West Orange Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in West Orange in 2025? Explore comprehensive Airbnb analytics for West Orange, New Jersey, United States to uncover income potential. This 2025 STR market report for West Orange, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 52 active listings.

Whether you're considering an Airbnb investment in West Orange, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the West Orange Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key West Orange Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$193
The average rental revenue earned for an occupied room per day in West Orange.
Occupancy Rate(?)
49.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$23,464
Typical annual income for an Airbnb listing in West Orange. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
16.9%
Strong growth (16.9%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in West Orange.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in West Orange.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
52
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in West Orange (2025)

Understanding the monthly revenue variations for Airbnb listings in West Orange is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in West Orange is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in West Orange across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,540+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,517 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,189 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,133, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in West Orange

West Orange Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the West Orange STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in West Orange:

  • Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 54%.
  • Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in West Orange

Average Daily Rate (ADR) Airbnb Trends in West Orange (2025)

Effective short term rental pricing strategy in West Orange involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in West Orange typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $368+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $190 or more.
  • Typical properties (Median) charge around $116 per night.
  • Entry-level properties (Bottom 25%) earn around $80 per night.

Average Daily Rate (ADR) Trend by Month in West Orange

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Airbnb Seasonality Analysis & Trends in West Orange (2025)

Peak Season (May, June, April)
  • Revenue averages $3,547 per month
  • Occupancy rates average 50.9%
  • Daily rates average $163
Shoulder Season
  • Revenue averages $2,891 per month
  • Occupancy maintains around 59.3%
  • Daily rates hold near $175
Low Season (January, February, March)
  • Revenue drops to average $1,435 per month
  • Occupancy decreases to average 33.9%
  • Daily rates adjust to average $198

Seasonality Insights for West Orange

  • The Airbnb seasonality in West Orange shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases West Orange's highest earning potential, with monthly revenues capable of climbing to $3,886, occupancy reaching a high of 66.3%, and ADRs peaking at $204.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,106, occupancy could drop to 29.2%, and ADRs may adjust down to $160.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in West Orange.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these West Orange seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in West Orange (2025)

Exploring the top neighborhoods for short-term rentals in West Orange? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Eagle Rock Reservation
Beautiful park featuring scenic views of the New York City skyline and hiking trails. A great spot for nature lovers and outdoor activities.
Eagle Rock Lookout, Hiking Trails, Picnic Areas, Nature Photography, Bird Watching
Colgate Park
A community park that offers recreational facilities and a peaceful environment. Popular with locals and families for its playgrounds and sports fields.
Playground, Soccer Fields, Basketball Courts, Walking Trails
West Orange Downtown
The heart of West Orange with shops, restaurants, and convenient access to public transportation. Ideal for those who want to experience local life with urban conveniences.
Local Restaurants, Shops, Theatre, Public Transport Access
South Mountain Reservation
A large nature reserve offering extensive hiking trails, waterfalls, and picnic areas. It is a favorite spot for families and outdoor enthusiasts.
The Totowa Lookout, Hiking Trails, Dog Parks, Picnic Areas
Northfield Avenue
A busy commercial area with various shops and restaurants. This location attracts visitors looking for a vibrant community atmosphere.
Shopping Centers, Restaurants, Cafe Scene
Turtle Back Zoo
A family-friendly destination that attracts visitors all year round. The zoo features many animal exhibits and educational programs.
Animal Exhibits, Children's Zoo, Miniature Golf, Train Rides
Thomas Edison National Historical Park
A historical site dedicated to Thomas Edison with guided tours and unique exhibitions, appealing to history buffs and educational travelers.
Edison's Laboratory, Menlo Park Site, Guided Tours
Orange Reservoir
A scenic reservoir surrounded by walking trails and parks. It's a tranquil place for relaxation and enjoying nature, attracting both locals and visitors.
Walking Trails, Fishing Spots, Picnicking, Bird Watching

Understanding Airbnb License Requirements & STR Laws in West Orange (2025)

While West Orange, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for West Orange to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in West Orange (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in West Orangebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Casa Mono - Contemporary Design meets 1920’s Charm

Casa Mono - Contemporary Design meets 1920’s Charm

Entire Place • 3 bedrooms

$75,671
Revenue
50.2%
Occupancy
$499.03
Daily Rate
New Jersey/New York skyline cottage

New Jersey/New York skyline cottage

Entire Place • 5 bedrooms

$67,662
Revenue
42.1%
Occupancy
$439.26
Daily Rate
Modern home 30 mins from NYC in West Orange NJ

Modern home 30 mins from NYC in West Orange NJ

Entire Place • 3 bedrooms

$67,415
Revenue
63.1%
Occupancy
$311.25
Daily Rate
West Orange Mid-century Oasis

West Orange Mid-century Oasis

Entire Place • 3 bedrooms

$66,726
Revenue
68.6%
Occupancy
$299.40
Daily Rate
Cozy Charming Retreat•Next to EWR, MSU & NYC!

