Las Vegas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Mexico, United States
Is Airbnb profitable in Las Vegas in 2025? Explore comprehensive Airbnb analytics for Las Vegas, New Mexico, United States to uncover income potential. This 2025 STR market report for Las Vegas, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Las Vegas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Las Vegas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Las Vegas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Las Vegas (2025)
Understanding the monthly revenue variations for Airbnb listings in Las Vegas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Las Vegas is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Las Vegas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,065+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,447 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,996 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $930, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Las Vegas
Las Vegas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Las Vegas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Las Vegas:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Las Vegas
Average Daily Rate (ADR) Airbnb Trends in Las Vegas (2025)
Effective short term rental pricing strategy in Las Vegas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Las Vegas typically peaks in June and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $255+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $158 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $107 per night.
Average Daily Rate (ADR) Trend by Month in Las Vegas
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Airbnb Seasonality Analysis & Trends in Las Vegas (2025)
Peak Season (June, December, October)
- Revenue averages $3,032 per month
- Occupancy rates average 51.9%
- Daily rates average $145
Shoulder Season
- Revenue averages $2,377 per month
- Occupancy maintains around 44.2%
- Daily rates hold near $148
Low Season (January, February, May)
- Revenue drops to average $1,992 per month
- Occupancy decreases to average 39.1%
- Daily rates adjust to average $143
Seasonality Insights for Las Vegas
- The Airbnb seasonality in Las Vegas shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Las Vegas's highest earning potential, with monthly revenues capable of climbing to $3,055, occupancy reaching a high of 53.1%, and ADRs peaking at $169.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,830, occupancy could drop to 34.9%, and ADRs may adjust down to $133.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Las Vegas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Las Vegas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Las Vegas (2025)
Exploring the top neighborhoods for short-term rentals in Las Vegas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Plaza | The heart of Las Vegas, this area offers rich history and culture with iconic adobe buildings, perfect for tourists looking to explore local heritage. | Old Town Plaza, Las Vegas Museum, St. Francis de Sales Church, Gene Torres Park, Historic El Fidel Theater |
| Rough Lock Falls | A scenic area close to the beautiful Rough Lock Falls, providing access to outdoor activities and stunning natural scenery for nature enthusiasts. | Rough Lock Falls, Pecos National Historical Park, Gallinas River, Fishing and hiking trails, Scenic trails |
| East Las Vegas | A quieter residential area that's gaining popularity for its more affordable lodging options and access to local parks and outdoor recreation. | Benson Park, East Las Vegas Park, Local shopping, Cultural community events, Short drive to downtown |
| Las Vegas Hot Springs | Near natural hot springs, this area attracts visitors looking for relaxation and wellness through its unique geological features. | Las Vegas Hot Springs, Natural hot mineral baths, Scenic views, Hiking trails, Relaxation spots |
| Sugarite Canyon State Park | A beautiful state park offering camping, fishing, and trails with stunning views, perfect for outdoor enthusiasts visiting the area. | Sugarite Canyon, Camping sites, Fishing spots, Hiking trails, Wildlife viewing |
| San Miguel County | Surrounding the city, this area features many natural attractions, suitable for those looking for peace and nature away from the city hustle. | Coyote Creek State Park, San Miguel County Historical Museum, Scenic drives, Nature trails, Ranch and farm tours |
| Downtown Las Vegas | The cultural and historic district filled with local restaurants and small shops, attracting guests interested in local life and festivities. | Dawson Theater, Local art galleries, Folk art festivals, Dining at local eateries, Live music venues |
| Luna Community | A peaceful, small community perfect for families or longer stays, offering friendly hospitality and a relaxed pace. | Community parks, Local markets, Family-friendly events, Easy access to nearby attractions, Nature walks |
Understanding Airbnb License Requirements & STR Laws in Las Vegas (2025)
While Las Vegas, New Mexico, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Las Vegas to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Las Vegas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Las Vegasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
186-Acre Luxury Retreat: Nature's Bliss
Entire Place • 7 bedrooms
4 bedroom home with hot tub and entertainment
Entire Place • 4 bedrooms
Aug’s Cabin - Cozy 2 Story w/ Country Charm
Entire Place • 2 bedrooms
Meadowlark Guest House Nature Retreat -Epic Views!
