Airbnb Market Analytics, Statistics and Data in Las Cruces, New Mexico, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Las Cruces? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Las Cruces:
How much do Airbnb hosts make on average per month in Las Cruces?
The short-term rental market in Las Cruces shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,891 per month
- Strong performing properties (top 25%) make $2,910 or more
- Best-in-class properties (top 10%) achieve $4,042+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,066
Revenue Variations by Month
Occupancy Rates Throughout the Year in Las Cruces
The market in Las Cruces shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 51% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Las Cruces
Daily rates in Las Cruces vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $107 per night
- Strong performing properties (top 25%) secure $145 or more
- Best-in-class properties (top 10%) pull in $193+ per night
- Entry-level properties (bottom 25%) earn around $79
Daily Rate Variations by Month
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Seasonality patterns in Las Cruces
Peak Season (March, June, May)
- Revenue peaks at $2547.38 per month
- Occupancy rates reach 58.72%
- Daily rates average $125.12
Shoulder Season
- Revenue averages $2130.19 per month
- Occupancy maintains 50.59%
- Daily rates hold at $119.91
Low Season (July, September, August)
- Revenue drops to $1718.18 per month
- Occupancy decreases to 43.77%
- Daily rates adjust to $116.59
Is it still profitable to do Airbnb in Las Cruces in 2025?
Yes! Las Cruces demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 51% and solid monthly revenue averaging $2130 and With 460 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Las Cruces
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Las Cruces | The heart of the city, filled with vibrant shops, restaurants, and cultural attractions. Ideal for those wanting to experience local events and nightlife. | Las Cruces Museum of Art, New Mexico State University, Plaza de Las Cruces, Farmers & Crafts Market, Old Mesilla Village |
| Mesilla | Historic town known for its traditional adobe architecture and rich history. Great for visitors seeking a cultural and historical experience. | Mesilla Plaza, San Albino Church, Mesilla Valley Bosque State Park, Farmers Market, Historic Hayner House |
| Sonoma Ranch | A suburban neighborhood offering family-friendly environments and proximity to golf courses. Attracts families and those looking for a quieter stay. | Sonoma Ranch Golf Course, Desert Hills Soccer Complex, Local parks and trails, Shopping centers nearby |
| Organ Mountains-Desert Peaks National Monument | A beautiful natural area perfect for outdoor enthusiasts. Attracts nature lovers and those wanting a scenic experience close to Las Cruces. | Hiking and biking trails, Stargazing, Scenic views, Wildlife spotting |
| University District | A lively area surrounding New Mexico State University. Ideal for students and university visitors with many amenities and activities. | NMSU campus, Las Cruces Public Library, Dining options, Student activities |
| Northeast Las Cruces | A growing residential area known for its newer developments and access to shopping and amenities. Suitable for business travelers and families. | Mesquite Historic District, Shopping plazas, Recreational parks |
| South Valley | Situated close to agricultural areas, this neighborhood offers a unique glimpse into local farming culture and an authentic New Mexican experience. | Local farms, Cooking classes, Wine tasting opportunities |
| East Mesa | A rapidly developing area offering great views and modern conveniences. Attracts visitors looking for a relaxing and spacious environment. | Picacho Hills Country Club, Dining and shopping, Outdoor sports activities |
Do you need a license for Airbnb in Las Cruces?
