Airbnb Market Analytics, Statistics and Data in Red River, New Mexico, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Red River? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Red River:
How much do Airbnb hosts make on average per month in Red River?
The short-term rental market in Red River shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,277 per month
- Strong performing properties (top 25%) make $4,086 or more
- Best-in-class properties (top 10%) achieve $6,826+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,160
Revenue Variations by Month
Occupancy Rates Throughout the Year in Red River
The market in Red River shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 25% occupancy rates
- Strong performing properties (top 25%) achieve 41% or higher
- Best-in-class properties (top 10%) reach 63%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Red River
Daily rates in Red River vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $278 per night
- Strong performing properties (top 25%) secure $374 or more
- Best-in-class properties (top 10%) pull in $510+ per night
- Entry-level properties (bottom 25%) earn around $206
Daily Rate Variations by Month
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Seasonality patterns in Red River
Peak Season (July, February, March)
- Revenue peaks at $4333.21 per month
- Occupancy rates reach 42.32%
- Daily rates average $341.66
Shoulder Season
- Revenue averages $3152.10 per month
- Occupancy maintains 29.64%
- Daily rates hold at $320.67
Low Season (October, April, November)
- Revenue drops to $2276.81 per month
- Occupancy decreases to 20.05%
- Daily rates adjust to $298.57
Is it still profitable to do Airbnb in Red River in 2025?
Yes! Red River demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 30% and strong monthly revenue averaging $3152 and With 321 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Red River
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Main Street | The heart of Red River, offering shops, restaurants, and easy access to recreational activities. Ideal for tourists who want to experience the local culture and community. | Red River Ski Area, Red River Offroad, Restaurants and shops, Community events, Scenic views |
| River Town | A picturesque area along the Red River, perfect for outdoor enthusiasts looking for activities like fishing and hiking. Great for families and those seeking a peaceful retreat. | Red River, Fishing spots, Hiking trails, Biking paths, Picnic areas |
| Ski Valley | Located near the ski slopes, this area attracts winter sports enthusiasts and families in the winter. In the summer, it's great for hiking and mountain biking. | Red River Ski Area, Skiing and snowboarding, Mountain biking trails, Alpine scenery, Lodges and cabins |
| Summer Camp | A family-friendly area with activities for children and parents alike. Close to summer camps and outdoor adventures, making it popular during the summer months. | Summer camps, Outdoor recreation, Playgrounds, Family-friendly events, Natural beauty |
| The Enchanted Circle | A scenic byway that encompasses Red River and surrounding towns. Great for tourists looking for scenic views and a taste of New Mexico's natural beauty. | Enchanted Circle Drive, Scenic overlooks, Carson National Forest, Wildlife watching, Photography hotspots |
| Aspen Street | A charming street lined with local businesses, perfect for shopping and eating. Captures the small-town vibe of Red River. | Local shops, Restaurants, Casual dining, Art galleries, Community events |
| Pine Hill | A quieter area perfect for those looking to relax away from the bustle of Main Street. Great for wildlife sightings and nature walks. | Nature trails, Wildlife observation, Peaceful environment, Camping, Star gazing |
| Historic Mining Town | Explores the rich history of Red River with its mining background. Offers a unique glimpse into the past for history buffs. | Mining history sites, Historic buildings, Museums, Cultural events, Educational tours |
Do you need a license for Airbnb in Red River?
