Wildwood Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Wildwood in 2025? Explore comprehensive Airbnb analytics for Wildwood, New Jersey, United States to uncover income potential. This 2025 STR market report for Wildwood, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 650 active listings.
Whether you're considering an Airbnb investment in Wildwood, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wildwood Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wildwood Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wildwood (2025)
Understanding the monthly revenue variations for Airbnb listings in Wildwood is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wildwood is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wildwood across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,839+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,643 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,688 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,484, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wildwood
Wildwood Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wildwood STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wildwood:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wildwood
Average Daily Rate (ADR) Airbnb Trends in Wildwood (2025)
Effective short term rental pricing strategy in Wildwood involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wildwood typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $515+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $375 or more.
- Typical properties (Median) charge around $274 per night.
- Entry-level properties (Bottom 25%) earn around $192 per night.
Average Daily Rate (ADR) Trend by Month in Wildwood
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Airbnb Seasonality Analysis & Trends in Wildwood (2025)
Peak Season (July, August, June)
- Revenue averages $7,073 per month
- Occupancy rates average 58.4%
- Daily rates average $348
Shoulder Season
- Revenue averages $2,689 per month
- Occupancy maintains around 28.1%
- Daily rates hold near $306
Low Season (January, February, March)
- Revenue drops to average $1,335 per month
- Occupancy decreases to average 18.8%
- Daily rates adjust to average $293
Seasonality Insights for Wildwood
- The Airbnb seasonality in Wildwood shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wildwood's highest earning potential, with monthly revenues capable of climbing to $7,827, occupancy reaching a high of 66.5%, and ADRs peaking at $353.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,034, occupancy could drop to 17.0%, and ADRs may adjust down to $291.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wildwood.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wildwood seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wildwood (2025)
Exploring the top neighborhoods for short-term rentals in Wildwood? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wildwood Crest | Family-friendly beach destination known for its beautiful beaches and a relaxed atmosphere. Perfect for hosting families and groups looking for a pleasant seaside experience. | Wildwood Crest Beach, Sunset Lake, Wildwood Crest Bike Path, Jennifer Lane Park |
| North Wildwood | A vibrant area known for its boardwalk and water attractions. Popular among tourists looking for entertainment and outdoor activities. | Eugene J. Crotty Park, North Wildwood Beach, Morey's Piers, Ocean Oasis Waterpark |
| Wildwood Boardwalk | The iconic heart of Wildwood, filled with amusement parks, shops, and restaurants. A major draw for tourists, especially families and young people. | Wildwood Boardwalk, Morey's Piers and Beachfront Waterparks, Wildwood Historical Society, Raging Waters Waterpark |
| Wildwood City | Known for its lively atmosphere and beach activities. Attracts a diverse crowd looking for fun and accommodation close to the beach. | Wildwood Convention Center, Wildwoods Casino, Fishing and boating opportunities, Beachfront Festivals |
| Breakwater Beach Waterpark | A family-friendly spot with a water park and activities for children. Perfect for families wanting a fun summer getaway. | Breakwater Beach Waterpark, Morey's Piers, Wildwood Beach, Children's amusement rides |
| Fox Park | A quaint area with a park that offers relaxation and family activities. Popular during summer months for picnics and community events. | Fox Park, Wildwood Beach, Picnic areas, Family-friendly playgrounds |
| Wildwood Inlet | Beautiful inlet views and access to water sports. Attractive for visitors looking to engage in fishing and boating. | Wildwood Inlet, Jet skiing, Fishing spots, Boat rentals |
| Rio Grande Avenue | The main thoroughfare of Wildwood with access to many shops, restaurants, and entertainment options. Convenient location for guests. | Shopping and dining options, Access to Wildwood events, Transportation convenience |
Understanding Airbnb License Requirements & STR Laws in Wildwood (2025)
While Wildwood, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wildwood to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Wildwood (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wildwoodbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gorgeous historic Victorian with 8 bedroom/4 baths
Entire Place • 8 bedrooms
Charming Craftsman Beach house!
