Westfield Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in Westfield in 2025? Explore comprehensive Airbnb analytics for Westfield, New Jersey, United States to uncover income potential. This 2025 STR market report for Westfield, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Westfield, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Westfield Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Westfield Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Westfield (2025)
Understanding the monthly revenue variations for Airbnb listings in Westfield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Westfield is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Westfield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,916+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,975 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,088 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,165, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Westfield
Westfield Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Westfield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Westfield:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Westfield
Average Daily Rate (ADR) Airbnb Trends in Westfield (2025)
Effective short term rental pricing strategy in Westfield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Westfield typically peaks in September and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $270+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $219 or more.
- Typical properties (Median) charge around $193 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Westfield
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Airbnb Seasonality Analysis & Trends in Westfield (2025)
Peak Season (April, July, May)
- Revenue averages $3,612 per month
- Occupancy rates average 51.6%
- Daily rates average $193
Shoulder Season
- Revenue averages $2,908 per month
- Occupancy maintains around 48.3%
- Daily rates hold near $182
Low Season (February, March, September)
- Revenue drops to average $1,814 per month
- Occupancy decreases to average 34.4%
- Daily rates adjust to average $178
Seasonality Insights for Westfield
- The Airbnb seasonality in Westfield shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Westfield's highest earning potential, with monthly revenues capable of climbing to $3,723, occupancy reaching a high of 64.0%, and ADRs peaking at $193.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,442, occupancy could drop to 26.3%, and ADRs may adjust down to $170.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Westfield.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Westfield seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Westfield (2025)
Exploring the top neighborhoods for short-term rentals in Westfield? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Westfield Downtown | The heart of Westfield, featuring a mix of shops, restaurants, and cultural attractions. A vibrant area attracting both locals and visitors, making it ideal for short-term rentals. | Westfield Memorial Library, Mindowaskin Park, Westfield Historical Society, downtown shopping, local dining options |
| Brightwood Park | A charming residential neighborhood known for its beautiful homes and family-friendly atmosphere. Close to parks and recreational areas, appealing to families and longer stays. | Brightwood Park, Echo Lake Park, local playgrounds, Westfield Recreation Department, family-friendly dining |
| Westfield Station Area | Conveniently located near the NJ Transit train station, making it perfect for commuters and visitors heading to New York City. Attracts business travelers and tourists seeking easy access to the city. | NJ Transit Train Station, local coffee shops, bakeries, short train ride to NYC |
| Beverly Road Area | A peaceful and picturesque neighborhood featuring stunning colonial homes. Quiet streets and a suburban feel attract families and those looking for a serene stay. | Beverly Park, local parks, scenic neighborhoods, family-oriented environment |
| Springfield Avenue | A bustling thoroughfare with a variety of shops and eateries, offering a diverse cultural experience. Great for short-term rentals aimed at visitors exploring Westfield's local flavor. | local restaurants and cafes, shopping destinations, Westfield Farmer's Market, community events |
| North Side Area | Known for its spacious homes and close-knit community vibe. Appeals to families and tourists looking for a residential feel with easy access to downtown amenities. | Mindowaskin Park, Westfield's great schools, community centers, local community events |
| South Avenue Corridor | A commercial and residential mix, with easy access to public transport and essential services. Ideal for visitors looking for convenience and accessibility to other parts of New Jersey and NYC. | South Avenue shopping, restaurants, public transport facilities, proximity to main highways |
| Westfield High School Area | Surrounding the local high school, this area is vibrant with school activities and community events. Appeals to families and student visitors seeking local culture. | Westfield High School events, local athletic fields, community engagement activities, family-friendly environment |
Understanding Airbnb License Requirements & STR Laws in Westfield (2025)
While Westfield, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Westfield to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Westfield (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Westfieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Location! Cleanliness! Yay!
