Airbnb Market Analytics, Statistics and Data in Wildwood, New Jersey, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Wildwood? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Wildwood:
How much do Airbnb hosts make on average per month in Wildwood?
The short-term rental market in Wildwood shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,821 per month
- Strong performing properties (top 25%) make $5,257 or more
- Best-in-class properties (top 10%) achieve $8,515+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,509
Revenue Variations by Month
Occupancy Rates Throughout the Year in Wildwood
The market in Wildwood shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 48% or higher
- Best-in-class properties (top 10%) reach 64%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Wildwood
Daily rates in Wildwood vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $280 per night
- Strong performing properties (top 25%) secure $387 or more
- Best-in-class properties (top 10%) pull in $530+ per night
- Entry-level properties (bottom 25%) earn around $197
Daily Rate Variations by Month
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Seasonality patterns in Wildwood
Peak Season (July, August, June)
- Revenue peaks at $8097.55 per month
- Occupancy rates reach 66.32%
- Daily rates average $367.82
Shoulder Season
- Revenue averages $3937.54 per month
- Occupancy maintains 33.76%
- Daily rates hold at $321.66
Low Season (November, January, December)
- Revenue drops to $1741.48 per month
- Occupancy decreases to 18.83%
- Daily rates adjust to $289.59
Is it still profitable to do Airbnb in Wildwood in 2025?
Yes! Wildwood demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and strong monthly revenue averaging $3938 and As a mature market with 670 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Wildwood
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Wildwood Boardwalk | The Wildwood Boardwalk is a hub of activity, famous for its amusement parks, water parks, and vibrant nightlife. It attracts families and thrill-seekers looking for fun and entertainment right by the beach. | Wildwood Boardwalk Amusement Park, Morey's Piers, Splash Zone Water Park, Wildwood Historical Society, The Doo Wop Experience |
| North Wildwood | Known for its beautiful beaches and family-friendly atmosphere, North Wildwood is a popular destination for those looking to enjoy a quieter beach experience while still being close to the action of the boardwalk. | North Wildwood Beach, The Sea Shells, Hereford Inlet Lighthouse, Angelsea Pub, North Wildwood Historical Society |
| Wildwood Crest | A tranquil location perfect for families, Wildwood Crest offers stunning beaches and a relaxed atmosphere. It's ideal for those seeking a laid-back beach vacation away from the hustle of the boardwalk. | Wildwood Crest Beach, Sunset Lake, Veterans Park, Wildwood Crest Bike Path, Wildwood Crest Fishing Pier |
| Rio Grande | Located just a short drive from Wildwood, Rio Grande offers a convenient location for those who want easy access to the beach while enjoying a quieter suburban environment. It appeals to families and budget travelers. | Cape May County Park & Zoo, Rio Grande Plaza, Back Bay Wildlife Refuge, Delaware Bay, Shopping and dining options |
| Cape May | While a bit of a drive, Cape May is a charming Victorian town that attracts tourists for its historic architecture and beautiful beaches. It's a popular destination for Airbnb guests seeking a unique coastal experience. | Cape May Beach, Cape May Lighthouse, Washington Street Mall, Cape May Point State Park, Historic Cape May |
| Diamond Beach | A pristine beach destination known for its upscale vacation rentals, Diamond Beach caters to families and groups looking for luxury accommodations with direct beach access. | Diamond Beach, The Icona Diamond Beach Resort, Wildwood Crest Beach, Low-Tide Cafe, Beach Volleyball |
| West Wildwood | This hidden gem is perfect for those wanting to escape the crowded areas, offering a quieter beach experience with beautiful views and proximity to the Wildwood attractions. | West Wildwood Beach, The Wetlands Institute, Angelsea Surf & Sports, West Wildwood Marina, Local eateries |
| Grassy Sound | Grassy Sound is a serene area known for its scenic views and outdoor activities, attracting nature lovers and those who enjoy fishing and boating. | Grassy Sound Marina, Wildwood Crest Nature Center, Fishing and crabbing areas, Kayaking opportunities, Exploring the back bays |
Do you need a license for Airbnb in Wildwood?
We recommend checking directly with Wildwood's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Wildwood
Gorgeous historic Victorian with 8 bedroom/4 baths
Entire Place • 8 bedrooms
Luxury Townhome | Walk to Beach | 4 Bedrooms
Entire Place • 4 bedrooms
Stunning 8 beds 4 baths Minute 2 Beach & boardwalk
Entire Place • 8 bedrooms
Charming Craftsman Beach house!
