West Milford Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New Jersey, United States
Is Airbnb profitable in West Milford in 2025? Explore comprehensive Airbnb analytics for West Milford, New Jersey, United States to uncover income potential. This 2025 STR market report for West Milford, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 53 active listings.
Whether you're considering an Airbnb investment in West Milford, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the West Milford Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key West Milford Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in West Milford (2025)
Understanding the monthly revenue variations for Airbnb listings in West Milford is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in West Milford is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in West Milford across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,489+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,425 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,462 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,985, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in West Milford
West Milford Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the West Milford STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in West Milford:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in West Milford
Average Daily Rate (ADR) Airbnb Trends in West Milford (2025)
Effective short term rental pricing strategy in West Milford involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in West Milford typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $728+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $459 or more.
- Typical properties (Median) charge around $306 per night.
- Entry-level properties (Bottom 25%) earn around $188 per night.
Average Daily Rate (ADR) Trend by Month in West Milford
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Airbnb Seasonality Analysis & Trends in West Milford (2025)
Peak Season (June, August, July)
- Revenue averages $8,970 per month
- Occupancy rates average 59.3%
- Daily rates average $406
Shoulder Season
- Revenue averages $5,852 per month
- Occupancy maintains around 37.2%
- Daily rates hold near $396
Low Season (February, March, November)
- Revenue drops to average $3,722 per month
- Occupancy decreases to average 33.3%
- Daily rates adjust to average $394
Seasonality Insights for West Milford
- The Airbnb seasonality in West Milford shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases West Milford's highest earning potential, with monthly revenues capable of climbing to $9,145, occupancy reaching a high of 65.8%, and ADRs peaking at $419.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,025, occupancy could drop to 30.3%, and ADRs may adjust down to $380.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in West Milford.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these West Milford seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in West Milford (2025)
Exploring the top neighborhoods for short-term rentals in West Milford? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Greenwood Lake | A beautiful lake community perfect for vacationers looking for outdoor activities such as boating, fishing, and hiking. It provides a serene setting away from urban life. | Wawayanda State Park |
| Upper Greenwood Lake | An idyllic and quiet area with a strong community feel, great for families and individuals who enjoy nature and tranquility. Its proximity to the lake makes it attractive for outdoor enthusiasts. | Upper Greenwood Lake, Nature Trails, Parks and Recreation Areas |
| West Milford Center | The town center offers a mix of local stores and eateries alongside historical landmarks, making it appealing to visitors interested in local culture and history. | West Milford Historical Society, Local Shops, Dining Options |
| Monksville Reservoir | A great area for water activities and fishing, perfect for nature lovers looking for a peaceful retreat. The scenic views attract many visitors during the summer months. | Monksville Reservoir, Biking Trails, Fishing Spots |
| Laurence Harbor | This community offers direct access to the scenic beaches and the waterfront, a great spot for summer rentals. Attractions include boardwalks and family-friendly activities. | Long Beach, Fishing Piers, Local Parks |
| The Highlands | Known for its scenic beauty and hiking trails, attracting visitors who want a rugged outdoor experience with beautiful vistas. A great frame for Airbnb investments focused on nature retreats. | Highlands Hiking Trails, Scenic Lookouts, Nature Parks |
| Colonial Park | Combining residential quiet with ample green space, this area is great for families looking for vacation homes close to nature and recreation activities. | Colonial Park, Recreation Areas, Farmers Markets |
| The Village of West Milford | A charming neighborhood with historical significance and local charm, inviting guests who want to experience local culture and weekend getaways. | Local Historical Sites, Community Events, Nature Parks |
Understanding Airbnb License Requirements & STR Laws in West Milford (2025)
While West Milford, New Jersey, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for West Milford to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in West Milford (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in West Milfordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Vacation house with indoor pool
Entire Place • 7 bedrooms
Spacious Estate - Sauna, Pool, Pergola near Lake
Entire Place • 7 bedrooms
Lakefront, private dock & deck!
Entire Place • 5 bedrooms
Lakefront Luxury Retreat with Endless Amenities
Entire Place • 4 bedrooms
Lakefront Retreat: Hot Tub, Game Room & Stunning V
Entire Place • 3 bedrooms
Picturesque Great Wooden Escape.