Cozy Charming Retreat•Next to EWR, MSU & NYC!

Entire Place • 4 bedrooms

$64,759
Revenue
38.4%
Occupancy
$370.64
Daily Rate
Chic Family & Pet Friendly Apt/Trendy Location

Chic Family & Pet Friendly Apt/Trendy Location

Entire Place • 2 bedrooms

$46,831
Revenue
64.5%
Occupancy
$175.15
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in West Orange (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in West Orange based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Laskar2$86,185334.64/5.0
Tam2$84,764335.00/5.0
Marcel1$75,671314.97/5.0
Helen3$74,1762074.76/5.0
Annmarie1$67,662464.54/5.0
Eyi1$67,415214.86/5.0
Host #98838751$66,72675.00/5.0
Micaela2$63,1563534.86/5.0
Barbara2$60,3383244.97/5.0
Everest3$52,583461.53/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in West Orange.

Dive Deeper: Advanced West Orange STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for West Orange. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

West Orange Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for West Orange

  • The West Orange Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.1% of the 52 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in West Orange, House properties are the most common (55.8%), reflecting the local real estate landscape.
  • Houses represent a significant 55.8% portion, catering likely to families or larger groups.
  • The presence of 5.8% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays (combined 1.9%) offer potential for unique stay experiences.

West Orange Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for West Orange

  • The dominant room capacity in West Orange is 1 bedroom listings, making up 32.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 61.5% of the active Airbnb listings in West Orange, indicating a high concentration in these sizes.

West Orange Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for West Orange

  • The most common guest capacity trend in West Orange vacation rentals is listings accommodating 2 guests (17.3%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the West Orange STR market, accounting for 32.7% of listings.
  • 30.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in West Orange.
  • On average, properties in West Orange are equipped to host 3.7 guests.

West Orange Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for West Orange

  • The most common availability pattern in West Orange falls within the 91-180 days range, representing 38.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 57.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in West Orange (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 44.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

West Orange Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (31.4%)

1 Night

16 listings

31.4% of total

2 Nights (17.6%)

2 Nights

9 listings

17.6% of total

3 Nights (13.7%)

3 Nights

7 listings

13.7% of total

4-6 Nights (7.8%)

4-6 Nights

4 listings

7.8% of total

7-29 Nights (17.6%)

7-29 Nights

9 listings

17.6% of total

30+ Nights (11.8%)

30+ Nights

6 listings

11.8% of total

Key Insights

  • The most prevalent minimum stay requirement in West Orange is 1 Night, adopted by 31.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (11.8%) caters to monthly stays (30+ nights) in West Orange, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 31.4% of West Orange hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in West Orange.

West Orange Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

2.2% of total

Flexible (24.4%)

Flexible

11 listings

24.4% of total

Moderate (33.3%)

Moderate

15 listings

33.3% of total

Firm (17.8%)

Firm

8 listings

17.8% of total

Strict (22.2%)

Strict

10 listings

22.2% of total

Cancellation Policy Insights for West Orange

  • The prevailing Airbnb cancellation policy trend in West Orange is Moderate, used by 33.3% of listings.
  • There's a relatively balanced mix between guest-friendly (57.7%) and stricter (40.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 33.3% market standard in West Orange.
  • Regularly review your cancellation policy against competitors and market demand shifts in West Orange.

West Orange STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for West Orange

  • The overall average booking lead time for vacation rentals in West Orange is 33 days.
  • Guests book furthest in advance for stays during November (average 51 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (44 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in West Orange.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 44 days) to capture early planners.
  • Monitor your own booking lead times against these West Orange averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in West Orange (2025)

Amenity Prevalence

Amenity Insights for West Orange

  • Essential amenities in West Orange that guests expect include: Wifi, Heating, Carbon monoxide alarm, Air conditioning, Smoke alarm, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, TV, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for West Orange: Wifi, Heating, Carbon monoxide alarm, Air conditioning, Smoke alarm, Hot water.
  • Prioritize adding missing essentials: Carbon monoxide alarm, Air conditioning, Smoke alarm, Hot water.
  • Consider adding popular differentiators like Essentials or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in West Orange to stay competitive.

West Orange Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for West Orange

  • The typical guest profile for Airbnb in West Orange consists of primarily domestic travelers (88%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 87.5% of guests.
  • Key international markets include United States (87.5%) and Canada (3.4%).
  • Top languages spoken are English (63.8%) followed by Spanish (14.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from New York and New Jersey.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the West Orange Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Berlin Township15$9,384$663.2735%
Frankford Township10$6,656$501.8045%
Penn Estates58$6,479$386.9450%
Spring Lake Heights16$6,192$690.8849%
Town of Kingston13$6,045$436.1849%
Town of Pawling16$5,956$392.4156%
Brookfield13$5,891$486.6351%
Town/Village of Harrison10$5,764$590.2048%
Stroud Township122$5,734$420.5244%
Stone Harbor34$5,711$639.1745%

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