We recommend checking directly with Red River's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Red River
Lazy Bear Lodge
Entire Place • 4 bedrooms
On the River w/ HOT TUB! Luxury Red River chalet
Entire Place • 3 bedrooms
Lanna Lassos the Moon Riverfront Cabin/House
Entire Place • 4 bedrooms
Cozy Six Bedroom Home (full duplex) Red River, NM
Entire Place • 6 bedrooms
Honey Bear Cabin
Entire Place • 4 bedrooms
Moon River - Newly Renovated - On the River -
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Red River
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| M Vacation | 99 | $2,900,472 | 894 | 3.97/5.0 |
| Reservations | 62 | $1,299,245 | 415 | 3.15/5.0 |
| Evolve | 19 | $705,725 | 526 | 4.76/5.0 |
| Lindsey | 11 | $471,385 | 121 | 3.97/5.0 |
| Auslander | 15 | $303,100 | 63 | 3.45/5.0 |
| Diane | 2 | $175,335 | 185 | 4.98/5.0 |
| Martin | 8 | $173,307 | 325 | 4.41/5.0 |
| Vicki | 8 | $164,473 | 43 | 4.25/5.0 |
| Lindsey | 2 | $158,774 | 14 | 5.00/5.0 |
| Brandon | 2 | $155,204 | 77 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Red River
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.9%), with house and apartment & condo properties comprising 69.4% of inventory
- Strong specialty sector (30.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 321 properties in Red River shows that 2 bedrooms properties are most prevalent, making up 35.8% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 62.9% of all listings.
Key Insights
- Most common: 2 bedrooms (35.8%)
- Least common: 5+ bedrooms (4.4%)
- Market concentration: 62.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 321 properties in Red River reveals that 8+ guests properties dominate the market, representing 45.2% of all listings. The average property accommodates 6.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 76.3% of the market.
Key Insights
- Most common capacity: 8+ guests (45.2% of market)
- Least common capacity: 3 guests (1.2% of market)
- Average guest capacity: 6.3 guests per property
- Market concentration: 76.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 321 properties in Red River, the most common availability pattern is 271-366 days (67% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (57% of properties).
Key Insights
- Most common availability window: 271-366 days (67%)
- Most common booking duration: 31-90 days (57%)
- Properties with high availability (180+ days): 88.2%
- Properties with long-term bookings (180+ days): 12.8%
Minimum Stay Distributions
1 Night
29 listings
9.7% of total
2 Nights
119 listings
39.9% of total
3 Nights
104 listings
34.9% of total
4-6 Nights
3 listings
1% of total
30+ Nights
43 listings
14.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 49.6%
- Mid-length stays (4-6 nights) represent 1% of listings
- Monthly+ stays (14.4%) suggest a stable extended-stay market
- High market flexibility with 84.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
4 listings
1.4% of total
Super Strict 30 Days
162 listings
57.2% of total
Flexible
4 listings
1.4% of total
Moderate
15 listings
5.3% of total
Firm
30 listings
10.6% of total
Strict
68 listings
24% of total
Key Insights
- Super Strict 30 Days is the preferred policy at 57.2% of listings
- The market shows a balanced distribution between guest-friendly (6.7%) and strict (34.6%) policies
- Strong market consensus around Super Strict 30 Days policies
- Flexible policies are least common at 1.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Super Strict 30 Days policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Mar, averaging 96 days
- Shortest booking windows are in Nov, Sep, Apr, averaging 59 days
- Summer shows the longest average booking window at 90 days, while Fall has the shortest at 64 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 90 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Apr when lead times are shortest
Popular Airbnb Amenities in Red River
Below is the distribution of amenities across listings in Red River:
Traveler Demographics
Key Insights
- Domestic travelers make up 99.6% of total guests, indicating a dominant local market share.
- Primary international markets: Mexico (0.2%) and Minnesota (0.1%)
- English is the top language at 86.9%, followed by Spanish (11.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for Albuquerque and Amarillo markets
- Develop localized content for Mexico and Minnesota
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Red River. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Santa Fe | 1,669 | $3,720 | $275.90 | 50% |
| Arroyo Seco | 59 | $3,251 | $293.08 | 45% |
| Valdez | 30 | $3,097 | $303.68 | 37% |
| El Prado | 229 | $2,982 | $224.02 | 49% |
| Tres Piedras | 16 | $2,834 | $180.79 | 47% |
| Angel Fire | 624 | $2,726 | $304.81 | 35% |
| Placitas | 33 | $2,610 | $204.36 | 54% |
| Abiquiu | 41 | $2,606 | $194.47 | 53% |
| Los Cerrillos | 23 | $2,527 | $190.15 | 45% |
| Chama | 35 | $2,494 | $232.19 | 44% |
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