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in West Milford (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in West Milford based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Onur | 1 | $335,558 | 44 | 4.98/5.0 |
| Konsztantine | 1 | $286,046 | 21 | 4.95/5.0 |
| Lisa | 2 | $211,017 | 101 | 4.86/5.0 |
| Daniels Vacation Properties | 1 | $161,273 | 18 | 4.89/5.0 |
| Nathaniel | 2 | $151,351 | 117 | 4.95/5.0 |
| Maryann | 1 | $119,282 | 21 | 5.00/5.0 |
| Liezel | 1 | $105,873 | 7 | 4.14/5.0 |
| Terry | 2 | $102,416 | 170 | 4.99/5.0 |
| Will | 1 | $99,300 | 32 | 4.84/5.0 |
| Marcela | 1 | $96,062 | 138 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in West Milford.
Dive Deeper: Advanced West Milford STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for West Milford. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWest Milford Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for West Milford
- The West Milford Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.6% of the 53 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in West Milford, House properties are the most common (77.4%), reflecting the local real estate landscape.
- Houses represent a significant 77.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 5.7%) offer potential for unique stay experiences.
West Milford Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for West Milford
- The dominant room capacity in West Milford is 2 bedrooms listings, making up 28.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 54.7% of the active Airbnb listings in West Milford, indicating a high concentration in these sizes.
- A significant 50.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in West Milford.
West Milford Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for West Milford
- The most common guest capacity trend in West Milford vacation rentals is listings accommodating 8+ guests (32.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the West Milford STR market, accounting for 58.5% of listings.
- 62.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in West Milford.
- On average, properties in West Milford are equipped to host 5.7 guests.
West Milford Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for West Milford
- The most common availability pattern in West Milford falls within the 181-270 days range, representing 35.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in West Milford (34%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
West Milford Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
12.8% of total
2 Nights
24 listings
51.1% of total
3 Nights
6 listings
12.8% of total
4-6 Nights
1 listings
2.1% of total
30+ Nights
10 listings
21.3% of total
Key Insights
- The most prevalent minimum stay requirement in West Milford is 2 Nights, adopted by 51.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.9%) of the West Milford Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.3%) caters to monthly stays (30+ nights) in West Milford, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51.1% of West Milford hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.8% currently do.
- A 2-night minimum appears standard (51.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 21.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in West Milford.
West Milford Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2.2% of total
Flexible
8 listings
17.4% of total
Moderate
11 listings
23.9% of total
Firm
13 listings
28.3% of total
Strict
13 listings
28.3% of total
Cancellation Policy Insights for West Milford
- The prevailing Airbnb cancellation policy trend in West Milford is Firm, used by 28.3% of listings.
- A majority (56.6%) of hosts in West Milford utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 28.3% market standard in West Milford.
- Regularly review your cancellation policy against competitors and market demand shifts in West Milford.
West Milford STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for West Milford
- The overall average booking lead time for vacation rentals in West Milford is 37 days.
- Guests book furthest in advance for stays during July (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Spring (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in West Milford.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these West Milford averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in West Milford (2025)
Amenity Prevalence
Amenity Insights for West Milford
- Essential amenities in West Milford that guests expect include: Kitchen, Carbon monoxide alarm, Smoke alarm, Wifi, Fire extinguisher, Free parking on premises, Essentials, Air conditioning, Hot water, Heating. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for West Milford: Kitchen, Carbon monoxide alarm, Smoke alarm, Wifi, Fire extinguisher, Free parking on premises, Essentials, Air conditioning, Hot water, Heating.
- Prioritize adding missing essentials: Fire extinguisher, Free parking on premises, Essentials, Air conditioning, Hot water, Heating.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in West Milford to stay competitive.
West Milford Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for West Milford
- The typical guest profile for Airbnb in West Milford consists of primarily domestic travelers (96%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.0% of guests.
- Key international markets include United States (96%) and Canada (1.2%).
- Top languages spoken are English (68.3%) followed by Spanish (13.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Jersey City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the West Milford Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berlin Township | 15 | $9,384 | $663.27 | 35% |
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Frankford Township | 10 | $6,656 | $501.80 | 45% |
| Penn Estates | 58 | $6,479 | $386.94 | 50% |
| Spring Lake Heights | 16 | $6,192 | $690.88 | 49% |
| Town of Kingston | 13 | $6,045 | $436.18 | 49% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Stroud Township | 122 | $5,734 | $420.52 | 44% |