Entire Place • 5 bedrooms
Stunning 8 beds 4 baths Minute 2 Beach & boardwalk
Entire Place • 8 bedrooms
Wildwood, 8 bedroom, sleeps 16
Entire Place • 8 bedrooms
Double Down, Down in Wildwood; Sleeps 17
Entire Place • 6 bedrooms
Oasis by Seaport - Standard Townhome
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wildwood (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wildwood based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| George | 33 | $1,165,325 | 3098 | 4.79/5.0 |
| Evolve | 22 | $738,068 | 433 | 4.20/5.0 |
| Don Martin Vacation Rentals | 21 | $708,008 | 149 | 3.94/5.0 |
| Lauren | 6 | $397,642 | 66 | 3.17/5.0 |
| Christine | 2 | $384,073 | 19 | 5.00/5.0 |
| Experience Vacation Rentals | 21 | $347,276 | 11 | 0.70/5.0 |
| Alexander | 4 | $335,814 | 980 | 4.90/5.0 |
| Maddy | 11 | $299,144 | 333 | 4.62/5.0 |
| Ewa | 7 | $296,402 | 316 | 4.88/5.0 |
| Amy | 11 | $285,370 | 125 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wildwood.
Dive Deeper: Advanced Wildwood STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wildwood. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWildwood Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wildwood
- The Wildwood Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.5% of the 650 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wildwood, Apartment/Condo properties are the most common (61.5%), reflecting the local real estate landscape.
- Houses represent a significant 30.2% portion, catering likely to families or larger groups.
- The presence of 7.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.8%) offer potential for unique stay experiences.
Wildwood Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wildwood
- The dominant room capacity in Wildwood is 3 bedrooms listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 58.3% of the active Airbnb listings in Wildwood, indicating a high concentration in these sizes.
- A significant 47.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wildwood.
Wildwood Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wildwood
- The most common guest capacity trend in Wildwood vacation rentals is listings accommodating 8+ guests (43.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Wildwood STR market, accounting for 64.2% of listings.
- 69.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wildwood.
- On average, properties in Wildwood are equipped to host 6.2 guests.
Wildwood Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wildwood
- The most common availability pattern in Wildwood falls within the 271-366 days range, representing 56.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Wildwood (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wildwood Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
134 listings
22% of total
2 Nights
226 listings
37% of total
3 Nights
132 listings
21.6% of total
4-6 Nights
55 listings
9% of total
7-29 Nights
25 listings
4.1% of total
30+ Nights
38 listings
6.2% of total
Key Insights
- The most prevalent minimum stay requirement in Wildwood is 2 Nights, adopted by 37% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37% of Wildwood hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wildwood.
Wildwood Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
32 listings
5.7% of total
Super Strict 60 Days
7 listings
1.2% of total
Flexible
29 listings
5.2% of total
Moderate
65 listings
11.5% of total
Firm
151 listings
26.8% of total
Strict
279 listings
49.6% of total
Cancellation Policy Insights for Wildwood
- The prevailing Airbnb cancellation policy trend in Wildwood is Strict, used by 49.6% of listings.
- A majority (76.4%) of hosts in Wildwood utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 49.6% market standard in Wildwood.
- With 49.6% using Strict terms, this is a viable option in Wildwood, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Wildwood.
Wildwood STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wildwood
- The overall average booking lead time for vacation rentals in Wildwood is 71 days.
- Guests book furthest in advance for stays during June (average 133 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (107 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Wildwood.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 133 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 107 days) to capture early planners.
- Monitor your own booking lead times against these Wildwood averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wildwood (2025)
Amenity Prevalence
Amenity Insights for Wildwood
- Essential amenities in Wildwood that guests expect include: Smoke alarm, Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Kitchen, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wildwood: Smoke alarm, Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Carbon monoxide alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wildwood to stay competitive.
Wildwood Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wildwood
- The typical guest profile for Airbnb in Wildwood consists of primarily domestic travelers (96%), often arriving from nearby Philadelphia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.8% of guests.
- Key international markets include United States (95.8%) and Canada (2.7%).
- Top languages spoken are English (74.3%) followed by Spanish (11.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Philadelphia and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wildwood Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Stone Harbor | 34 | $5,711 | $639.17 | 45% |
| Harvey Cedars | 23 | $5,311 | $775.06 | 40% |
| Middletown Township | 10 | $5,208 | $392.83 | 53% |
| Cape May Point | 25 | $5,145 | $509.59 | 48% |
| Avalon | 75 | $5,056 | $661.69 | 39% |
| Cape May | 289 | $5,017 | $519.04 | 42% |
| Surf City | 46 | $5,004 | $597.58 | 42% |
| Beach Haven | 83 | $4,856 | $534.63 | 46% |
| West Cape May | 98 | $4,574 | $422.74 | 47% |
| Long Beach Township | 160 | $4,540 | $690.89 | 38% |