Entire Place • 3 bedrooms
Steps to Downtown! Private,Spacious Unit! -3
Entire Place • 2 bedrooms
Quiet location, private, spacious unit! -2
Entire Place • 2 bedrooms
Luxury living in Downtown Westfield! 2-BR/2-BA
Entire Place • 2 bedrooms
Suburban Peaceful Apartment
Entire Place • 1 bedroom
Exquisite 3rd floor private Apt with style
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Westfield (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Westfield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alison | 2 | $131,066 | 63 | 4.90/5.0 |
| Joseph | 5 | $88,237 | 252 | 4.83/5.0 |
| Jennifer | 1 | $74,851 | 78 | 4.97/5.0 |
| Anna | 1 | $43,350 | 34 | 5.00/5.0 |
| Dina & Ed | 1 | $39,148 | 124 | 4.90/5.0 |
| Anirudh | 1 | $21,734 | 66 | 4.79/5.0 |
| Host #89869813 | 1 | $17,762 | 0 | 0.00/5.0 |
| Mia | 1 | $14,578 | 13 | 4.77/5.0 |
| Glen | 1 | $11,108 | 27 | 5.00/5.0 |
| Host #233175845 | 1 | $8,053 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Westfield.
Dive Deeper: Advanced Westfield STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Westfield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWestfield Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Westfield
- The Westfield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Westfield, Apartment/Condo properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 40% portion, catering likely to families or larger groups.
Westfield Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Westfield
- The dominant room capacity in Westfield is 1 bedroom listings, making up 35% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.0% of the active Airbnb listings in Westfield, indicating a high concentration in these sizes.
Westfield Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Westfield
- The most common guest capacity trend in Westfield vacation rentals is listings accommodating 4 guests (45%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Westfield STR market, accounting for 55.0% of listings.
- On average, properties in Westfield are equipped to host 2.5 guests.
Westfield Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Westfield
- The most common availability pattern in Westfield falls within the 271-366 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Westfield (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Westfield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
15.8% of total
2 Nights
11 listings
57.9% of total
3 Nights
4 listings
21.1% of total
4-6 Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Westfield is 2 Nights, adopted by 57.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.7%) of the Westfield Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 57.9% of Westfield hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.8% currently do.
- A 2-night minimum appears standard (57.9%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Westfield.
Westfield Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
23.5% of total
Moderate
1 listings
5.9% of total
Firm
3 listings
17.6% of total
Strict
9 listings
52.9% of total
Cancellation Policy Insights for Westfield
- The prevailing Airbnb cancellation policy trend in Westfield is Strict, used by 52.9% of listings.
- A majority (70.5%) of hosts in Westfield utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 52.9% market standard in Westfield.
- With 52.9% using Strict terms, this is a viable option in Westfield, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Westfield.
Westfield STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Westfield
- The overall average booking lead time for vacation rentals in Westfield is 40 days.
- Guests book furthest in advance for stays during August (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Westfield.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Westfield averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Westfield (2025)
Amenity Prevalence
Amenity Insights for Westfield
- Essential amenities in Westfield that guests expect include: Heating, Air conditioning, Wifi, Smoke alarm, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Fire extinguisher, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Westfield: Heating, Air conditioning, Wifi, Smoke alarm, Carbon monoxide alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Carbon monoxide alarm.
- Consider adding popular differentiators like Hot water or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Westfield to stay competitive.
Westfield Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Westfield
- The typical guest profile for Airbnb in Westfield consists of primarily domestic travelers (87%), often arriving from nearby Westfield, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 87.3% of guests.
- Key international markets include United States (87.3%) and Canada (3.6%).
- Top languages spoken are English (67.5%) followed by Spanish (12.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Westfield and San Francisco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Westfield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berlin Township | 15 | $9,384 | $663.27 | 35% |
| Frankford Township | 10 | $6,656 | $501.80 | 45% |
| Penn Estates | 58 | $6,479 | $386.94 | 50% |
| Spring Lake Heights | 16 | $6,192 | $690.88 | 49% |
| Town of Kingston | 13 | $6,045 | $436.18 | 49% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Stroud Township | 122 | $5,734 | $420.52 | 44% |
| Stone Harbor | 34 | $5,711 | $639.17 | 45% |