West Windsor Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in West Windsor in 2025? Explore comprehensive Airbnb analytics for West Windsor, New Jersey, United States to uncover income potential. This 2025 STR market report for West Windsor, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in West Windsor, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the West Windsor Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key West Windsor Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in West Windsor (2025)
Understanding the monthly revenue variations for Airbnb listings in West Windsor is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in West Windsor is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in West Windsor across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,289+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,689 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,001 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,493, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in West Windsor
West Windsor Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the West Windsor STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in West Windsor:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in West Windsor
Average Daily Rate (ADR) Airbnb Trends in West Windsor (2025)
Effective short term rental pricing strategy in West Windsor involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in West Windsor typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $365+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $269 or more.
- Typical properties (Median) charge around $147 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in West Windsor
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Airbnb Seasonality Analysis & Trends in West Windsor (2025)
Peak Season (May, July, June)
- Revenue averages $5,098 per month
- Occupancy rates average 64.4%
- Daily rates average $194
Shoulder Season
- Revenue averages $3,727 per month
- Occupancy maintains around 51.7%
- Daily rates hold near $190
Low Season (January, February, March)
- Revenue drops to average $2,422 per month
- Occupancy decreases to average 41.0%
- Daily rates adjust to average $174
Seasonality Insights for West Windsor
- The Airbnb seasonality in West Windsor shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases West Windsor's highest earning potential, with monthly revenues capable of climbing to $6,152, occupancy reaching a high of 68.7%, and ADRs peaking at $202.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,950, occupancy could drop to 30.6%, and ADRs may adjust down to $172.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in West Windsor.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these West Windsor seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in West Windsor (2025)
Exploring the top neighborhoods for short-term rentals in West Windsor? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| West Windsor Township | A suburban area boasting excellent schools, parks, and family-friendly neighborhoods, making it ideal for families and longer stays. | Mercer County Park, Communiversity ArtsFest, West Windsor Arts Center, Pennsbury Manor, Hightstown Memorial Park |
| Princeton Junction | Close to the NJ Transit train station, connecting Jersey to New York City, making it attractive for commuters and visitors to Princeton University. | Princeton University, Albert Einstein's House, Princeton Battlefield State Park, Survival Park, McCarter Theatre Center |
| Plainsboro | Adjacent to West Windsor, offering modern amenities and proximity to major corporate offices like Novo Nordisk and the Johnson & Johnson campus. | Plainsboro Preserve, Princeton Healthcare System, Community Park, Plainsboro Library, Shopping and dining on Scudders Mill Road |
| Robbinsville | Fast-growing suburban town with a diverse community and family-oriented activities, known for its multicultural events. | Robbinsville Town Center, Foxmoor Park, Community Park, Historic Robbinsville Village |
| East Windsor | A neighboring area with affordable housing options, appealing to visitors who wish to explore the outskirts of Princeton and its surroundings. | East Windsor Township Park, Lauren Hill Park, Shopping areas on Route 130, Local eateries |
| Trenton | The state capital offers a mix of history and government-related business travel, providing various attractions and activities. | New Jersey State Museum, Old Barracks Museum, Trenton Thunder Baseball, Cadwalader Park, New Jersey Statehouse |
| Flemington | Historical town with charming shops and restaurants, perfect for those interested in exploring smaller suburban communities. | Flemington Car and Truck Country Mercury, Red Barn Flea Market, Lettice C. Carter Park, Tewksbury Historical Society, Round Valley Recreation Area |
| Rocky Hill | A small, picturesque borough offering a quiet lifestyle with proximity to larger towns, attracting those looking for a peaceful Airbnb stay. | Rocky Hill Historic District, Community Park, Nearby D&R Canal State Park, Scenic riverside walks |
Understanding Airbnb License Requirements & STR Laws in West Windsor (2025)
While West Windsor, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for West Windsor to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in West Windsor (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in West Windsorbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large 5BR w/ Backyard, Deck, and Patio
Entire Place • 5 bedrooms
Bright 4BR w/ Large Backyard and Sunroom
Entire Place • 4 bedrooms
Magic Escape 4 BR w/Spacious Backyard
Entire Place • 4 bedrooms
Sunny Retreat 4 BR Ranch w/ Spacious Backyard
Entire Place • 4 bedrooms
Contemporary 2BR in Princeton
Entire Place • 2 bedrooms
New Luxury Home Near Princeton Sleeps 7
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in West Windsor (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in West Windsor based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| James | 2 | $193,139 | 222 | 4.93/5.0 |
| Natalia | 2 | $161,183 | 267 | 4.96/5.0 |
| Tracy | 2 | $80,513 | 855 | 4.93/5.0 |
| Gideon | 1 | $62,778 | 9 | 5.00/5.0 |
| Adeola | 2 | $52,800 | 139 | 4.96/5.0 |
| Roze | 1 | $44,197 | 37 | 4.76/5.0 |
| Anna Stacey | 1 | $35,590 | 57 | 4.89/5.0 |
| Beth | 2 | $24,311 | 80 | 4.75/5.0 |
| Juliane | 1 | $22,905 | 90 | 4.88/5.0 |
| Host #151110317 | 1 | $20,020 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in West Windsor.