Entire Place • 5 bedrooms
Oasis by Seaport - Standard Townhome
Entire Place • 4 bedrooms
Wildwood, 8 bedroom, sleeps 16
Entire Place • 8 bedrooms
Top Performing Professional Hosts in Wildwood
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| George | 33 | $1,514,151 | 3098 | 4.79/5.0 |
| Evolve | 23 | $804,243 | 435 | 4.02/5.0 |
| Don Martin Vacation Rentals | 22 | $791,638 | 154 | 3.98/5.0 |
| Lauren | 6 | $465,735 | 66 | 3.17/5.0 |
| Ewa | 7 | $409,869 | 316 | 4.88/5.0 |
| Experience Vacation Rentals | 21 | $394,592 | 11 | 0.70/5.0 |
| Christine | 2 | $393,078 | 19 | 5.00/5.0 |
| Alexander | 4 | $356,386 | 980 | 4.90/5.0 |
| Drew | 9 | $330,898 | 90 | 4.27/5.0 |
| Crest | 7 | $301,186 | 371 | 4.72/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Wildwood
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.6%), with apartment & condo and house properties comprising 90.9% of inventory
- Untapped potential in others segments (0.7% combined)
Room Capacity Distribution
Analysis of 670 properties in Wildwood shows that 3 bedrooms properties are most prevalent, making up 31.8% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 57.6% of all listings.
Key Insights
- Most common: 3 bedrooms (31.8%)
- Least common: 5+ bedrooms (5.2%)
- Market concentration: 57.6% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 670 properties in Wildwood reveals that 8+ guests properties dominate the market, representing 43.6% of all listings. The average property accommodates 6.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 63.9% of the market.
Key Insights
- Most common capacity: 8+ guests (43.6% of market)
- Least common capacity: 3 guests (2.7% of market)
- Average guest capacity: 6.2 guests per property
- Market concentration: 63.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 670 properties in Wildwood, the most common availability pattern is 271-366 days (59% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (41.2% of properties).
Key Insights
- Most common availability window: 271-366 days (59%)
- Most common booking duration: 31-90 days (41.2%)
- Properties with high availability (180+ days): 90.0%
- Properties with long-term bookings (180+ days): 10.9%
Minimum Stay Distributions
1 Night
140 listings
22.9% of total
2 Nights
242 listings
39.6% of total
3 Nights
136 listings
22.3% of total
4-6 Nights
55 listings
9% of total
7-29 Nights
25 listings
4.1% of total
30+ Nights
13 listings
2.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 62.5%
- Mid-length stays (4-6 nights) represent 9% of listings
- Monthly+ stays (2.1%) suggest a stable extended-stay market
- High market flexibility with 84.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
32 listings
5.6% of total
Super Strict 60 Days
8 listings
1.4% of total
Flexible
29 listings
5.1% of total
Moderate
67 listings
11.7% of total
Firm
150 listings
26.2% of total
Strict
286 listings
50% of total
Key Insights
- Strict is the preferred policy at 50.0% of listings
- Stricter policies (Firm & Strict) dominate at 76.2% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.4% of listings
Recommendations
- The market supports stricter policies, with 76.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Aug, averaging 107 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 30 days
- Summer shows the longest average booking window at 107 days, while Winter has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 107 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Wildwood
Every property in Wildwood comes standard with Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.8% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.6%) and DC (0.7%)
- English is the top language at 81.1%, followed by Spanish (13%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for Philadelphia and New York markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Wildwood. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Harvey Cedars | 21 | $5,983 | $758.99 | 42% |
| Stone Harbor | 37 | $5,527 | $767.44 | 42% |
| Avalon | 75 | $5,436 | $730.77 | 38% |
| Cape May | 285 | $5,273 | $535.42 | 41% |
| Surf City | 45 | $5,133 | $653.20 | 41% |
| Cape May Point | 24 | $5,104 | $504.34 | 47% |
| Middletown Township | 10 | $5,004 | $391.34 | 53% |
| Beach Haven | 84 | $4,927 | $546.24 | 44% |
| West Cape May | 95 | $4,855 | $433.65 | 46% |
| Dewey Beach | 196 | $4,821 | $495.01 | 43% |
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