We recommend checking directly with Las Cruces's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Las Cruces
Desert Paradise, with hot tub
Entire Place • 3 bedrooms
Pet Friendly Luxury Retreat W/ Heated Pool & Spa
Entire Place • 3 bedrooms
Year-Around Heated Pool | Desert Views | Pets Ok
Entire Place • 3 bedrooms
Mountain Views l Desert Retreat l Pet Friendly
Entire Place • 5 bedrooms
Pet Friendly Luxury Oasis With Pool and Hot-tub!EV
Entire Place • 3 bedrooms
Secluded Red Hawk Golf w POOL & Hot Tub
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Las Cruces
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bryce | 14 | $439,080 | 1507 | 4.91/5.0 |
| Evolve | 15 | $388,599 | 185 | 4.18/5.0 |
| Desert Sky Realty And Investme | 13 | $340,424 | 234 | 4.48/5.0 |
| Zach | 6 | $282,848 | 725 | 4.93/5.0 |
| Padma | 14 | $208,917 | 1662 | 4.93/5.0 |
| Octavio | 5 | $184,905 | 144 | 5.00/5.0 |
| Irma | 5 | $171,074 | 482 | 4.97/5.0 |
| Monica | 4 | $166,871 | 72 | 4.96/5.0 |
| Michael | 5 | $166,112 | 946 | 4.86/5.0 |
| Everardo | 11 | $154,559 | 292 | 2.64/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Las Cruces
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.1%), with house and apartment & condo properties comprising 86.7% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (6.3% combined)
Room Capacity Distribution
Analysis of 460 properties in Las Cruces shows that 3 bedrooms properties are most prevalent, making up 34.3% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 59.3% of all listings.
Key Insights
- Most common: 3 bedrooms (34.3%)
- Least common: 5+ bedrooms (1.1%)
- Market concentration: 59.3% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 460 properties in Las Cruces reveals that 6 guests properties dominate the market, representing 25.4% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 45.9% of the market.
Key Insights
- Most common capacity: 6 guests (25.4% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 45.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 460 properties in Las Cruces, the most common availability pattern is 181-270 days (32% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (31.7% of properties).
Key Insights
- Most common availability window: 181-270 days (32%)
- Most common booking duration: 181-270 days (31.7%)
- Properties with high availability (180+ days): 53.5%
- Properties with long-term bookings (180+ days): 48.7%
Minimum Stay Distributions
1 Night
163 listings
39.1% of total
2 Nights
147 listings
35.3% of total
3 Nights
52 listings
12.5% of total
4-6 Nights
12 listings
2.9% of total
7-29 Nights
21 listings
5% of total
30+ Nights
22 listings
5.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.4%
- Mid-length stays (4-6 nights) represent 2.9% of listings
- Monthly+ stays (5.3%) suggest a stable extended-stay market
- High market flexibility with 86.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
123 listings
29.4% of total
Moderate
122 listings
29.1% of total
Firm
71 listings
16.9% of total
Strict
103 listings
24.6% of total
Key Insights
- Flexible is the preferred policy at 29.4% of listings
- The market shows a balanced distribution between guest-friendly (58.5%) and strict (41.5%) policies
- Firm policies are least common at 16.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Feb, May, averaging 51 days
- Shortest booking windows are in Jul, Aug, Sep, averaging 30 days
- Spring shows the longest average booking window at 50 days, while Fall has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 50 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in Las Cruces
Every property in Las Cruces comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.4% of total guests, indicating a dominant local market share.
- Primary international markets: Mexico (0.8%) and Canada (0.6%)
- English is the top language at 73.1%, followed by Spanish (21.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.2%
Recommendations
- Target marketing campaigns for Albuquerque and Las Cruces markets
- Develop localized content for Mexico and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Las Cruces. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Alto | 129 | $2,706 | $312.60 | 32% |
| Cloudcroft | 183 | $2,576 | $180.49 | 48% |
| Ruidoso | 1,050 | $2,229 | $236.33 | 34% |
| Nogal | 18 | $2,177 | $198.29 | 31% |
| High Rolls | 30 | $2,045 | $151.64 | 46% |
| Ruidoso Downs | 12 | $2,038 | $221.66 | 34% |
| Alamogordo | 79 | $1,935 | $132.95 | 52% |
| Elephant Butte | 40 | $1,923 | $165.07 | 40% |
| Capitan | 10 | $1,707 | $133.59 | 42% |
| Mesilla | 45 | $1,703 | $118.99 | 48% |
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