Dive Deeper: Advanced West Windsor STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for West Windsor. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWest Windsor Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for West Windsor
- The West Windsor Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.4% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in West Windsor, House properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 57.9% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
West Windsor Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for West Windsor
- The dominant room capacity in West Windsor is 1 bedroom listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.7% of the active Airbnb listings in West Windsor, indicating a high concentration in these sizes.
- A significant 26.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in West Windsor.
West Windsor Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for West Windsor
- The most common guest capacity trend in West Windsor vacation rentals is listings accommodating 8+ guests (21.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the West Windsor STR market, accounting for 42.2% of listings.
- 36.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in West Windsor.
- On average, properties in West Windsor are equipped to host 4.2 guests.
West Windsor Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for West Windsor
- The most common availability pattern in West Windsor falls within the 91-180 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 42.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in West Windsor (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 57.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
West Windsor Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
26.3% of total
2 Nights
11 listings
57.9% of total
3 Nights
3 listings
15.8% of total
Key Insights
- The most prevalent minimum stay requirement in West Windsor is 2 Nights, adopted by 57.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.2%) of the West Windsor Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 57.9% of West Windsor hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.3% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in West Windsor.
West Windsor Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
5.9% of total
Moderate
4 listings
23.5% of total
Firm
3 listings
17.6% of total
Strict
9 listings
52.9% of total
Cancellation Policy Insights for West Windsor
- The prevailing Airbnb cancellation policy trend in West Windsor is Strict, used by 52.9% of listings.
- A majority (70.5%) of hosts in West Windsor utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 52.9% market standard in West Windsor.
- With 52.9% using Strict terms, this is a viable option in West Windsor, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in West Windsor.
West Windsor STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for West Windsor
- The overall average booking lead time for vacation rentals in West Windsor is 41 days.
- Guests book furthest in advance for stays during July (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in West Windsor.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these West Windsor averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in West Windsor (2025)
Amenity Prevalence
Amenity Insights for West Windsor
- Essential amenities in West Windsor that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Free parking on premises, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for West Windsor: Wifi, Smoke alarm.
- Consider adding popular differentiators like Air conditioning or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in West Windsor to stay competitive.
West Windsor Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for West Windsor
- The typical guest profile for Airbnb in West Windsor consists of primarily domestic travelers (89%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 89.0% of guests.
- Key international markets include United States (89%) and United Kingdom (3.1%).
- Top languages spoken are English (64.7%) followed by Spanish (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Princeton.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the West Windsor Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berlin Township | 15 | $9,384 | $663.27 | 35% |
| Frankford Township | 10 | $6,656 | $501.80 | 45% |
| Penn Estates | 58 | $6,479 | $386.94 | 50% |
| Spring Lake Heights | 16 | $6,192 | $690.88 | 49% |
| Town of Kingston | 13 | $6,045 | $436.18 | 49% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Stroud Township | 122 | $5,734 | $420.52 | 44% |
| Stone Harbor | 34 | $5,711 | $639.17 | 45% |