17%
Daily rates average $221.23

Shoulder Season

Revenue averages $2845.41 per month
Occupancy maintains 49.73%
Daily rates hold at $170.80

Low Season (December, February, January)

Revenue drops to $1987.76 per month
Occupancy decreases to 41.90%
Daily rates adjust to $152.32

Is it still profitable to do Airbnb in Rio Rancho in 2025?

Yes! Rio Rancho demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 50% and strong monthly revenue averaging $2845 and The market's 120 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Rio Rancho

Area	Why Choose This Area	Key Attractions
Cabezon Park	A family-friendly neighborhood with parks and recreational facilities. Ideal for families and tourists looking for a calm and safe environment.	Cabezon Park, Rio Rancho Sports Complex, Local shopping centers, Walking trails, Restaurants
Loma Colorado	A rapidly growing area with modern homes and amenities. Attractive to visitors looking for a suburban feel with easy access to Albuquerque.	Loma Colorado Library, Park and Trails, Local cafes, Shopping outlets, Community events
Southern Boulevard	A convenient location with a mix of residential and commercial properties. Great for visitors who want access to dining and shopping options.	Red Rock Park, Shopping centers, Restaurants, Gas stations, Local markets
Northern Meadows	Known for its scenic views and family-friendly atmosphere. Perfect for families and outdoor enthusiasts looking for local parks.	Northern Meadows Park, Local schools, Sunsets over the Sandias, Hiking trails, Community events
Rio Rancho Estates	An established neighborhood with larger lots and open spaces. Attracts those looking for a more spacious and relaxed environment.	Local parks, Scenic views, Community markets, Nearby hiking, Grocery stores
Vista Hills	Quiet area with beautiful views and a strong sense of community. Great for tourists who appreciate tranquility and nature.	Vista Hills Park, Nature trails, Community events, Local farmers markets, Parks for kids
Enchanted Hills	A growing residential area that offers new homes and a friendly atmosphere. Ideal for families and long-term rental options.	Local schools, Parks, Shopping spots, Sports facilities, Community gatherings
The Village Center	The commercial hub of Rio Rancho with restaurants and shops. Perfect for visitors seeking convenience and social activities.	Movie theaters, Restaurants, Shopping centers, Local attractions, Cafes

Do you need a license for Airbnb in Rio Rancho?

$315.47

Daily Rate

Top Performing Professional Hosts in Rio Rancho

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Jenny	4	$148,948	376	4.83/5.0
Evolve	4	$124,109	27	4.82/5.0
Patricia	1	$117,839	15	5.00/5.0
Andrew	1	$106,152	75	4.95/5.0
Elizabeth	2	$98,747	37	4.80/5.0
239766318	3	$87,360	74	4.93/5.0
Melanie	1	$86,121	68	4.93/5.0
Devona	1	$67,138	80	4.89/5.0
38597016	1	$66,383	74	4.92/5.0
Marc	2	$65,534	56	5.00/5.0

Additional analytics on vacation rental, real estate, short term rental data in Rio Rancho

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (71.7%), with house and apartment & condo properties comprising 93.3% of inventory
Untapped potential in boutique & hotels, outdoor & mobile segments (6.6% combined)

Room Capacity Distribution

Analysis of 120 properties in Rio Rancho shows that 3 bedrooms properties are most prevalent, making up 36.7% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 53.3% of all listings.

Key Insights

Most common: 3 bedrooms (36.7%)
Least common: 5+ bedrooms (1.7%)
Market concentration: 53.3% in top 2 sizes
Market skew: Favors larger properties

Guest Capacity Distribution

Analysis of 120 properties in Rio Rancho reveals that 8+ guests properties dominate the market, representing 25% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 47.5% of the market.

Key Insights

Most common capacity: 8+ guests (25% of market)
Least common capacity: 7 guests (0.8% of market)
Average guest capacity: 4.4 guests per property
Market concentration: 47.5% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 120 properties in Rio Rancho, the most common availability pattern is 271-366 days (34.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (28.3% of properties).

Key Insights

Most common availability window: 271-366 days (34.2%)
Most common booking duration: 181-270 days (28.3%)
Properties with high availability (180+ days): 63.3%
Properties with long-term bookings (180+ days): 40.0%

Minimum Stay Distributions

1 Night (31.4%)

1 Night

32 listings

31.4% of total

2 Nights (27.5%)

2 Nights

28 listings

27.5% of total

3 Nights (22.5%)

3 Nights

23 listings

22.5% of total

4-6 Nights (4.9%)

4-6 Nights

5 listings

4.9% of total

7-29 Nights (2.9%)

7-29 Nights

3 listings

2.9% of total

30+ Nights (10.8%)

30+ Nights

11 listings

10.8% of total

Key Insights

Short stays (1-2 nights) dominate the market at 58.9%
Mid-length stays (4-6 nights) represent 4.9% of listings
Monthly+ stays (10.8%) suggest a stable extended-stay market
High market flexibility with 81.4% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (33.3%)

Flexible

34 listings

33.3% of total

Moderate (25.5%)

Moderate

26 listings

25.5% of total

Firm (20.6%)

Firm

21 listings

20.6% of total

Strict (20.6%)

Strict

21 listings

20.6% of total

Key Insights

Flexible is the preferred policy at 33.3% of listings
The market shows a balanced distribution between guest-friendly (58.8%) and strict (41.2%) policies
Strict policies are least common at 20.6% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Diverse policy distribution indicates an opportunity to differentiate through policy choice
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Oct, Nov, Jun, averaging 58 days
Shortest booking windows are in Jan, Feb, Mar, averaging 31 days
Fall shows the longest average booking window at 57 days, while Winter has the shortest at 33 days

Recommendations

Implement dynamic pricing strategies for Fall bookings at least 57 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Jan-Mar when lead times are shortest

Popular Airbnb Amenities in Rio Rancho

Below is the distribution of amenities across listings in Rio Rancho:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 97.5% of total guests, indicating a dominant local market share.
Primary international markets: Canada (0.8%) and United Kingdom (0.3%)
English is the top language at 75.7%, followed by Spanish (19.5%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.1%

Recommendations

Target marketing campaigns for Albuquerque and El Paso markets
Develop localized content for Canada and United Kingdom
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Rio Rancho. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Santa Fe	1,669	$3,720	$275.90	50%
Arroyo Seco	59	$3,251	$293.08	45%
Valdez	30	$3,097	$303.68	37%
El Prado	229	$2,982	$224.02	49%
Tres Piedras	16	$2,834	$180.79	47%
Angel Fire	624	$2,726	$304.81	35%
Placitas	33	$2,610	$204.36	54%
Abiquiu	41	$2,606	$194.47	53%
Los Cerrillos	23	$2,527	$190.15	45%
Chama	35	$2,494	$232.19	44%

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