Entire Place • 3 bedrooms
High Plains Hacienda
Entire Place • 6 bedrooms
Historic stone cottage retreat in Las Vegas, NM
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Las Vegas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Las Vegas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Colin | 1 | $73,105 | 199 | 4.92/5.0 |
| Cary | 1 | $53,377 | 49 | 4.86/5.0 |
| Ernestine | 3 | $47,019 | 100 | 4.97/5.0 |
| Gabrielle | 1 | $43,356 | 155 | 4.95/5.0 |
| Wendy | 1 | $36,409 | 84 | 4.92/5.0 |
| Anne | 2 | $29,168 | 78 | 4.83/5.0 |
| Michelle | 1 | $26,952 | 59 | 4.76/5.0 |
| Jan | 1 | $24,604 | 63 | 5.00/5.0 |
| Leonard | 1 | $24,248 | 27 | 5.00/5.0 |
| Vanessa | 1 | $19,659 | 95 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Las Vegas.
Dive Deeper: Advanced Las Vegas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Las Vegas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLas Vegas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Las Vegas
- The Las Vegas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Las Vegas, House properties are the most common (69.6%), reflecting the local real estate landscape.
- Houses represent a significant 69.6% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 4.3%) offer potential for unique stay experiences.
Las Vegas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Las Vegas
- The dominant room capacity in Las Vegas is 1 bedroom listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.9% of the active Airbnb listings in Las Vegas, indicating a high concentration in these sizes.
- A significant 26.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Las Vegas.
Las Vegas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Las Vegas
- The most common guest capacity trend in Las Vegas vacation rentals is listings accommodating 2 guests (34.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Las Vegas STR market, accounting for 52.2% of listings.
- 30.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Las Vegas.
- On average, properties in Las Vegas are equipped to host 4.4 guests.
Las Vegas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Las Vegas
- The most common availability pattern in Las Vegas falls within the 271-366 days range, representing 43.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Las Vegas (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Las Vegas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
39.1% of total
2 Nights
11 listings
47.8% of total
3 Nights
1 listings
4.3% of total
30+ Nights
2 listings
8.7% of total
Key Insights
- The most prevalent minimum stay requirement in Las Vegas is 2 Nights, adopted by 47.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.9%) of the Las Vegas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.8% of Las Vegas hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Las Vegas.
Las Vegas Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
30.4% of total
Moderate
9 listings
39.1% of total
Firm
5 listings
21.7% of total
Strict
2 listings
8.7% of total
Cancellation Policy Insights for Las Vegas
- The prevailing Airbnb cancellation policy trend in Las Vegas is Moderate, used by 39.1% of listings.
- There's a relatively balanced mix between guest-friendly (69.5%) and stricter (30.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.1% market standard in Las Vegas.
- Using a Strict policy might deter some guests, as only 8.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Las Vegas.
Las Vegas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Las Vegas
- The overall average booking lead time for vacation rentals in Las Vegas is 27 days.
- Guests book furthest in advance for stays during May (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (34 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Las Vegas.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Las Vegas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Las Vegas (2025)
Amenity Prevalence
Amenity Insights for Las Vegas
- Essential amenities in Las Vegas that guests expect include: Wifi, Kitchen, Coffee maker, Heating, Cooking basics, Dishes and silverware, Hot water, Refrigerator, Hangers, Smoke alarm. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Las Vegas: Wifi, Kitchen, Coffee maker, Heating, Cooking basics, Dishes and silverware, Hot water, Refrigerator, Hangers, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Las Vegas to stay competitive.
Las Vegas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Las Vegas
- The typical guest profile for Airbnb in Las Vegas consists of primarily domestic travelers (97%), often arriving from nearby Albuquerque, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.7% of guests.
- Key international markets include United States (96.7%) and United Kingdom (1.1%).
- Top languages spoken are English (64.7%) followed by Spanish (20.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Albuquerque and Las Vegas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Las Vegas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Santa Fe | 1,754 | $3,713 | $301.90 | 48% |
| Arroyo Seco | 55 | $3,355 | $337.22 | 41% |
| El Prado | 222 | $2,984 | $248.27 | 47% |
| Valdez | 34 | $2,964 | $339.42 | 37% |
| Abiquiu | 38 | $2,794 | $219.59 | 52% |
| Angel Fire | 690 | $2,779 | $363.26 | 33% |
| Taos Ski Valley | 121 | $2,778 | $368.66 | 34% |
| Tres Piedras | 18 | $2,705 | $190.39 | 48% |
| Taos County | 17 | $2,567 | $271.67 | 40% |
| Eagle Nest | 30 | $2,482 | $240.56 | 39% |